ULTA – Win 1 o 25 grand prizes of 25,000 Ultamate Rewards points plus a $25 Ulta Beauty gift card and more prizes by August 29, 2015 – INSTANTLY !

THE ULTIMATE BIRTHAY GIVEAWAY

ENDING ON August 29, 2015 at 11:59 p.m. ET

1. ELIGIBILITY
The Ultamate Birthday Giveaway is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old and who are Ulta Beauty Loyalty Rewards Members at the time of entry. Ultamate Rewards Program Membership is free.

Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes and an instant win game

2. SPONSOR
Ulta Salon, Cosmetics & Fragrance, Inc., 1000 Remington Boulevard, Suite 120, Bolingbrook, IL 60440. Administrator: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.

3. TIMING

The Promotion begins on August 9, 2015 at 12:00 a.m. Eastern Time and ends on August 29, 2015 at 11:59 p.m. ET

4. HOW TO ENTER

During the Promotion Period, visit www.ulta.com/25bday and complete and submit the registration form including a valid email address and Ultamate Rewards Membership credentials. You automatically will receive one (1) Sweepstakes entry and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, follow the links and instructions to play the Instant Win Game and the results will be instantly displayed. After playing the Instant Win Game, you will receive one (1) Sweepstakes entry. Potential winners of the Instant Win Game will be provided directions for validation. All potential winners are subject to verification before any prize will be awarded. Administrator is responsible for the functionality of the Instant Win Game. Limit: Each entrant may receive two (2) Sweepstakes entries and one (1) Instant Win Game play per day during the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays/entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s plays/entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder. Bonus Entries: You can earn bonus Sweepstakes entries as described below: a. Tell A Friend Program: After you enter the Promotion, you will be invited to submit the names and email addresses of up to three (3) friends who must be eligible to enter the Promotion. Each person that you refer will receive an email notifying him or her about the Promotion. You may only refer persons with whom you have an existing relationship. For each referral of a friend with a valid email address, you will be given one (1) additional entry into the Sweepstakes. Limit: Three (3) additional Sweepstakes entries during the Promotion Period through the Tell a Friend Program. b. Share on Twitter: During the Promotion Period, after you log-in, follow the links and instructions to share the Promotion on Twitter. You will be prompted to sign into your Twitter account (“Account”). If you do not have an Account, visit www.twitter.com to create one. Accounts are free. Twitter’s Terms of Service apply (http://twitter.com/tos). Once logged in to your Account, click on the link to tweet the prepopulated message, about the Promotion using Twitter. You will be given one (1) additional Sweepstakes entry for sharing the Promotion on Twitter. Limit: One (1) additional Sweepstakes entry for sharing on Twitter. c. Share on Pinterest: During the Promotion Period, after you log-in, follow the links and instructions to share the promotion on Pinterest or an image of your own, and you will receive one (1) additional Sweepstakes entry. If you pin your own image on Pinterest, you must include “#Sweepstakes”. Limit: One (1) additional Sweepstakes entry for sharing on Pinterest. d. Share on Facebook: During the Promotion Period, after you log-in, follow the links and instructions to share the Promotion on Facebook. If a friend registers for the Promotion through a unique link you share on Facebook, you will receive one (1) additional Sweepstakes entry. Limit: One (1) additional Sweepstakes entry for a friend registering through the link you shared on Facebook. e. Make a Purchase: During the Promotion Period, make a purchase from an Ulta Beauty store or at ulta.com and provide your membership ID at checkout in store or online at www.ulta.com to earn one (1) additional Sweepstakes entry. Mail-in Alternate Method: To enter without making a purchase, hand print your name, address, day and evening phone numbers, email address (if any), and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with proper postage to “The Ultamate Birthday Giveaway,” c/o HelloWorld, Inc., PO Box 5014, Kalamazoo, MI 49003- 5014, Department 820548. You will receive one (1) additional entry into the Sweepstakes. Limit: One (1) entry per envelope and one (1) envelope per day during the Promotion Period. All mail-in entries must be handwritten and must be postmarked by August 29, 2015 and received by September 4, 2015. All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. Limit: One (1) additional Sweepstakes entry per day for making a purchase or entering by mail.

5. SWEEPSTAKES/ INSTANT WIN GAME

Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator will randomly select the potential Sweepstakes winners from all eligible entries received during the Promotion Period on or around September 9, 2015. Instant Win Game: Ten thousand two hundred fifty (10,250) random, computer-generated winning times, one for each prize listed below, will be generated during the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated.

6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.

7. VERIFICATION OF POENTIAL WINNERS

Receiving a prize is contingent upon compliance with these Official Rules. The potential Sweepstakes winners will be notified by mail, email or phone. Each potential Grand Prize winner (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability and Publicity Release which must be received by Administrator, within seven (7) days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner of any prize cannot be contacted, or fails to sign and return the Declaration of Compliance, Liability and Publicity Release or provide any other requested information within the required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the event that a potential Grand Prize winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. There will be three (3) alternate drawings after which the Grand Prize will remain unawarded. Unclaimed First and Second Prizes will not be awarded. Prizes will be fulfilled approximately 4-6 weeks after the conclusion of the Promotion.

8. PRIZES

• Sweepstakes Prizes: TWENTY-FIVE (25) GRAND PRIZES: 25,000 Ultamate Rewards points awarded to winner’s Ultamate Rewards account and $450 that the winner can use toward taxes. Approximate Retail Value (“ARV”): $1,950. Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period.
• Instant Win Game Prizes: TWO HUNDRED FIFTY (250) FIRST PRIZES: A $25 Ulta Beauty gift card (terms and conditions of gift card apply). ARV: $25. TEN THOUSAND (10,000) SECOND PRIZES: An Ulta Beauty coupon for $5 off a $15 purchase (terms and conditions of coupon apply). ARV: $0. Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available divided by the number of eligible Instant Win Game plays. For All Prizes: No cash equivalent and all prizes (except for the Instant Win Game prizes) are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) Grand Prize, one (1) First Prize and one (1) Second Prize per person.
• TOTAL ARV OF ALL PRIZES: $55,000.

9. RELEASE

By receipt of any prize, winner agrees to release and hold harmless Sponsor, HelloWorld, Inc., and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt or use or misuse of any prize.

10. PUBLICITY

Except where prohibited, participation in the Promotion constitutes winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

11. GENERAL CONDITIONS

Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries or plays received up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or Instant Win Game or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes or the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. LIMITATIONS OF LIABILITY

The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

13. DISPUTES

Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

14. ENTRANT’S PERSONAL INFORMATION

Information collected from entrants is subject to the Sponsor’s Privacy Policy http://www.ulta.com/ulta/common/privacyPolicy.jsp and Administrator’s Privacy Policy http://www.helloworld.com/privacy-policy.

15. WINNER LIST

For a winner list, visit http://bit.ly/1JizgU4. The winner list will be posted after winner confirmation is complete. © 2015 HelloWorld, Inc. All Rights Reserved.