Tyson Foods – Mayor Of Bacon City USA Contest – Win A 3-day/2-night trip to Bacon City USA in Vernon Texas for Grand Prize winner and one (1) guest

OFFICIAL RULES NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS CONTEST.

CONTEST PERIOD: The Mayor of Bacon City, USA Contest (the “Contest”) starts at 10:00 AM Eastern Time (“ET”) on July 13, 2022 and ends at 5:00 PM ET on July 31, 2022 (the “Contest Period”).
ELIGIBILITY: Contest is open to legal residents of the fifty (50) United States & the District of Columbia who are at least the legal age of majority in the state in which they reside as of the date of entry. Employees of Tyson
Foods, Inc. (the “Sponsor”), and its parents, subsidiaries, divisions, affiliates, employees, directors, shareholders, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda
Associates, Inc. (“Administrator”) (collectively with Sponsor and Administrator, “Indemnitees”) and their immediate family members (spouses, parents, children, and siblings and their spouses)
and household members of each (whether related or not) are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply.
HOW TO ENTER: During the Contest Period, visit mayorofbaconcity.dja.com and complete the on-screen registration form, including submitting your video [maximum length of one (1) minute] to show through some performance why you love
bacon. This could be through a song, a dance, a rap or poem – any bacon-loving performance you can capture (“Entry”). Entries must be complete to be eligible.

Your Entry must comply with the following guidelines to be eligible:

Your Entry should be of you only. No people other than yourself should be depicted in your Entry.
Your Entry must be original to you and you must own all rights in and to the Entry and all other content submitted in connection with the Entry and grant Sponsor the License described below.
You must either take the video yourself or if someone else takes it, you must require the videographer (who must not be professional) to grant you ownership of the video before you submit it and make clear the video will be submitted in this Contest
for use by Sponsor.
Your Entry must not include any representation of celebrities, athletes, musicians, or any other public or private figure, include any anti-social, political or religious groups, any commercial solicitation or promotional materials and your video
must not include your or any other person’s/companies’ full name, address, phone number, or URL address. Entry must not contain advertisements, personal solicitations, or commercial solicitations.
Your Entry must not feature beer, distilled spirits (i.e., hard liquors, malt beverages), tobacco products (including cigarettes, cigars, pipe tobacco, chewing tobacco and snuff), fireworks, firearms and ammunitions, prescription drugs, illegal drugs
and related drug paraphernalia, nutritional supplements, lotteries and gambling.
Your Entry must not have been submitted previously in a promotion or contest of any kind or previously exhibited or displayed publicly (i.e., disclosed beyond your circle of friends and family through your social networking sites) through any means.
Your Entry must not contain content that is false, inaccurate or misleading.
Entry must not contain material that is inappropriate, unsuitable, indecent, profane, obscene, hateful, tortuous, defamatory, slanderous or libelous (including but not limited to words or symbols that may be considered offensive to individuals of
a certain race, ethnicity, religion, sexual orientation, or socioeconomic group).
Your Entry must not contain material, words or symbols that promote bigotry, racism, hatred or harm against any group or individual or promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
Your Entry must not contain material that is, in Sponsor’s sole discretion, obscene, profane, lewd, defamatory, contains any third-party materials, other than Wright Brand Bacon, or otherwise violates or infringes (or may infringe) any copyright,
trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity or make reference to any commercial/corporate
advertising (including but not limited to, corporate logos, brand names, slogans, political, or religious statements), or is otherwise objectionable.
Any clothing or accessories worn by you in the video should not contain any visible logos, drawings, cartoons, phrases, trademarks or other third-party materials other than Wright Brand Bacon.
Entrants and all submitted Entries must be in keeping with Sponsor’s image/Sponsor’s brand image as determined by Sponsor/Administrator, in its sole discretion. The Entry must not disparage Sponsor, persons or organizations associated with Sponsor,
or any other person or entity.
Entries must not reference any of Sponsor’s competitors or any other third party.

Any Entry that violates any of the guidelines above or that is deemed inappropriate or containing unsuitable material, in Sponsor’s sole discretion may be disqualified. 
Limit one (1) Entry per person during the Contest Period. By submitting an Entry, you represent that you are a legal resident of the 50 U.S. or D.C. and are at least the legal age of majority in the state in which you reside as of the date of entry.  
Standard data fees/rates may apply. See your wireless provider for pricing plan details. Entries generated by script, macro or other automated means and entries by any means which subvert the entry process are void. All Entries become the sole property
of the Sponsor and will not be returned.

GRANT OF RIGHTS: Once submitted, Entries cannot be modified by entrant. By submitting an Entry, each entrant gives permission (and warrants and represents that he/she has obtained all rights necessary from third parties to give such
permission and grant the license herein described) to Sponsor and its licensees, sublicensees, successors, and assigns (collectively, the “Rights Holders”), the exclusive, irrevocable, perpetual, worldwide, royalty-free,
transferable, sublicensable right and license (including but not limited to, all intellectual property and proprietary rights including without limitation patents, trademarks, and copyrights) to use, perform, exhibit, edit, adapt, reproduce, manufacture,
construct, tailor, distribute, sell, offer to sell, import and/or otherwise exploit the Entry, and the entrant’s likeness (both as depicted in the Entry and otherwise), name, voice and biographical information (including, but not limited
to, city and state of residence), in any manner and in any and all distribution channels, venues, formats and media now or later known or developed (collectively, the “License”) without compensation (where permitted
by law) and without review, approval or notice, to the extent permitted by law. The rights granted pursuant to the License shall also include, without limitation, the right to: (a) change, alter, distort, edit or revise the Entry, or any part
thereof; and (b) make derivative works based on the Entry, or any part thereof. Entrant agrees to sign any documents required by Sponsor upon request (and without compensation) to confirm such License. Sponsor is not obligated to exercise any
of the rights granted in these Official Rules. Entrant further agrees that (a) Sponsor does not owe him/her a duty of confidence (or fiduciary duty or the like) and that he/she has no expectation of privacy as to his/her Entry and (b) Sponsor
has wide access to ideas, stories, designs and other literary/artistic materials submitted to it from outside sources or being developed by its own employees and that such ideas/stories/designs/literary/artistic materials may be competitive with,
similar to (or even identical to) his/her Entry and that Sponsor shall have no liability to entrant or any third party in conjunction therewith.Sponsor grants to each qualified entrant a limited, non-transferable, non-exclusive, non-sublicensable,
revocable right to use its and/or its licensor’s trademarks solely for purposes of and limited to their Entry submitted in this Contest; such right and License will automatically expire without further act of any party at the expiration of the
Contest Period, unless specifically extended on an individual basis by Sponsor in writing in its sole discretion. Any other use of Sponsor’s and/or its licensors’ trademarks will be a violation of Sponsor’s or its applicable
licensors’ intellectual property rights.

JUDGING: Each submitted Entry will be judged immediately following the Contest Period by a panel of Sponsor-selected judges to determine the Grand Prize winner based on the following judging criteria: Relevance to Theme/authentic
tie to bacon (25%), Originality (25%), Creativity (25%), Video Quality (25%). In the event of a tie, tied Entries will be re-judged by the judges based solely (100%) on Relevance to Theme/authentic tie to bacon. Decisions of judges are final with
respect to all matters relating to the Contest.
PRIVACY: Information collected from entrant is subject to Sponsor’s Privacy Policy at https://www.tysonfoods.com/privacy-policy and will be used and disclosed for the purpose
of administrating this Contest only. This section does not limit any other consent(s) that an entrant may have previously provided the Sponsor in relation to the collection, use and/or disclosure of their personal information.

WINNER NOTIFICATION: The potential Grand Prize winner will be contacted via email by the Administrator and will have three (3) days to respond to winning notification before forfeiting the Grand Prize.  Grand Prize winner will
be required to sign and return, via email, a Declaration of Eligibility & Liability Release, and where legal, a Publicity Release and Assignment of Rights within three (3) days of issuance or the Grand Prize will be forfeited. The Sponsor
and Administrator. reserve the right to conduct a background check on potential Grand Prize winner in order to be confirmed the Grand Prize winner. The Sponsor reserves the right in its sole discretion to disqualify potential Grand Prize winner
based on the results of such background check or if Sponsor determine in its sole discretion that awarding the prize to such potential Grand Prize winner might reflect negatively on Sponsor. Potential winner becomes the “Grand Prize winner”
only after verification of eligibility by Sponsor. If such potential winner cannot be contacted within a reasonable time period, if the potential winner is ineligible, if any notification is returned undeliverable, or if the potential winner otherwise
fails to fully comply with these Official Rules, he/she will forfeit that prize and an alternate winner will be selected from among all remaining Entries.

PRIZE AND APPROXIMATE RETAIL VALUE (“ARV”): Grand Prize (1): A 3-day/2-night trip to Bacon City, USA in Vernon, Texas for Grand Prize winner and one (1) guest. Trip includes round-trip economy class air transportation
from major airport nearest Grand Prize winner’s home, hotel accommodations (based on double occupancy), use of rental car for the duration of the trip, a check for $600 for spending money/food/gasoline and Sponsor specified experiences.
Also included in the Grand Prize is a lifetime supply of Wright® Brand Bacon (awarded in the form of a check for $11,000) and a check for $5,000 to help offset taxes. The total ARV of the Grand Prize is $20,600. Trip must be taken on dates
specified by Sponsor (September 15-17, 2022) which are subject to change. Actual retail value of the Grand Prize may vary depending on winner’s city of departure and any difference in value will not be awarded. Airline carrier’s regulations
and conditions apply. Trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. Grand Prize winner and guest must travel together on the same itinerary. Guest must be 18 years of age or older and must execute
a release of liability prior to travel. Car rental is subject to additional restrictions set forth by car rental contract.  A valid US driver’s license and credit card are required. If winner does not meet rental car requisites/requirements
an alternate transportation option will be provided, at Sponsor’s sole discretion. Car must be returned with a full tank of gas. The Grand Prize consists only of the items and services expressly identified in these Official Rules as being
part of the Grand Prize. All prize details are Sponsor-specified. All expenses and costs associated with acceptance or use of the prize (including, but not limited to, taxes, insurance, telephone charges, room service and laundry services, personal
expenses, gratuities, entertainment, gasoline, activities outside of the Sponsor specified itinerary, incidental charges, or any other items not specifically described in these Official Rules, any transportation not mentioned within such prize
description and all expenses for any of the foregoing) are the responsibility solely of the Grand Prize winner. No refund or compensation will be made in the event of the cancellation or delay of any flight except at the sole discretion of Sponsor.
Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. Lost, stolen or damaged airline tickets will not be
replaced or exchanged. Sponsor will not be responsible for any cancellation, delay, diversion or substitution or any other act or omission whatsoever by any air carrier(s) or other transportation company or provider or any other person or entity
providing any services to passengers in connection with the Grand Prize trip, or any results thereof such as changes in services or accommodations necessitated by same. All aspects and components of the Grand Prize not expressly specified in these
Official Rules will be determined by Sponsor in Sponsor’s sole discretion. ln the event the Grand Prize winner or guest engage in behavior that (as determined by Sponsor in Sponsor’s sole discretion) is inappropriate or threatening, illegal
or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip early, in whole or in part, and send the Grand Prize winner and guest home with no further compensation to the Grand Prize
winner or guest. The prize and each component thereof are awarded “as is” without any warranty of any kind except as required by law. All federal, state, and local taxes are solely the responsibility of the Grand Prize winner. No transfer,
assignment, substitution or cash equivalent for prize will be permitted, except at the sole discretion of the Sponsor. In Sponsor’s sole discretion, due to prize unavailability or for any other reason, Sponsor may award an alternate prize
(or portion of prize) of equal value and the Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Winner and guest must also pass any required medical testing and comply with any additional
requirements, at any time, that may be required or recommended by any government agency, venue, or Sponsor, including without limitation, passing one or more COVID-19 antigen and screening tests, and testing negative for COVID-19 or having been
vaccinated against COVID-19. Winner and guest may also be required to execute any assumption of risk and/or other documents relating to COVID-19 or he/she may not be permitted to travel.

LIMITATIONS OF LIABILITY; RELEASE: Indemnitees are not responsible for late, incomplete, misdirected, inaccessible Entries, Internet connections or email; or for any computer, telephone, wireless, satellite, cable, network, electronic,
Internet or phone hardware or software malfunctions, failures, connections, or availability, or garbled, corrupt or jumbled transmissions, service provider/Internet/website/use net/accessibility, availability, or traffic congestion, Internet contact,
or any technical error, or program errors or malfunctions or unauthorized human intervention, or the incorrect or inaccurate capture of Entry or other information, or the failure to capture, or loss of, any such information, or for any human error,
technical error or other error of any kind in connection with the offering or operation of the Contest. The Indemnitees are not responsible for any incorrect or inaccurate information, whether caused by website users, tampering, hacking, or by
any of the equipment or programming associated with or utilized in the Contest and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error,
theft or destruction or unauthorized access to the website (or any other website). If for any reason the Contest is not capable of running as planned (in whole or in part), as solely determined by Sponsor, including but not limited to by infection
by computer virus, bugs, tampering, unauthorized intervention, fraud or technical failures that can corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, in its sole discretion,
to cancel, terminate, modify or suspend the Contest (in whole or in part). In such event, Sponsor shall conduct the Contest and award the prize per the judging criteria above in a manner which is fair, appropriate and consistent with the spirit
of these Official Rules, as determined by Sponsor in its sole discretion. The right is reserved by Sponsor to disqualify any individual found, at its sole discretion, to be tampering with the entry process or the operation of the Contest or website,
to be acting in violation of the Official Rules, or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Indemnitees are not responsible for any injury or damage to entrant’s
or any other person’s computer/mobile phone or device related to or resulting from participation in or downloading (or uploading) any materials from this Contest. Entrants further agree not to knowingly damage or cause interruption of the Contest
and/or prevent others from participating in the Contest. CAUTION: ANY ATTEMPT TO DAMAGE ANY ONLINE SERVICE OR WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST VIOLATES CRIMINAL OR CIVIL LAWS. IF SUCH AN ATTEMPT IS MADE OR AN INDIVIDUAL
OTHERWISE ATTEMPTS TO DEFRAUD SPONSOR, SPONSOR MAY DISQUALIFY ANY ENTRANT MAKING SUCH ATTEMPT AND SEEK DAMAGES TO THE FULLEST EXTENT OF THE LAW. By submitting an Entry, to the fullest extent permitted by applicable law, each entrant releases and
agrees to hold harmless each of the Indemnitees and all other companies involved in the development, operation or marketing of the Contest or the provision of any prize or any component of any prize, and the successors and assigns of each of the
foregoing, and the directors, officers, employees and agents of each of the foregoing (the “Released Parties”) from and against any and all claims, causes of action and liabilities of any kind that the entrant ever
had, now has or might in the future have arising out of or relating to the Contest, participation in the Contest, the acceptance, receipt or use of any prize or any component thereof and/or any use of the entrant’s name, likeness, voice
and/or biographical information, any statement attributed to the entrant and/or any Entry or any component thereof, including without limitation any and all claims, causes of action and liabilities, including those (a) relating to any personal
injury, death or property damage or loss sustained by any entrant or any other person, (b) based upon any allegation of violation of the right of privacy or publicity, copyright infringement, misappropriation, defamation or violation of any other
personal or proprietary right or (c) or based upon any allegation of a violation of any law, rule or regulation relating to personal information or data security. Each entrant agrees not to assert any such claim or cause of action against any
of the Released Parties.
ADDITIONAL CONDITIONS: By participating, entrants agree to be bound by and abide by these Official Rules and the decisions of Sponsor, which shall be final and binding in all respects. By participating in this Contest,
entrant agrees to release and hold harmless Indemnitees from any and all actions, claims, injury, loss or damage (whether due to negligence or otherwise) to person(s), including death, and property or breach or failure or any representation of
warranty arising in any manner, directly or indirectly, from participation in this Contest and/or from the acceptance, misuse or use of prize. SPONSOR MAKES NO WARRANTY, REPRESENTATION, OR GUARANTEE, EXPRESS OR IMPLIED, IN FACT OR IN LAW, RELATIVE TO THE USE OF THE PRIZE, INCLUDING, WITHOUT LIMITATION, ITS QUALITY, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
DISPUTES: DISPUTES: THIS CONTEST IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF ARKANSAS, AND THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE IN WASHINGTON COUNTY, ARKANSAS. THE REMEDY FOR ANY CLAIM
SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH
RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF. PARTICIPANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY PARTICIPANT AND/OR INDEMNITEES AND/OR ANY OTHER PARTY SHALL BE RESOLVED
INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR FROM THE END OF THE CONTEST PERIOD, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.
SPONSOR/ADMINISTRATOR: The Sponsor of the Contest is Tyson Foods, Inc. 2200 W. Don Tyson Parkway Springdale, AR 72762. The Administrator of the Contest is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, New York 11747.
WINNER: To receive a Winner’s List by email, send an email to: winners@dja.com with The Mayor of Bacon City, USA Contest (20-2181-56) as the subject line. Requests must be received by September 30, 2022.