TruMoo Milk – Win $20,000 gift card for 4 to their destination of choice and $300 check for WEEKLY prizes !

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.

1. ELIGIBILITY REQUIREMENTS:
Open to legal residents of the 50 United States (except for Colorado & where prohibited) and the District of Columbia who are 18 years of age or older at the
time of entry.

2. PROMOTION PERIOD:

Promotion begins on December 31, 2014 at 12:00:01 p.m. Pacific Time and ends on March 31, 2015 at 11:59:59 a.m. PT

3. TO ENTER:
Specially-marked Dean Foods branded TruMoo® Chocolate Marshmallow flavored milk and chocolate milk, gallon and one-half gallon, will contain a unique code (“code”) printed on
a sticker on the cap, and will be available in participating stores from December 31, 2014 through March 18, 2015, while supplies last.

To enter online via Website: Go online to www.trumoo.com during the
Promotion Period, and follow the instructions to complete and submit the online entry form,
including the unique code and all required information. After you have completed the registration,
or signed in on subsequent visits, and submitted the entry form with a valid code, you will receive
one (1) entry into the corresponding weekly drawing and one (1) entry into the Grand Prize
drawing. Standard data rates may apply if the Web Site is accessed via a mobile device, and
entrants are solely responsible for any such charges. Proof of sending or submission will not be
deemed to be proof of receipt by Sponsor. Each unique code may only be used to play one
(1) time.

Limit of five (5) entries per person/email address, per day.

For purposes of this Promotion, a “day” begins at 12:00 a.m. PT and ends at 11:59:59 p.m. PT, except for the
first day which begins at 12:00:01 p.m. PT and the last day which ends at 11:59:59 a.m. PT.

To request a code without purchase by mail: Mail a self-addressed stamped envelope to TruMoo® Try It Hot Sweepstakes, P.O. Box 536 Elmhurst, IL 60126. Limit one (1) code request per postage-paid envelope. Vermont residents may omit return postage. Requests
must be postmarked by March 18, 2015 and received by March 23, 2015. Sponsor is not responsible for lost, late, illegible, invalid, misdirected, mutilated, incomplete, or postage-due mail. No mechanical reproductions of entries allowed.

Automated means of participation are prohibited and any use of automated devices will cause disqualification. Use of email addresses from disposable or temporary email address services, or email forwarding services, is prohibited and any attempt to enter using such an email
address will be blocked. Entrants may not enter with multiple email addresses nor may entrants use any other device or artifice to enter multiple times or as multiple entrants. Any participant who attempts to enter with multiple email addresses or uses any device or artifice to enter multiple times will be disqualified and forfeits any and all portions of the prize, at Sponsor’s sole discretion. In the event of a dispute regarding the identity of the entrant, the natural person associated with the email address provided by an Internet access provider, or online service provider and used for entry will be considered the entrant. Proof of sending or submission will not
be deemed to be proof of receipt by Sponsor. All entries are the property of Sponsor. By participating, entrants agree to abide by and be bound by these Official Rules and the Sponsor’s decisions.

Information submitted in connection with this Promotion is governed by Sponsor’s Privacy Policy
http://www.deanfoods.com/our-company/privacy-policy/. If you are selected as a Prize Winner, your information may also be included in a publicly-available Prize Winner list.

4.DRAWINGS AND ODDS OF WINNING:

Prize Winners will be randomly selected in thirteen (13)
weekly drawings from all eligible entries received for the corresponding Weekly Entry Period (and all previous entry periods) on or about the Drawing Date (per chart below). The potential Grand Prize winner will be selected, on or about April 3, 2015, in a random drawing from all eligible
entries received during the Promotion Period. Weekly Prize Winners are eligible for the Grand Prize.

The drawings will be conducted by a third party promotion administrator, whose decisions shall be final and binding on all matters relating to the Promotion. Odds of winning depend on the number of eligible entries received. Limit one (1) Weekly Prize winner per person and/or household.

5.PRIZES AND APPROXIMATE RETAIL VALUES (“ARV”s):

One (1) Grand Prize: $20,000, awarded as a gift card, good towards a “Warm Weather Family Vacation” for winner and three (3) guests (one (1) adult and two (2) children ages 16 years old or younger on date of travel) to their destination of choice. Maximum ARV: $20,000.

Thirteen (13) Weekly Prizes: $300 each, awarded as a check, totaling $3,900.

Total Prize Pool ARV: $ 23,900.

6.PRIZE RESTRICTIONS:

Prizes are non-transferable and no prize substitution permitted, except at the sole discretion of the Sponsor. The Prize Winners are solely responsible for any taxes on
the prize, and will be issued an IRS Form 1099 reporting the value of the prize. Any difference Weekly Entry
Period
Starts at 12:00:00 a.m. PT Ends at 11:59:59 p.m. PT

Approximate Drawing Date

1 12/31/14 1/6/15 1/7/15
2 1/7/15 1/13/15 1/14/15
3 1/14/15 1/20/15 1/21/15
4 1/21/15 1/27/15 1/28/15
5 1/28/15` 2/3/15 2/4/15
6 2/4/15 2/10/15 2/11/15
7 2/11/15 2/17/15 2/18/15
8 2/18/15 2/24/15 2/25/15
9 2/25/15 3/3/15 3/4/15
10 3/4/15 3/10/15 3/11/15
11 3/11/15 3/17/15 3/18/15
12 3/18/15 3/24/15 3/25/15
13 3/25/15 3/31/15 4/3/15

between the stated ARV and actual value will not be awarded. If in the judgment of Sponsor, air
travel is not required due to the Grand Prize Winner’s proximity to destination, Grand Prize
Winner will receive ground transportation in lieu of air transportation, and no compensation will be
given for such substitution. Airport, airline, ground transportation, and/or hotel accommodations
will be determined by the Sponsor in its sole discretion. Dates of the departure and return are
subject to change at Sponsor’s sole discretion. Sponsor does not guarantee transportation and
accommodations will be available on the exact dates requested by the Grand Prize Winner.
Grand Prize Winner and Grand Prize Winner’s guests must travel on same itinerary, comply with all security requirements for travel, and are solely responsible for obtaining all necessary travel documents prior to departure date for travel (e.g., a U.S. driver’s license). Grand Prize Winner and guests must travel by 2/28/16 and trip must be booked by 45 days prior to trip. All luggage
fees, meals, ground transportation, gratuities, excursions fees, alcoholic beverages, and any other incidental costs or other expenses not specifically set forth herein are the sole responsibility of Grand Prize Winner. If Grand Prize Winner is eligible but a minor in his or her state of
residence, one of the travel guests must be Grand Prize Winner’s parent or legal guardian. The additional two (2) travel guests must be 16 years of age or under on date of travel. Minors must be accompanied at all times during trip (including, but not limited to, in-flight, hotel stay and all prize-related events) by an adult. Travel guests, or a parent or legal guardian if minors, must sign and return a travel release before any ticketing of travel occurs. Once guest is selected, he or she may not be substituted, except in Sponsor’s sole and absolute discretion. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent flier miles. Airline tickets are subject to flight variations, work stoppages, and schedule or route changes.

7. WINNER LIST: For Prize Winners information, mail a self-addressed, stamped envelope, no
later than May 4, 2015, to: TruMoo Try It Hot Sweepstakes Winner Request, P.O. Box 1095,
Elmhurst, IL 60126.