Treasurse The Steaks – Wy Wine Estates Americas & Napa – Beringer Raiin a grand prize package valued at $6,000 OR 1 of 18 other prizes



The Beringer Raise The Steaks Photo Contest (“Contest”) is sponsored by Treasury Wine Estates Americas Company (“Sponsor”), Napa, CA 94558.

Entries: The Contest begins on 12:01 a.m. Eastern Time (“ET”) June 1, 2017 and ends at 11:59:59 p.m. ET on September 10, 2017 (“Contest Period”). There are TWO (2) ways to enter. During the Contest Period, send a text message with the word “GRILL” from your mobile handset addressed to “55755” (“Entry Method No. 1”). Once the text is received, you must provide your date of birth. Then, you will receive a text in response which will contain a link to a (mobile) website with the entry form. Complete the entry form by following the on-screen instructions and providing your full name, date of birth, state and email address, and then upload a photo of your recipe creation, along with a short description. For the avoidance of doubt, sending text alone will NOT result in entry; the entry form must also be completed and your photo must be uploaded and submitted in accordance with the provided instructions.

You will be charged for all text messages sent and received from your handset according to the terms in your individual calling plan with your cellular provider. For additional support, text HELP to “55755” or STOP to cancel at any time. All entrants using Entry Method No. 1 must have a text messaging two-way capable handset and digital service in order to enter the Contest using the text messaging method. Standard text messaging fees may apply. Please consult your wireless service provider regarding your pricing plan. Not all cellular phone providers carry necessary service to participate. Check your phone capabilities for specific text messaging instructions. Text messaging service is not available in all areas.

Alternatively, you can go to, and provide your full name, date of birth, state and email address and follow the on-screen instructions for your photo submission (“Entry Method No. 2”).

All entries must be received no later than September 10, 2017 at 11:59:59 p.m. ET. Receipt of entries will be acknowledged. One entry per person, regardless of entry method. Multiple entries will automatically result in disqualification. No alterations or forged entries are permitted. In all cases, prize will be awarded to the name corresponding to the e-mail address indicated on entry form. If entering via mobile website (whether entering via Entry Method No.1 or No. 2), wireless Internet access and/or other fees may apply. Please consult your wireless service provider regarding your pricing plan. Not all cellular phone providers carry necessary service to enter via mobile website. Wireless Internet access is not available in all areas.

All photos must be original and may or may not include a bottle of Beringer® Wine (including Beringer Wine in the photo is optional and will not improve your chances of winning). PHOTOS CONTAINING CHILDREN OR ANYONE WHO APPEARS TO BE UNDER THE AGE OF 21 WILL NOT BE ALLOWED ENTRY. Once the photo has been submitted, entrants will not be permitted under any circumstance to submit substitutions and/or new versions of their photo.

By uploading a photo, entrant verifies a) that they have obtained permissions from any individual(s) in the photo; b) that the individual(s) pictured are aged 21 years or older; c) that the photo is free, clear, and theirs to release on the Contest’s website in the Photo Gallery and for the possible inclusion in future marketing materials; d) that Sponsor, in Sponsor’s sole discretion, may edit, adapt, alter and/or modify an entry, in whole or in part, without any restrictions as to change; and e) that entrant is irrevocably assigning and transferring to Sponsor any and all rights, title and interest in and to the entry, including without limitation, all copyrights and any other protectable rights, and entrant agrees that the entry will automatically become the property of Sponsor, without any compensation to entrant.

All photos must not contain, show, mention, refer or allude to any inappropriate use of Beringer® Wine; must not include the name, trademark, logo of any manufacturer, business, brand, product, company, or character not owned by Sponsor; must not contain copyrighted materials owned by others including sculptures, paintings and the like; must not be sexually explicit, nor may it contain disparaging or inappropriate words, symbols, political or religious references or statements, nor communicate messages or images inconsistent with the goodwill to which Sponsor wishes to be associated with, as determined by Sponsor in its sole discretion.

Sponsor assumes no responsibility for lost, late, damaged, misdirected, illegible, incomplete, mechanically reproduced or incorrect entries, all of which are void. All entries become the property of the Sponsor and will not be returned. Sponsor is not responsible for technical difficulties, telephone service disruptions or other equipment or service issues which might affect an entrant’s ability to access the entry form via text; the ability of a website (or mobile website) visitor to enter on-line; or the ability of the Sponsor to notify the winners.

Prizes: FIVE (5) Monthly Prizes for June, July and August, THREE (3) Prizes for September and ONE (1) Grand Prize Winner may be awarded, for a total of NINETEEN (19) total Contest Winners. Alcohol beverages are not part of the prize. The FIFTEEN (15) Winners for June, July and August, and the THREE (3) Winners for September, will receive ONE (1) Grilling Package including: a Kingsford Grill, Grill Apron & Grill Gloves (Beringer branded), All-Clad Grilling Tools, Barbeque Clips, Kingsford Flavored Charcoal and a Charcoal Chimney Starter. The Approximate Retail Value (“ARV”) of each Monthly Prize is $500.00, for a total ARV of $9,000.00. Lastly, ONE (1) Grand Prize Winner will receive ONE (1) Kamoda Style Charcoal Grill and Outdoor Kitchen Set with an ARV of $6,000.00. Exact model of items in Grilling Packages and exact model of the Grill and Outdoor Kitchen Set (including size and available features) will be determined by Sponsor in its sole discretion. Actual items may differ from the depiction of prizes in Contest advertising and Sponsor disclaims any and all liability in conjunction therewith. Prizes will only be shipped to a street address within the 50 United States or the District of Columbia. If there are insufficient entries or the Winners forfeit the prize for any reason, the Sponsor may select an Alternate Winner, or choose to have the forfeited prize(s) remain unawarded.

Total Approximate Retail Value: $15,000.00

Winner Determination: FIVE (5) Winners will be determined in June via judging taking place on/around June 12, 2017, June 19, 2017, June 26, 2017 and July 5, 2017 by Avid Marketing Group, an independent third party organization whose decisions will be final in all matters relating to this Contest. FIVE (5) Winners will be determined in July via judging taking place on/around July 10, 2017, July 17, 2017, July 24, 2017 and August 1, 2017. FIVE (5) Winners will be determined in August via judging taking place on/around August 11, 2017, August 18, 2017, August 25, 2017 and September 1, 2017. THREE (3) Winners will be determined in September via judging taking place on/around September 12, 2017. Lastly, ONE (1) Grand Prize Winner will be determined via judging taking place on/around September 12, 2017. The criteria for the judging will be originality, 40%; relevance to Contest theme (“Beringer Raise The Steaks”), 40%; creativity, 15%; technical merit (including clarity and resolution of photo, grammar and spelling of any accompanying text, as applicable), 5%. Odds of winning will be determined by the total number of eligible entries received. Winners will be required to sign an Affidavit of Eligibility, Liability Release and Publicity Release (where legal) within ten (10) days of notification or prize will be forfeited and may be awarded to another winner at Sponsor’s sole discretion. If a Winner cannot be located or does not respond to attempt to be notified within five (5) days, the Prize will automatically be forfeited and an alternate Winner may be selected at Sponsor’s sole discretion. Except where prohibited, acceptance of prize constitutes Winner’s consent to use of his/her name, likeness and biographical data for advertising and promotional purposes without additional compensation.

Prize details will be provided to Winners upon proof of eligibility. Winners must furnish valid proof of age (for example, a driver’s license, birth certificate or passport). An Affidavit of Eligibility, Liability Release and Publicity Release (where lawful) must be provided to Avid Marketing Group (“AMG”) before prize can be received. No prize will be awarded unless the Affidavit has been received by AMG.

Eligibility: This Contest is open only to legal residents of the United States who are 21 years of age or older at the time of entry. Void where prohibited or restricted by law, including Puerto Rico and all US Territories and Possessions. The following persons are not eligible for participation under any circumstances: Employees, officers, directors, representatives and agents of Sponsor, AMG and each of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies and each of their immediate family members (e.g. spouse, parent, sibling, child and their respective spouses and the “steps” of each, all lineal descendants, including those by adoption, regardless of where they reside) and persons living in the same household of each, whether or not related, state alcoholic beverage manufacturers, distributors, retailers and employees of state or local alcohol beverage agencies. All federal, state and local laws apply.

General Conditions: Entry into the Contest constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules. No substitution of prize or cash equivalent shall be awarded except in the Sponsor’s sole discretion. Cash equivalent will be equal to the approximate retail value of the prize. Prizes are non-transferable except at the sole discretion of the Sponsor. All federal, state and local taxes on the Prizes are Winners’ sole responsibility. There is a limit of ONE (1) Prize per family/household/address. By accepting a prize, Winners waive the right to assert as a cost of winning said prize, any and all costs of redemption or travel to redeem said prize and any and all liability that might arise from redeeming or seeking to redeem said prize. Sponsor reserves the right to conduct a background check of any criminal records of the prize winners. To the extent necessary and permitted by law, prize winners shall authorize this background check. Sponsor reserves the right, at its sole discretion, to disqualify a prize winner based on the background check. Winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of prize.

Entrants hereby agree to indemnify and hold Sponsor harmless from and against any third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses, including attorney fees and court costs, arising out of any breach or alleged breach of any of the warranties and representations set forth above. Sponsor makes no representation or warranty of any kind (including the warranty of merchantability or fitness for intended purpose) regarding the prizes; in both cases, the prize component is being provided by a third party entity which is completely independent of Sponsor and not the Sponsor.

The value of the prize won by a participant under the Contest may be taxable as income to its Winner. Winners are solely responsible for any and all taxes and/or fees associated with their prize. The Grand Prize Winner will be issued an IRS Form W-9 with the Affidavit of Eligibility and Release and a subsequent IRS Form 1099. Upon receipt of their prizes, the Winners shall be required to comply with any and all applicable federal, state and local law, rules and regulations.

In consideration of his/her receipt of the prize, each prize winner for himself or herself and his or her heirs, personal representatives and assigns shall voluntarily and knowingly completely and forever release, waive and discharge Sponsor and all related parties from and against any and every kind of claim, demand, injury, costs, attorney fees, right, liability or cause of action or other liabilities of whatever kind or nature, known or unknown, absolute or contingent, and whether or not fixed, which the prize winner ever had, now has or might in the future have arising in any way or related to this Contest, including, but not limited to, prize winner’s participation in the Contest; prize winner’s Contest entry; use of prize winner’s name, likeness, biographical information, signature, image or likeness; prize winner’s receipt, use or inability to use the prize(s) or part thereof, including but not limited to financial claims; physical and/or emotional injury; and/or any other legal claim that may arise, whether under contract, tort, warranty or any other theory or claim.

Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Contest at any time without notice or further obligation.

Text Message Entry Conditions: By participating in this Contest all entrants authorize Sponsor to provide their text messaging address. Information collected in connection with this Contest will be used in accordance with Sponsor’s privacy policy and these Official Rules. In the event of any discrepancy between the privacy policy and these Official Rules, the privacy policy shall control and govern. To review Sponsor’s privacy policy, please go to Contest is intended for participation in the United States only and shall be construed only according to United States law. By participating in the Contest, you authorize Sponsor to communicate with you by text messaging regarding Contest participation for the duration of the Contest. Sponsor and its agencies are not responsible for SMS communications/text messages (whether sent by or to entrant) not received due to lost, failed, delayed or interrupted connections or miscommunications, or to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of SMS communications/text messages. Sponsor is not responsible for incorrect or inaccurate SMS communication/text message information, whether caused by any human or technological error that may occur in the processing of SMS communications/text messages in this Contest. Any other attempted form of entry not specified herein is prohibited; no automatic, programmed; robotic or similar means of entry are permitted.

Electronic Entries: In the event of a dispute, on-line entries (including entries made via mobile website) will be deemed made by the authorized account holder of the email address submitted at time of entry. The authorized account holder is the natural person who is assigned to the email address by an internet access provider, on-line service, or other organization that is responsible for assigning email addresses. Sponsor and its agencies are not responsible for lost, late, damaged, illegible, misdirected, incomplete entries, or for on-line entries (including entries made via mobile website) not received due to lost, failed, delayed or interrupted connections or miscommunications, or to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of on-line entries. Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by web-site visitors or by any human or technological error that may occur in the processing of on-line entries (including entries made via mobile website) in this Contest. Sponsor reserves the right, in its sole discretion, to cancel or suspend all or a portion of the Contest, should viruses, bugs or other causes beyond control of the Sponsor corrupt the administration, security or proper operation of the Contest.


Winners’ List: For the Winners’ list, please send a self-addressed stamped envelope to: Avid Marketing Group, Attn: Beringer Raise The Steaks Photo Contest – TCE28606, P.O. Box 1008, Rocky Hill, CT 06067-1008. All requests for the winners’ list must be postmarked by September 17, 2017 and received by September 24, 2017.

©2017 Beringer Vineyards, Napa CA.

Enjoy Responsibly.