The Southern Region Advertising Council – 2022 Bmw Hook ‘em On The Highway – Win the use of a BMW to drive to and from the game (“Extended Test Drive”).

THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT
ENTER UNLESS YOU ARE ELIGIBLE (SEE SECTION 1) AND LOCATED IN THE UNITED STATES AT THE TIME OF PARTICIPATION.
2022 BMW HOOK ‘EM ON THE HIGHWAY SWEEPSTAKES (“SWEEPSTAKES”)
OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. ELIGIBILITY: The Sweepstakes is open to individuals who (a) are legal U.S. residents residing in Texas, (b) possess a valid
driver’s license, and (c) are twenty-five (25) years of age or older at the time of entry. Void where prohibited. Employees,
officers and directors of The Southern Region Advertising Council, Inc. (“Sponsor”), BMW of North America LLC (“BMW
NA”), participating BMW dealerships, Genesco Sports Enterprises, Inc. (“Administrator”), each of their respective parent,
subsidiary and affiliated companies, Web masters/suppliers, advertising and promotion agencies involved in the
administration, development, fulfillment and execution of this Sweepstakes (collectively “Sponsor and Promotion Parties”),
IMG College/Longhorn Sports Properties (“IMG”), the University of Texas Athletics Department (“University”), each of their
respective IRS dependents, immediate family members (spouse, parent, child, sibling and their respective spouses), and
individuals residing in their same household are not eligible to participate or win. The Sweepstakes is subject to applicable
federal, state, and local laws and regulations. Sponsor and Administrator reserve the right, at any time, to verify eligibility
requirements in any manner it deems appropriate. By participating, participants agree to these Official Rules, which are
final and binding in all respects.
2. SWEEPSTAKES TIMING: Sweepstakes begins on August 22, 2022 at 8:00:00 a.m. Central Time (“CT”) and ends on
September 18, 2022 at 11:59:59 p.m. CT (“Sweepstakes Period”). The time clock of the computer administering this
Sweepstakes is the official time-keeping device of the Sweepstakes.
3. TO ENTER: During the Sweepstakes Period, access the online entry page by (a) visiting the BMW display at select Texas
Longhorns games and scanning the code on the Sweepstakes advertisement using your own mobile device*; or (b) visiting
2022bmwhookemonthehighwaysweeps.eventsbmw.com (“Website”). Once the participant has accessed the Website, he
or she must complete and submit the online entry form to receive one (1) entry into the random drawing. Limit one (1)
entry per person/email address for the entire Sweepstakes Period.
*A participant cannot participate solely by scanning the code. Participants must have a smart phone or other web-enabled
device with a camera feature or code reader application and may incur data charges from their wireless service provider
for use of the code, depending on their service plan. Check with your wireless service provider for details on these and any
other applicable charges. Participants are solely responsible for any such wireless or data charges associated with such use,
including the downloading (if applicable) and use of the code reader. If you do not have a code reader on your phone or
device, search for one in your mobile device’s application store to find available code readers for your phone or device.
Code readers may not be available on all devices. Mobile entry is not required to submit an entry or win a prize in this
Sweepstakes.
Entry submission must be manually keystroked or entered by the individual participant. All participants must have a valid
email address in order to be contacted by Administrator if they are selected as the winner. Multiple participants may not
share the same email address. A potential winner may be requested to provide Sponsor with proof that he or she is the
authorized account holder of the email address associated with the winning entry and/or an eligible participant. In the
event of a dispute over the identity of a participant, the entry will be declared made by the authorized account holder of
the email address used during the submission process. The
“Authorized account holder” is the person who is assigned to the email address by the online service provider. A potential
winner may be required to provide identification sufficient to show that he or she is the authorized account holder of such
account. Automated and/or repetitive electronic submission of entries (including but not limited to entries made using any
script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or related email addresses/IP
addresses may be blocked. Additionally, if it is discovered that a participant used multiple identities, email addresses,
phone numbers and/or mailing addresses or manipulated such information, for the purpose of obtaining more than one
(1) entry, he or she will be disqualified, and any prize won shall be forfeited.
4. RANDOM DRAWING: The potential winner will be selected in a random drawing to be held on or about September 19,
2022 from among all eligible entries received by the Administrator, whose decisions shall be final and binding in all matters
relating to this Sweepstakes. Odds of winning depend on the number of eligible entries received.
5. PRIZE DETAILS: One (1) prize will be awarded consisting of a two (2) night stay (for the nights of September 23, 2022
and September 24, 2022) in Lubbock, Texas and two (2) tickets to attend the Texas Longhorns vs Texas Tech Red Raiders on
September 24, 2022 (“Hotel and Game Tickets”). Winner will also receive the use of a BMW to drive to and from the game
(“Extended Test Drive”). Parking, meals, gratuities, and all other expenses not specified herein are solely the winner’s
responsibility. Approximate Retail Value (“ARV”): $1,050.00.
Extended Test Drive conditions: The winner shall be required to sign a standard BMW Liability Waiver and a standard
BMW NA lease or loan agreement. Terms and conditions apply; gasoline, taxes, destination and insurance (if applicable)
are extra and are not covered by Sponsor. Other terms, including but not limited to, mileage limits and condition of car
upon return, apply and other costs associated with the vehicle, including, but not limited to, any travel and transportation
costs associated with collecting and returning the vehicle (the designated BMW dealership closest to winner’s home) are
solely the responsibility of the winner. Winner is required to present a valid driver’s license and proof of insurability prior
to accepting the vehicle. Winner does not have a choice of BMW, color, accessory or options, and the actual vehicle may
differ from those shown in advertisements. In accepting the prize, winner acknowledges and agrees that operation of a
motor vehicle poses certain inherent risks of injury and harm to property.
Hotel and Game Tickets conditions: Game is subject to availability, change, and cancellation. No alternative date will be
provided. If winner cannot attend the game on the date specified, prize shall be forfeited, and Sponsor shall have no
further obligation to such individual. Tickets are subject to terms and conditions as stated on tickets. Seating assignments
are in Sponsor’s sole discretion. Lost, stolen or damaged tickets will not be replaced or exchanged. Winner and guest will
stay in one (1) standard, double-occupancy room at a hotel determined by Sponsor, in Sponsor’s discretion. Sponsor
assumes no responsibility for canceled, delayed, suspended or rescheduled event related to the prize or any act or
omissions whatsoever by the venue operators, prize providers or any other persons providing any prize-related services
beyond its control. Winner will be required to provide a credit card prior to check-in and is solely responsible for all
incidental charges and may be required to sign an additional liability release for the use of the accommodations. If a guest
is a minor, the minor guest must be accompanied by their parent or legal guardian who must be the winner. Winner’s
guest (or if a minor, their parent or legal guardian) may be required to sign and return a liability/publicity release before
prize is awarded. Additional prize details may be provided to the winner at the time of notification. Sponsor and Promotion
Parties reserve the right to remove or to deny entry to winner and/or guest who engages in a non-sportsmanlike or
disruptive manner, or behaves with the intent to annoy, abuse, threaten or harass any other person at the game.
Winner agrees that acceptance of the prize is done so entirely upon their own initiative, risk, and responsibility. Winner
must accept prize as stated by Sponsor, or prize may be forfeited and awarded to an alternate winner. Any difference
between stated value and actual value of the prize will not be awarded. Prize is non-transferable and no cash equivalent or
substitution of prize is offered, except at the sole discretion of the Sponsor. Sponsor reserves the right to substitute a prize
of equal or greater value at its sole discretion. Taxes, if any, on prize are solely the responsibility of the winner. Winner shall
be required to provide a valid social security number and shall receive an IRS 1099 tax form for the ARV of the prize.
6. WINNER NOTIFICATION: The potential winner will be notified by phone and/or email and will be required to follow the
instructions within the notification within twenty-four (24) hours or prize may be forfeited and awarded to an alternate
winner. As part of the prize-claim process, the potential winner will be required to complete, sign and return an IRS Form
W-9 (including their social security number) and an Affidavit of Eligibility/Liability Release with (where lawful) a publicity
release within the twenty-four (24) hour period. Sponsor and Administrator are not responsible for (a) suspended or
discontinued landline, wireless or online service which may result in a potential winner not receiving a notification; (b) any
change in participant’s contact information; or (c) any undelivered emails, including without limitation, emails that are not
received because of the winner’s privacy or spam filter settings which may divert any Sweepstakes email, including any
winner notification email, to a spam or junk folder. If (a) an attempted prize notification or prize is returned as
undeliverable, (b) the potential winner does not respond to the prize-claim instructions as stated within the notification,
(c) any required documents are not returned within the required time period as stated above, (d) the potential winner
cannot be verified, or (e) the potential winner is otherwise unable to accept the prize as stated, the prize may be forfeited
and awarded to an alternate winner, in Sponsor’s sole discretion. Sponsor will attempt to award the prize three (3) times
(time permitting). If the originally selected potential winner and two (2) alternate potential winners do not (a) respond to
Sponsor’s notification as indicated above or (b) accept the prize, the prize will be forfeited and deemed “unclaimed”.
7. GENERAL CONDITIONS: As a condition of entering, participants agree (and agree to confirm in writing) that IMG,
University, Sponsor and Promotion Parties and each of their respective parent companies, subsidiaries, affiliates, their
respective directors, officers, owners, governors, employees, agents, and representatives (collectively “Released Parties”)
are released, will have no liability whatsoever for, and shall be held harmless by participants against any liability for any
injuries, illnesses, losses or damages of any kind to person(s), including death, or property resulting in whole or in part,
directly or indirectly, from acceptance, possession, use or misuse of the prize, including travel thereto or participation in
this Sweepstakes or any Sweepstakes-related activities. Except where legally prohibited, winner grants (and agrees to
confirm such grant in writing) permission to Sponsor and those acting under its authority the right to the use of his or her
name, picture, likeness, voice, and biographical information and statements, at any time or times, for advertising, trade,
publicity, and promotional purposes without additional compensation, in all media now known or hereafter discovered,
worldwide and on the Internet, without notice, review or approval.
8. LIMITATIONS OF LIABILITY: Released Parties are not responsible for lost, illegible, late, misdirected, incomplete,
mutilated, or non-delivered entries or emails; or for interrupted or unavailable satellite, network, server, Internet Service
Provider, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite,
telephone or cable transmissions, or lines, or technical failure or jumbled, garbled, corrupted, scrambled, delayed or
misdirected transmissions, or computer hardware or software or telephone malfunctions, failures, or technical errors or
difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate
capture of entry, or other information, or the failure to capture, or loss of, any such information. Released Parties are not
responsible for any incorrect or inaccurate information, caused by any equipment or programming associated with or
utilized in this Sweepstakes; and assume no responsibility for any error, omission, interruption, deletion, defect or delay in
operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with
or hacking of the Website or any equipment used for Sweepstakes. Sponsor and Administrator reserve the right, at their
sole discretion, to disqualify any individual it finds to be tampering with the entry process or operation of the Sweepstakes,
to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Use
of Website is at user’s own risk. Released Parties are not responsible for injury to participant resulting from participating in
this Sweepstakes. If, for any reason, the Sweepstakes, in the sole opinion of Sponsor and Administrator, is not capable of
running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention,
fraud, technical failures or any other causes which, in sole opinion of the Sponsor and Administrator, corrupt or affect the
administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor and Administrator reserve the
right, at their sole discretion, to cancel, terminate, modify or suspend Sweepstakes, and randomly award the prize from
among eligible non-suspect entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor
and Administrator. Additionally, Sponsor and Promotion Parties are not liable in the event any portion of the Sweepstakes
is compromised, modified or canceled due to pandemics or epidemics, outbreaks of infectious disease or any other public
health crisis including quarantine measures of any government authority or other restrictions, weather, fire, strike, acts of
war or terrorism, government restriction, or any other condition beyond their control (a “Force Majeure Event”).
9. PRIVACY POLICY: Please see the privacy policy located at https://www.bmwusa.com/privacy-policy/index.html for
details of the policy regarding the use of personal information collected in connection with this Sweepstakes. Additionally,
any communication between participant and Sponsor and/or the Administrator regarding this Sweepstakes (e.g., phone
calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winner’s name may
be included in a publicly available winner’s list.
10. BINDING ARBITRATION: Any controversy or claim arising out of or relating to this Sweepstakes shall be settled by
binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is reasonably
convenient for claimant), or at such other location as may be mutually agreed upon by the parties, in accordance with the
procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS
Rules and Procedures”) then prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any
court having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The
arbitrator shall apply South Carolina law consistent with the Federal Arbitration Act and applicable statutes of limitations
and shall honor claims of privilege recognized at law. In the event the claimant is able to demonstrate that the costs of
arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the claimant’s filing and
hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being
cost-prohibitive. If any part of this arbitration provision is deemed to be invalid, unenforceable, or illegal (other than those
claims will not be arbitrated on a class or representative basis), or otherwise conflicts with the rules and procedures
established by JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in
accordance with its terms as if the invalid, unenforceable, illegal, or conflicting provision were not contained herein. If,
however, the portion that is deemed invalid, unenforceable, or illegal is that claims will not be arbitrated on a class or
representative basis, then the entirety of this arbitration provision shall be null and void, and neither claimant nor Sponsor
shall be entitled to arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have
the right of discovery, which discovery shall be completed within sixty days after the demand for arbitration is made,
unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS
PARAGRAPH SHALL BE IN THE PARTICIPANT’S INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN
ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE
CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS SWEEPSTAKES IF YOU
DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES. BY
PARTICIPATING IN SPONSOR’S SWEEPSTAKES, EACH PARTICIPANT AND PRIZE WINNER AGREES THAT TO THE EXTENT
PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR
CONNECTED WITH THE SWEEPSTAKES, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING
ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS,
JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN
NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY
PARTICIPANT OR PRIZE RECIPIENT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND PARTICIPANT HEREBY KNOWINGLY
AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST
PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES), AND/OR ANY RIGHTS TO HAVE
DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) PARTICIPANT AND PRIZE WINNER’S REMEDIES ARE LIMITED TO
A CLAIM FOR MONEY DAMAGES (IF ANY) AND PARTICIPANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR
EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE
MAY NOT APPLY TO EVERY PARTICIPANT.
11. GOVERNING LAW/JURISDICTION: By entering, participants agree that all issues and questions concerning the
construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the
rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in
accordance with, the laws of the State of South Carolina, USA, without giving effect to any choice of law or conflict of law
rules, and any matters or proceedings which are not subject to arbitration as set forth in these Official Rules and/or for
entering any judgment on an arbitration award, shall take place in the State of South Carolina, in Greenville, South
Carolina. By entering, participants consent to the jurisdiction and venue of the federal, state, and local courts located in
Greenville County, South Carolina, USA.
12. WINNER’S LIST: For the name of the winner, send a self-addressed, stamped envelope to: 2022 BMW Hook ‘Em on the
Highway Sweepstakes Winner’s List, PO Box 130, c/o GSE, Dept. 22-8116-40, Glencoe, MN 55336-0130, for receipt by
October 19, 2022.
13. SPONSOR: The Southern Region Advertising Council, Inc., 1155 Hwy 101 South, Greer, SC 29651.