The Gatorade Company – Sweat Earns Championships Instant Win Game & – Win (1) Grand Prize will be awarded which consists of a Trip for two (2) to the 2021 SEC Football Championship

The “Sweat Earns Championship” Instant Win Game & Sweepstakes (the “Promotion”) is
sponsored by The Gatorade Company (“Sponsor”), 433 W Van Buren St, Chicago, IL 60607
The Promotion begins on August 9, 2021 at 12:00:00 PM Eastern
Time (“ET”) and ends on October 4, 2021 at 11:59:59 PM ET (“Promotion Period”) and consists
of eight hundred sixty-seven (867) Instant Win Prizes and one (1) Grand Prize as defined in
Section 4. Administrator’s clock shall be the official clock of the Game. A “day” begins at 12:00
A.M. ET and ends at 11:59 P.M. ET during the Promotion Period, with the first “day” of the
Promotion Period beginning at 12:00 P.M. ET and ending at 11:59 P.M. ET on 10/4/21.
This Promotion is open only to legal residents of Alabama, Arkansas, Florida,
Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, North Carolina, South Carolina,
Tennessee, Texas, Virginia and West Virginia who are at least eighteen (18) years old at the
time of entry.(19 in AL, 21 in MS). Employees of Sponsor and each of their respective parent
companies, subsidiaries, affiliates, advertising and promotion agencies (collectively, “Promotion
Entities”) and each of their immediate family members (e.g., spouse, parent, child, sibling, and
their respective spouses and the “steps” of each, regardless of where they reside) and persons
living in the same household of each, whether or not related, are not eligible to enter or win. All
federal, state, and local laws apply. Void where prohibited or restricted by law.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s decisions and interpretations, which are final and binding in all matters related to the
Promotion. For purposes of the Promotion, an entrant’s residential address and e-mail address
will be the physical address and e-mail address submitted at the time of entry. Entrants will not
be allowed to change their physical address or e-mail address.

Visit and follow the prompts and instructions to register for or log-in
to an account. Participants will be required to provide their First & Last Name, valid Email Address,
Mailing Address, Zip Code and Date of Birth to register. Limit of one (1) account per person/email address.
Once a participant registers and/or logs in, they must hit the “ENTER” button on-screen to participate
(“Instant Win Game Play”). They will receive an on-screen message letting them know if they have won an Instant Win Prize.
If an Instant Winner, the participant will also receive a confirmation email that will be sent to the email address
provided with their entry.
Limit of one (1) Instant Win Game Play per person/household/email address per day.
To receive a Bonus Grand Prize Entry, you must be a
registered member of Instagram with a public profile. Becoming a member of Instagram, and
entry into the Sweepstakes are free. If you are not a registered account holder, please visit to register for an account. Registration for and use of this platform is subject to
its respective terms and conditions and Sponsor has no responsibility with respect to such
registration or use or enforcement of such terms and conditions.
To enter: During the Promotion Period, go to and follow the
on-screen instructions to open Instagram to unlock the Sweat Earns Championship AR effect.
Share your AR selfie using the hashtag #GatoradeSECSweepstakes in the caption before
sharing to your feed. (“the Submission”).
The person registering for the Sweepstakes and uploading the Submission will be
deemed the Entrant (“Entrant”). By entering, each Entrant warrants and represents the
following with respect to Submission: (a) entrant is the sole and exclusive owner of the
photo and has obtained the necessary rights and consents; and (b) the photo will not
infringe on any rights of any third parties. Once uploaded, Submission will not be
returned. Use of the hashtag #GatoradeSECSweepstakes constitutes your unconditional
acceptance to these Official Rules. Each time an Entrant shares a Submission, they will receive
one (1) entry into the Grand Prize Drawing. Instagram Story submissions will not be eligible.
Proof of delivery of a Submission does not constitute proof of receipt of an entry into the
Sweepstakes. All entries become the property of Sponsor and will not be returned. All Submissions
must be received by entry deadlines listed below to be eligible for the respective drawings.

Each share on Instagram with the program hashtag that also features the program AR effect will
be added as a bonus entry into the Grand Prize Drawing.
An Entrant’s account must be set to “public” for their entry to qualify.
All entries must be received within the Promotion Period to be eligible for the drawing.
Submission must remain on Entrant’s Instagram account throughout the Promotion Period. If a
Submission is deleted during the Promotion Period, Entrant may lose their entry.
A single Submission cannot be used more than one (1) time throughout the Sweepstakes Period.
Each Submission may not have won a previous promotion or an award; it must not infringe any
third party’s intellectual property or other rights; it must be suitable for display and publication
(i.e., may not be obscene or indecent, including but not limited to nudity or profanity); it must not
contain obscene or pornographic material; it must not contain defamatory statements (including
but not limited to words or symbols that are widely considered offensive to individuals of a certain
race, ethnicity, religion, sexual orientation or socioeconomic group); it must not include threats to
any person, place, business, group or world peace; it must not invade privacy or other rights of
any person, firm or entity, and it must not in any other way violate applicable laws and regulations
or standards.

Each Submission must not contain any copyrighted works. Sponsors may, in their sole discretion,
remove, delete and/or forfeit any Submission they deem inappropriate, indecent or obscene, and
unsuitable for publishing or otherwise non-compliant. Submissions that do not comply with these
Official Rules or that otherwise contain prohibited or inappropriate content as determined by the
Sponsor, in its sole discretion, will be disqualified. Sponsor makes the final determination as to
which entries are eligible to take part in this Sweepstakes.

Limit of ten (10) Grand Prize bonus Entries per person person/household/email address
throughout the course of the promotion.

A. Instant Win Prizes:There are eight hundred sixty-seven (867) Instant Win Prizes available.
There will be eight hundred sixty-seven (867) random, pre-determined computer-generated winning times
seeded over the course of the Promotion Period. If Entrant’s Instant-Win Entry, as described in Section 3,
is the first one received on or just after one of those predetermined times, they will be eligible to win
the Instant-Win Prize designated at that time. Odds of winning an Instant-Win Prize will depend on the time
the Game Play is received and the total number prizes remaining in the Promotion Period. Limit of three (3)
Instant Win Prizes per person/household/email address throughout the Promotion Period. Available Instant Win
Prizes and their approximate retail value (“ARV”) are as follows:

Instant Win PrizeNumber AvailableARV
Gatorade Sweat Towel800$7.50
Gatorade/SEC Hat67$14.98

B. Grand Prize:One (1) Grand Prize will be awarded, which consists of a Trip for two (2) to the
2021 SEC Football Championship. Trip includes roundtrip coach class airfare for two (2) from
airport nearest winner’s residence to Atlanta, GA, standard hotel accommodations for two (2)
nights (single room, double occupancy) and two (2) tickets to the 2021 SEC Football
Championship. Approximate Retail Value (ARV) of Grand Prize $3,600. On or about 10/5/2021
one (1) potential Grand Prize Winner will be randomly selected from among all eligible Grand
Prize Entries received throughout the Promotion Period. The drawing will be conducted by an
independent judging organization whose decisions will be final and binding in all matters relating
to this Promotion.
All costs and expenses not specifically included herein are solely the winner’s responsibility.
Actual value depends on city/day/time of departure and on destination city. If Grand Prize
winner’s residence is less than 250 miles away from the destination, Sponsor reserves the right,
in its sole discretion to provide ground transportation to and from Atlanta in lieu of airfare; the
difference in value will not be awarded. Grand Prize winner’s guest shall be required to
complete a Liability/Publicity Release (where legal) prior to issuance of travel documents. Once
travel documents are issued, neither travel arrangements nor guest may be changed without the
express approval of Sponsor which may be withheld for any reason whatsoever. Grand Prize
winner and guest must travel on the same itinerary and accept Grand Prize as stated, or prize
will be forfeited. Travel must be completed on dates specified at time prize is awarded unless
travel is delayed due to any pandemic, epidemic or other circumstances beyond Sponsor’s
control, in which case Sponsor will inform winner of the modified deadline for travel. Travel and
accommodations subject to change, and restrictions and black-out periods may apply.
All potential winners are subject to verification of eligibility and compliance
with these Official Rules. Instant Win Prizes will be shipped to the address provided during
registration within approximately eight (8) to ten (10) weeks following verification of eligibility and
winning Game Play. Potential Grand Prize winner will be notified by phone or by email within
three (3) days following the corresponding drawing. Grand Prize winner may be required to
sign and return an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited)
and any other requested documents within three (3) calendar days from the date of attempted
notification or the prize may be forfeited and awarded to an alternate winner, at the Sponsor’s
sole and absolute discretion. If a potential winner is (i) disqualified, found to be ineligible or not
in compliance with these Official Rules; (ii) declines to accept a prize; (iii) does not reply to
notification as stated above; or, (iv) does not return the documents within the stated time frame,
the prize may be forfeited and an alternate winner selected in a random drawing from among all
remaining eligible entries, as determined by Sponsor in its sole discretion. If, after a good-faith
attempt, Sponsor is unable to award or deliver a prize, the prize may not be re-awarded. Upon
verification of eligibility, prizes will be mailed to the winners at the physical addresses (P.O.
Boxes are not permitted) provided at the time of entry. Grand Prize details will deliver within
eight (8) to ten (10) weeks following verification of eligibility. Any portion of a prize not accepted
by winner will be forfeited. Winners shall be solely responsible for payment of any and all
applicable federal, state, and local taxes for their prize won. Sponsor will issue an IRS Form
1099- MISC & W-9 for each winner of a prize with an ARV of $600 or more. Any difference
between stated approximate value of prize and actual value of prize will not be awarded. All
other costs and expenses not expressly set forth herein shall be solely each winner’s
responsibility. Sponsor is not responsible for any undelivered e-mails, including without
limitation, e-mails that are not received because of a winner’s privacy or spam filter settings
which may divert any Promotion e-mail, including any winner notification e-mail, to a spam or
junk folder. Prizes that are unclaimed, unredeemed, or returned as undeliverable will not be
awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent will
be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater
value in case of unavailability of the prize or force majeure, at Sponsor’s sole and absolute
discretion. Promotion Entities shall not be held responsible for any delays in awarding the prize
for any reason. Prizes will only be delivered to Alabama, Arkansas, Florida, Georgia, Kentucky,
Louisiana, Maryland, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas,
Virginia and West Virginia.
By participating in this Promotion, entrants agree that the
Promotion Entities and each of their respective affiliates, subsidiaries, representatives,
consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and
marketing agencies, website providers and each their respective officers, directors,
stockholders, employees, representatives, designees and agents (“Released Parties”) are not
responsible for: (i) lost, late, incomplete, stolen, misdirected, postage due or undeliverable email/text notifications or postal mail; (ii) any computer, telephone, satellite, cable, network,
electronic or Internet hardware or software malfunctions, failures, connections, or availability;
(iii) garbled, corrupt or jumbled transmissions, service provider/network accessibility, availability
or traffic congestion; (iv) any technical, mechanical, printing or typographical or other error; (v)
the incorrect or inaccurate capture of registration information or the failure to capture, or loss of,
any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or
transmission, communications line failure, technical error, theft or destruction or unauthorized
access to the Promotion; (vii) any injury or damage, whether personal or property, to entrants or
to any person’s computer related to or resulting from participating in the Promotion and/or
accepting a prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered
with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official
Rules. Further, the Promotion Entities are not responsible for any unanswered or undeliverable
winner notifications.
By participating in the Promotion, each entrant agrees: (i) to be bound by these Official Rules,
including entry requirements; (ii) to waive any rights to claim ambiguity with respect to these
Official Rules; (iii) to waive all of their rights to bring any claim, action or proceeding against any
of the Released Parties in connection with the Promotion; and (iii) to forever and irrevocably
agree to release and hold harmless each of the Released Parties from any and all claims,
lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs
and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in
connection with: (a) the promotion, including, but not limited to, any promotion-related activity or
element thereof, and the entrant’s entries, participation or inability to participate in the
Promotion; (b) the violation of any third-party privacy, personal, publicity or proprietary rights; (c)
acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession,
defects in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful
misconduct in connection with the use of a prize (or any component thereof); (d) any change in
the prizing (or any components thereof); (e) human error; (f) any wrongful, negligent, or
unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen,
misdirected, damaged or destroyed prizing (or any element thereof); or (h) the negligence or
willful misconduct by entrant.
If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the
right, at its sole and absolute discretion, to cancel, terminate, modify or suspend the Promotion
and/or proceed with the promotion, including the selection of a winner in a manner it deems fair
and reasonable, including the selection of a winner from among eligible entries received prior to
such cancellation, termination, modification or suspension. In no event will more prizes be
awarded than are stated in these Official Rules. In the event that, due to technical,
typographical, mechanical, administrative, printing, production, computer or other errors, there
are more winners than are stated in these Official Rules, Sponsor shall immediately suspend all
drawings and prize awards, and Sponsor reserves the right to award any remaining prizes (up
to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor,
such as by way of example and not by way of limitation, in a random drawing from among all
eligible, non-suspect entries received up to the time of the impairment, and Sponsor shall not
have any further liability to any participant in connection with the Promotion. Sponsor may
modify and amend these Official Rules as they appear online from time to time during the
Promotion for clarification purposes without materially affecting the terms and conditions of the
Sponsor’s privacy policy is available at:
By participating in this Promotion, each entrant agrees to allow the
Sponsor and Sponsor’s designee the perpetual right to use their name, address (city and state),
biographical information, likeness, picture and other information and content provided in
connection with the Promotion for promotion, trade, commercial, advertising and publicity
purposes in all media worldwide including, but not limited to, on television and the Internet,
without notice, review or approval and without additional compensation, except where prohibited
by law.
Any attempted form of participation in this Promotion other than as described
herein is void. Sponsor and Administrator reserve the right to disqualify any entrant found or
suspected, in their sole and absolute discretion, to be tampering with the operation of the
Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an
unsportsmanlike manner or with the intent to disrupt the normal operation of this Promotion. Any
attempted form of participation in this Promotion other than as in these Official Rules is void. If it
is discovered that a person has registered or attempted to register more than once using
multiple phone numbers, e-mail addresses, residential addresses, multiple identities, IP
addresses, use of proxy servers, or like methods, all of that person’s entries will be declared null
and void and that person will not be awarded any prize that he/she might have been entitled to
receive. Any use of robotic, automatic, macro, programmed, third party or like methods to
participate in the Promotion will void any attempted participation effected by such methods and
the disqualification of the individual utilizing the same. Entrants and/or potential winners may be
required to provide proof of identification and eligibility as required by Sponsor or Administrator
In the event of a dispute as to the identity of a winner, the winning entry will be declared made
by the authorized account holder of the e-mail address submitted on the registration form
associated with such entry. “Authorized account holder” is defined as the natural person who is
assigned to an e-mail address by an Internet access provider, online service provider or other
organization (e.g., business, educational institution) that is responsible for assigning email
addresses for the domain associated with the submitted email address. Each entrant may be
required to show proof of being an authorized account holder.CAUTION: ANY ATTEMPT TO
these Official Rules or any word, phrase, clause, sentence, or other portion thereof should be
held unenforceable or invalid for any reason, then that provision or portion thereof shall be
modified or deleted in such manner as to render the remaining provisions of these Official Rules
valid and enforceable. The invalidity or unenforceability of any provision of these Official Rules
or the prize documents will not affect the validity or enforceability of any other provision. No
entrant shall have the right to modify or amend these Official Rules. Sponsor’s failure to enforce
any term of these Official Rules shall not constitute a waiver of that provision and such provision
shall remain in full force and effect. In the event of any conflict with any promotion details
contained in these Official Rules and Promotion details contained in any promotional materials
(including but not limited to point of sale, television and print advertising, promotional packaging
and other promotional media), the details of the Promotion as set forth in these Official Rules
shall prevail.

: For a list of winners, interested individuals should mail a self-addressed
stamped business envelope to: Winners List, – Sweat Earns Championship, PO Box 940340,
Maitland FL 32794-0340. Winner List requests must be received no later than November 4,
Customer Service inquiries may be made at or by calling 877-433-9765.
GATORADE and the G DESIGN are a registered trademark of ©2021 Stokely-Van Camp, Inc. All
rights reserved.