Sturm Ruger & Co – Next New Product Giveaway – Win one (1) new Ruger® product to be determined and announced on or about June 30 2021.

Sturm, Ruger & Co., Inc.

“Next New Product Giveaway”

OFFICIAL RULES

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ALL FEDERAL,
STATE, LOCAL AND LOCAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED.

The Ruger “Next New Product Giveaway” (the “Sweepstakes”) is intended for legal residents of the United States
of America (“USA”) only and shall only be construed and evaluated according to USA law and applicable state
law. Do not enter this Sweepstakes if you are not located in the USA at the time of entry or if you do not
meet the eligibility requirements below.

SPONSOR/ADMINISTRATOR:
The Sweepstakes is sponsored by Sturm, Ruger & Company, Inc., 1 Lacey Place, Southport, CT 06890 (the
“Sponsor”), and administered by American Sweepstakes & Promotion Co., Inc., 300 State St., Suite 402,
Rochester, NY 14614 (the “Administrator”).

ELIGIBILITY:
The Sweepstakes is open to legal residents of the USA who are twenty-one (21) years of age or older and are
able to legally possess the firearm Prize listed below in their state and locale of residence (the
“Entrants”). Employees, officers and representatives of the Sponsor, the Administrator, their respective
parent companies, employees, officers, directors, subsidiaries, affiliates, distributors, sales
representatives, and advertising and promotional agencies, and the officers, directors, agents, and employees
of each of the foregoing, and members of their immediate families (defined as including spouse; biological,
adoptive, and step-parents; grandparents; siblings; biological, adoptive, and step-children and grandchildren;
and each of their respective spouses, regardless of where they reside) or households (whether related or not)
of any of the above (collectively, the “Released Parties”) are NOT eligible to participate in this
Sweepstakes. Non-eligibility or non-compliance with any of these Official Rules will result in
disqualification. Void where prohibited or restricted by law. (For the avoidance of doubt,
any references to Entrant in these Official Rules shall also include the Entrants who are deemed the Winners
(as defined below)).

AGREEMENT TO OFFICIAL RULES:
By participating in the Sweepstakes, Entrants agree to abide by and be bound by these Official Rules and the
decisions of the Sponsor, which are final and binding in all matters relating to the Sweepstakes. Winning a
Prize (defined below) is contingent upon fulfilling all requirements set forth herein.

HOW TO ENTER:
The Sweepstakes begins at 12:00:01 p.m. Eastern Time on June 24, 2021 and ends at 11:59:59 p.m. Eastern Time
on June 27, 2021 (“Sweepstakes Period”). The Sponsor’s database clock is the official time-keeping device for
the Sweepstakes. Entrants can enter the Sweepstakes at the Sweepstakes website,
www.Ruger.com/Sweepstakes (the “Website”). At the Website, Entrants can obtain one
Sweepstakes entry by providing Entrant’s date of birth, full name, address, email address, phone number,
preferred firearms retailer name and phone number and agreeing to the Sweepstakes requirements.
Limit one (1) entry per person per day. Any violation or attempt to
submit more than one (1) entry per day may cause Sponsor to disqualify all of such person’s eligible
entries.
Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of
an entry. Internet entries must be made by the Entrant only at the Website. Entries made by any other
individual or any entity and/or originating at any other website or email address, including, but not limited
to, commercial Sweepstakes subscription notification and/or entering service sites, will be declared invalid
and disqualified for this Sweepstakes. The use of automated entry devices is prohibited and no mechanically
reproduced entries are allowed; all such entries are void. The Sponsor is not responsible for late,
incomplete, incorrect, delayed, garbled, undelivered or misdirected entries. All entries become the exclusive
property of Sponsor and will not be acknowledged or returned.

GENERAL CONDITIONS:
If the operation or administration of this Sweepstakes is impaired or incapable of running as planned for any
reason, including, but not limited to: (a) infection by a computer virus or bugs; (b) tampering or
unauthorized intervention; (c) fraud; (d) technical failures; or (e) any other causes beyond the control of
the Sponsor that corrupt or affect the security, fairness, integrity or proper administration of this
Sweepstakes, the Sponsor reserves the right, in its sole discretion to cancel, terminate, modify or suspend
the Sweepstakes in whole or in part, at any time, without notice and/or award of the Prizes (defined below)
using all non-suspect eligible entries received as of, or after (if applicable) this cancellation,
termination, modification or suspension date. Sponsor reserves the right, in its sole discretion, to
disqualify any individual deemed to be: (y) tampering or attempting to tamper with the entry process or the
operation of the Sweepstakes or Sponsor’s Website; or (z) acting in violation of these Official Rules or in an
unsportsmanlike or disruptive manner. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE
LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT
BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE
FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. Failure by the Sponsor to enforce any provision of
these Official Rules shall not constitute a waiver of that provision. In the event of a dispute as to the
identity of a Winner based on an email address, the winning entry will be declared as the authorized account
holder of the email address submitted at time of entry. “Authorized account holder” is defined as the natural
person who is assigned to an email address by an Internet access provider, online service provider or other
organization (e.g., business, educational, institution, etc.) that is responsible for assigning email
addresses for the domain associated with the submitted email address.

DRAWING AND NOTIFICATION:
All Potential Winners will be selected in a random drawing from among all eligible entries received during the
Sweepstakes Period. The Prize drawing will be conducted on June 28, 2021, by the Administrator, whose
decisions are final and binding. Odds of winning a Prize will depend on the total number of eligible entries
received throughout the Sweepstakes Period. The Potential Winners will be contacted by the Sponsor or
Administrator via telephone and/or by email.

PRIZES:
Ten (10) Prize Winners (each, a “Winner” and collectively, “Winners”) will be selected. Each Prize Winner,
upon the Administrator’s confirmation of eligibility, will receive one (1) new Ruger® product to be determined
and announced on or about June 30, 2021. The Prize has an approximate retail value (“ARV”) of $489.00. Total
Prize Pool – $4,890. All local, state and federal taxes and any transfer fees charged by the Federal Firearms
Licensee through whom the Prize is transferred are the sole responsibility of the Winners. The Winners are
subject to verification and all Prize transfers are subject to federal, state and local laws and regulations,
and Sponsor’s approval, in its sole discretion. Any required permits or other state or local requirements
related to the acquisition of the firearm Prize are the sole responsibility of the Winners.

PRIZE CONDITIONS:
The potential Prize Winners will each be required to complete, sign, and return an Affidavit of Eligibility
and Liability/Publicity Release (collectively, “Winner Documents”) to be returned within three (3) calendar
days of original notification from the Administrator, or the Prize may be forfeited, and an alternate
Potential Winner selected. The potential Prize Winners will be required to provide a copy of a valid
government-issued driver’s license or identification card with return of the completed Winner Documents. If
any information provided in the Winner Documents is incorrect, the potential Winner in question may be
disqualified (in Administrator’s sole discretion). If a Prize or Prize notification is returned as unclaimed
or undeliverable to a Potential Winner, if a Potential Winner cannot be reached on the first notification
attempt, if a potential Prize Winner fails to return Winner Documents within the specified time period, or if
a Potential Winner is not in compliance with these Official Rules, then such person may be disqualified and an
alternate winner may be selected, at Administrator’s sole discretion. If a selected Winner is disqualified for
any reason, an alternate Potential Winner may be selected for the Prize at issue, time permitting. The Winners
are solely responsible for all matters relating to their Prize after it is awarded. The Winner Documents are
subject to verification by Sponsor. In addition, as a final condition of accepting a Prize, the
Winners must each receive their Prize at their preferred firearms retailer on date determined by the Sponsor
AND must provide the Sponsor with a photo of themselves with their Prize within one (1) calendar day.

The Sponsor will ship each Prize to a valid Federal Firearms Licensee in the U.S. selected by the approved
Winners. The Winners are each responsible for providing the Sponsor with a copy of the Federal Firearm License
of the retailer to which the Winner would like the Prize shipped. All firearms transfers must be in compliance
with all federal, state and local laws and regulations and will be subject to the requirements, policies and
procedures of the chosen Federal Firearms Licensee for delivery. If a Winner is unable to complete the firearm transfer due to a failure of the required background
check or other failure to meet the requirements of the Federal Firearms Licensee, the Prize in question will
be forfeited and returned to Sponsor at Sponsor’s sole expense and the Winner in question will be
disqualified. In the event of noncompliance with these requirements, the Prize may be forfeited. The Sponsor
is not responsible and the Winners are solely responsible for the costs incurred to travel to pick up their
Prize and/or any other costs and fees associated with the transfer of the Prize, including any amounts charged
by the Federal Firearms Licensee to complete the transfer. Sponsor reserves the right, in its sole discretion,
to void entries of any Entrant who is or may be ineligible to accept transfer of a firearm in his or her state
or locale.

All Prize details not specified in these Official Rules will be determined in Sponsor’s sole discretion. All
federal, state and local taxes, as well as any expenses not specified in these Official Rules as being
provided as part of the Prize, are the sole responsibility of the Winners. Sponsor will not replace any lost,
mutilated or stolen Prize. The Sponsor is not responsible for any inability of a Winner to accept or use any
Prize (or portion thereof) for any reason. No transfers, prize substitutions (other than substitutions as
specifically set forth hereinabove) or cash redemptions will be made, except in Sponsor’s sole discretion. The
Sponsor reserves the right to substitute the stated Prize or portion thereof with another prize or portion
thereof of equal or greater value for any reason, including, without limitation, Prize unavailability.

RELEASE AND LIMITATIONS OF LIABILITY:
By participating in the Sweepstakes, Entrants agree to release, hold harmless and indemnify the Released
Parties from and against any claim or cause of action arising out of participation in the Sweepstakes or
receipt or use of any Prize, including, but not limited to: (a) any technical errors that may prevent an
Entrant from submitting an entry; (b) unauthorized human intervention in the Sweepstakes; (c) printing errors;
(d) errors in the administration of the Sweepstakes or the processing of entries; (e) injury, death or damage
to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s
participation in the Sweepstakes or receipt of any Prize; or (f) claims or actions based on publicity rights,
defamation and/or invasion of privacy. Released Parties assume no responsibility for any error, omission,
interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or
destruction or unauthorized access to, or alteration of, entries. Released Parties are not responsible for any
problems or technical malfunction of any telephone network or telephone lines, computer online systems,
servers or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on
account of technical problems, human error or traffic congestion on the Internet or at any Website, or any
combination thereof, including any injury or damage to participant’s or any other person’s computer relating
to or resulting from participation in this Sweepstakes or downloading any materials in this Sweepstakes.
Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the
cost of entering and participating in the Sweepstakes, and in no event shall the Released Parties be liable
for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to,
punitive, consequential, direct or indirect damages. The winners agree that the Prize is provided as-is
without any warranty, representation or guarantee, express or implied, in fact or in law, relative to the use
or enjoyment of the Prize, including, without limitation, its quality, merchantability or fitness for a
particular purpose.

EACH ENTRANT UNDERSTANDS AND AGREES THAT ALL RIGHTS UNDER SECTION 1542 OF THE CIVIL CODE OF CALIFORNIA AND ANY
SIMILAR LAW OF ANY STATE OR TERRITORY OF THE UNITED STATES ARE HEREBY EXPRESSLY WAIVED BY HIM/HER. SECTION
1542 READS AS FOLLOWS:

“CERTAIN CLAIMS NOT AFFECTED BY A GENERAL RELEASE. A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE
CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF
KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR.”

In addition, by accepting the Prize, where permitted by law, the winners grant to the Released Parties and
those acting pursuant to the authority of Sponsor and the Released Parties (which grant will be confirmed by
winners in writing upon Sponsor’s request), the right to print, publish, broadcast and use worldwide IN ALL
MEDIA, without limitation, a winner’s full name, portrait, picture, voice, likeness and/or biographical
information for advertising, trade and promotional purposes without further payment or additional
consideration and without review, approval or notification.

RESOLUTION OF Disputes/Governing Law:
Except where prohibited, as a condition of participating in this Sweepstakes, each Entrant agrees that any and
all disputes, claims and causes of action arising out of or connected with this Sweepstakes, the Prize
awarded, or the determination of the winners shall be resolved individually, without resort to any form of
class action. Further, in any such dispute, under no circumstances will an Entrant be permitted to obtain
awards for, and hereby waives all rights to claim, punitive, incidental or consequential damages, or any other
damages, including attorneys’ fees, other than Entrant’s actual out-pocket expenses (if any), not to exceed
two hundred fifty dollars ($250), and Entrant further waives all rights to have damages multiplied or
increased.

This Sweepstakes and any dispute arising under or related thereto (whether for breach of contract, tortious
conduct or otherwise) will be governed by the laws of the State of Connecticut, without reference to its
conflicts of law principles. Any legal actions, suits or proceedings arising out of this Sweepstakes (whether
for breach of contract, tortious conduct or otherwise) will be brought exclusively in the state or federal
courts located in Connecticut, and each Entrant accepts and submits to the personal jurisdiction of these
Connecticut courts with respect to any legal actions, suits or proceedings arising out of or related to this
Sweepstakes.

USE OF DATA:
Except as specifically outlined in these Official Rules, all information submitted by Entrants will be treated
according to Sponsor’s Privacy Policy, available at Ruger.com/footer/Privacy.html.
By participating in the Sweepstakes and providing any personal contact information, Entrants hereby agree to Sponsor’s
collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

WINNERS LIST REQUEST:
To request confirmation of the name, city, and state of residence of each Winner, please send a
self-addressed, stamped business size envelope, by August 15, 2021, to: ASC/Ruger “Next New Product Giveaway”
Sweepstakes Winners List Request, 300 State St. Suite 402, Rochester, NY 14614.