Seagram’s 7 – Regulars’ Rules National Dive Bar Day Sweepstakes
SEAGRAM’S 7 “REGULARS’ RULES” NATIONAL DIVE BAR DAY SWEEPSTAKES
NO PURCHASE NECESSARY TO ENTER. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. OPEN ONLY TO LEGAL U.S. RESIDENTS, 21 YEARS OF AGE
OR OLDER. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
1. Sweepstakes Period: Sweepstakes begins at 12:00 a.m. Eastern Time (ET) on July 7, 2022
and ends at 11:59:59 p.m. (ET) on August 5, 2022. As discussed in Rule 3 below, the
Sweepstakes Period is divided into increments of approximately (100) hours, with each
increment having its own separate random drawing. To be entered in a given (100) hour
incremental random drawing, an entry must be received by the corresponding entry deadline.
2. How to Enter: There is one (1) way to enter this sweepstakes.
A. Go to https://www.seagrams7.com/keepthedivealive (“Website”) and verify your age.
B. Input your Dive Bar “Do or Don’t” in the designated field.
C. Complete the entry form with all other required information including your name, date of
birth, zip code, and e-mail address and follow the on-screen instructions.
Internet access and valid e-mail address are required to enter the Sweepstakes. If utilizing
the mobile version of the Website, wireless Internet access and/or other fees may apply.
Please consult your wireless service provider regarding your pricing plan. Not all cellular
phone providers carry necessary service to enter via mobile Website. Wireless Internet
access is not available in all areas.
All entries must be received no later than 11:59:59 p.m. ET on August 5, 2022, subject to
the entry deadlines for (100) hour incremental random drawings as per Rule 3 below.
There is a limit of one (1) entry per person. Multiple entries will automatically result in
disqualification. Receipt of entry may be acknowledged by Sponsor, but any such
acknowledgment is not binding other than indicating that entry has been received. Such
acknowledgment may include but is not limited to Sponsor re-posting a given entrant’s
Dive Bar “Do or Don’t” on the Website and perhaps elsewhere. No alterations or forged
entries are permitted. In all cases, the prize will be awarded to the name corresponding to
the e-mail address indicated on entry form.
Sponsor is not responsible for technical difficulties, telephone or cell phone service
disruptions or other equipment or service issues which might affect the ability of a Website
(or mobile Website) visitor to enter on-line; or the ability of the Sponsor to notify the
winners. Sponsor assumes no responsibility for lost, late, damaged, misdirected, illegible,
garbled, corrupted, jumbled, inaccessible, incomplete, incorrect entries or other
Sweepstakes materials, all of which are void. Facsimiles or mechanical reproductions will
not be accepted. All entries become the property of the Sponsor and will not be returned.
Entrants’ personal information will only be used for purposes of Sweepstakes
administration unless an entrant expressly consents beforehand in writing to such other
use by Sponsor. For more information, please review Diageo’s Privacy & Cookie Notice
l?locale=uen-us and Diageo’s Conditions of Use at
uen-us. In the event of any discrepancy between the privacy and cookie notice and these
Official Rules, the privacy and cookie notice shall control and govern; in the event of any
discrepancy between the conditions of use and these Official Rules, the conditions of use
shall control and govern.
Any content, material or information included in Dive Bar “Do or Don’t” shall not be
confidential, proprietary or trade secret. DO NOT IDENTIFY A GIVEN BAR,
RESTAURANT OR OTHER ESTABLISHMENT THAT SELLS ALCOHOL
BEVERAGES IN YOUR DIVE BAR “DO OR DON’T.” Prospective entrant
represents and warrants that the Dive Bar “Do or Don’t” is their sole, original work and
that it does not infringe upon the rights of any other party, including but not limited to
any intellectual property, trade secret or other proprietary rights of any other party. No
Dive Bar “Do or Don’t” shall (a) reference persons consuming alcoholic beverages; (b)
reference persons conducting themselves in an inappropriate manner; (c) contain material
that would state or imply that the consumption of alcoholic beverages is acceptable
before or while operating machinery, driving a vehicle or undertaking any other activity
that requires a high degree of alertness or physical coordination; (d) contain any material
that would degrade or demean the human form, image or status of women, men or the
members of any group based on race, religion, ethnic background, sexual orientation or
any other minority status; or (e) include a reference to any person who is or may be under
21 years of age. Obscene, provocative, lewd or otherwise objectionable content or that
which reflects poorly on the SEAGRAM’S 7 brand are prohibited and will not result in
Sweepstakes entry (even if person posting such Dive Bar “Do or Don’t” is eligible for the
Sweepstakes) and the determination of the appropriateness of any Dive Bar “Do or
Don’t” is at the sole discretion of the Sponsor and/or Judges. Should Sponsor or Judges
identify any Dive Bar “Do or Don’t” submissions which are violative of the preceding
requirements, the individual submitting such Dive Bar “Do or Don’t” will be
Submission of Dive Bar “Do or Don’t” as an entry in the Sweepstakes grants Sponsor the
right to use, publish, adapt, edit and/or modify such Dive Bar “Do or Don’t” in any way,
in whole or in part, and to use the Dive Bar “Do or Don’t,” and any ideas or concepts
contained therein, in commerce and in any and all media now known or hereafter
discovered, worldwide, including but not limited to www.seagrams7.com and otherwise,
without limitation or compensation to the entrant and without right of notice, review or
approval of any such use of the Dive Bar “Do or Don’t.” Submission of Dive Bar “Do or
Don’t” as part of an entry further constitutes the entrant’s consent to irrevocably assign
and transfer to Sponsor any and all rights, title and interest in and to the Dive Bar “Do or
Don’t”, including but not limited to all intellectual property rights and proprietary rights
Prizes: Seven (7) winners in total will be awarded a prize of a check in the amount of
$700; there will be one (1) prize per (100) hour incremental random drawing. Alcohol
beverages are not part of the prize. Without limitation, winner is NOT required to
spend the prize money at a bar, restaurant or any other establishment which sells
Total value of all Prizes is $4,900.
3. Winner Determination:
The (100) hour incremental random drawings will be conducted according to the
Drawing No. Entry Deadline Approx. Drawing Date
1 July 11, 2022 at 3:59:59
July 14, 2022
2 July 15, 2022 at 7:59:59
July 19, 2022
3 July 19, 2022 at 11:59:59
July 22, 2022
4 July 23, 2022 at 3:59:59
July 27, 2022
5 July 27, 2022 at 7:59:59
August 1, 2022
6 July 31, 2022 at 11:59:59
August 4, 2022
7 August 5, 2022 at 11:59:59
August 10, 2022
Provided that the Dive Bar “Do or Don’t” included in entry complies with these Official
Rules, including the content restrictions in Rule 2 above, the content of the Dive Bar “Do
or Don’t” will not be taken into account in the winner selection procedure. Non-winning
(eligible) entries will be retained for subsequent (100) hour incremental random
drawing(s). All random drawings will be conducted by an independent third party
judging organization (“Judges”), whose decisions will be final in all matters relating to
the Sweepstakes. Odds of winning a prize will be determined by the total number of
eligible entries received for each (100) hour incremental random drawing. Winners will
be notified by e-mail on or about two (2) business days following the applicable drawing
Winners will be required to sign an Affidavit of Eligibility, a Liability Release and a
Publicity Release (where lawful), accompanied by valid government-issued photo
identification, within five (5) days of notification or prize will be forfeited and may be
awarded to another winner at Sponsor’s sole discretion. If winner cannot be located or
does not respond to attempt to be notified within five (5) days, prize will automatically be
forfeited, and an alternate winner may be selected at Sponsor’s sole discretion.
Winner agrees that an electronic signature/affirmation or facsimile version of the
Affidavit of Eligibility, a Liability Release and a Publicity Release (where lawful), shall
have the same legal force and effect as a hand-signed document. Notwithstanding the
foregoing, should Sponsor determine in its sole discretion that the electronically
signed/affirmed/facsimile version of the Affidavit/Release is not acceptable, Sponsor may
condition award of prize on return of the actual hand-signed document.
Except where prohibited, acceptance of prize constitutes winner’s consent to use of
his/her name, likeness and biographical data for advertising and promotional purposes
without additional compensation.
4. Eligibility: This Sweepstakes is open only to legal U.S residents who are 21 years of age
or older at the time of entry. Void where prohibited or restricted by law. Employees of
the following entities and members of their families or households are not eligible for
participation under any circumstances: Diageo Americas, Inc. and its affiliates, printers,
advertising and promotion agencies (including Judges), alcohol beverage suppliers,
importers, wholesalers, distributors or retailers. All federal, state and local laws apply.
5. General Conditions: Entry in the Sweepstakes constitutes an entrant’s full and
unconditional agreement to abide by and accept the terms and conditions of these Official
Rules. No substitution of prize. Prize is non-transferable except at the sole discretion of
the Sponsor. Limit of one prize per family, address or household. All federal, state and
local taxes on the prize are winner’s sole responsibility. By accepting prize, winner
waives the right to assert as a cost of winning said prize, any and all costs of redemption
or travel to redeem said prize and any and all liability that might arise from redeeming or
seeking to redeem said prize. Sponsor reserves the right to conduct a background check
of any criminal records of winners. To the extent necessary and permitted by law,
winners shall authorize this background check. Sponsor reserves the right, at its sole
discretion, to disqualify winners based on the background check. Winner also accepts
sole responsibility for any miscellaneous costs relating to acceptance of prize.
Entrants hereby agree to indemnify and hold Sponsor as well as Meta Platforms, Inc.
(formerly, Facebook, Inc.) harmless from and against any third party claims, actions or
proceedings of any kind and from any and all damages, liabilities, costs and expenses,
including attorney fees and court costs, arising out of any breach or alleged breach of any
of the warranties and representations set forth above and/or participation in this
Sweepstakes (regardless of the cause of such injury, damage or loss) and/or the delivery
and/or subsequent use or misuse of the prize awarded (including any travel or activity
The value of the prize won by a participant under the sweepstakes may be taxable as
income to its winner. Winner is solely responsible for any and all taxes and/or fees
associated with the prize. Winner will be issued an IRS Form W-9 with the Affidavit of
Eligibility, a Liability Release and a Publicity Release (where lawful) and a subsequent
IRS Form 1099. Upon receipt of prize, the winner shall be required to comply with any
and all applicable federal, state and local laws, rules and regulations.
In consideration of his/her receipt of any prize, prize winner for himself or herself and his
or her guest, heirs, personal representatives and assigns shall voluntarily and knowingly
completely and forever release, waive and discharge Sponsor and all related parties, as
well as Meta Platforms, inc. (formerly, Facebook, Inc.) against any and every kind of
claim, demand, injury, costs, attorney fees, right, liability or cause of action or other
liabilities of whatever kind or nature, known or unknown, absolute or contingent, and
whether or not fixed, which the prize winner ever had, now has or might in the future
have arising in any way or related to this Sweepstakes, including, but not limited to, prize
winner’s participation in the Sweepstakes; prize winner’s Sweepstakes entry; use of prize
winner’s name, biographical information, signature, image or likeness; prize winner’s
receipt, use or inability to use any prize or part thereof, including but not limited to injury
or loss sustained in any travel related to the prize; financial claims; physical and/or
emotional injury; and/or any other legal claim that may arise, whether under contract,
tort, warranty or any other theory or claim.
Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel
or terminate this promotion, or any part thereof, at any time, for any reason, without
notice or further obligation.
6. Electronic Entries: In the event of a dispute, online entries (including entries made on
mobile Website) will be deemed made by the authorized account holder of the e-mail
address submitted at time of entry. The authorized account holder is the natural person
who is assigned to the e-mail address by an internet access provider, online service, or
other organization that is responsible for assigning e-mail addresses. Sponsor and its
agencies are not responsible for lost, late, damaged, illegible, misdirected, or incomplete
entries; corrupted, jumbled, interrupted, irregular or defective entries or entries not
received or properly recorded due to lost, failed, delayed or interrupted connections or
miscommunications, or to other electronic malfunctions, delays, or errors of any kind in
the transmission or receipt of entries. Sponsor and its agencies are also not responsible
for incorrect or inaccurate entry information, whether caused by users or by any human
or technological error that may occur in the processing of entries in this Sweepstakes.
Sponsor reserves the right, in its sole discretion, to cancel or suspend all or a portion of
the Sweepstakes, should viruses, bugs or other causes beyond control of the Sponsor
corrupt the administration, security or proper operation of the Sweepstakes. CAUTION:
ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE ANY
WEBSITE/MOBILE WEBSITE, UNDERMINE THE LEGITIMATE OPERATION OF
THIS SWEEPSTAKES OR SEEK TO DEFRAUD SPONSOR OR JUDGES IN
CONJUNCTION WITH THE IMPLEMENTATION OF THE SWEEPSTAKES IS A
VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN
ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES
FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.
7. Winners’ List. Please send a request by e-mail to firstname.lastname@example.org
Be sure to include SEAGRAM’S 7 REGULAR’S RULES NDBD SWEEPSTAKES
WINNERS in the subject line. All requests for the winners’ list must be received by
September 5, 2022 at 5:00 p.m. ET.
Sponsor: Diageo Americas, Inc., New York, NY.
SEAGRAM’S 7 CROWN Blended Whiskey. 40% Alc/Vol. The 7 Crown Distilling Company,
New York, NY.
Please Drink Responsibly.
This promotion is in no way sponsored, endorsed or administered by, or associated with,
Facebook or Instagram.