Popeyes – Win an all-new 2016 Ford truck and a tailgate party trailer valued up to $45,000 and more prizes by January 15, 2016 – INSTANTLY!

MVP BUNDLE SWEEPSTAKES

ENDING AT 11:59 p.m. ET, January 15, 2016

1. ELIGIBILITY

The Popeyes MVP Bundle Sweepstakes is open only to legal
residents of the 50 United States (or D.C.) who are 18 years of age or older at the time of entry.

The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. The Promotion consists of an Instant Win game and a Sweepstakes

2. SPONSOR
Popeyes Louisiana Kitchen, Inc., 400 Perimeter Center Terrace Atlanta, GA 30346. Administrator: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. AGREEMENT TO OFFICIAL RULES
By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Promotion.
4. PROMOTION PERIOD
The Promotion begins at 12:00 a.m. Eastern Time (“ET”), November 16,
2015 and ends at 11:59 p.m. ET, January 15, 2016 (the “Promotion Period”) and is comprised of 7
entry periods (each an “Entry Period”) and a Grand Prize entry period (the “Grand Prize Entry
Period”). The Grand Prize Entry Period begins on November 16, 2015 and ends on December 22,
2015 at 11:59 p.m. ET. Each of the other Entry Periods begins on a Monday at 12:00 a.m. ET
starting November 16, 2015 and ends the following Sunday at 11:59 p.m. ET except for the final
Entry Period which begins on Monday, December 28, 2015 at 12:00 a.m. ET and ends on Friday,
January 15, 2106 at 11:59 p.m. ET. Administrator’s computer is the official time-keeping device for
this Promotion.
5. HOW TO PARTICIPATE
You may play the Instant Win Game without a Code. You will need to obtain a code (“Code”) and then you will need to vote on a menu item in the bracket in order to enter the Sweepstakes. There are 2 ways to obtain a Code:
a) Purchase a Popeyes Bahamas Bowl Bundle at a Popeyes Restaurant: During the
Promotion Period, visit a participating Popeyes restaurant and purchase a Popeyes
Bahamas Bowl Bundle and you will find a Code on the packaging.
b) Request a Code for Free: To obtain a Code without visiting a Popeyes restaurant and
without making a purchase of a Popeyes Bahamas Bowl Bundle Box, follow the
instructions below to request a Code.

i. Mail-In Free Code Request (available from November 6, 2015 to January 5,
2016): To request a Code, mail a 3″x5″ piece of paper with your name, home mailing
address, email address, day/evening phone numbers, and date of birth in an envelope
with proper postage to “Popeyes® MVP Bundle Sweepstakes – Free Code Request,”
P.O. Box 5992, Dept. 822221, Kalamazoo, MI 49003-5992. All requests must be
postmarked by January 6, 2016 and received by January 13, 2016. You will receive a
Code via automated email and you may use it to unlock and enter the applicable
Sweepstakes and vote. Limit: 1 request per envelope and up to 7 Codes total per
person. All requests must be hand printed and become the exclusive property of the
Sponsor. None will be acknowledged or returned. Proof of sending will not be deemed
to be proof of receipt by the Sponsor. The Sponsor is not responsible for lost, late,
incomplete, invalid, unintelligible, illegible, misdirected or postage-due requests, which
will not be honored.

ii. Online Free Code Request (available from January 6, 2016 at 12:00 a.m. ET to January 15, 2016 at 11:59 p.m. ET): To request a Code online, visit
http://www.popeyesmvpbundle.com/, and follow the links and instructions to complete
and submit the Code request form, including a valid email address and you will receive a Code via automated email that you may use to unlock the unlock and enter the applicable Sweepstakes and vote. All requests must be received by January 15, 2016. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or misdirected requests, which will not be honored.

Limit: 7 Code requests total per person, regardless of method or combination of methods
of obtaining Codes. The Code will be emailed to the email address provided in your mail-
in Free Code request (for Section 5(b)(i)) or the email address used to request a Code
online (for Section 5(b)(ii)). If you obtain a Code or Codes through this method, each Code
may only be used 1 time. Each participant may use up to 1 Code per Entry Period for a
maximum total of 1 Entry Period-specific Sweepstakes entry per Entry Period and up to a
total of 6 Grand Prize entries regardless of method of obtaining Codes. There is also a limit
of 1 Instant Win Game play per day during the Promotion Period, and Codes are not
needed to play the Instant Win Game.
6. HOW TO ENTER
After you have obtained a Code, if you would like to enter the Sweepstakes and
to vote, during the Promotion Period, visit http://www.popeyesmvpbundle.com/ and follow the links
and instructions to complete and submit the registration form, including providing a valid email address. Then, follow the links and instructions to either play the Instant Win Game or to enter your Code. If you play the Instant Win Game, you will be instantly notified if you are a potential winner of one of the Instant Win Game prizes. If you want to enter the Sweepstakes, after you enter a valid Code, follow the links and instructions to vote for the menu item of your choice among the items presented, and you will receive one entry into the Sweepstakes drawing for the applicable Entry Period and one entry into the Grand Prize Sweepstakes drawing IF YOUR ENTRY IS DURING THE GRAND PRIZE ENTRY PERIOD. On subsequent days, you may return to play the Instant Win Game (up to one time per day) and/or to use a Code to enter the applicable Sweepstakes and to vote (up to 1 time per Entry Period).
NOTE: All Sweepstakes entrants will receive an ID number (“ID Number”) after entering the Sweepstakes, in the registration confirmation email. This will be used for notifying the Grand Prize winner (see Section 8, below).
The Instant Win Game is not compatible with systems using Opera Web Browsers.

Limit: 1 Entry Period-specific Sweepstakes entry per Entry Period (up to 7 total), 1 Grand Prize
entry per week during the Grand Prize Entry Period, (up to a total of 6 Grand Prize entries), and 1
Instant Win Game play per person per day during the Promotion Period via the methods listed
above, regardless of method or combination of methods of entry. Multiple entrants are not

permitted to share the same email address. Any attempt by any entrant to obtain more than the
stated number of Codes/entries/plays by using multiple/different email addresses, identities,
registrations or logins, or any other methods may void that entrant’s entries/plays and that entrant
may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry/play
methods or agents (including, but not limited to, sweepstakes entry services) will void all
entries/plays by that entrant. In the event of a dispute as to any entry or play, the authorized
account holder of the email address used to enter/play will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet access
provider, online service provider or other organization responsible for assigning email addresses
for the domain associated with the submitted address. Potential winners may be required to show
proof of being authorized account holders.
Bonus Sweepstakes Entry: Upon registering for the Promotion, you will have the opportunity to opt-in for email marketing messages from the Sponsor. By doing so, you will earn 1 additional Sweepstakes entry.
Mail-In Alternate Method of Receiving Bonus Sweepstakes Entry: To receive a Bonus
Sweepstakes entry without opting-in for email marketing messages from the Sponsor, mail a 3″x5″
piece of paper with your name, home mailing address, email address, day/evening phone numbers,
and date of birth in an envelope with proper postage to “Popeyes® MVP Bundle Sweepstakes –
Bonus Entry,” P.O. Box 5992, Dept. 822221, Kalamazoo, MI 49003-5992. All requests must be
postmarked by January 6, 2016 and received by January 13, 2016. You will receive 1 bonus
Sweepstakes entry. Limit: 1 entry per stamped envelope. All requests must be hand printed
and become the exclusive property of the Sponsor. None will be acknowledged or returned. Proof
of sending will not be deemed to be proof of receipt by the Sponsor. The Sponsor is not responsible
for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due requests, which
will not be honored.
Limit: 1 bonus Sweepstakes entry, regardless of method.

7. ALL POTENTIAL INSTANT WIN GAME WINNERS AND SWEEPSTAKES WINNERS ARE
SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE
FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS
NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR SWEEPSTAKES
SHOULD SO INDICATE OR EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE
OR SHE WON, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL
INSTANT WIN GAME WINNER AND/OR POTENTIAL SWEEPSTAKES WINNER HAVE BEEN
VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.
SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU
OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE INSTANT WIN
GAME SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID,
AND WILL NOT BE HONORED.

8. PROMOTION PRIZE SELECTION AND VERIFCATION OF POTENTIAL WINNERS

Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. For the Instant Win Game: There will be 400 random, computer-generated winning times during the Promotion Period, 1 for each of the Instant Win Prizes listed below. If you are the first player to play the Promotion at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. Each potential Instant Win Prize winner will be required to visit the specified website within 48 hours of receiving the win notification email to complete an online prize fulfillment form. Failure to do so will result in prize forfeiture. For the Sweepstakes: Administrator will randomly select the potential Grand Prize Sweepstakes winner on or around December 23, 2015 from all eligible entries received during the Grand Prize Entry Period. On or around December 24, 2015, the potential Grand Prize winner will be notified via social media post during the Bahamas Bowl game using the ID Number received upon registration. He or she will also be notified via email or phone after that date. The Administrator will randomly select and notify via email Entry Period 1 – 6 potential winners on or around 4 days after the end of the applicable Entry Period, from among all eligible entries received during the applicable Entry Period. Non-winning entries will carry over into subsequent drawings. On or around January 18, 2016, the Administrator will randomly select and notify via email the Entry Period 7 winner from among all eligible entries received during the applicable Entry Period. Except where prohibited, each potential Grand Prize and Entry Period 1 – 6 Sweepstakes winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release (“Declaration”) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. The potential Entry Period 7 winner will be required to visit the specified website within 48 hours of receiving the win notification email to complete an online prize fulfillment form. Failure to do so will result in prize forfeiture. For All Potential Winners: If any potential winner cannot be contacted, fails to complete the online fulfillment form (applicable to Instant Win Game prize winners and the Entry Period 7 winner only), fails to sign and return the Declaration (applicable to Grand Prize and Entry Period 1 – 6 winners only) within the required time period, or if any prize is returned as undeliverable, he/she forfeits the prize. In the event that a potential winner of a prize valued at more than $25 is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Unclaimed, forfeited, and undeliverable prizes valued at $25 or less will remain un-awarded. Entry Period 1 – 7 prizes and Instant Win Game prizes will be fulfilled approximately 8 to 10 weeks after the conclusion of the Promotion. Grand Prize winner will be contacted regarding fulfillment of his or her prize within approximately 8 to 10 weeks after winner confirmation.

9. PRIZES
a) Sweepstakes Prizes:
1 GRAND PRIZE: Winner’s choice of his or her preferred model of an all-new 2016 Ford®
truck (up to $30,000) and a tailgate party trailer. Sponsor will determine all features of truck
and trailer including but not limited to color of exterior and interior, Any other features or
upgrades will be allowed only if permitted by delivery dealer and paid for by winner. Winner
must be a licensed driver and will be required to provide proof of insurance at time of
delivery. Winner is responsible for title, license, registration, auto insurance and other taxes
and fees associated with prize receipt and use. Winner must take delivery of truck portion
of prize from the automobile dealership designated by Sponsor. Approximate Retail Value
(“ARV”): up to $45,000.

The ARV of the Grand Prize may vary based on the Ford truck winner selects. Winner will not receive difference between actual and ARV.

1 ENTRY PERIOD 1 PRIZE: A trip for 2 to Nassau, Bahamas and the opportunity to attend
the Bahamas Bowl 2016. Trip package includes round trip, coach-class air transportation
for 2 from a major airport near winner’s home (determined by Sponsor in its sole discretion)
to the Bahamas; 3 nights’ accommodations (single room, double occupancy, hotel
determined by Sponsor in its sole discretion); ground transportation to and from destination
airport and hotel; 2 tickets to the Bahamas Bowl in 2016, seating and all other details
determined by Sponsor, in its sole discretion; $500 spending money; and travel agent
services. Winner must complete the trip on the dates specified by Sponsor and surrounding
the Bahamas Bowl 2016 or prize will be forfeited. Trip must be booked at least 21 days
prior to departure. Travel and accommodations are subject to availability and blackout
dates. Travel must be round trip. Sponsor will determine airline and flight itinerary in its
sole discretion. No refund or compensation will be made in the event of the cancellation
or delay of any flight. Travel is subject to the terms and conditions set forth in this

Promotion, and those set forth by the Sponsor’s airline carrier of choice as detailed in the
passenger ticket contract. All expenses and incidental travel costs not expressly stated in
the package description above, including but not limited to, ground transportation, meals,
incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees,
service charges or facility charges, personal charges at lodging, security fees, taxes or
other expenses are the responsibility solely of winner. Unless child of winner, travel
companion must be 18 years of age or older as of the date of departure or a sibling/friend
of winner with the appropriate parental permissions and releases and must travel on same
itinerary and at the same time as the winner. If winner is a minor in his/her state of
residence, travel companion must be winner’s parent/legal guardian. Travel companion
must execute liability/publicity releases prior to issuance of travel documents. Winner and
travel companion are solely responsible for obtaining valid passports and any other
documents necessary for international travel. Travel restrictions, conditions and limitations
may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers
or certificates. ARV: $5000. Actual value may vary based on airfare fluctuations and
distance between departure and destination. Winner will not receive difference between
actual and approximate retail value.

1 ENTRY PERIOD 2 PRIZE: A YETI® Cooler Package including a YETI Hopper 20 and a
YETI Tundra 75, all details determined by Sponsor in its sole discretion. ARV: $750.
1 ENTRY PERIOD 3 PRIZE: A Popeyes Tailgate Party including a tailgate tent, 8 tailgate
chairs, and $250 worth of Popeyes food (awarded in the form of a $250 prepaid gift card,
terms and conditions apply), all details determined by Sponsor in its sole discretion. ARV:
$750.

1 ENTRY PERIOD 4 PRIZE: A 50″ flat screen television, all details determined by Sponsor in its sole discretion. ARV: $750.

1 ENTRY PERIOD 5 PRIZE: A trip for 2 to Nassau, Bahamas and the opportunity to attend the Bahamas Bowl 2016. See all details and restriction above regarding Entry Period 1 prize. ARV: $5000
1 ENTRY PERIOD 6 PRIZE: A Popeyes Tailgate Party including a tailgate tent, 8 tailgate
chairs, and $250 worth of Popeyes food (awarded in the form of a $250 prepaid gift card,
terms and conditions apply), all details determined by Sponsor in its sole discretion. ARV:
$750.

1 ENTRY PERIOD 7 PRIZE: A $500 prepaid gift card, terms and conditions apply. ARV:
$500.
The odds of winning any Sweepstakes Prize depend on the number of eligible entries received for the applicable Entry Period during the Promotion Period.
b) Instant Win Game Prizes:
100 ATHLETIC APPAREL PRIZES: A digital gift certificate that may be used to purchase
athletic apparel at Sponsor’s choice of online apparel site, terms and conditions apply.
ARV: $50.

100 GIFT BASKET PRIZES: A TABASCO® gift basket including TABASCO® products and merchandise, all details determined by Sponsor, in its sole discretion. ARV: $32.

100 TUMBLER PRIZES: A Bahamas Bowl Tumbler, all details determined by Sponsor, in its sole discretion. ARV: $20.

100 POPEYES FOOD PRIZES: A $10 prepaid gift card that may be used to purchase Popeyes food and beverages, terms and conditions apply. ARV: $10.
The odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays.

For All Prizes: Terms and conditions of gift cards and digital codes apply. Sponsor and Administrator are not responsible for complaints or issues regarding codes (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code. No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 Grand Prize, one other Sweepstakes Prize (from an Entry Period), and 1 Instant Win Game Prize per person. Total ARV of All Prizes: up to $69,700, depending on the ARV of the Grand Prize winner selects.
10. PUBLICIY
Except where prohibited, participation in the Promotion constitutes entrant’s consent
for Sponsor and its designees to use entrant’s name, word game creation, prize information,
likeness, city and state of residence for promotional purposes in any media without further
consideration.

11. GENERAL CONDITIONS

In the event that the operation, security, or administration of the
Promotion is impaired in any way for any reason, including, but, not limited to, fraud, technical
failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in
its sole discretion, either: (a) suspend the Promotion to address the impairment, then resume the
Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the
Promotion and award the prizes in a random drawing from among all eligible entries received up to
the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any
individual it finds to be tampering with the entry process or the operation of the Promotion or to be
acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or
disruptive manner. Any attempt by any person to undermine the legitimate operation of the
Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the
Sponsor reserves the right to seek damages from any such person to the fullest extent permitted
by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a
waiver of that provision.

12. RELEASE AND LIMITATIONS OF LIABILITY

Except where prohibited, by participating in the
Promotion, entrants agree to release and hold harmless Popeyes Louisiana Kitchen, Inc., and its
Franchisees, HelloWorld, Inc., and their respective parents, subsidiaries, affiliates, promotional
partners, prize partners, agents and agencies, and the officers, directors and employees of each
of them (the “Released Parties”) from and against any claim or cause of action arising out of
participation in the Promotion or receipt or use of any prize, including, but not limited to: (a)
unauthorized human intervention in the Promotion; (b) technical errors related to cellular networks,
computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors
in the administration of the Promotion or the processing of registrations and game plays; (e) late,
lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused,
directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt, use,
or misuse of any prize (including related travel). Entrant further agrees that in any cause of action,
the Released Parties’ liability will be limited to the cost of entering and participating in the Promotion
and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to
claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or
indirect damages. If for any reason an entrant’s entry is confirmed to have been erroneously
deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes
entry or Instant Win Game play, if it is possible. If the Promotion, or any part of it, is discontinued
for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all
eligible entries received up to the date of discontinuance for any prize offered herein. No more
than the stated number of prizes will be awarded. In the event that production, technical, seeding,

programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
13. DISPUTE RESOLUTION
Entrant agrees that: (a) any and all disputes, claims and causes of action
arising out of or connected with this Contest or its associated winner selection and/or notification
(the “Contest Administration”) shall be resolved individually, without resort to any form of class
action, and exclusively by the United States District Court for the Eastern District of Michigan
(Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan;
(b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred,
including costs associated with entering this Contest, but in no event attorneys’ fees; and (c) under
no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights
to claim punitive, incidental and consequential damages and any other damages, other than for
actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF
LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT
APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Contest and Contest Administration, shall be governed by, and construed in
accordance with, the laws of the State of Michigan, without giving effect to any choice of law or
conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause
the application of the laws of any jurisdiction other than the State of Michigan.
14. WINNER LIST
For a list of major prize winners, visit http://bit.ly/1LZsnTT. The winner list
will be posted after winner confirmation is complete.