Pernod Ricard USA – Absolut Coachella – Win a VIP Experience for two (2) (winner and one (1) guest age 21 or older) at the Coachella Valley Music and Arts Festival in Indio

Absolut® Coachella Sweepstakes





Name:  Absolut Coachella Sweepstakes (the


Dates: Registration begins
at 12:00:01am Eastern Time (“ET”) on 3/1/2023, and ends at 11:59:59pm ET on 4/10/2023 (the “Registration Period”).  The Sweepstakes is subject to all
applicable federal, state and local laws and
regulations.  Void outside CA, and
wherever restricted or prohibited by law.


Eligibility – Who May
Enter:  Each individual entering the Sweepstakes
(each, an “Entrant”), at the time of entry: (a) must be a legal U.S. resident
of the State of California; (b) must be 21 years or older; (c) must have a valid
U.S. driver’s license or government issued photo identification; (d) must have
access to the internet in order to enter; (e) may not be, or at any time since January
1, 2023, have been, an employee, officer, director, member, shareholder, or agent
of Million Dollar Media (the “Sweepstakes
Administrator”), Pernod Ricard USA, LLC (the “Sponsor”), or any of their
respective franchisees, parents, subsidiaries, affiliated companies, suppliers,
distributors, wholesalers, printers, advertising and promotion agencies, or any
and all other companies associated with the design or execution of this Sweepstakes;
or an employee, officer, director, member, shareholder, or agent of any licensed
alcohol wholesaler, manufacturer, distributor or retailer of alcohol-beverage
products (collectively, “Released Parties”); (f) may not be an immediate family
member or household member of any individual identified in item (e) above.  “Immediate family members” includes, for
purposes of this Sweepstakes, parents (including in-laws), step-parents,
grandparents, siblings (including step-siblings), half-siblings, children (including
step-children), grandchildren (including step grandchildren) and each of their
respective spouses and/or domestic partners, regardless of where they reside.  “Household members” means people who share
the same residence at least three (3) months per year.


How to Enter – Online
Registration: To enter, scan the QR Code on applicable point-of-sale
materials using your mobile device’s camera, or directly visit during
the “Registration Period”.  Entrants must
fully complete the online registration page with all required information
including his/her name, valid email address, phone number (including area code), state of residence and date of birth.  After having read and agreed to these Official
Rules, and agreeing to receive offers and updates via
email from Sponsor, click the submit button to submit your online entry. 

a.     After completing your entry, you will have
the option to share the Sweepstakes utilizing a personalized URL link provided
on the entry confirmation page. If you choose to share the URL, you will earn one
(1) additional bonus entry into the Sweepstakes grand prize drawing for each entrant
who completes an entry utilizing your shared personalized URL link.


All entries must be fully
complete for all required information and must be received by 11:59pm ET on 4/10/2023 to be eligible.  Maximum of one entry per person and per valid email address during
the entire Registration Period, except as noted above regarding bonus entries. 


incomplete or ineligible entries, or any entry submitted with an invalid or
false email address, phone number or other incorrect information will be
disqualified.  Released Parties are not responsible for
lost, late, misdirected, illegible, incomplete, invalid, unintelligible,
damaged, or for entries submitted in a manner that is not expressly allowed
under these rules, or for any entry not submitted or
received due to any technical error or failure, unauthorized human
intervention, inaccurate capture or mis-entry of any required information, or
the failure to capture any such information for any reason including
programming or technical errors, or effects of hackers or failure of any
electronic equipment, computer or cellular transmissions and/or network
connections; all of which will be disqualified.


Entrants may
opt out of Email notifications at any time, without
affecting their entry, by following provided opt-out instructions.  By participating and
submitting an entry, contestant agrees that sponsor and participating parties
are authorized to contact entrant via email, mail, phone
or any other form of media to make contestant aware of information pertinent to
the Promotion, and to distribute information regarding the Sponsor(s) featured
products, special events or promotional offers, or coupons. Contestants may
opt-out of any further email communication at any time by simply replying
REMOVE to any email message, or following the provided
opt-out instructions.


participant must submit an entry on his/her own behalf.  Any entry submitted on behalf of another
individual or using another person’s email address or name, or providing any
false email addresses or information, will be disqualified and ineligible to
claim any prize.  Any attempt by any
participant to obtain more than the stated number of entries allowed by using same,
multiple/different emails, identities, or any other methods void that
participant’s entries and that participant may be
disqualified.  No mechanically reproduced
or automated entries permitted.  Use of
any automated system to participate is prohibited and will result in disqualification
and all such entries will be deemed void. 


In the event
of a dispute as to any entry, registration or submission, the authorized
account holder of the email address used to register, and
associated with the entry will be deemed to be the registrant and s/he must be
eligible according to these Official Rules. The “authorized account holder” is
the natural person assigned an email address by an Internet access provider,
online service provider or other organization responsible for assigning email
addresses for the domain associated with the submitted address.  Proof of being the authorized account holder
may be required.


registering to enter Sweepstakes, you affirm that you have read and accepted
these Official Sweepstakes Rules.  All entries received become the property of the Sponsor and
will not be returned.  All entrants agree to be bound by and abide
by the official rules of the Sweepstakes. 


Winner Selection and
Notification (1 winner):  On or about 4/11/2023, a random drawing will be held to select a total of one (1)
potential grand prize winner (see grand prize descriptions below). 


potential winner will be notified initially by phone and/or email beginning on
or about 4/11/2023.  If the Administrator is unsuccessful in its
attempt to reach and speak directly with the selected potential grand prize winner
by phone within 24-hours of the initial notification attempt to the phone
number or email address associated with that contestant’s entry, then that
contestant may be disqualified and an alternate potential winner may be randomly
selected from among the remaining eligible entries received and notified as per
the procedures outlined above (time
permitting).  Note: phone messages will not be left during the winner notification


winner notification, the selected potential winner must confirm their
eligibility, and indicate their willingness and ability to travel during the
designated travel dates and accept the prize. 
The potential winner will then receive official notification via email
delivery.  If the selected winner does
not meet the eligibility requirements, or is unable or
unwilling to travel during the designated travel dates, accept the prize or
elects to decline the prize, s/he will be disqualified and, at Sponsor’s
discretion and time permitting, an alternate winner will be randomly selected
from among all remaining eligible entries and notified as per the procedures
outlined above (time permitting).  Any disqualified contestant will not receive
any alternate prize substitution or compensation.  Decisions
of the Administrator in the selection and determination of the winners and all
matters relating to this Sweepstakes are final and binding. 


of the following will apply to the grand prize winner: 1) Winner will be
required to complete and return, within 1-day of date of receipt, a prize
acceptance form, including an affidavit of eligibility and a liability/publicity
release signed by both the winner and their guest, age 21 or older (publicity
release where permitted) and a W-9 form;  2) Winner may be required to present a copy of
a valid social security card and a valid driver’s license as a condition of
participating or receiving any prize;  and
3) Winner will be issued a 1099 form reflecting the value of the grand prize
award and is responsible for paying all applicable taxes (including, but not
limited to all local, state and federal taxes) on all prizes awarded.  Failure to collect or properly claim any
prize in accordance with these rules will result in forfeiture of the prize.  If forfeited for any reason, finalist will
not receive any other prize substitution or compensation, and the prize will
remain the property of Sponsor and will not be awarded, except as provided


Grand Prize Award
(Maximum 1 winner):  The grand prize winner shall receive a VIP
Experience for two (2) (winner and one (1)
guest age 21 or older) at the Coachella Valley Music
and Arts Festival in Indio, CA during the Sponsor designated festival dates (scheduled for weekend #2: April 21 – 23, 2023
or as otherwise designated by Sponsor), based upon availability and subject
to change.  The grand prize has a maximum
retail value not to exceed $4,000, and includes:

Three (3)-nights
standard hotel accommodations, double occupancy at a standard hotel as
solely designated by Sponsor in Indio, CA area (based upon availability); check-in and check-out dates as
solely specified by Sponsor, scheduled for 4/21/2023 – 4/24/2023 (3-nights);
Two (2) VIP
3-day tickets to the Coachella Valley Music and Arts Festival in Indio, CA
for weekend #2 (April 21 – 23, 2023);
One (1)
$1,000 gift card towards travel expenses, awarded from the gift card
provider as solely determined and designated by Sponsor.  Gift card subject to the terms and
conditions of the gift card policy from the issuing provider.


alcoholic beverage is part of any prize award. 
Grand prize
winner and guest must be of legal age of majority in his/her state of residence
(and at least 21) and will be required to execute and return a
liability/publicity release prior to prize award.  All transportation including any required flights,
ground transportation, airport and hotel transfers, parking, meals, gratuities,
checked baggage fees, airline seat assignment fees, hotel resort fees,
incidental expenses, applicable taxes (including, but not limited to all local,
state and federal taxes) and any other expenses not
specified herein as being included in the prize award are the sole
responsibility of winner.  Sponsor is not
responsible for late, lost, damaged or stolen luggage.  It is recommended that each winner and travel
companion obtain sufficient personal insurance prior to departure.  Winner and travel companion hereby release
Sponsor from any duty to provide, check, or verify any and
all necessary ID’s, passports, visas and tourist cards, birth
certificates, vaccination certificates, and any other travel requirements
(“Personal Documents”).  Sponsor shall
not have any responsibility for the replacement of lost or stolen Personal
Documents or tickets, coupons, vouchers, receipts or
other documents pertaining to the prize (“Travel Documents”) once the Travel
Documents have been provided to winner and travel companion. 


is not responsible for any travel delays, cancellations or travel difficulty
related to prize award, redemption or use.  If travel delays or difficulty prevent
arrival in time for any and all elements of trip or
prize award, Sponsor is not responsible for awarding any compensation in lieu
thereof.  Any changes to completed hotel
arrangements, once booked, are the sole responsibility of the winner, and are
solely at the winner’s expense.  If
actual value of prize is lower than the stated ARV of the prize award when it
is procured and fulfilled, then the difference will not be awarded to the


Winner and guest shall be subject to any qualifying
conditions prior to and during travel and for festival attendance, including
any local, state or federal government regulations in
the departure or destination location, airline and/or hotel requirements, or
festival requirements including any regulation or policy related to COVID-19
testing requirements or vaccination status. 
Any testing requirements, vaccination and/or any related quarantine requirements
and expenses are the sole responsibility of, and at the sole expense of winner
and guest.  Winner and guest are subject
to vaccination requirement and policy, and if unable or unwilling to comply
with requirements, then all related prize award elements for which they fail to
meet shall be forfeit.


will not be responsible for any festival event delay, rescheduling, postponement or cancellation for any reason including but
not limited to weather, pandemic, an Act of God, Force Majeure, government
regulation or restriction, an act of terrorism, civil disturbance, work
stoppage, or any other reason.  No substitute prize award or compensation
shall be provided by Sponsor in the event of any festival event delay, rescheduling,
postponement, or cancellation for any reason, and winner shall be subject to
the terms and conditions of the hotel reservation, and festival ticket policy and
shall solely look to the hotel provider and/or festival organizer as applicable.


and guest agree to comply with all applicable hotel provider and festival
attendance rules, requirements and regulations in
connection with the prize award, redemption and use. Sponsor or festival
reserve the right to remove or deny entry to any winner and/or his/her guest
who do not comply with any rule, requirement, instruction, policy, or who engage
in a disruptive manner, or with intent to annoy, abuse, threaten, or harass any
other person.  Winner and guests shall be
solely responsible for their behavior while traveling and in attendance at any
festival event, must follow the instructions and direction from any travel
provider or associated staff or security.  If winner or any guest violates
the standards of the travel provider or festival, behaves in an inappropriate, irresponsible or offensive manner, or is deemed by staff or
security to have violated any rule, regulation or policy of the travel provider,
or to be a security threat in any manner, the winner and guest shall be ejected
or denied entry, and shall immediately forfeit the remaining prize award.


Prize Conditions:  No alcoholic beverage is part of any prize
award.  All other costs and expenses related to
prize acceptance, delivery, redemption or use not specified herein as being
provided are the sole responsibility of winner.  All income, federal, state
and local taxes are the winner’s sole responsibility.  All prize awards are non-transferable
and no cash redemption or prize substitution allowed, except at Sponsor’s sole
discretion or as provided herein. 
Sponsor reserves the right to substitute a prize with one of comparable
or greater value, at its sole discretion.  All
prizes are awarded as is, without any warranty, express or implied, by
Sponsor.  Failure to collect or properly
claim prize in accordance with these rules will result in forfeiture of the
prize.  If forfeited for any reason,
participant will not receive any other prize substitution or compensation, and the prize will remain the property
of Sponsor and will not be awarded, except as provided herein.  All properly
claimed prizes will be awarded.  Any
unclaimed prizes will not be awarded. 


Additional Rules &
Restrictions:  By participating, entrants agree to
abide by and be bound by the Official Rules and the decisions of the Sponsor
and Administrator, which shall be final in all matters relating to this Sweepstakes.  In the event an entrant wins a prize, and is later found to be in violation of these rules
he/she will be required to forfeit the prize or to reimburse Sponsor for the
stated value of the prize if such violation is discovered after winner has used
the prize. Participation in Sweepstakes constitutes permission for the Sponsor
and its designees to use entrants’ names, cities and
states of residence and/or likenesses for purposes of advertising and trade in
any and all media now or hereafter known worldwide on perpetuity without
limitation or further compensation, notification or permission, unless
prohibited by law.  False, fraudulent or
deceptive entries or acts shall render entrants
ineligible for any prize.


participating, entrants agree to hold all Released Parties harmless from any
claims, losses, actions, or damages of any kind, whether actual, incidental or
consequential, for injury (including but not limited to death), damages, losses
or expenses arising out of or relating to entrant’s participation in this Sweepstakes,
or the acceptance, possession or use/misuse of any prize, or participation in
prize-related activities (including but not limited to travel or activity
related thereto), and to assume all liability therefor. 


Parties shall not be liable to winner or any other person for failure to supply
the prize or any part thereof by reason of any acts of God, any actions,
regulations, orders, or requests by any governmental entity, equipment failure,
terrorist acts, war, fire, unusually severe weather, embargo, labor dispute or
strike, labor or material shortage, transportation interruption of any kind, or
any other cause beyond Released Parties’ sole control. 


are restricted to use of ordinary and typical computer equipment, mobile phone
equipment, Internet access and cellular networks. Sponsor disclaims all
liability for the inability of a participant to complete or continue an entry
due to equipment malfunction, busy lines, inadvertent disconnections, acts
beyond the Sponsor’s control, or otherwise. The Sponsor disclaims any liability
for entries not received due to technical difficulties or transmission errors.
The Sponsor disclaims all liability for any delays, mis-delivery, loss, or
failure in the delivery of any item sent by mail, courier, express, electronic
transmission, or other delivery method. 
Released Parties are not responsible for mechanical, technical,
electronic, communications, telephone, computer, hardware or software errors,
malfunctions or failures of any kind, including: failed, incomplete, garbled or
delayed transmission of online entries, traffic congestion on telephone lines,
the Internet or at any website or lost or unavailable network connections which
may limit an online entrant’s ability to participate in the Sweepstakes, and
any injury or damage to entrant’s or any other person’s computer or mobile
phone related to or resulting from participating in or downloading any
information necessary to participate in the Sweepstakes.  Released Parties are not responsible for any
other errors of any kind, whether computer, technical, typographical, printing,
human or otherwise, relating to or in connection with the Sweepstakes,
including, without limitations, errors which may occur in connection with the
printing or advertising of this Sweepstakes, administration or execution of the
Sweepstakes, the cancellation of the game, the processing of entries or in the
announcement of the prizes or prize winner. 
Sponsor, in its sole discretion, reserves the right to disqualify any
person tampering with the entry process or the operation of the Sweepstakes website.


reserves the right to cancel, modify, reschedule or terminate the Sweepstakes
for any reason including, but not limited to acts of God, pandemics, force majeure,
government regulatory action or ruling,  fraud,
misconduct, or if any technical failures destroy or threaten the integrity of the
Sweepstakes, in the opinion of the Sponsor/Administrator, or if a computer virus,
bug, or other technical problem corrupts the administration, security, or proper
conduct of the Sweepstakes as determined by Sponsor/Administrator, in their
sole discretion. In the event of early termination of the Sweepstakes, Sponsor
reserves the right to determine prize winners in a random drawing from among all
eligible, non-suspect entries received as of the time/date of such termination.


participating, each entrant agrees that (1) any and all disputes, claims, and
causes of action arising out of or in connection with this Promotion, or any
prizes awarded, shall be resolved individually, without resort to any form of
class action, and any judicial proceeding shall take place in a federal or
state court within the State of New Jersey; (2) any and all claims, judgments,
and awards shall be limited to actual out-of-pocket costs incurred, including
costs associated with entering this Promotion, and in no event will entrant be
entitled to received attorneys’ fees or other legal costs; and (3) under no
circumstances will entrant be permitted to obtain awards for, and entrant
hereby waives all rights to claim, punitive, incidental, and consequential
damages, and any other damages, other than for actual out-of-pocket expenses,
and any and all rights to have damages multiplied or otherwise increased. All
issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of
entrant and Sponsor in connection with this Promotion, shall be governed by,
and construed in accordance with the laws of the State of New Jersey, without
giving effect to any choice of law or conflict of law rules or provisions
(whether of the State of New Jersey or any other jurisdiction), that would
cause the application of the laws of any jurisdiction other than the State of
New Jersey.


Odds:  Odds
of being selected as the grand prize winner are dependent upon the total number
of eligible entries received. 


Official Rules & Winner List: 
For a copy of these Official Rules, or the name of prize winner, send a
self-addressed stamped envelope to be received by 6/15/2023 to: Absolut Coachella
Sweepstakes, c/o Million Dollar Media, P.O. Box 278, Woodbridge, NJ 07095.  PLEASE SPECIFY which you are requesting,
official rules or winner list.


Privacy Policy: Sponsor shares your concerns about the
privacy of your personal information. By entering this Sweepstakes, entrants
agree to receive marketing materials, communications
and other materials from the Sponsor and/or any promotional partners whose
products and services Sponsor feels might interest entrants at a future date.
An entrant not interested in receiving future promotional offers should write
to: to notify the Sponsor that he or she
does not desire to receive such materials.


This Sweepstakes is sponsored by Pernod Ricard USA, LLC, 250 Park
Avenue, New York, NY 10177.


Sweepstakes Administrator: 
The Sweepstakes is administered by Million Dollar Media, LLC, P.O. Box
278, Woodbridge, NJ 07095.




Imported by
Absolut Spirits Co., New York, NY

©2023 Pernod Ricard USA, New York, NY