Pepsi Mountain Dew – “rise Conquer The Morning” Instant Win – Win one of the following prizes based on the pathway chosen at time of entry

INSTANT WIN PERIOD: The Mountain Dew “Rise Conquer The Morning” Instant Win (the “Instant Win”) begins at 12:00 PM Eastern Time (“ET”) on March 15, 2021 and ends at 11:59 PM ET on May 7, 2021 (the “Instant Win Period”). The computer clock of the Administrator is the official time-keeping device in the Instant Win. By participating, participants (“Participants”) agree to be bound by these Official Rules and the decisions of PepsiCo (the “Sponsor”), which are binding and final on matters relating to this Instant Win.ELIGIBILITY: Instant Win is open only to legal residents of the fifty (50) United States and District of Columbia (NOT including residents of Puerto Rico or other U.S. Territories), who are at least eighteen (18) years of age or the age of majority in their state of primary residence (whichever is older) at time of Instant Win Entry. Employees, officers and representatives of the Sponsor, Southern Made (the “Administrator”), and each of their respective parents, subsidiaries and affiliates and if applicable, their advertising or promotion agencies, program prize suppliers, any other companies engaged in the development, production, or distribution of materials for the instant win, and members of their immediate families as defined below, of each, and those persons living in the same households, whether or not related, are not eligible to participate in the Instant Win. Immediate family members” shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, and their respective spouses. “Household members” shall mean people who share the same residence at least three (3) months a year. Winning a Prize is contingent on fulfilling all requirements in these Official Rules. All federal, state and local laws and regulations apply. Void where prohibited or restricted. All Instant Win Entries are the property of the Sponsor.HOW TO PARTICIPATE: During the Instant Win Period, there are two (2) ways to participate.1) Entry with Purchase: To receive one (1) entry in the Instant Win (“Instant Win Entry”), follow these directions. Purchase one (1) Mtn Dew Rise Energy participating product at a retail store or online between March 15, 2021 and May 7, 2021. Not all products available at all retailers. Create an account or log into your account on MtnDewRise.com/ConquerMorning (the “Website”) and complete the online registration form which includes name, complete mailing address (P.O. Boxes are not eligible), phone number, email, and password. Click to launch the camera on either your desktop computer or mobile device and grant permission for the Website to access your camera. Follow the prompts and hold the Mtn Dew Rise Energy can and Lion clearly in front of camera window. Place the can on a flat surface in a bright light and then click the Scan button. Once the can has been scanned and verified you will be entered into the instant win game. Before determining if you are a winner you must select from one of four pathways or prize categories you would like to receive. Prize categories include: 1) Get Up & Vibe, 2) Get Up & Create, 3) Get Up & Grind, and 4) Get Up & Move. Each pathway is associated with different prizes as indicated below. You will then receive a winning or non-winning notification on-screen. If you are a winner you would also see on-screen details on the prize you have won. If you scan a non-participating product you will receive an error message and be prompted to try again with a valid participating product.Participating products:MTN DEW® RISE ENERGY Pomegranate Blue Burst 16oz CanMTN DEW® RISE ENERGY Berry Blitz 16oz CanMTN DEW® RISE ENERGY Strawberry Melon Spark 16oz CanMTN DEW® RISE ENERGY Peach Mango Dawn 16oz CanMTN DEW® RISE ENERGY Orange Breeze 16oz CanMTN DEW® RISE ENERGY Tropical Sunrise 16oz Can2) Digital (“AMOE”) Entry: To receive one (1) free digital AMOE entry (“AMOE Entry(ies)”) into the Instant Win without making a purchase use your computer and visit MtnDewRise.com/ConquerMorning and follow links to submit a Digital Entry. Create an account on the Website and complete the online registration form which includes name, complete mailing address (P.O. Boxes are not eligible), phone number, date of birth and email and complete a simple survey question. Once the registration is complete you will receive an email with a unique link to play the instant win game. Before determining if you are a winner you must select from one of four paths or prize categories you would like to receive. Prize categories include: 1) Rise & Grind, 2) Rise & Get After It, 3) Rise & Make, and 4) Rise & Feel the Beat You will then receive a winning or non-winning notification on-screen. If you are a winner you would also see on-screen details on the prize you have won.Instant Win Entries generated by script, macro or other automated means, and Instant Win Entries by any means which subvert the entry process, are void. No photocopied or mechanically reproduced Instant Win Entries accepted. Instant Win Entries become the property of the Sponsor and will not be returned.There is a limit of six (6) Instant Win Entries per person, per day, regardless of entry method, per account holder. Each validated can scan submission and AMOE Entry earns (one) 1 Instant Win Entry. There is a limit of one (1) Instant Win Prize per account per day and ten (10) throughout the Instant Win Period. Instant Win Entries received from any person in excess of the stated limitation, or which are incomplete, illegible, corrupted, damaged, destroyed, forged, false, lost or misdirected, will be void. Subsequent attempts made by the same individual to submit multiple Instant Win Entries by using multiple or false contact information or otherwise may be disqualified. For purposes of this Instant Win, a “day” begins at 12:00:00 AM ET and ends at 11:59:59 PM ET except on the first day which begins at 12:00:00 PM ET. Limit one (1) account per person/email address/household.Any and all information provided in connection with this Instant Win is subject to the Sponsor’s Privacy Policy available at www.pepsi.com. By entering in the Instant Win, At the time of entry, Participants may be given the opportunity to opt-in to receive further communications from the Sponsor. Participants are not required to opt-in and opting in will not improve your odds of winning.INSTANT WIN PRIZE DRAWING: If you are the first to submit an Instant Win game play at a randomly selected winning moment, as determined and verified by Sponsor, or if no one submits an Instant Win game play at such moment, if you are the first to play immediately after such moment, as determined and verified by Sponsor, subsequent to the “Winner” screen you will be sent an email stating the prize won. If prize notification or email is returned as undeliverable, if Sponsor or its agent is unable to contact a potential winner within a reasonable time period (as determined by Sponsor) or if a potential winner is not in complete compliance with these Official Rules, prize will be forfeited and Sponsor will have no further obligation to such winner.INSTANT WIN WINNER NOTIFICATION: Potential Winners will be required to acknowledge receipt in 48 hours and execute and return an affidavit of eligibility, a taxable income form, W9, a liability release and, where lawful, a publicity release within three (3) days of date of issuance of email. If such documents are not returned within the specified time period, Prize notification is returned as undeliverable, the Sponsor or its agent is unable to contact a potential Winner or a potential Winner is not in compliance with these Official Rules, Prize will be forfeited and, at the Sponsor’s discretion, an alternate Winner may be selected. The Sponsor reserves the right not to award a Prize in the event the Sponsor is unable to identify and confirm a Winner after attempting to contact alternate Winners.INSTANT WIN PRIZES (5,015): Each instant prize winner will receive one of the following prizes based on the pathway chosen at time of entry.Get Up & MoveWhoop Strap: One hundred (100) Winners will receive one (1) Whoop Strap 3.0 and 12-month membership. The Approximate Retail Value (“ARV”) of each Prize is $288. Total ARV of all Whoop Strap Prizes available in this Instant Win is $28,800.Revolution Balance Board: One hundred (100) Winners will receive one (1) Revolution 101 balance board. The ARV of each Prize is $130. Total ARV of all Revolution Balance Board Prizes available in this Instant Win is $13,000.Hyperice Hypervolt Go: One hundred (100) Winners will receive one (1) Hyperice Hypervolt Go. The ARV of each Prize is $199. Total ARV of all Hypervolt Go Prizes available in this Instant Win is $19,900.Get Up & CreateBlick Art Materials eGift Card: Four hundred fifty (450) Winners will receive one (1) $35 Blick Art Materials eGift Card in the form of a code. The ARV of each Prize is $35. Total ARV of all Blick Art Materials eGift Card Prizes available in this Instant Win is $15,750.Wacom Intuos Pro S: Forty (40) Winners will receive one (1) Wacom Intuos Pro S. The ARV of each Prize is $250. Total ARV of all Wacom Board Prizes available in this Instant Win is $10,000.Ring Light Kit: Six hundred (600) Winners will receive one (1) Ring Light Kit. The ARV of each Prize is $35. Total ARV of all Ring Light Kit Prizes available in this Instant Win is $21,000.Spotify 3-Month Premium eGift Card: Four hundred fifty (450) Winners will receive one (1) 3-month Spotify Premium eGift Card in the form of a code. The ARV of each Prize is $30. Total ARV of all Spotify 3-month Premium eGift Card Prizes available in this Instant Win is $13,500.Get Up & GrindBrumate Hopsulator Trio 3-In-1: Eight hundred (800) Winners will receive one (1) Brumate Hopsulator Trio 3-In-1. The ARV of each Prize is $25. Total ARV of all Brumate Hopsulator Trio 3-In-1 Prizes available in this Instant Win is $20,000.iHome Bluetooth Bedside Sleep Therapy Machine: Three hundred (300) Winners will receive one (1) iHome bluetooth bedside sleep therapy machine. The ARV of each Prize is $80. Total ARV of all iHome Bluetooth Bedside Sleep Therapy Machine Prizes available in this Instant Win is $24,000.Noise Cancelling Ear Buds: Fifty (50) Winners will receive one (1) pair of quiet comfort noise cancelling ear buds. The ARV of each Prize is $280. Total ARV of all Noise Cancelling Ear Buds Prizes available in this Instant Win is $14,000.Wireless Charging Pad: Nine hundred (900) Winners will receive one (1) Promo wireless charging pad. The ARV of each Prize is $12. Total ARV of all Wireless Charging Pad Prizes available in this Instant Win is $10,800.Get Up & VibeAkai Professional MPK mini mk3 Keyboard Controller: Seventy five (75) Winners will receive one (1) Akai Professional MPK mini mk3 keyboard controller. The ARV of each Prize is $119. Total ARV of all Akai Professional MPK Mk3 Mini Keyboard Controller Prizes available in this Instant Win is $8,925.JBL Portable Speaker: Five hundred fifty (550) Winners will receive one (1) JBL GO 2 portable speaker. The ARV of each Prize is $50. Total ARV of all JBL Speaker Prizes available in this Instant Win is $27,500.D’Addario eGift Cards: Five hundred (500) Winners will receive one (1) $30 D’Addario eGift Card in the form of a code. The ARV of each Prize is $30. Total ARV of all D’Addario eGift Card Prizes available in this Instant Win is $15,000.Total ARV of all Prizes available in this Instant Win is $242,175.INSTANT WIN PRIZE TERMS AND CONDITIONS: The maximum value of the Prize set forth above represents the Sponsor’s good faith determination of the maximum ARV thereof, and the actual fair market value, as ultimately determined the Sponsor, cannot be challenged or appealed. Winner will receive from the Administrator an IRS Form 1099 (or similar) in the amount of the Prize.Prize consists only of the elements expressly set forth above; no other elements are included in the Prize and all such expenses are the sole responsibility of Winner. Winner is responsible for all applicable federal, state, local sales and income taxes and any costs, expense(s) or fees whatsoever in connection with the Prize not specifically provided herein. In the event that, for reasons beyond their control and not related to the Winner, the Sponsor or independent third-party company is unable to award any Prize as described in these Official Rules (including if the designated Prize should become unavailable for any reason), the Sponsor will substitute the Prize with another prize of similar nature and equal or greater value at its sole discretion. The Prize is non-assignable and non-transferable and is not redeemable for cash and no substitution will be made except as provided herein at the Sponsor’s sole discretion. If a selected Winner is unable to accept a Prize in its entirety for any reason, the selected Winner will forfeit the Prize and the Prize may be awarded to an alternate Winner. All Instant Win Entries and potential Winners are subject to verification by the Sponsor and the Administrator, whose decisions are final and binding. No compensation will be paid in lieu of a Prize.The prize will be mailed to the mailing address (no P.O. Boxes) or email provided at registration. Shipping in the continental United States only. Physical prizes may take 8-10 weeks to arrive. Gift Cards cannot be used to purchase another Gift Card. Gift cards are not returnable, and cannot be redeemed for cash unless required by law. If the amount of your Gift Card(s) does NOT cover the total order amount, the remainder of the purchase balance can be paid with an accepted alternate form of payment. Your Gift Card will not expire as long as there is value remaining on the Gift Card. You can use it anytime. Any remaining value that is left on your Gift Card will be stored and available for your next purchase. We ask that you safeguard your card and treat your Gift Card as you would cash. Do not share your Gift Card Code and PIN. We are not able to replace or replenish Gift Cards that are lost, stolen or used without authorization.Prize will be awarded provided that a sufficient number of Instant Win Entries are received and the Prize is claimed in accordance with the dates and times specified above.Whoop, Inc., Revolution Balance Boards, Hyperice, Dick Blick Holdings Inc., Wacom, Spotify, Brumate Inc., SDI Technologies, LLC., Akai Professional, Harman International Industries Inc., D’Addario & Co. are not a Sponsor of and is in no way responsible or liable for this sweepstakes including without limitation, the administration thereof or the verification of any winners.GENERAL CONDITIONS: Instant Win qualification is determined when a can scan is submitted to the Website for validation or when a request for an AMOE Entry has been submitted online. Proof of identity and/or residence reasonably satisfactory to the Sponsor and/or the Administrator may be required to verify eligibility. The Sponsor and the Administrator have the right to determine Instant Win eligibility in their discretion; all decisions concerning Instant Win eligibility are final. Any effort to circumvent the Instant Win’s limits, requirements or other terms (including, but not limited to, providing fictitious information or concealing identity or location) voids submissions and disqualifies person from participating in the Instant Win.By participating, Participants accept and agree to: (i) be bound by these Official Rules, all applicable laws and the decisions of the Sponsor, which shall be final and binding in all matters; (ii) waive any rights to claim ambiguity with respect to the Official Rules; and (iii) waive all of his/her rights to bring any claim, action, or proceeding against any of the Released Parties (as defined below). Released Parties (as defined below) are not responsible or liable for Instant Win Entries that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), in excess of the stated limit, or for Instant Win Entries that are late, forged, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or otherwise not in compliance with these Official Rules, and all such Instant Win Entries will be disqualified, or emails or other errors or difficulties of any kind whether human, technical, electronic, mechanical, network, seeding, computer, typographical, printing or otherwise relating to or in connection with the Instant Win, including, without limitation, errors or difficulties which may occur in connection with the administration of the Instant Win, the processing of Prize redemptions, emails, Instant Win Entries, the announcement of the Winners, or in any Instant Win-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by Website users, tampering, hacking, or by any equipment or programming associated with or utilized in the Instant Win. Released Parties are not responsible for injury or damage to Participant’s or to any other person’s computer related to or resulting from participating in this Instant Win or downloading materials from or use of the Website. Persons who tamper with or abuse any aspect of the Instant Win or who are in violation of these Official Rules, as solely determined by the Sponsor, will be disqualified and all associated Instant Win Entries will be void. Should any portion of the Instant Win be, in the Sponsor’s sole opinion, compromised by non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play or submission of Instant Win Entries, the Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Instant Win. If terminated, at its discretion, the Sponsor reserves the right to select the potential Prize Winner from all eligible, non-suspect Prize claims received prior to action taken or as otherwise deemed fair and appropriate by the Sponsor. In no event will the Released Parties be liable for more than the stated number of Prizes in these Official Rules. CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE INSTANT WIN MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO DISQUALIFY SUCH INDIVIDUAL AND SEEK ANY AND ALL REMEDIES AVAILABLE FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Participants, by participating, agree that the Sponsor, the Administrator, and each of their respective parents, affiliates, subsidiaries and advertising and Instant Win agencies and promotional partners and all of their respective officers, directors, employees, shareholders, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by Participants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of a Prize (including any travel or activity related thereto) or participation in this Instant Win. Each Prize is offered and provided “as is” with no warranty or guarantee by the Sponsor, either express or implied. Any and all warranties and/or guarantees on the Prizes (if any) are subject to the manufacturer’s terms therefore, and Winner agrees to look solely to such manufacturer(s) for any such warranty and/or guarantee. By participating in the Instant Win, each Winner acknowledges that the Released Parties have not and will not obtain or provide insurance of any kind relating to the Prizes. Neither the Administrator, or any of their respective parents, affiliates, and subsidiaries are a sponsor or co-sponsor of this Instant Win. Each Winner, by acceptance of a Prize, except where legally prohibited, grants permission for the Sponsor and its designees to use his/her name, address (city and state), photograph, voice and/or other likeness and Prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, worldwide in perpetuity, without notice or review or approval. In case of dispute as to the identity of any Participant, entry will be declared made by the Authorized Account Holder of the email address submitted at time of entry and he/she must comply with these Official Rules. “Authorized Account Holder” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider, or other organization (e.g., business, educational, institution, etc.) responsible for assigning email addresses or the domain associated with the submitted email address.INDEMNITY: Participants agree to release, indemnify, defend, and hold harmless the Released Parties from any and all liability (including, but not limited to, liability for any property loss, damage, personal injury, bodily injury, death, loss, expense, accident, delay, inconvenience or irregularity), costs and expenses (including without limitation, reasonable outside attorney’s fees) arising out of or relating in any way to: (a) your participation or inability to participate in the Instant Win, (b) typographical errors in the Official Rules or any Instant Win promotional materials, (c) acceptance or possession, defects in, use, misuse or inability to use an Prize (or any component thereof), (d) any change by any company or any other person providing any of the components of a Prize due to reasons beyond any of the Released Parties’ control or as otherwise permitted hereunder, (e) any interruptions in or postponement, cancellation, or modification of the Instant Win, (f) human error, (g) incorrect or inaccurate transcription, or transmission of any part of the Instant Win Entry (including, without limitation, the entry information or any parts thereof), (h) any technical malfunctions or unavailability of the Instant Win site or any telephone network, computer online system, computer dating mechanism, computer equipment, software, or internet service provider utilized by any of the Released Parties or by you, (i) interruption or inability to access the Instant Win, any Instant Win-related web pages, or any online service via the internet due to hardware or software compatibility problems, (j) any damage to your (or any third person’s) computer and/or its contents related to or resulting from any part of the Instant Win, (k) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (l) any wrongful, negligent, or unauthorized act or omissions on the part of any of the Released Parties, or any of their agents or employees, or (m) any other cause, condition or event whatsoever beyond the control of any one or more of the Released Parties. Each Winner hereby acknowledges that the Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any Prize or component thereof, including any express or implied warranties provided by any of the Prize suppliers associated with this Instant Win.Participants assume all liability for an injury or damage caused, or claimed to be caused, by participation in this Instant Win, use of the Website, or the acceptance, or use of any Prize or Prize component. Participants further agree that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Instant Win, and in no event shall the Released Parties be liable for attorney’s fees.BINDING ARBITRATION: Except where required by law, Participants and the Sponsor waive all rights to trial in any action or proceeding instituted in connection with these Official Rules or the Instant Win (including any activity related thereto). Any controversy or claim arising out of or relating to these Official Rules or the Instant Win shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party.CHOICE OF LAW AND JURISDICTION: All federal, state and local laws and regulations apply. Void where prohibited by law. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of any Participant and the Sponsor in connection with the Instant Win, shall be governed by, and construed in accordance with, the substantive laws of the state of New York without giving effect to any choice of law or conflict of laws rules (whether of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than New York. Any action seeking legal or equitable relief arising out of or relating to the Instant Win or these Official Rules shall be brought only in the courts of the State of New York. You hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-convenience or lack of personal jurisdiction they may have.WINNER’S NAME: For the name of the Winners (available May 12, 2020] send a self-addressed stamped envelope to: Mtn Dew Rise Conquer the Morning Instant Win Winner PO Box 90130, Nashville, TN 37209, for Sponsor’s receipt no later than June 15, 2021.SPONSOR: Pepsi-Cola Company, 1111 Westchester Avenue, White Plains, NY 10604.