Pepsi-Cola – Mtn Dew Uncap The Lost Treasures Of Baja Island – Win of a 6-pack of an unreleased MTN DEW® flavor



PROMOTION PERIOD: The Promotion begins on June 13, 2022 at 12:00:00 p.m. Eastern Time
(“ET”) and ends on September 4, 2022 at 11:59:59 p.m. ET (“Promotion Period”). The computer of the
Administrator (defined below) is the official time-keeping device of the Promotion.

REGISTER ONLINE: Go to (the “Website”), during the Promotion
Period, and follow the online instructions to create a Promotion account (“Account”). Entrants will be
required to input their email address, first and last name, complete mailing address (no PO Boxes), date of
birth, and password to set up their Account. Limit of one (1) Account per person. Limit of five (5)
Accounts per household. By registering for the Promotion, you are (a) opting in to receive communications
relating to the Promotion and (b) confirming you have read and agree to be bound by these Official Rules
by placing a checkmark in the box provided.

HOW TO ENTER: For the Promotion, there is a “Daily Sweepstakes” and a “Grand Prize
Sweepstakes”. See below for details on how to enter each Sweepstakes by (a) making purchases and
entering Codes (defined below) at the Website or (b) without purchase by entering via the mail-in entry
A. Daily Sweepstakes

During the Promotion Period, buy any 20 oz. bottle of one of the three (3) “MTN DEW® Baja
flavors”: (1) MTN DEW® Mango Gem, (2) MTN DEW® Baja Gold or (3) MTN DEW® Baja
Blast/MTN DEW® Baja Blast Zero Sugar. Not all flavors or package sizes may be available in all
Look for a unique ten (10)-character alphanumeric code (“Code”) underneath the bottle caps of
MTN DEW® Baja flavors’ bottles (as specified above).
During the Promotion Period, visit the Website, set up or log into your Account using your e-mail
address and password and enter a Code. For each valid Code entry, entrant will receive one (1)
entry in to the random drawing corresponding to the “day” in which the Code was received and
recorded. See Section 5 for random drawing details.
A “day” is defined as the twenty-four (24) hours between 12:00:00 a.m. ET and 11:59:59 p.m. ET
of the same day with the exception of the first day of the Promotion which shall begin at 12:00:00
p.m. ET and end at 11:59:59 p.m. ET.

NO PURCHASE NECESSARY – MAIL-IN ENTRY: To enter the Daily Sweepstakes without
making a purchase, hand print your first and last name, complete mailing address (no PO Boxes),
date of birth, and email address on a 3” x 5” index card or piece of paper and place your entry into
an outer-mailing envelope with proper postage affixed and mail it to: Daily Entry, PO Box 130,
Dept. 22-8108-01D, Glencoe, MN 55336-0130. See dates listed in Appendix A at the bottom of
these Official Rules for postmarked and received by dates for a given day. Any entry postmarked
in compliance with the dates listed in the table in Appendix A but not received by the Mail-in
Entry Received By Date set forth therein, will be entered into the next Daily Drawing (defined in
Section 5), if any.

Daily Sweepstakes Entry Limit: Limit nine (9) entries per person per day, regardless of entry

B. Grand Prize Sweepstakes

During the Promotion Period, each time an entrant enters three (3) Codes one (1) from each of the
MTN DEW® Baja flavors – (1) MTN DEW® Mango Gem, (2) MTN DEW® Baja Gold and (3)
MTN DEW® Baja Blast/MTN DEW® Baja Blast Zero Sugar, that entrant will receive one (1) entry
into the Grand Prize Drawing (defined in Section 5). You must enter one (1) Code from each of
the MTN DEW® Baja flavors for a total of three (3) Codes for your entry to be valid.

NO PURCHASE NECESSARY – MAIL-IN ENTRY: To enter the Grand Prize Sweepstakes
without making a purchase, hand print your first and last name, complete mailing address (no PO
Boxes), date of birth, and email address on a 3” x 5” index card or piece of paper and place your
entry into an outer-mailing envelope with proper postage affixed and mail it to: Treasure Entry,
PO Box 130, Dept. 22-8108-01, Glencoe, MN 55336-0130 to be postmarked no later than
September 4, 2022 and received by September 12, 2022. Each mail-in entry must be mailed in a
separate hand-addressed, postmarked envelope. Limit one (1) mail-in entry per stamped-outer
envelope. You must send in three (3) separate mail-in entries, in three (3) separate outer-
mailing envelopes, to receive one (1) entry into the random drawing for the Grand Prize

Grand Prize Sweepstakes Entry Limits: Limit three (3) entries per person per day, regardless of
entry method. For clarity (a) if entering the Grand Prize Sweepstakes by entering Codes, entrant must have
entered a total of nine (9) Codes (three (3) Codes from each of the three (3) MTN DEW® Baja flavors as
stated above; (b) if entrant is entering the Grand Prize Sweepstakes by mail, you must submit nine (9) mail-
in entries to reach the Grand Prize Sweepstakes Entry Limit; or (c) if entrant is doing a mixture of the two
methods it would be a combination of one (1) Code for each flavor and three (3) mail-in entries.
For both the Daily Sweepstakes and the Grand Prize Sweepstakes: Any mail-in entries that
do not designate either “Daily Entry” or “Treasure Entry” will be void. Each Code can only be used
once, subsequent attempts to re-submit or re-use the same Code will be void. Each entrant can only enter
Codes into one Account. If a person enters Codes into multiple Accounts, then Sponsor, at its sole
discretion, may void any such Accounts and any entrant who created such Accounts will be disqualified
from participation in the Promotion and prize(s) that are pending may not be fulfilled. Codes cannot be
sold, traded, bartered, assigned or transferred to or shared with a third party, auctioned through an online
auction site, or otherwise or obtained through any other source other than the method mentioned above.
Codes have no cash value. Codes must be entered on the Website before the end of the Promotion Period
and any unused Codes after this time shall be void. Each mail-in entry must be mailed in a separate hand-
addressed, postmarked envelope. Limit one (1) mail-in entry per stamped-outer envelope. No photocopied
or mechanically reproduced entries accepted. No responsibility is assumed by Sponsor for lost, late,
mutilated, illegible, incomplete, misdirected or postage-due mail or entries. Entries become property of
Sponsor and will not be returned.
The “My Account” section of the Website is designed to record all transactions within your
Account, including all Code entries and Grand Prize Sweepstakes entries.
All entrants must have a valid email address. The name of the person submitting the entry into the
Promotion must be the authorized account holder of the email address used to enter, otherwise, entry may
be deemed void. Multiple entrants may not share the same email address. In the event of a dispute over the
identity of an entrant, entry will be declared made by the authorized account holder of the email address
used during the submission process. A potential winner may be required to provide identification sufficient
to show that he/she is the authorized account holder of such account.
Each entry must be manually keystroked and/or manually entered by the individual entrant.
Automated and/or repetitive electronic submission of entries (including but not limited to entries made
using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from any such
scripts, macros, bots or sweepstakes services or related email addresses or IP addresses may be blocked. If
it is discovered that an entrant used multiple email addresses, phone numbers and/or mailing addresses,
and/or manipulated such information for the purpose of obtaining more than the stated number of entries or
prizes, such person will be disqualified and any prize won, shall be forfeited.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s
network, standard data charges from your wireless carrier may apply. Check with your wireless service
provider for details on these and any other applicable charges. Entrants are solely responsible for any such
wireless charges. Mobile entry is not required to submit an entry or win a prize in this Promotion.

ELIGIBILITY: Open only to legal U.S. residents who reside in one of the fifty (50) United
States or District of Columbia or Guam, who are eighteen (18) years of age or older at the time of entry.
The following persons are not eligible to participate or win: Employees, contractors, directors and officers
of PepsiCo, Inc., Pepsi-Cola Company (“Sponsor”) and its bottlers, Genesco Sports Enterprises, Inc.
(“Administrator”), and their respective parent, subsidiary and affiliated companies, participating locations,
distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the
administration, development, fulfillment and execution of this Promotion (collectively, “Sponsor and
Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or
“step”) of each and those living in their same households (those persons whether related or not who live in
the same residence for at least three months during the twelve-month period preceding the start date of the

For the Daily Sweepstakes: One (1) potential winner will be selected for each day of the
Promotion Period in a random drawing on or about each Drawing Date listed in Appendix A from among
all entries received for the corresponding Day (each a “Daily Drawing”). Entries will not carry forward to
subsequent Daily Drawings. Limit one (1) Daily Prize per person/household.
For the Grand Prize Sweepstakes: Eighteen thousand (18,000) winners will be selected in a
random drawing on or about September 12, 2022 from among all entries received for the Grand Prize
Sweepstakes (“Grand Prize Drawing”). Limit one (1) Grand Prize per person/household.
All drawings will be conducted by the Administrator, whose decisions are final in all matters
relating to this Promotion. Odds of winning depend on the number of eligible entries received for each
drawing. Entries submitted during the Promotion Period are only eligible for this Promotion and do not
remain eligible for any subsequent promotion.

Daily Prizes: Eighty-Four (84) will be awarded. Each Daily Prize will consist of a pre-paid
debit card or pre-paid debit cards in smaller denominations to total in aggregate $1,000.00. Pre-paid debit
card(s) is subject to terms and conditions as set by issuer. Actual Retail Value is $1,000.00 each prize.
Grand Prizes: Eighteen thousand (18,000) will be awarded. Each Grand Prize will consist of a
6-pack of an unreleased MTN DEW® flavor. Approximate Retail Value (“ARV”) is $12.00 each prize.
Total ARV of all prizes is $300,000.00.

GENERAL: This Promotion is governed by the laws of the United States and of the State of New
York without respect to conflict of law doctrines. Potential winners may be required to provide proof of
legal U.S. residency if requested by Sponsor to determine eligibility and as a condition of prize award. No
substitution of prize is offered, no transfer of prize to a third party is permitted and non-cash prizes may not
be redeemed for cash value, except as determined by Sponsor in its sole discretion. Sponsor reserves the
right to substitute a prize of equal or greater value in the event a prize becomes unavailable. Unclaimed
prizes will not be awarded. Each winner bears all risk of loss or damage to their prize after it has been
delivered. As a condition of participating in this Promotion, entrants agree that any and all disputes which
cannot be resolved between the parties, and causes of action arising out of or in connection with this
Promotion, shall be resolved individually, without resort to any form of class action, exclusively before a
court located in New York having jurisdiction. Further, in any such dispute, under no circumstances will
entrants be permitted to obtain awards for, and hereby waive all rights to claim punitive, incidental or
consequential damages, including attorneys’ fees, other than entrants’ actual out-of-pocket expenses (e.g.
costs associated with participating), and entrants further waive all rights to have damages multiplied or
increased. Prize winners will be solely responsible for paying all applicable federal, state and local taxes on
prize, if any. Winners will receive an IRS Form 1099 for the retail value of their prize, if applicable. No
groups, clubs or organizations may enter or win a prize or reproduce or distribute any portion of these
Official Rules to its members. All other expenses on the receipt and use of a prize not specifically
mentioned herein are solely the responsibility of the winner. Any portion of a prize not accepted or used by
winner for any reason will be forfeited. Any difference between stated value and actual value will not be
awarded. This Promotion is void where prohibited.

CONDUCT: By participating in this Promotion, entrants (and their parent or legal guardian if
entrant is an eligible minor) agree to be bound by these Official Rules and the decisions of Administrator
which shall be final and binding in all respects. Failure to comply with these Official Rules may result in
disqualification. Sponsor reserves the right, at their sole discretion, to disqualify any individual found to be
acting in any manner deemed by Sponsor to be in violation of the Official Rules; or to be acting in any
manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or

VERIFICATION: All caps and Codes are subject to verification at the sole discretion of the
Sponsor. Save caps for verification purposes. If any cap or Code is counterfeited, if the cap or Code comes
from other games or promotions, or if any part of any cap or Code is illegible, mutilated or tampered with
in any way, or if it contains or reflects printing, typographical, mechanical or other errors, the cap or Code,
as applicable, may be rejected and may be deemed void and invalid at Sponsor’s sole discretion. Codes are
null and void and will be rejected if not obtained through authorized, legitimate channels. Anti-fraud
detection devices may be used for verification purposes. Codes will be void if they fail to pass anti-fraud
detection measures, or, if determined by the Sponsor at its sole discretion, to be unauthorized or
illegitimately obtained (e.g., through means other than those stated above) or if they contain an
unauthorized code or other marking not issued by Sponsor for use in this Promotion, or if they are defective
or if they contain printing or other mechanical errors or are printed or produced in error or if they are
illegible or unreadable or blank. No redemption claim will be valid if such Code entry is associated with
any Code deemed void for any reason, including without limitation, the following: (a) the Code is not
verified or recognized as being validly issued by Sponsor in the Promotion; (b) the Code is determined to
have been previously entered and used; (c) the Code is incorrectly or incompletely entered or submitted; or
(d) the Code or corresponding cap is otherwise void. Sponsor shall have no obligation to the holder of any
void Code or cap. Notwithstanding the foregoing, Sponsor may, at its sole discretion and without
obligation, elect to replace an illegible Code, with another randomly selected Code if appropriate upon
request, while supplies last. Sponsor reserves the right to inspect and examine any illegible Code or require
proof of purchase prior to issuing a replacement. Replacements shall be issued at Sponsor’s sole discretion
and may be denied in the event of non-compliance with these Official Rules. Sponsor may change its
policy or set limitations and restrictions on replacements at any time and without any form of notice.
Except as expressly stated above, Sponsor, or any of the Promotion Parties, shall not have any liability or
obligation to the holder of a void Code or to any third party, with respect to any void Code.

LIMITATIONS OF LIABILITY: Sponsor and Promotion Parties assume no responsibility or
liability for (a) any incorrect or inaccurate entry information submitted by entrant, or for any faulty or
failed electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of
entries at any point in the operation of this Promotion; (c) any technical malfunction, failure, error,
omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of
cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers
utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability of any network
or wireless service or the Website; (e) suspended or discontinued Internet or wireless service; or (f) any
injury or damage to entrants or to any person’s computer or web-enabled device or property which may be
related to or resulting from any attempt to participate in the Promotion or download of any materials in the
Promotion. If, for any reason, the Promotion is not capable of running as planned for reasons which may
include without limitation, infection by computer virus, tampering, unauthorized intervention, fraud,
technical failures, or any other causes, including but not limited to Acts of God, pandemics, epidemics,
weather, fire, strike, acts of war or terrorism, government restriction, or any other condition beyond their
control, which may corrupt or affect the administration, security, fairness, integrity or proper conduct of
this Promotion, then Sponsor reserves the right, at their sole discretion, to cancel, terminate, modify or
suspend the Promotion in whole or in part. In the event of any such cancellation, termination or suspension,
a notice will be posted at the Website and a random drawing will be held from among all eligible, non-
suspect entries received prior to such time. Sponsor reserves the right to correct errors in promotional


WINNER NOTIFICATION: If a winner is a minor, prize will be awarded to the minor’s
parent/legal guardian who must assume all responsibilities of prize winner.
For Daily Prize winners: Each potential winner will be notified by email and will be required to
respond to the notification within five (5) days in order to claim the Daily Prize. As part of the prize-claim
process, the potential winner (or their parent or legal guardian if winner is an eligible minor) will be
required to complete, sign and return an IRS Form W-9 (including their social security number) and an
Affidavit of Eligibility/Liability Release with (where lawful) a publicity release (“Affidavit”) within the
same five (5)-day period beginning at the time the Administrator sent the Affidavit to the potential winner
via email. Sponsor will attempt to notify the potential winners as set forth above, but Sponsor is not
responsible for any undelivered emails, including without limitation emails that are not received because of
a winner’s privacy or spam filter settings which may divert any Sweepstakes email, including any winner
notification email, to a spam or junk folder.
For Grand Prize winners: Each potential winner will be notified by mail at the time of Grand
Prize delivery.
Sponsor and Promotion Parties are not responsible for suspended or discontinued Internet or
wireless service or a change in winner’s email address or mailing address, which may result in a potential
winner not receiving a prize notification or prize. If (a) any prize notification or prize is returned as
undeliverable; (b) a potential winner does not respond to the notification (as instructed within the
notification email); (c) a potential winner does not return required documents within the time period stated;
or (d) a potential winner cannot be verified or is otherwise unable to accept the prize as stated, prize may be
forfeited and awarded to an alternate winner selected via a random drawing from among all remaining
entries received. Upon forfeiture for any reason, no compensation shall be given. Prizes will only be
awarded to eligible entrants residing in the United States (including D.C.) or Guam. Allow up to twelve
(12) weeks for shipment of a prize. If, after a good-faith attempt, Sponsor is unable to award or deliver a
prize, the prize may not be re-awarded.

RELEASE OF LIABILITY: All entrants (or their parent or legal guardian if entrant is an
eligible minor), as a condition of participation, and winners (or their parent or legal guardian if a winner is
an eligible minor), by acceptance of a prize, agree to release Sponsor and Promotion Parties from and
against any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses to
persons and property, including bodily injury and death, which may be sustained in connection with
submitting an entry or otherwise participating in any aspect of the Promotion, the receipt, ownership or use
or misuse of any prize awarded, or while preparing for, participating in, and/or traveling to and from any
prize-related activity or any typographical or other error in the printing of these Official Rules or the
offering or announcement of any prize. Each winner shall bear all risk of loss or damage to their prize
and/or prize documentation after it has been delivered. Except where prohibited by law, entrants grant to
Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter
known, winner’s name, voice, statement, picture or other likeness, without additional compensation, for
public relations, advertising and promotional purposes as may be determined by Sponsor or Promotion
Sponsor’s use of your personal information is subject to the privacy policy located at Any communication between entrant and Sponsor or its agencies
regarding this Promotion (e.g., phone calls, text messages, chats, emails, etc.) may be recorded for quality
assurance and training purposes. Winners’ names may be included in a publicly-available winners’ list.

WINNERS’ LIST: For the names of the prize winners, send a self-addressed stamped envelope
by October 13, 2022 to: Uncap the Lost Treasures of Baja Island Promotion, PO Box 130, c/o GSE, Dept.
22-8108-01, Glencoe, MN 55336-0130.

SPONSOR: Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, NY 10577.
MTN DEW, DEW, MTN DEW BAJA BLAST and the MTN DEW Logo are registered
trademarks of PepsiCo, Inc.