Pepsi-Cola – Mtn Dew Hook The Ultimate Catch Instant Win Game & – Win Prize consists of a MTN DEW Polaris General XP4 1000 and a $400 gift card to cover necessary safety gear

MTN DEW® “HOOK THE ULTIMATE CATCH” INSTANT WIN GAME & SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER, WIN OR CLAIM A PRIZE. A PURCHASE
OR PAYMENT WILL NOT INCREASE AN ENTRANT’S CHANCES OF WINNING. INTERNET ACCESS
REQUIRED. MULTIPLE ENTRY DEADLINES APPLY.

The Mtn Dew® “Hook the Ultimate Catch” Instant Win
Game & Sweepstakes (the “Promotion”) is sponsored by Pepsi-Cola Company (“Sponsor”),
1111 Westchester Avenue, White Plains, NY 10604.

PROMOTION PERIOD: The Promotion begins on March 29, 2021 at 12:00:00 PM Eastern Time
(“ET”) and ends on May 2, 2021 at 11:59:59 PM ET (“Promotion Period”) and consists of two thousand six
(2006) Instant Win Prizes, Weekly Sweepstakes Prizes/Entry Periods, and one (1) Ultimate Grand Prize/Entry
Period as defined in Section 4. Administrator’s clock shall be the official clock of the Game. A “day”
begins at 12:00 A.M. ET and ends at 11:59 P.M. ET during the Promotion Period, with the first “day” of
the Promotion Period beginning at 12:00 P.M. ET and ending at 11:59 P.M. ET on 3/29/21.

ELIGIBILITY: This Promotion is open only to legal residents of Michigan, Indiana, Ohio,
Kentucky, Pennsylvania, New York, New Jersey, Delaware, Connecticut, Rhode Island, Massachusetts, Vermont,
New Hampshire and Maine who are at least eighteen (18) years old at the time of entry. Employees of Sponsor
and each of their respective parent companies, subsidiaries, affiliates, advertising and promotion agencies
(collectively, “Promotion Entities”) and each of their immediate family members (e.g., spouse, parent, child,
sibling, and their respective spouses and the “steps” of each, regardless of where they reside) and persons
living in the same household of each, whether or not related, are not eligible to enter or win. All federal,
state, and local laws apply. Void where prohibited or restricted by law.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s
decisions and interpretations, which are final and binding in all matters related to the Promotion. For purposes
of the Promotion, an entrant’s residential address and e-mail address will be the physical address and e-mail
address submitted at the time of entry. Entrants will not be allowed to change their physical address or
e-mail address.

HOW TO PLAY THE INSTANT WIN GAME: There are two (2) ways to play:

Purchase eligible Mtn Dew 20oz bottle and visit DEWUtlimateCatch.com during the Promotion Period (eligible
brands include MTN DEW, DIET MTN DEW, MTN DEW ZERO SUGAR, MTN DEW CODE RED, MTN DEW LIVEWIRE, MTN DEW REAL
SUGAR, MTN DEW VOLTAGE, MTN DEW MAJOR MELON, and MTN DEW MAJOR MELON ZERO SUGAR). Visit DEWUltimateCatch.com
and follow the prompts and instructions to register for or log-in to an account. Entrants will be required to
provide their First & Last Name, valid Email Address, Mailing Address (no PO Boxes), Zip Code and Date of Birth
to register. Once registered and logged in, entrant will be prompted to scan their Mtn Dew 20oz bottle in order
to complete a Game Play. If entrant has won an Instant Win Prize, they will be notified automatically via a
winning message on the screen, followed by an email that will be sent to the email addresses submitted with
their entry.

Entry without purchase: Visit DEWUltimateCatch.com/AMOE and follow the prompts to enter email address and answer
two (2) optional questions about Mtn Dew preferences. Questions are not mandatory for entry, and answers to the
questions will not impact chances of winning. Once questions are completed and/or just email address is submitted,
an email will be sent to the email address provided. Entrant must then click on link within the email to be able
to complete a Game Play. If entrant has won an Instant Win Prize, they will be notified automatically via a winning
message on the screen, followed by an email that will be sent to the email address provided with their entry.

Entrants will receive one (1) entry into the applicable Weekly Sweepstakes drawing and one (1) entry into the
Ultimate Grand Prize drawing for each completed Game Play (see Section 4 for Drawing deadlines).
Limit of one (1) Game Play per person/email address/mailing address per day.

PRIZES / DRAWINGS / ODDS:

Instant Win Prizes: There are two thousand six (2,006) Instant Win Prizes available. There will be
two thousand size (2,006) random, pre-determined computer-generated winning times seeded over the course of the
Promotion Period. If Entrant’s Instant-Win Entry, as described in Section 3, is the first one received on or just after
one of those predetermined times, they will be eligible to win the Instant-Win Prize designated at that time. Odds of
winning an Instant-Win Prize will depend on the time the Game Play is received and the total number prizes remaining
in the Promotion Period. Available Instant Win Prizes and their approximate retail value (“ARV”) are as follows:

Instant Win Prize
Number available
ARV

Neck Gaiter
434
$19.99

Coupon for a Free 20oz. Mtn Dew
435
$2.09

Flow Troll Bait Bucket
435
$14.99

Fishing Vest
84
$59.99

Canvas Boonie Hat
84
$24.99

Fishing Ball Cap
84
$24.99

27oz. Stainless Steel Chaser
84
$24.99

Aerated Bait Bucket
83
$24.50

Pedestal Tool Combo
83
$22.99

Aluminum Camp Chair
67
$139.99

Long Sleeve Tee (XL)
67
$59.99

Bobber Cooler
66
$39.99

Weekly Sweepstakes Prizes: Five (5) Weekly Sweepstakes Prizes will be awarded during the Promotion
Period. One (1) potential winner will be randomly selected from among all eligible Game Plays received during each
Entry Period. Drawings will be conducted by an independent judging organization whose decisions will be final and
binding in all matters relating to this Promotion. The odds of winning the Weekly Sweepstakes Prize depend on the
number of eligible Game Plays received during each Entry Period. Entry Periods, Drawing Dates, Weekly Prizes and
their ARVs are as follows:

Entry Period
Weekly Entry Period Dates
Drawing Date
Prize*
ARV

1
12:00pm ET 3/29/2021–11:59pm ET 4/4/2021
4/6/2021
Fishing Bundle
$1,343.98

2
12:00am ET 4/5/2021 – 11:59pm ET 4/11/2021
4/13/21
On the Road Bundle
$839.00

3
12:00am ET 4/12/2021 – 11:59pm ET 4/18/2021
4/20/21
Inflatable Pontoon Bundle
$1,488.00

4
12:00am ET 4/19/2021 – 11:59pm ET 4/25/2021
4/27/2021
Kayaking Kit
$1,065.00

5
12:00am ET 4/26/2021 – 11:59pm ET 5/2/2021
5/4/2021
Stealth Pro Float
$1,175.00

*Weekly Prize details:

FISHING BUNDLE consists of a Casting Rod Combo, Berkley Fishing Cart, Tackle Bag, Orca 40qt Cooler,
MTN DEW Pro Style Fishing Jersey (L), Peli Sunglasses, MTN DEW Neck Gaiter, Conservation Net, Camping Chair and
Cordless Fillet Knife Combo.

ON THE ROAD BUNDLE consists of a Carhart Seat Back Organizer, Hitchfire Grill, Fishing Rod Spinning
Storage Rack and $200 gas card.

INFLATABLE PONTOON BUNDLE consists of Classic Accessories® Colorado Pontoon Boat, Fishing Gear
Organizer, Fish Finder and $175 gift card to cover safety gear.

KAYAKING KIT consists of a Vibe Yellowfin 120 Kayak, Orvis NRS Chinook PFD, Field and Stream Chute
Kayak Paddle and $175 gift card to cover safety gear.

STEALTH PRO FLOAT consists of an Outcast Stealth Pro (fits in the bed of most standard pick-up
trucks, includes adjustable seat, easy fin kicking) and $175 gift card to cover safety gear.

Ultimate Grand Prize: One (1) Ultimate Grand Prize will be awarded. The Ultimate Grand Prize
consists of a MTN DEW Polaris General XP4 1000 and a $400 gift card to cover necessary safety gear. ARV of the
Ultimate Grand Prize: $25,399. The Grand Prize will be delivered to the Grand Prize Winner within eight (8) to
ten (10) weeks of winner verification. On or about 5/4/2021 one (1) potential Grand Prize Winner will be randomly
selected from among all eligible Game Plays received throughout the Promotion Period. The drawing will be conducted
by an independent judging organization whose decisions will be final and binding in all matters relating to
this Promotion.

General Conditions: Limit of five (5) Instant Win Prizes; one (1) Weekly Sweepstakes and one (1)
Ultimate Grand Prize per person/email/mailing address, throughout Promotion Period. All costs and expenses not
specifically included herein are solely the winner’s responsibility.

NOTIFICATION: All potential winners are subject to verification of eligibility and compliance with these
Official Rules. Instant Win Prizes and Weekly Prizes will be shipped to the address provided during registration within
approximately eight (8) to ten (10) weeks following verification of eligibility and winning Game Play. Potential Weekly
and Ultimate Grand Prize winners will be notified by phone or by email within three (3) days following the corresponding
drawing. Weekly and Ultimate Grand Prize winners may be required to sign and return an Affidavit of Eligibility and Liability/Publicity
Release (except where prohibited) and any other requested documents within five (5) calendar days from the date of attempted
notification or the prize may be forfeited and awarded to an alternate winner, at the Sponsor’s sole and absolute discretion.
If a potential winner is (i) disqualified, found to be ineligible or not in compliance with these Official Rules; (ii) declines
to accept a prize; (iii) does not reply to notification as stated above; or, (iv) does not return the documents within the
stated time frame, the prize may be forfeited and an alternate winner selected in a random drawing from among all remaining
eligible entries, as determined by Sponsor in its sole discretion. If, after a good-faith attempt, Sponsor is unable to award
or deliver a prize, the prize may not be re-awarded. Upon verification of eligibility, prizes will be mailed to the winners at
the physical addresses (P.O. Boxes are not permitted) provided at the time of entry. Weekly and Ultimate Grand Prizes will
deliver within eight (8) to ten (10) weeks following verification of eligibility. Any portion of a prize not accepted by winner
will be forfeited. Winners shall be solely responsible for payment of any and all applicable federal, state, and local taxes for
their prize won. Sponsor will issue an IRS Form 1099- MISC & W-9 for each winner of a prize with an ARV of $600 or more. Any
difference between stated approximate value of prize and actual value of prize will not be awarded. All other costs and expenses
not expressly set forth herein shall be solely each winner’s responsibility. Sponsor is not responsible for any undelivered e-mails,
including without limitation, e-mails that are not received because of a winner’s privacy or spam filter settings which may divert
any Promotion e-mail, including any winner notification e-mail, to a spam or junk folder. Prizes that are unclaimed, unredeemed,
or returned as undeliverable will not be awarded. Prizes are non-transferable and no prize substitution, exchange or cash equivalent
will be allowed, except by Sponsor, who reserves the right to substitute a prize of equal or greater value in case of unavailability
of the prize or force majeure, at Sponsor’s sole and absolute discretion. Promotion Entities shall not be held responsible for any
delays in awarding the prize for any reason. Prizes will only be delivered to Michigan, Indiana, Ohio, Kentucky, Pennsylvania,
New York, New Jersey, Delaware, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire and Maine.

LIMITATION OF LIABILITY: By participating in this Promotion, entrants agree that the Promotion Entities and each
of their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations,
promotional, fulfillment and marketing agencies, website providers and each their respective officers, directors, stockholders,
employees, representatives, designees and agents (“Released Parties”) are not responsible for: (i) lost, late, incomplete, stolen,
misdirected, postage due or undeliverable e mail/text notifications or postal mail; (ii) any computer, telephone, satellite, cable,
network, electronic or Internet hardware or software malfunctions, failures, connections, or availability; (iii) garbled, corrupt
or jumbled transmissions, service provider/network accessibility, availability or traffic congestion; (iv) any technical, mechanical,
printing or typographical or other error; (v) the incorrect or inaccurate capture of registration information or the failure to capture,
or loss of, any such information; (vi) any error, omission, interruption, deletion, defect, delay in operation or transmission,
communications line failure, technical error, theft or destruction or unauthorized access to the Promotion; (vii) any injury or damage,
whether personal or property, to entrants or to any person’s computer related to or resulting from participating in the Promotion and/or
accepting a prize; and (viii) entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged,
garbled or otherwise not in compliance with the Official Rules. Further, the Promotion Entities are not responsible for any unanswered
or undeliverable winner notifications.
By participating in the Promotion, each entrant agrees: (i) to be bound by these Official Rules, including entry requirements; (ii)
to waive any rights to claim ambiguity with respect to these Official Rules; (iii) to waive all of their rights to bring any claim,
action or proceeding against any of the Released Parties in connection with the Promotion; and (iii) to forever and irrevocably agree
to release and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings,
demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable attorneys’ fees) that may arise in
connection with: (a) the promotion, including, but not limited to, any promotion-related activity or element thereof, and the entrant’s
entries, participation or inability to participate in the Promotion; (b) the violation of any third-party privacy, personal, publicity
or proprietary rights; (c) acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects
in, use, non-use, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of
a prize (or any component thereof); (d) any change in the prizing (or any components thereof); (e) human error; (f) any wrongful,
negligent, or unauthorized act or omission on the part of any of the Released Parties; (g) lost, late, stolen, misdirected, damaged
or destroyed prizing (or any element thereof); or (h) the negligence or willful misconduct by entrant.
If, for any reason, the Promotion is not capable of running as planned, Sponsor reserves the right, at its sole and absolute discretion,
to cancel, terminate, modify or suspend the Promotion and/or proceed with the promotion, including the selection of a winner in a manner
it deems fair and reasonable, including the selection of a winner from among eligible entries received prior to such cancellation,
termination, modification or suspension. In no event will more prizes be awarded than are stated in these Official Rules. In the event
that, due to technical, typographical, mechanical, administrative, printing, production, computer or other errors, there are more winners
than are stated in these Official Rules, Sponsor shall immediately suspend all drawings and prize awards, and Sponsor reserves the right
to award any remaining prizes (up to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor, such
as by way of example and not by way of limitation, in a random drawing from among all eligible, non-suspect entries received up to the time
of the impairment, and Sponsor shall not have any further liability to any participant in connection with the Promotion. Sponsor may
modify and amend these Official Rules as they appear online from time to time during the Promotion for clarification purposes without
materially affecting the terms and conditions of the Promotion.
WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS PROMOTION, INCLUDING THE PRIZES, IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR
NON INFRINGEMENT.

DISPUTES: THIS PROMOTION IS GOVERNED BY, AND WILL BE CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK, AND
THE FORUM AND VENUE FOR ANY DISPUTE SHALL BE RESOLVED IN THE STATE OF NEW YORK IN A COURT OF COMPETENT JURISDICTION. IF THE CONTROVERSY OR
CLAIM IS NOT OTHERWISE RESOLVED THROUGH DIRECT DISCUSSIONS OR MEDIATION, IT SHALL THEN BE RESOLVED BY FINAL AND BINDING ARBITRATION ADMINISTERED
BY JAMS IN ACCORDANCE WITH ITS ARBITRATION RULES AND PROCEDURES OR SUBSEQUENT VERSIONS THEREOF (“JAMS RULES”). THE JAMS RULES FOR SELECTION
OF AN ARBITRATOR SHALL BE FOLLOWED, EXCEPT THAT THE ARBITRATOR SHALL BE EXPERIENCED AND LICENSED TO PRACTICE LAW IN NEW YORK. ALL PROCEEDINGS
BROUGHT PURSUANT TO THIS PARAGRAPH WILL BE CONDUCTED IN NEW YORK, NEW YORK. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND
IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR INCIDENTAL DAMAGES OR HAVE DAMAGES MULTIPLIED OR
OTHERWISE INCREASED, INCLUDING ATTORNEYS’ FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE
OR ANY OTHER EQUITABLE RELIEF. ENTRANTS AGREE THAT THE RIGHTS AND OBLIGATIONS OF ANY ENTRANT AND/OR PROMOTION ENTITIES AND/OR ANY OTHER PARTY
SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION. ANY DEMAND FOR ARBITRATION MUST BE FILED WITHIN ONE (1) YEAR FROM
THE END OF THE PROMOTION PERIOD, OR THE CAUSE OF ACTION SHALL BE FOREVER BARRED.

PRIVACY: Sponsor’s privacy policy is available at
https://policy.mountaindew.com/privacy.htm.

PUBLICITY RIGHTS: By participating in this Promotion, each entrant agrees to allow the Sponsor and Sponsor’s designee the
perpetual right to use their name, address (city and state), biographical information, likeness, picture and other information and content
provided in connection with the Promotion for promotion, trade, commercial, advertising and publicity purposes in all media worldwide including,
but not limited to, on television and the Internet, without notice, review or approval and without additional compensation, except where
prohibited by law.

GENERAL: Any attempted form of participation in this Promotion other than as described herein is void. Sponsor and Administrator
reserve the right to disqualify any entrant found or suspected, in their sole and absolute discretion, to be tampering with the operation of the
Sweepstakes; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike manner or with the intent to disrupt the
normal operation of this Promotion. Any attempted form of participation in this Promotion other than as in these Official Rules is void. If it
is discovered that a person has registered or attempted to register more than once using multiple phone numbers, e-mail addresses, residential
addresses, multiple identities, IP addresses, use of proxy servers, or like methods, all of that person’s entries will be declared null and void
and that person will not be awarded any prize that he/she might have been entitled to receive. Any use of robotic, automatic, macro, programmed,
third party or like methods to participate in the Promotion will void any attempted participation effected by such methods and the disqualification
of the individual utilizing the same. Entrants and/or potential winners may be required to provide proof of identification and eligibility as required
by Sponsor or Administrator In the event of a dispute as to the identity of a winner, the winning entry will be declared made by the authorized
account holder of the e-mail address submitted on the registration form associated with such entry. “Authorized account holder” is defined as the
natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business,
educational institution) that is responsible for assigning email addresses for the domain associated with the submitted email address. Each entrant
may be required to show proof of being an authorized account holder. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE
THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT
TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. If any provision
of these Official Rules or any word, phrase, clause, sentence, or other portion thereof should be held unenforceable or invalid for any reason, then
that provision or portion thereof shall be modified or deleted in such manner as to render the remaining provisions of these Official Rules valid
and enforceable. The invalidity or unenforceability of any provision of these Official Rules or the prize documents will not affect the validity or
enforceability of any other provision. No entrant shall have the right to modify or amend these Official Rules. Sponsor’s failure to enforce any
term of these Official Rules shall not constitute a waiver of that provision and such provision shall remain in full force and effect. In the event
of any conflict with any promotion details contained in these Official Rules and Promotion details contained in any promotional materials (including
but not limited to point of sale, television and print advertising, promotional packaging and other promotional media), the details of the Promotion
as set forth in these Official Rules shall prevail.

WINNERS LIST: For a list of winners, interested individuals should mail a self-addressed stamped business envelope to: Winners List,
– MTN DEW® “HOOK THE ULTIMATE CATCH” Promotion, PO Box 940340, Maitland FL 32794-0340. Winner List requests must be received no later than March 4, 2021.

Customer Service inquiries may be made at help@enterpromo.com or by calling 877-433-9765.
© 2021 Pepsi-Cola Company. All rights reserved.
MTN DEW and the Mtn Dew Logo are registered trademarks of PepsiCo, Inc.