Pepsi-Cola – Mtn Dew 2021 Hook The Big One Golden Can Game – Purchase Or Mail-In – Limited States – Win IRS Form 1099

MTN DEW® 2021 “HOOK THE BIG ONE GOLDEN CAN GAME”
OFFICIAL RULES
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE THE
ELIGIBILITY AREA (DEFINED BELOW) AND WHERE PROHIBITED.

HOW TO PLAY: No purchase, and no entry fee, payment or proof-of-purchase
necessary to participate in the Mtn Dew 2021 “Hook the Big One Golden Can Game” (“Game”).
Game begins March 8, 2021 and ends May 31, 2021 (the “Promotion Period”).
Look inside specially- marked Outdoor 12-packs packages of Mtn Dew 12 oz. can 12-packs at
retail stores located in the Eligibility Area during the Promotion Period to see if it contains
a Golden Fish Can (“Golden Can”) and winning certificate. If you find a specially marked Golden
Can and winning certificate, you are a potential winner of the Prize indicated, subject to
verification. You are not a winner of a prize if you do not find a specially marked Golden
Can and winning certificate inside your 12-pack. For a chance to win without purchase, send a
handprinted request with your name, address, city, state, zip, date of birth, phone number and
email to: Mtn Dew 2021 “Hook the Big One Golden Can Game” Play Request, Attn: JM, PO Box 442,
Sound Beach, NY 11789. Requests will not receive a game piece via mail; if you are a potential
winner as determined by an independent judging organization, you will be contacted to verify
eligibility and complete any required documents. Mail-in requests must be postmarked by May
31, 2021 and received by June 7, 2021. Any request received after June 7, 2021 is void. Limit
one (1) request per hand-addressed stamped envelope and one (1) game play per request. No
photocopied or mechanically reproduced requests will be accepted. No responsibility is assumed
for lost, late, incomplete, illegible, misdirected or postage-due requests.

PRIZE SEEDING: Fifty (50) Golden Cans or winning game plays will be randomly
placed (“Seeded”) within the pool of specially-marked Outdoor packages at retail stores located
in the Eligibility Area and via no purchase necessary method of game play during the Promotion
Period.

PRIZES:
Ten (10) Grand Prizes will be awarded. Each Grand Prize consists of: (1) 2021 Phoenix 818 Pro
with Mercury 150 Pro XS rigged with Lowrance electronics at the bow and console, custom boat cover,
and stainless-steel prop and the opportunity for a virtual meet & greet with Gerald Swindle.
Approximate retail value (“ARV”) of each Grand Prize is $39,999. Grand Prize Winners are solely
responsible for all applicable taxes, insurance costs, surcharges, licensing, registration, title
fees and any other costs incurred in claiming, registering or using the Grand Prize. Any additional
boat options that are not standard on make and model of boat listed in prize description are the
sole expense of winner. Color is subject to availability and at the sole discretion of the Sponsor.
Any boat displayed or pictured in promotional/advertising materials may not be the actual boat
awarded. Winner may be required to personally retrieve the boat from a local dealership as determined
by Sponsor. Failure to accept possession of boat within thirty (30) days of notification of
availability at the dealership may result in prize forfeiture.
Forty (40) First Prizes will be awarded. Each First Prize consists of: (1) Carhartt Hooded Zip-Front
Sweatshirt, (1) Long-Sleeve Tee, (1) Pair of Open Water Sun Sleeves, (1) ORCA Cooler, and (1) Shimano
Spinning Reel and Fate Black Spinning Rod and a virtual meet & greet with Gerald Swindle. ARV of each
First Prize is $542. First Prize winners will have the opportunity to choose size preferences during
winner verification process.
All details/time/date of the virtual Meet and Greet experience are in Sponsor’s sole discretion and
must take place on date and at the time specified or that portion of prize may be forfeited with no
additional compensation. The Meet and Greet is subject to Gerald Swindle’s availability and Sponsor
reserves the right to provide another angler in his place. There is no monetary value associated
with the virtual Meet and Greet portion of the Grand Prize.
Total ARV of all Prizes: $421,670
Odds of winning a Grand Prize during the Promotion Period are 1 in 529,025. Odds of winning a First
Prize during the Promotion Period are 1 in 132,256.
*Odds of winning are based upon an estimated 5,290,246 specially marked Outdoors Mtn Dew packages
and game play requests; actual number may vary depending upon the actual number of specially marked
Outdoors packages released into the marketplace and game play requests received.

TO CLAIM A PRIZE: To claim a Grand or First Prize, follow the special prize claim
instructions printed on the potentially winning Golden Can certificate for proper redemption. Prize
claim instructions will only be disclosed on the winning certificate and will not be disclosed through
any other means. Potential Prize winners should keep their Golden Can and make and keep a photocopy
of the winning certificate (front and back) for their records. When following prize claim instructions,
potential winner will be advised of a unique mailing address to which the properly completed winning
certificate must be mailed (for verification purposes) via Certified Mail, Return Receipt Requested,
with sufficient postage, postmarked no later than June 21, 2021 and received by June 28, 2021. A
claim postmarked after June 21, 2021 is void. You are not a winner until your winning Golden Can
certificate has been timely received and verified in accordance with these Official Rules. Allow 3-5
days from the date the prize claim is received by Sponsor for verification and receipt of Affidavit
(defined below), if required. Proof of mailing does not constitute proof of delivery; proof of delivery
does not constitute proof of a winning submission. No responsibility is assumed for lost, late, delayed,
postage due, misdirected or illegible mail or damaged, torn or separated mail due to improper packaging
of mail or incomplete or improper processing of mail. Mail received without a verifiable and legible
return address may not be accepted at Sponsor’s sole discretion. The submission of a prize claim is
solely the responsibility of the participant who assumes all risk of loss, damage, destruction, delay
and misdirection of the winning certificate, and/or prize claim. All claims are subject to verification
of authenticity and eligibility.

ELIGIBILITY: YOU MUST BE A LEGAL U.S. RESIDENT OF THE STATE OF MAINE, NEW HAMPSHIRE,
VERMONT, MASSACHUSETTS, RHODE ISLAND, CONNECTICUT, NEW YORK, NEW JERSEY, PENNSYLVANIA, DELAWARE, OHIO,
INDIANA, MICHIGAN OR KENTUCKY (“ELIGIBILTY AREA”) AND 18 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY.
Potential winners may be required to provide proof of residency if requested by Sponsor to determine
eligibility and as a condition of prize award. Employees of Pepsi-Cola Company and its bottlers, and
all of their respective parents, subsidiaries, divisions, affiliates, suppliers, printers, distributors
and advertising, promotional and judging agencies (collectively, “Sponsor and Promotion Parties”) and
the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step” of each) and
those living in the same households as such employees whether related or not are not eligible to participate.

GENERAL: This Game is subject only to the laws of the United States. Prizes will
be awarded and delivered only to addresses within the Eligibility Area. Except as determined by Sponsor
in its sole discretion, no substitution of prize is offered, no transfer of prize to a third party is
permitted, and prize may not be redeemed for cash value. Prize winners are solely responsible for all
applicable federal, state and local taxes on prizes. Grand Prize winners will receive an IRS Form 1099
for the actual value of the prize. Any difference between stated approximate value of prize and actual
value of prize will not be awarded. All other expenses and use of the prize not specifically mentioned
herein are solely the responsibility of the winner. Any portion of a prize not accepted by winner will
be forfeited. You are not a winner of a prize until your potential claim has been timely received and
verified by Sponsor and all prize documents have been verified, and you have complied with these Official
Rules. In no event will Sponsor be obligated to award more prizes than the number of prizes stated in
these Official Rules. If for any reason whatsoever Sponsor determines in its sole discretion that the
promotion is no longer capable of running as intended by these Official Rules, Sponsor may at its sole
discretion cancel, suspend or modify the promotion in whole or in part. In such event, Sponsor shall
immediately suspend all drawings and prize awards, and Sponsor reserves the right to award any remaining
prizes (up to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor,
such as by way of example and not by way of limitation, in a random drawing from among all eligible,
non-suspect entries received up to the time of the impairment, and Sponsor shall not have any further
liability to any participant in connection with the Sweepstakes. Sponsor may modify and amend these Official
Rules as they appear online from time to time during the Promotion for clarification purposes without
materially affecting the terms and conditions of the Sweepstakes. All federal, state and local laws and
regulations apply. No groups, clubs, newsletters or organizations may participate in this Game or reproduce
or distribute any portion of these Official Rules to their members, and anyone who participates in this
Game through means not permitted by these Official Rules is disqualified. By participating, each participant
agrees to abide by and be bound by these Official Rules and the decisions of the Sponsor, which shall be final.

VERIFICATION: All winning certificates submitted for redemption become the property
of Sponsor and will not be returned. All winning certificates and Golden Cans are subject to verification
at the sole discretion of Sponsor and anti-fraud detection devices may be used to verify winners. Winning
certificates will be void if they fail to pass anti-fraud detection measures or if found to be photocopied,
reproduced, altered, forged, defaced, tampered with, mutilated, stolen, unauthorized or illegible in any
way, or if they fail to contain special markings and/or security codes used by Sponsor in this Game. Winning
certificates will also be void if defective or if they contain printing or other mechanical errors or are
printed or produced in error. No prizes will be awarded to the holder of any winning certificate which is
determined to be void or otherwise ineligible. Only winning certificates distributed by Sponsor during the
duration of the Game will be accepted. YOU ARE NOT A WINNER UNTIL YOUR WINNING CERTIFICATE HAS BEEN RECEIVED
AND VERIFIED AS ELIGIBLE BY THE SPONSOR ACCORDING TO THESE OFFICIAL RULES.

SECOND CHANCE DRAWING: Unclaimed Prizes as of June 21, 2021, will be awarded in a Second
Chance random drawing to be conducted on or about July 2, 2021 (additional drawing may need to be conducted
if any Affidavit is not received through the instant win or an instant winner is not confirmed by date
specified, their prize would then be forfeited), from among all eligible second chance entries received,
by an independent judging organization whose decisions are final in all matters relating to this drawing.
To enter the Second Chance random drawing, send a plain 3 x 5 inch paper hand printed with your name, complete
street address, city, state, zip, daytime phone number, email address and date of birth in a hand addressed
stamped envelope to: Mtn Dew 2021 Outdoors Hook the Big One Game Second Chance Drawing, P.O. Box 442, Sound
Beach, NY 11789. Entries must be postmarked by June 21, 2021 and received no later than June 28, 2021.
Limit one (1) second chance entry per person. No photocopied or mechanically reproduced entries will be
accepted. Odds of winning a second chance Grand Prize depend upon the number of eligible Second Chance entries
received and the number of unclaimed Prizes, if any.

WINNER NOTIFICATION: Potential prize winners will be notified by phone and/or email within
four (4) business days once their prize claim has been received at the redemption address and verified, once
they have been determined an instant winner via mail-in or once they have been selected in the Second Chance
drawing. Grand Prize winners may be required to sign and return, via email, an Affidavit of Eligibility and
Liability/Publicity Release (where permitted by law) within seven (7) days of notification attempt. In the
event a required Affidavit and liability/publicity release is not returned within the time specified, prize
will be forfeited and awarded in the Second Chance Drawing (as described above), time permitting. Grand Prize
Winners may be required to personally retrieve the boat from a local dealership as determined by Sponsor.
First Prize winners will be sent their prizes to the mailing address included with claim certificate, within
6-8 weeks after their prize claim has been verified. Grand Prizes may take up to twelve (12) weeks after the
verification process to become available at a local dealership as designated by Sponsor.

RELEASES: Winners, by acceptance of a prize, agree to release Sponsor and Promotion Parties,
and each of their respective employees, officers, directors, agents, bottlers, representatives, parent companies,
affiliates, suppliers, distributors and advertising, promotional, or judging agencies from any and all liability,
claims, or actions of any kind whatsoever in connection with the receipt, ownership, or use of prize or while
preparing for, participating in, and/or traveling to or from any prize- or Game-related activity or for any
typographical or other error in these Official Rules or in the announcement or offering of the prizes. Except
where prohibited by law, each winner grants to Sponsor the right to print, publish, broadcast and use worldwide
in any media now known or hereinafter known such winner’s name, address, voice, statement, picture or other
likeness, without additional compensation, for public relations, advertising and promotional purposes as may be
determined by Sponsor. Sponsor makes no representations or warranties of any kind concerning the appearance,
performance or safety of any prize awarded except for any manufacturer’s warranty which may accompany the prize.

CONDUCT: The Official Rules will be posted at www.dewhookthebigone.com (the “Website”) throughout
the Promotion Period. Any information collected in connection with this Game shall be treated in accordance with
the Pepsi-Cola Company’s Privacy policy available at http://policy.pepsi.com/privacy.htm. Failure to comply with
these Official Rules may result in disqualification. Sponsor reserves the right at its sole discretion to disqualify
any individual found to be tampering with the game play/entry process or the operation of the Game or any website;
or to be acting in any manner deemed by Sponsor to be in violation of the Official Rules; or to be acting in any
manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass
any other person. CAUTION: ANY ATTEMPT TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE GAME OR THE
WEBSITE IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR AND THE NFL ENTITIES
RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY PERSON RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

ADDITIONAL TERMS: In the event there is a discrepancy or inconsistency between disclosures or
other statements contained in any Game materials and the terms and conditions of the Official Rules, the Official
Rules shall prevail, govern and control. Sponsor’s failure to enforce any term of these Official Rules shall not
constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any
manner the meaning or intent of the documents or any provision hereof.

TERMINATION: Game ends May 31, 2021.

WINNERS LIST: For the names of the Winners, mail your request in a self-addressed stamped envelope,
by May 31, 2021 to: Mtn Dew 2021 “Hook the Big One Golden Can Game” Winners List Request (Dept. JM), PO Box 442,
Sound Beach, NY 11789.

SPONSOR: Pepsi-Cola Company, 1111 Westchester Avenue, White Plains, NY 10604.

DEW, Mtn Dew and the Mtn Dew logo are registered trademarks of PepsiCo, Inc.