Pepsi-Cola – 2020 Pepsi New England Fall Football Sweepstakes

1. PROMOTION PERIOD: The Promotion begins at 12:00:00 a.m. Eastern Time (“ET”) on August
31, 2020 and ends at 11:59:59 p.m. ET on October 26, 2020 (“Promotion Period”).
2. HOW TO PARTICIPATE: During the Promotion Period, you can play via online for free by
visiting (the “Website”) and follow the on-screen
registration instructions. Once you have provided the required information, click “ENTER” to
submit a Game Play and see if you are an instant winner. All Game Plays must be submitted
during the Promotion Period. Data rates may apply if participating via a mobile device.
Limit one (1) Game Play per day per person during the Promotion Period, regardless of method
of participation. A “day” is defined as a twenty-four (24) hour time period beginning at 12:00:00
a.m. ET and ending at 11:59:59 p.m. ET. The time clock of the Promotion administrator is the
official clock for this Promotion.
In the event of dispute over the identity of a potential winner, a Game Play will be declared made
by the authorized account holder of such email address submitted at the time of Game Play, and
potential winner may be required to provide identification sufficient to show that he/she is the
authorized account holder of such email address. It is solely the responsibility of the participant
to notify the Sponsor in writing if the participant changes his or her email, wireless phone number
or postal address during the Promotion Period. To notify Sponsor of any changes in address,
email address, email Genesco at and provide the new
information. Include “New England Fall Football/Contact Changes” in the subject line. Each
Game Play must be manually keystroked and manually entered by the individual participants;
automated and/or repetitive electronic Game Plays (including but not limited to Game Plays made
using any script, macro, bot or promotion service) will be disqualified and transmissions from
these or related email/IP addresses may be blocked.
3. ELIGIBILITY: Open only to individuals who are legal residents of the United States, residing in
Connecticut (“CT”), Maine (“ME”), Massachusetts (“MA”), New Hampshire (“NH”) or Rhode Island
(“RI”) and who are eighteen (18) years of age or older at the time of registration. Employees,
contractors, directors, and officers of Pepsi-Cola Company (“Sponsor”) and its bottlers, and each
of their respective parents, subsidiaries and affiliated companies, distributors, Web design,
advertising, fulfillment, judging and promotion agencies involved in the administration,
development, fulfillment and execution of this Promotion (collectively “Sponsor and Promotion
Parties”), the NFL Entities (as defined below), and the immediate family members (spouse,
parent, child, sibling, grandparent, and/or “step” of each) and those living in the same households
as such employees whether related or not are not eligible to participate. Void outside the states
listed above and where prohibited or restricted by law, rule or regulation.
4. INSTANT-WIN PRIZES: The following instant-win prizes (each a “Prize”) will be awarded
randomly and in no particular order throughout the Promotion Period:
Prize Description # Available
Retail Value
(“ARV”) of
Each Prize
One (1) Replica New England Patriots jersey (size
to be selected by winner, subject to availability, or
at sole discretion of Sponsor)
(2 awarded each day of
Promotion Period)
One (1) New England Patriots mini helmet
autographed by Devin and Jason McCourty
34 $100.00
One (1) New England Patriots signature football
autographed by Devin and Jason McCourty
42 $150.00
One (1) Official NFL Football autographed by Devin
and Jason McCourty
24 $250.00
One (1) Authentic New England Patriots jersey
autographed by a 2020 New England Patriots
player (to be selected at sole discretion of Sponsor)
6 $200.00
One (1) Official NFL Football autographed by a
2020 New England Patriots player (to be selected
at sole discretion of Sponsor)
6 $200.00
5. WINNER SELECTION, VERIFICATION AND ODDS: Two hundred and twenty-four (224)
Prizes will be available to be won. Potential winners will be notified instantly upon their selection
as potential winners. Prizes are redeemable only on the valid link provided at the time of Prize
Notification. In the event that the potential winner does not click on the valid link to claim their
prize, their prize will be forfeited and no compensation will be given.
Odds of winning: Prizes will be awarded based on a computer-generated formula. Odds of
winning any prize depend on the number of valid Game Plays, number of prizes remaining in the
Promotion at the time of Game Play and the number of days remaining in the Promotion Period.
awarded in a second chance drawing described in Rule 6 below. Limit one (1) Prize per
person, household, street address, and/or email address.
Potential Prize winners may be required to sign and return, where legal, an Affidavit of Eligibility
and Release of Liability and Publicity, within five (5) days of notification that he/she is a potential
winner, unless prohibited by law. No potential winner will be an official winner until any required
paperwork has been returned and eligibility has been formally verified by Sponsor. If any potential
winner fails to comply with these Official Rules and/or to submit all required documentation within
the designated time period, he/she will be automatically disqualified, and the Prize will be awarded
in the Second Chance Drawing. Upon forfeiture of any Prize, no compensation will be given.
6. SECOND CHANCE DRAWING: A second chance drawing will be held on or about October
27, 2020 for any unclaimed prizes. Drawing will be conducted by an independent judging
organization whose decisions are final. Second chance drawing winners will be randomly selected
from among all eligible non-winning Game Plays received during the Promotion Period. Odds of
winning the second chance drawing depend upon the number of unclaimed prizes and the number
of eligible non-winning Game Plays received throughout the Promotion Period. Limit one (1) Prize
per person, household, street address, and/or email address. Second Chance Drawing winners
will be notified by email within one (1) day of the drawing at the email addressed used at
7. WINNER NOTIFICATION: Sponsor is not responsible for suspended or discontinued wireless
service that may result in a potential winner not receiving initial prize notification. Once potential
winner notification is confirmed to Sponsor, the potential prize winner may be sent an Affidavit of
Eligibility and Liability/Publicity Release to be signed and returned within the number of days
indicated on the Affidavit. In the event (i) the attempted notification is returned as undeliverable
without a forwarding address; (ii) a telephone, text or email message notification related to the
Second Chance Drawing is not confirmed to Sponsor within seventy-two (72) hours; (iii) any
required documents are not returned within the required number of days; or (iv) if winner is
otherwise unable to accept the prize as stated, prize will be forfeited and may be awarded to an
alternate winner. Allow eight (8) weeks for delivery of prize following completion of notification
process. Prizes will only be delivered to addresses within Connecticut, Maine, Massachusetts,
New Hampshire or Rhode Island. Sponsor and Promotion Parties are not responsible for any
change in entrant’s mailing address, email address and/or telephone number.
8. GENERAL: This Promotion is governed by the laws of the United States and of the State of
New York, without respect to conflict of law doctrines. Except as determined by Sponsor in its
sole discretion, no substitution of Prize is offered, no transfer of prize to a third party is permitted,
and non-cash prizes may not be redeemed for cash value. Prize winners will be solely responsible
for all applicable federal, state and local taxes on prizes. If applicable, winners will receive an IRS
Form 1099 for the retail value of the prize. Sponsor reserves the right to substitute a prize of equal
or greater value in the event a prize or any portion of a prize becomes unavailable. Any portion of
a prize not accepted by winner will be forfeited. Any difference between stated ARV of prize and
actual value of prize will not be awarded.
9. CONDUCT: By entering this Promotion, entrants agree to be bound by these Official Rules and
the decisions of the Sponsor that shall be final and binding in all respects. The Official Rules will
be posted at the Website throughout the Promotion Period. Any information collected shall be in
accordance with the Pepsi-Cola Company’s Privacy policy available at Failure to comply with these Official Rules may result in
disqualification. Sponsor reserves the right at its sole discretion to disqualify any individual found
to be tampering with the entry process or the operation of the Promotion or any website; or to be
acting in any manner deemed by Sponsor to be in violation of the Official Rules; or to be acting
in any manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to annoy,
abuse, threaten or harass any other person.
10. LIMITATIONS OF LIABILITY: Sponsor, Promotion Parties and the NFL Entities assume no
responsibility or liability for (a) any incorrect or inaccurate entry information, or for any faulty,
incomplete or failed electronic data transmissions; (b) any unauthorized access to, or theft,
destruction or alteration of a Game Play at any point in the operation of this Promotion; (c) any
technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or
communications line failure, regardless of cause, with regard to any equipment, systems,
networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation
of the Promotion; (d) inaccessibility or unavailability of the Internet or the Website or cellular phone
service or any combination thereof; (e) any injury or damage to participants or to any other
person’s computer or mobile device which may be related to or resulting from any attempt to
participate in the Promotion or download of any materials in the Promotion, whether caused by
Sponsor, users or by any of the equipment or programming associated with or utilized in the
Promotion or by any technical or human error which may occur in the processing of submissions
which may limit a participant’s ability to participate in the Promotion. If, for any reason, the
Promotion is not capable of running as planned for reasons which may include without limitation,
infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any
other causes which may corrupt or affect the administration, security, fairness, integrity or proper
conduct of this Promotion, then Sponsor reserves the right, in its sole discretion, to cancel,
terminate, modify or suspend the Promotion Period in whole or in part. In such event, Sponsor
shall immediately suspend all drawings and prize awards, and Sponsor reserves the right to
award any remaining prizes (up to the total set forth in these Official Rules) in a manner deemed
random fair and equitable by Sponsor, such as by way of example and not by way of limitation,
in a random drawing from among all eligible, non-suspect Game Plays received up to the time of
the impairment, and Sponsor shall not have any further liability to any participant in connection
with the Promotion. Sponsor may modify and amend these Official Rules as they appear online
from time to time during the Promotion Period for clarification purposes without materially affecting
the terms and conditions of the Promotion. Participant irrevocably waives all claims against the
National Football League, its thirty-two (32) member professional football clubs, NFL Ventures,
Inc., NFL Ventures, L.P., NFL Properties LLC, NFL Enterprises LLC, NFL Players Association,
NFL Players Incorporated and each of their respective subsidiaries, affiliates, shareholders,
officers, directors, agencies, representatives and employees (collectively, the “NFL Entities”) and
agrees that the NFL Entities will have no liability or responsibility for any claim arising in
connection with participation in this Promotion or the prizes awarded. The NFL Entities have not
offered or sponsored this Promotion in any way. Sponsor makes no representations or warranties
of any kind concerning the appearance, performance or safety of any prize awarded.
11. WINNER RELEASES: All entrants, as a condition of participating in the Promotion, agree to
release Sponsor, Promotion Parties, the New England Patriots, Gillette Stadium and the NFL
Entities from and against any and all liability, claims or actions of any kind whatsoever for injuries,
damages, or losses to persons or property which may be sustained in connection with submitting
an entry or otherwise participating in any aspect of the Promotion, the receipt, ownership or
misuse of any prize awarded, or while preparing for, participating in or traveling to or from any
prize-related activity or any typographical or other error in these Official Rules or the
announcement of offering of any prize. The winners shall bear all risk of loss or damage to their
prize after it has been delivered. Except where prohibited by law, each winner grants to Sponsor
the right to print, publish, broadcast and use worldwide in any media now known or hereinafter
known (including without limitation use online at the Website) such winner’s name, address, voice,
statement, picture or other likeness, without additional compensation, for public relations,
advertising and promotional purposes as may be determined by Sponsor.
12. ADDITIONAL TERMS: Sponsor reserves the right to alter, suspend, or terminate the
Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of
the Promotion becomes or is likely to become compromised in any way.
If for any reason the Promotion is not capable of running as planned, including due to infection by
computer virus, bugs, tampering, unauthorized intervention, automated plays, fraud, technical
failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the
administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves
the right, in its sole discretion, to disqualify any individual who tampers with the Game Play
process and to cancel, terminate, modify, or suspend the Promotion. Sponsor and NFL Entities
assume no responsibility for any error, omission, interruption, telephone or other communications
malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or
theft or destruction of, unauthorized access to, or alteration of a Game Play. Sponsor and NFL
Entities are not responsible for any problems or technical malfunctions of any telephone networks
or lines, computer online systems, servers, or providers, computer equipment, software, failure of
any email or Game Play to be received by Sponsor on account of technical problems or traffic
congestion on the Internet or at any website, any combination thereof, or otherwise, including any
injury or damage to participant’s or any other person’s mobile device or computer related to, or
resulting from, participation or downloading of any materials in the Promotion.
In no event will Sponsor be obligated to award more prizes than the number of prizes stated in
these Official Rules. If for any reason whatsoever Sponsor determines in its sole discretion that
the Promotion is no longer capable of running as intended by these Official Rules, Sponsor may
at its sole discretion cancel, suspend or modify the Promotion in whole or in part. For example, if
due to production, mechanical or other error more prizes than the number listed in these Official
Rules are made available and/or claimed, then Sponsor may suspend prize awards for such prize
category and award any remaining unclaimed prizes (up to the total set forth in these Official
Rules) in a random drawing from among all eligible prize claimants for such prizes as determined
by Sponsor.
Antifraud detection devices may be used for verification purposes. In the event there is a
discrepancy or inconsistency between disclosures or other statements contained in any
Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall
prevail, govern and control.
Sponsor will not accept screen shots or other evidence of winning in lieu of its validation
process. Any Game Play that occurs after the system has failed for any reason is deemed a
defective play, is void and will not be honored.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect in any manner
the meaning or intent of the documents or any provision hereof.
Caution: Any attempt to deliberately damage any website associated with the Promotion
or undermine the legitimate operation of the Promotion may be a violation of criminal and
civil laws, and should such an attempt be made, Sponsor reserves the right to seek
damages from any person responsible for the attempt to the fullest extent permitted by
13. WINNERS LIST: For the names of the prize winners, send a self-addressed, stamped
envelope, postmarked by December 1, 2020 to “2020 PEPSI® NEW ENGLAND FALL
FOOTBALL” Winners List c/o Genesco Sports Enterprises, Attn: Justin Dickson, 5944 Luther
Lane, Suite 500, Dallas, TX 75225.
14. SPONSOR: Pepsi-Cola Company, 1111 Westchester Avenue, White Plains, NY 10604.
The NFL Entities (as defined in the Official Rules) have not offered or sponsored this Sweepstakes
in any way.
PEPSI and the Pepsi Globe are registered trademarks of PepsiCo, Inc.
© 2020 National Football League Players Incorporated.