Pepsi-Cola – 2020 Pepsi Gear Up For Game Day – Win Description # Available Actual Retail Value (ARV) NFLshopcom Gift Card 50 $500 NFLshopcom Gift Card 200 $50

2020 PEPSI® “GEAR UP FOR GAME DAY” SWEEPSTAKES (“PROMOTION”)
OFFICIAL RULES
NO PURCHASE NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT
IMPROVE YOUR CHANCES OF WINNING. INTERNET REQUIRED. MESSAGE AND
DATA RATES MAY APPLY. VOID WHERE PROHIBITED.
1. PROMOTION PERIOD: The Promotion begins at 9:00:00 a.m. Eastern Time (“ET”)
on September 7, 2020 and ends at 11:59:59 p.m. ET on October 31, 2020 (“Promotion
Period”).
2. HOW TO PARTICIPATE: During the Promotion Period, you can play via online for
free by visiting www.gearupforgameday.com/nfl (“Website”) and follow the on-screen
– registration instructions. Once you have provided the required information click
“ENTER” to submit a Game Play and see if you are an instant winner. All Game Plays
must be submitted during the Promotion Period by 11:59:59 p.m. ET on
10/31/2020. Data rates may apply if participating via a mobile device.
Limit one (1) Game Play per person, per email address, per household per day during
the Promotion Period, regardless of method of participation. A “day” is defined as a
twenty-four (24) hour time period beginning at 12:00:00 a.m. ET and ending at 11:59:59
p.m. ET. The time clock of the Promotion administrator is the official clock for this
Promotion.
By registering and submitting a Game Play, entrants fully and unconditionally agree to
be bound by these Official Rules and the decisions of Sponsor and its appointed
agents, which will be final and binding in all matters relating to the Promotion. In the
event of dispute over the identity of a potential winner, a Game Play will be declared
made by the authorized account holder of such email address or wireless phone
number submitted at the time of Game Play, and potential winner may be required to
provide identification sufficient to show that he/she is the authorized account holder of
such email address or wireless phone number. It is solely the responsibility of the
participant to notify the Sponsor in writing if the participant changes his or her email,
wireless phone number or postal address during the Promotion Period. To notify
Sponsor of any changes in address, email address or phone number, email PSG
at prizes@enterpromo.com and provide the new information. Include Gear Up For
Game Day Division Changes in the subject line. Each Game Play must be manually
keystroked and manually entered by the individual participants; automated and/or
repetitive electronic Game Plays (including but not limited to Game Plays made using
any script, macro, bot or promotion service) will be disqualified and transmissions from
these or related email/IP addresses or wireless phone number may be blocked.
3. ELIGIBILITY: Open only to individuals who are legal residents of the United States,
residing in AL, AR, FL, GA, IL, IN, KY, LA, MD, MS, NC, OH, SC, TN, VA, WV or the
District of Columbia who are eighteen (18) years of age or older (19 or older in AL) at
the time of registration. Employees, contractors, directors, and officers of PepsiCo, Inc.,
Pepsi-Cola Company (“Sponsor”) and its bottlers, Pepsi Beverages Company,
Promotion Security Group, participating retailers and each of their respective parents,
subsidiaries and affiliated companies, distributors, Web design, advertising, fulfillment,
judging and promotion agencies involved in the administration, development, fulfillment
and execution of this Promotion (collectively “Promotion Parties”) the NFL Entities (as
defined below) and the immediate family members (spouse, parent, child, sibling,
grandparent, and/or “step” of each) and those living in the same households as such
employees whether related or not are not eligible to participate. Void outside the states
listed above and where prohibited or restricted by law, rule or regulation.
4. INSTANT WIN PRIZES:
The following prizes (each a “Prize”) will be awarded randomly and in no particular
order.
Prize Description # Available Actual Retail Value (ARV)
NFLshop.com Gift Card 50 $500
NFLshop.com Gift Card 200 $50
Sponsor, Promotion Parties and the NFL Entities (a) make no warranty, guaranty or
representation of any kind concerning any Prize (or any portion thereof), and (b)
disclaim any implied warranty. Prizes are not transferable, assignable or redeemable for
cash.
5. WINNER SELECTION, VERIFICATION AND ODDS: Two hundred fifty (250) prizes
will be available to be won. Prizes are redeemable only on the valid link provided at the
time of Instant Prize Notification. In the event that the potential winner does not click on
the valid link to claim his/her prize, his/her prize will be forfeited, and no compensation
will be given.
FAILURE TO CLAIM THE PRIZE AND IMMEDIATELY COMPLETE THE WINNER
VALIDATION FORM WILL RESULT IN PRIZE FORFEITURE. Limit one (1) Prize per
person, household, street address, and/or email address.
Potential instant win prize winners may be required to sign and return, where legal, an
Affidavit of Eligibility and Release of Liability and, unless prohibited by law, Publicity,
within five (5) days of notification that he/she is a potential winner. No potential winner
will be an official winner until any required paperwork has been returned and eligibility
has been formally verified by Sponsor. If any potential winner fails to comply with these
Official Rules and/or to submit all required documentation within the designated time
period, he/she will be automatically disqualified and the Prize may be awarded to an
alternate winner. Upon forfeiture of any Prize, no compensation will be given.
Odds of winning: Prizes will be awarded based on a computer-generated formula.
Odds of winning any prize depend on the number of valid Game Plays and number of
prizes remaining in the Promotion at the time of Game Play.
6. SECOND CHANCE DRAWING: A second chance drawing will be held on or about
11/02/20 for any unclaimed prizes. Drawing will be conducted by an independent
judging organization whose decisions are final. Second chance drawing winners will be
randomly selected from among all eligible non-winning Game Plays received during the
Promotion Period. Odds of winning the second chance drawing depend upon the
number of unclaimed prizes and the number of remaining eligible non-winning Game
Plays received throughout the Promotion Period. Limit one (1) Prize per person,
household, street address, and/or email address. Second Chance Drawing winners will
be notified by email within three (3) days of the drawing at the email addressed used at
registration.
7. GENERAL: This Promotion is governed by the laws of the United States and of the
State of New York, without respect to conflict of law doctrines. Except as determined by
Sponsor in its sole discretion, no substitution of Prize is offered, no transfer of prize to a
third party is permitted, and non-cash prizes may not be redeemed for cash value. Prize
winners will be solely responsible for all applicable federal, state and local taxes on
prizes. If applicable, winners will receive an IRS Form 1099 for the retail value of the
prize. Sponsor reserves the right to substitute a prize of equal or greater value in the
event a prize or any portion of a prize becomes unavailable. Any portion of a prize not
accepted by winner will be forfeited. Any difference between stated ARV of prize and
actual value of prize will not be awarded.
8. CONDUCT: By entering this Promotion, entrants agree to be bound by these Official
Rules and the decisions of the Sponsor that shall be final and binding in all respects.
The Official Rules will be posted at www.gearupforgameday.com/nfl throughout the
Promotion Period. Any information collected shall be in accordance with the Pepsi-Cola
Company’s Privacy policy available at http://policy.pepsi.com/privacy.htm. Failure to
comply with these Official Rules may result in disqualification. Sponsor reserves the
right at its sole discretion to disqualify any individual found to be tampering with the
entry process or the operation of the Promotion or any website; or to be acting in any
manner deemed by Sponsor to be in violation of the Official Rules; or to be acting in any
manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to
annoy, abuse, threaten or harass any other person.
9. LIMITATIONS OF LIABILITY: Sponsor, Promotion Parties and the NFL Entities
assume no responsibility or liability for (a) any incorrect or inaccurate entry information,
or for any faulty, incomplete or failed electronic data transmissions; (b) any unauthorized
access to, or theft, destruction or alteration of entries at any point in the operation of this
Promotion; (c) any technical malfunction, failure, error, omission, interruption, deletion,
defect, delay in operation or communications line failure, regardless of cause, with regard
to any equipment, systems, networks, lines, satellites, servers, computers or providers
utilized in any aspect of the operation of the Promotion; (d) inaccessibility or unavailability
of the Internet or the Website or cellular phone service or any combination thereof; (e)
any injury or damage to participants or to any other person’s computer or mobile device
which may be related to or resulting from any attempt to participate in the Promotion or
download of any materials in the Promotion, whether caused by Sponsor, users or by any
of the equipment or programming associated with or utilized in the Promotion or by any
technical or human error which may occur in the processing of submissions which may
limit a participant’s ability to participate in the Promotion. If, for any reason, the Promotion
is not capable of running as planned for reasons which may include without limitation,
infection by computer virus, tampering, unauthorized intervention, fraud, technical
failures, or any other causes which may corrupt or affect the administration, security,
fairness, integrity or proper conduct of this Promotion, then Sponsor reserves the right, in
its sole discretion, to cancel, terminate, modify or suspend the Promotion Period in whole
or in part. In such event, Sponsor shall immediately suspend all drawings and prize
awards, and Sponsor reserves the right to award any remaining prizes (up to the total set
forth in these Official Rules) in a manner deemed random fair and equitable by Sponsor,
such as by way of example and not by way of limitation, in a random drawing from among
all eligible, non-suspect Game Plays received up to the time of the impairment, and
Sponsor shall not have any further liability to any participant in connection with the
Promotion. Participant irrevocably waives all claims against the National Football League,
its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., NFL
Properties LLC, NFL Enterprises LLC, NFL Players Association, NFL Players
Incorporated and each of their respective subsidiaries, affiliates, shareholders, officers,
directors, agents, representatives and employees (collectively, the “NFL Entities”) and
agrees that the NFL Entities will have no liability or responsibility for any claim arising in
connection with participation in this Sweepstakes or the prizes awarded. The NFL
Entities have not offered or sponsored this Sweepstakes in any way. Sponsor may modify
and amend these Official Rules as they appear online from time to time during the Period
for clarification purposes without materially affecting the terms and conditions of the
Promotion.
10. WINNER RELEASES: All entrants, as a condition of participating in the Promotion,
agree to release Sponsor, Promotion Parties and the NFL Entities from and against any
and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses
to persons or property which may be sustained in connection with submitting an entry or
otherwise participating in any aspect of the Promotion, the receipt, ownership or misuse
of any prize awarded, or while preparing for, participating in or traveling to or from any
prize-related activity or any typographical or other error in these Official Rules or the
announcement of offering of any prize. The winners shall bear all risk of loss or damage
to their prize after it has been delivered. Except where prohibited by law, each winner
grants to Sponsor the right to print, publish, broadcast and use worldwide in any media
now known or hereinafter known (including without limitation use online at the Website)
such winner’s name, address, voice, statement, picture or other likeness, without
additional compensation, for public relations, advertising and promotional purposes as
may be determined by Sponsor.
11. ADDITIONAL TERMS: Sponsor reserves the right to alter, suspend, or terminate
the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the
integrity of the Promotion becomes or is likely to become compromised in any way.
Prizes will only be delivered to street addresses located within AL, AR, FL, GA, IL, IN,
KY, LA, MD, MS, NC, OH, SC, TN, VA, WV or the District of Columbia.
If for any reason the Promotion is not capable of running as planned, including due to
infection by computer virus, bugs, tampering, unauthorized intervention, automated
plays, fraud, technical failure, human error, or any other cause beyond the control of
Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper
conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify
any individual who tampers with the Game Play process and to cancel, terminate,
modify, or suspend the Promotion and Sponsor assume no responsibility for any error,
omission, interruption, telephone or other communications malfunctions, deletion,
defect, delay in operation or transmission, communications line failure, or theft or
destruction of, unauthorized access to, or alteration of entries. Sponsor is not
responsible for any problems or technical malfunctions of any telephone networks or
lines, computer online systems, servers, or providers, computer equipment, software,
failure of any email or Game Play to be received by Sponsor on account of technical
problems or traffic congestion on the Internet or at any website, any combination
thereof, or otherwise, including any injury or damage to participant’s or any other
person’s mobile device or computer related to, or resulting from, participation or
downloading of any materials in the Promotion.
In no event will Sponsor be obligated to award more prizes than the number of prizes
stated in these Official Rules. If for any reason whatsoever Sponsor determines in its
sole discretion that the Promotion is no longer capable of running as intended by these
Official Rules, Sponsor may at its sole discretion cancel, suspend or modify the
Promotion in whole or in part. For example, if due to production, mechanical or other
error more prizes than the number listed in these Official Rules are made available
and/or claimed, then Sponsor may suspend prize awards for such prize category and
award any remaining unclaimed prizes (up to the total set forth in these Official Rules) in
a random drawing from among all eligible prize claimants for such prizes as determined
by Sponsor.
Antifraud detection devices may be used for verification purposes. In the event there is
a discrepancy or inconsistency between disclosures or other statements contained in
any Promotion materials and the terms and conditions of the Official Rules, the Official
Rules shall prevail, govern and control.
Sponsor will not accept screen shots or other evidence of winning in lieu of its validation
process. Any Game Play that occurs after the system has failed for any reason is
deemed a defective play, is void and will not be honored.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver
of that provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.
Caution: Any attempt to deliberately damage any website associated with the
Promotion or undermine the legitimate operation of the Promotion may be a
violation of criminal and civil laws, and should such an attempt be made, Sponsor
reserves the right to seek damages from any person responsible for the attempt
to the fullest extent permitted by law.
As a condition of entering this Promotion, each entrant agrees that any and all disputes,
claims, controversies or causes of action arising out of or relating to this Promotion, or
any prizes awarded (each, a “Claim”), shall not be consolidated or joined with or in any
other proceeding involving a Claim of any other party.
IN NO EVENT WILL THE SPONSOR, PROMOTION PARTIES OR NFL ENTITIES BE
RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND,
INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE
WEBSITE AND/OR THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM
AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES
ASSOCIATED WITH THE PROMOTION.
12. WINNERS LIST: For the names of the prize winners, send a self-addressed,
stamped envelope, postmarked by 12/03/2020 to Pepsi Gear Up For The Season
Sweepstakes Winners List c/o PSG, PO Box 941459, Maitland, FL 32794-1459.
13. SPONSOR: Pepsi-Cola Company, W. Sand Lake Rd., #230, Orlando, FL 32819.
Pepsi is a registered trademark of PepsiCo, Inc.
NO PURCHASE NECESSARY. INTERNET ACCESS REQUIRED. Participation is
subject to complete Official Rules at gearupforgameday/nfl. To play, visit
gearupforgameday.com/nfl (“Website”) and follow the online instructions for submitting a
play. Open to legal residents of the U.S. residing in AL, FL, GA, KY, LA, MD, NC, SC,
TN, VA, WV or the District of Columbia who are 18 or older (19 or older in AL) at the
time of registration. Promotion begins at 12:00:00 a.m. ET on 9/7/2020 and ends at
11:59:59 p.m. ET on 10/31/2020. Odds of winning an Instant Win Prize will depend on
the number of valid Game Plays, number of prizes remaining in the Promotion at the
time of Game Play and the number of days remaining in the Promotion Period.
Message and Data rates may apply if using a mobile device to play. See Website for
prizing details and deadlines. Void where prohibited. Sponsored by Pepsi-Cola
Company, 7380 W. Sand Lake Rd., #230, Orlando, FL 32819. The NFL Entities (as
defined in the Official Rules) have not offered or sponsored this Sweepstakes in any
way.