Peet’s Coffee – #shakeitwithpeets Challenge – Win the following • Peet’s backpack (black) • Peet’s Metal Straw with Pouch • Peet’s 16oz Hydroflask Approximate Retail Value (ARV) of the Prize $61.85

NO PURCHASE NECESSARY TO ENTER OR TO WIN. Open to US residents 18 years of
age or older. Void where prohibited. Ends 07/22/20. For Official Rules, how to enter without
purchase, prizes, and odds, visit at www.peets.com/shakeitchallenge.
#ShakitwithPeets Challenge
(The “Sweepstakes”)
OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR TO WIN. VOID WHERE PROHIBITED.
A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.
PARTICIPATION IN THE SWEEPSTAKES CONSTITUTES YOUR AGREEMENT TO
BE BOUND BY THESE OFFICIAL RULES. Individuals who participate in the Sweepstakes
or submit an entry are sometimes referred to herein as an “Entrant.”
1. SPONSOR: Peet’s Coffee, Inc., 1400 Park Avenue, Emeryville, CA 94608 (“Sponsor”)
2. SWEEPSTAKES PERIOD: Sweepstakes begins at 12:00 a.m. Pacific Time (PT) on July 8,
2020 and ends at 11:59 p.m. PT on July 22, 2020 (the “Sweepstakes Period”).
3. ELIGIBILITY: Sweepstakes is open only to individuals who are at least eighteen (18) years
of age on the entry date and are legal residents of the United States. Employees, officers and
directors of Peet’s Coffee, Inc., its affiliates, subsidiaries, divisions, advertising, promotional,
fulfillment and marketing agencies, (collectively “Sweepstakes Entities”), their immediate
families (parent, child, sibling & spouse) and persons living in the same households of such
individuals (whether related or not), are not eligible to participate in the Promotion. Void in Rhode
Island, all U.S. territories and possessions, overseas military installations, and where prohibited by
law, rule or regulation. All federal, state and local laws and regulations apply.
4. HOW TO ENTER: During the Sweepstakes Period, an eligible Entrant must follow the steps
below or complete and submit an entry form on www.peets.com/shakeitchallenge (the “Website”) to
receive one (1) entry into the Sweepstakes:
Sign into his or her Instagram, Twitter, or Tik Tok account (or create an Instagram, Twitter,
or Tik Tok account if he/she does not already have one); and
Post a photo or video of him or herself with a Peet’s Fruit Tea Shaker, which includes the
hashtag #ShakeitwithPeets.
Website entry form will require Name, Email, Phone Number, Date of Birth
Limit one (1) entry per person. Sponsor reserves the right to verify eligibility of all Entrants. In
the event of a dispute regarding the identity of the person submitting an entry, the entry will be
deemed to be submitted by the person in whose name the e-mail account is registered on the date
the entry is submitted. An Entrant must have a non-private Instagram, Twitter, or Tik Tok account
to enter the Sweepstakes for winner notification purposes to be eligible to win/claim the prize. If
an Entrant does not have a non-private Instagram, Twitter or Tik Tok account, he/she can create
one at no cost at www.twitter.com, www.tiktok.com, or www.instagram.com.
Please note that an Entrant must agree to comply with the Instagram, Twitter or Tik Tok Terms of
Service(https://www.tiktok.com/legal/terms-of-
use?lang=en,https://twitter.com/en/tos,https://www.instagram.com/about/legal/terms/before-
january-19-2013/)&PrivacyPolicy:(https://www.tiktok.com/legal/privacy-
policy?lang=en,https://twitter.com/en/privacy, https://help.instagram.com/402411646841720) in
order to participate in the Sweepstakes. If an Entrant replies or comments from his or her wireless
phone, the Entrant’s wireless service provider may charge the Entrant. Entrants should consult
their wireless service providers regarding their pricing plans. Message and data rates may apply.
This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with,
Instagram, Twitter or Tik Tok. Any communication regarding this Sweepstakes should be directed
only to the Sponsor.
5. WINNER SELECTION & NOTIFICATION: Fifty (50) Entrants that have properly completed
all necessary steps, will be randomly chosen by Sponsor or its designee as a potential Prize winner
(“Potential Winner”). Fifty (50) Potential Winners will be randomly selected on or before July 22,
2020. The Potential Winners will be contacted by email or direct message on the applicable social
media platform (“Prize Notification”) on or before July 22, 2020 and must confirm Prize
acceptance within forty-eight (48) hours of such Prize Notification.
To be confirmed as a Prize winner (“Prize Winner”), each Potential Winner will be required to
sign and return within ten (10) days of notification attempt by Sponsor, an Affidavit of Eligibility,
Liability and Publicity Release, including the Potential Winner’s full name and street address (no
P.O. Boxes), or the Prize will be forfeited and an alternate Potential Winner may be selected by
Sponsor (and in such case this process will be repeated).
6. PRIZES: FIFTY (50) Prize Winners will receive the following:
Peet’s backpack (black)
Peet’s Metal Straw with Pouch
Peet’s 16oz Hydroflask
Approximate Retail Value (ARV) of the Prize: $61.85
Odds of winning a Prize depend on the number of eligible entries received during the Sweepstakes
Period.
7. PRIZE RESTRICTIONS: No portion of the Prize may be transferred, redeemed for cash or
substituted, except by Sponsor (in its sole discretion), which reserves the right to substitute any
portion of the Prize with a prize of equal or greater value for any reason, including, without
limitation, Prize unavailability. All expenses not specifically identified as included in the Prize are
the sole responsibility of the Prize Winner. The Prize, and all elements thereof, are subject to
availability. The Prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND,
express or implied (including, without limitation any implied warranty of merchantability or
fitness for a particular purpose). Acceptance, participation in and/or use of the Prize is at Prize
Winner’s sole risk and Sponsor is not responsible for any damages whatsoever including special,
indirect, or consequential damages, arising out of or in connection with the use and/or misuse of
the Prize.
Prize Winner will be solely responsible for all federal, state and local taxes and fees and other
expenses associated with his/her Prize receipt and/or use that are not expressly included in the
Prize description. The Prize Winner may be issued a 1099 tax form for the ARV of the Prize.
Failure to take or complete any portion of the Prize does not relieve the Prize Winner of his/her
tax obligations associated with winning the Prize.
8. PUBLICITY/PRIVACY POLICY: Except where prohibited by law, each Entrant’s entry and
submission constitutes the Entrant’s irrevocable, sub-licensable, absolute right and permission for
the Sweepstakes Entities to use, publish, post or display said Entrant’s name, photograph, likeness,
statements, biographical information, voice, city and state address, Prize information, any quotes
attributable to him or her and any other indicia of persona (regardless of whether altered, changed,
modified, edited, used alone, or used with other material in the Sweepstakes Entities’ sole
discretion) for any purpose, including but not limited to advertising, trade, promotional and
publicity purposes on a worldwide basis, and in all forms of media now known or hereafter
devised, in perpetuity, without further authorization, opportunity to review, approval, notification,
or compensation of any kind and each Entrant releases all Sweepstakes Entities from any and all
liability related thereto. Nothing contained in these Official Rules obligates the Sweepstakes
Entities to make use of any of the rights granted herein and Prize Winner waives any right to
inspect or approve any such use. In order to participate in the Sweepstakes, Entrants will be
required to supply certain information about themselves on the Sweepstakes entry pages. Sponsor
has specified on the Website which information is mandatory in order to participate in the
Sweepstakes. This information will be used by Sponsor for the purposes of administering the
Sweepstakes, and may be shared with other Sweepstakes Entities. The personal information will
be collected, processed and used in accordance with Sponsor’s Privacy Policy. By entering the
Sweepstakes, Entrants agree to all of the terms and conditions of Sponsor’s Privacy Policy, which
is available at https://www.peets.com/privacy-policy.
9. GENERAL CONDITIONS: This Sweepstakes is subject to all applicable federal, state and
local laws. By participating, entrants agree to be bound by these Official Rules and the decisions
of Sponsor. Entrants waive any right to claim ambiguity in the Sweepstakes or these Official
Rules. All Entrants agree to follow the Official Rules and release, discharge, hold harmless and
indemnify the Sweepstakes Entities, and all of their respective members, managers, owners, equity
holders, officers, directors, parents, subsidiaries, partners, agents, employees, successors and
assigns (collectively, the “Released Parties”) against any and all liability, damages or causes of
action (however named or described), with respect to or arising out of any injuries, damages or
losses to any person (including death) or property of any kind resulting in whole or in part, directly
or indirectly, from acceptance, possession, misuse or use of any prize or participation in any
promotional-related activity or participation in this Sweepstakes. In consideration for being
awarded a Prize, or any portion thereof, each Prize Winner hereby agrees and consents, without
further authorization, compensation or remuneration of any kind, to the use of Prize Winner’s
name and/or likeness in any and all advertising, promotions and other publicity conducted by
Sweepstakes Entities, except where prohibited by law. Sponsor reserves the right to modify the
scheduling of the Sweepstakes without prior notification, and the right to make changes or
additions to these Official Rules for any reason at any time. Sponsor’s failure to enforce any term
of these Official Rules shall not constitute a waiver of that provision.
10. PRIZE WINNERS AND ENTRANTS RELEASE, DISCHARGE, AND AGREE TO
INDEMNIFY AND HOLD HARMLESS, THE RELEASED PARTIES AND THEIR
RESPECTIVE MANAGERS, EQUITY HOLDERS, MEMBERS, DIRECTORS, OFFICERS,
EMPLOYEES, PARENTS, SUBSIDIARIES, AFFILIATES, AGENTS, PARTNERS,
SUCCESSORS, ASSIGNS AND REPRESENTATIVES FROM AND AGAINST ANY
LIABILITY FOR ANY DAMAGES, INJURY OR LOSSES, TO ANY PERSON (INCLUDING
DEATH), OR PROPERTY, OF ANY KIND RESULTING IN WHOLE OR IN PART,
DIRECTLY OR INDIRECTLY FROM ACCEPTANCE, POSSESSION, MISUSE OR USE OF
ANY PRIZE, ANY PORTION THEREOF OR PARTICIPATION IN ANY SWEEPSTAKES
RELATED ACTIVITY OR PARTICIPATION IN THIS SWEEPSTAKES.
By entering this Sweepstakes, the Entrant agrees to the following Statement:
I expressly understand that Section 1542 of the Civil Code of California
provides substantially as follows: “A GENERAL RELEASE DOES NOT
EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW
OR SUSPECT TO EXIST IN HIS FAVOR AT THE TIME OF
EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM, MUST
HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH
DEBTOR.” The provisions of this Section 1542 of the Civil Code of
California and any similar law of any state, territory, or other jurisdiction
are hereby expressly waived.
11. LIMITATIONS OF LIABILITY: The Sweepstakes Entities are not responsible for late, lost,
damaged, misdirected, incomplete, illegible, undeliverable, destroyed, and/or lost, late,
misdirected, undeliverable or incomplete entries due to system errors or failures, or faulty
transmissions and/or entries not received resulting from any hardware or software failures of any
kind, lost or unavailable network connections, or failed, incomplete or garbled computer or
telephone transmissions, or for any problems or technical malfunction(s) of any telephone network
or lines, computer online systems, servers or providers, computer equipment, or entries not
received by Sponsor on account of technical problems or traffic congestion on computer networks,
or any combination thereof, including any injury or damage to participant’s or any other person’s
computer related to or resulting from participating in the Sweepstakes or downloading any material
for the Sweepstakes, or other telecommunications malfunctions which may limit an entrant’s
ability to participate. Sponsor may prohibit an Entrant from participating in the Sweepstakes or
winning the Prize if, in its sole discretion, it determines that said Entrant is attempting to undermine
the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair
playing practices (including the use of automated quick entry programs) or intending to annoy,
abuse, threaten or harass any other Entrants or representatives of Sponsor. Any attempt by any
person to deliberately damage any website or undermine the legitimate operation of the
Sweepstakes is a violation of criminal and civil law, and, should such an attempt be made, Sponsor
reserves the right to seek damages from any such person to the fullest extent permitted by law. If
for any reason this Sweepstakes is not capable of running as planned, including, but not limited to,
infection by computer virus, bugs, tampering, unauthorized intervention, fraud, or any other causes
beyond the reasonable control of Sponsor which corrupt or affect the administration, security,
fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves its right at its sole
discretion to cancel, terminate, modify or suspend the Sweepstakes.
To the maximum extent permitted by law, IN NO EVENT WILL THE RELEASED PARTIES BE
RESPONSIBLE OR OTHERWISE LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR
PUNITIVE DAMAGES RELATED TO THE SWEEPSTAKES, INCLUDING ANY ACCESS
TO OR USE OF THE WEBSITE OR ANY DOWNLOADING FROM OR PRINTING
MATERIAL FROM THE WEBSITE. EVERYTHING ON THE WEBSITE IS PROVIDED “AS
IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED,
INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A
PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT
ALLOW LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR
CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME
OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. WINNERS AGREE
THAT ALL PRIZES ARE PROVIDED “AS IS” WITHOUT ANY WARRANTY,
REPRESENTATION, OR GUARANTEE, EXPRESS OR IMPLIED, IN FACT OR IN LAW,
WHETHER NOW KNOWN OR HEREINAFTER ENACTED, RELATIVE TO THE USE OR
ENJOYMENT OF THE PRIZE, INCLUDING, WITHOUT LIMITATION, ITS QUALITY,
MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. FURTHER, NO
RESPONSIBILITIES ARE ACCEPTED FOR ANY ADDITIONAL EXPENSES, OMISSIONS,
DELAYS, OR RE-ROUTING RESULTING FROM ANY ACTS OF ANY GOVERNMENT OR
AUTHORITY.
12. DISPUTES: Except where prohibited, as a condition of participating in this Sweepstakes, each
Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected
with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any
form of class action, and exclusively by the appropriate state or federal court located in San
Francisco, California; (ii) any and all claims, judgments and awards on behalf of Entrant shall be
limited to actual out-of-pocket costs incurred, if any, including costs associated with entering this
Sweepstakes, but in no event attorneys’ fees, and in no event to exceed two hundred fifty dollars
($250); and (iii) under no circumstances will Entrant be permitted to obtain awards for, and Entrant
hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any
other damages, other than for actual out-of-pocket expenses, and any and all rights to have
damages multiplied or otherwise increased; and (iv) this Sweepstakes and any dispute arising
under or related thereto (whether for breach of contract, tortious conduct or otherwise) will be
governed by the internal laws of the State of California without giving effect to its conflicts of law
or choice of law principles or rules that would cause the application of any other state’s laws.
13. WINNER’S LIST/RULES: For a copy of the of the Official Rules visit send a legal-size, self-
addressed, stamped envelope to: “#ShakeitwithPeets” Official Rules, c/o 1400 Park Avenue,
Emeryville, CA 94608. Vermont residents may omit return postage with Official Rules requests.
To find out who won, send a legal-size, self-addressed, stamped envelope to: “#ShakeitwithPeets”
Official Rules, c/o 1400 Park Avenue, Emeryville, CA 94608. Requests must be received no later
than three (3) months following the end of the Sweepstakes Period. Only one (1) request for either
Official Rules of Sweepstakes Winners will be fulfilled for each separately mailed outer envelope.