Maurices – Hometown Heroes Contest Sweepstakes

Maurices Incorporated
“Hometown Heroes Contest”
Official Rules
1. CONTEST OVERVIEW. maurices is looking for eligible individuals (each, a “Nominator”) to nominate the
“Hometown Hero” in their life. A “Hometown Hero” is someone the Nominator knows personally who goes above and
beyond to help others in the Hometown Hero’s community (a “Nominee”). A Nominator may nominate themselves as a
Nominee. Essay entries submitted by a Nominator will be reviewed and scored by judging panel to select one (1) winning
Nominee who will receive a trip to Nashville, Tennessee to meet Lauren Alaina, attend country music events, and receive
a shopping spree from maurices. The foregoing is a summary only and is qualified in its entirety by these Official Rules.
2. SPONSOR. The “Hometown Heroes Contest” (the “Contest”) is sponsored by Maurices Incorporated
(“Sponsor”), and the address at which Sponsor may be contacted is 425 W Superior Street, Duluth, Minnesota 55802. The
Contest is not sponsored or administered by Lauren Alaina.
3. ENTRY PERIOD. The Contest entry period begins at 12.01 a.m. Central Time (“CT”) on May 9, 2022 and ends
at 11:59 p.m. CT on May 18, 2022 (the “Entry Period”). Judging and selection of winning entries is as described in Section
6 below. Sponsor’s (or its designee’s) computer is the official timekeeper for this Contest.
4. ELIGIBILITY. The Contest is only open to Nominators and Nominees who, as of the entry date, are permanent
legal residents of the forty-eight (48) contiguous United States and the District of Columbia (i.e., excluding the States of
Alaska and Hawaii) who are at least twenty-one (21) years old. The Contest is void outside the eligible Contest territory,
and where prohibited or restricted by law. Employees, officers and directors of Sponsor, LYLAS, Inc., and their respective
parents, subsidiaries, affiliates, divisions, advertising, management and promotion agencies, and the immediate families
(defined as parents, spouses, children, siblings, grandparents, and their respective spouses) or members of the same
household (whether related or not) of each such employee, officer and director, are not eligible to enter or participate. The
Contest, and any website pages and advertisements relating thereto, is intended for viewing only within the eligible Contest
territory, and Nominators must be present in the eligible Contest territory at the time they enter.
a. How to Enter. There is one (1) way to enter. During the Entry Period, go to the Contest registration
webpage located at (the “Contest Website”), fully complete and submit all registration
information and acknowledgements, including submitting an essay (LIMIT: three hundred fifty (350) words maximum)
which essay must describe why you are nominating Nominee (including your personal connection if the Nominee is other
than yourself), your description of how the Nominee goes above and beyond to help others in Nominee’s community, and
why you believe Nominee is deserving of the prize. Submitted registration information must include the required contact
information for both the Nominator and the Nominee. The Nominator’s essay is referred to herein as the “Entry.” The
Entry must conform to the entry requirements in Section 5(b) below and will be judged as described in Section 6 below.
By submitting an entry for a Nominee that is not also the Nominator, the Nominator represents and warrants that the
Nominator (i) knows the Nominee personally, (ii) has the consent of the Nominee to nominate the Nominee for the Contest,
and provide the Nominee’s story, and contact and other information, and (iii) has first-hand knowledge of the actions and
conduct of the Nominee as set forth in the Entry and, to the extent that Nominator does not have such first-hand knowledge,
Nominator has a reasonable basis for believing that such actions/conduct of Nominee are truthful and accurate as described
in the Entry. LIMIT: One (1) Entry per person in the Contest, and an Entry may include only one (1) eligible essay. An
Entry must be received by Sponsor or its designee during the Entry Period.
A Nominator must be the rightful owner (or have authorized use) of the e-mail address associated with Nominator’s
registration information and Entry. Multiple participants are not permitted to share the same email address. Any attempt by
any participant to obtain additional entries beyond the limit by using multiple/different email addresses, or identities,
registrations and logins, or any other methods will void that Nominator’s Entries, and that Nominator and Nominee may
be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of
a dispute as to a Nominator’s Entry, the natural person who is the authorized account holder of the email address identified
with the participant’s Entry registration information will be deemed to be the Nominator, but only if that person is otherwise
eligible to enter the Contest. The “authorized account holder” is the natural person assigned to an email address by an
Internet access provider, online service provider, Internet service provider, online service provider, or other organization
responsible for assigning email addresses for the domain associated with the submitted address. A Nominator may be
required to show proof of being the authorized account holder. If a dispute cannot be resolved to Sponsor’s satisfaction, the
Nominator and Nominee associated with the Entry may be deemed ineligible.
usage charges imposed by Nominator’s online service will apply.
b. Entry Requirements. An Entry must meet the following requirements, compliance with which shall be
as determined by Sponsor in its sole discretion:
i. The essay must be in English and submitted in accordance with the Contest Website instructions.
ii. The Entry must be suitable for a public forum, and in keeping with Sponsor’s positive family
friendly image, and may not be offensive or inappropriate, as determined by Sponsor in its sole discretion.
Without limiting the foregoing, an Entry must not contain any obscene language or profanity.
iii. The Entry must be entirely original to the Nominator, and must NOT include any mention or
performance of any copyrighted media production, including, without limitation, music, films, books,
television programming, etc., or identifying descriptions of any media property. An original creation is the
product of one’s own mind created solely by the Nominator(s), and is not a copy or imitation. Modifying,
enhancing or altering a third party’s preexisting work does not qualify as a Nominator’s original creation.
iv. The Entry must NOT infringe, misappropriate or violate any right of any third party, including,
without limitation, copyright, trademark, trade secret, or right of privacy or publicity, and must NOT
incorporate or include anything (e.g., third party names, marks or logos) that would require the consent of
any third party for the use of the Entry (or any part thereof) by Sponsor or any of its designees.
v. The Entry must NOT have been previously published, submitted to another contest, won any other
award, broadcast on a media network or submitted to any entertainment entity.
vi. To the extent that a third party shot or helped with the production of an Entry, the Nominator must
be able to provide on request all appropriate clearances, permissions and releases from that third party’s
participation in the creation or production of the Entry. In the event a Nominator cannot provide all required
releases, Sponsor reserves the right, in its sole discretion, to disqualify the applicable entry or seek to secure
the releases and clearances for Sponsor’s benefit.
By submitting an Entry, the Nominator represents and warrants that the submitted Entry complies with all
requirements of these Official Rules, including those set forth in this Section 5, and will indemnify, defend and hold Sponsor
and all Contest parties harmless from and against any breach of such representation and warranty.
c. Certain Rights. Each Nominator agrees that Sponsor and its successors, designees and assigns shall each
have the perpetual, irrevocable, world-wide and fully-transferable right (but not obligation) and license to use, modify,
display, reproduce, make derivative works of, and otherwise exploit Nominator’s Entry and submissions (or any part
thereof) for promotional purposes in any manner or media whether now or hereafter existing and/or to otherwise use or
commercially exploit any Entry or submission (or any part thereof) or information or ideas contained within any entry or
submission, all without payment, notice, attribution, consideration or consent. Such use includes, without limitation, the
right to use an Entry (or any part thereof) on Sponsor’s websites and/or social media channels in connection with the
Contest, and for any other purpose as determined by Sponsor in its sole discretion; provided, however, there is no guarantee
of use of an Entry (or any part thereof) for any purpose; and provided further, the timing of any posting shall be as
determined by Sponsor in its sole discretion, and a Nominator shall have no claim with respect to the delayed timing of a
posting or failure to make a posting. Sponsor does not have any obligation to maintain any of the entries or submissions,
or any information or ideas contained therein, as confidential or proprietary. SPONSOR AND ITS DESIGNEES RESERVE
d. For all Entries. All entry materials must be received by Sponsor during the Entry Period. Failure to submit
all required information and submissions in the manner required in these Official Rules may result in disqualification.
any Entry materials will not be deemed to be proof of receipt by Sponsor. All Nominators, Nominees and Entries are subject
to verification by Sponsor, as are the eligibility, age and other claims of/information provided by a Nominator. Any
submission that does not comply with any aspect of these Official Rules, as determined by Sponsor in its sole discretion,
may be rejected by Sponsor and the associated Nominator and Nominee disqualified.
a. Judging. Eligible Entries received during the Entry Period will be judged as described below. Eligible
Entries will be judged and scored by a judging panel appointed by Sponsor who will judge and score the Entries in
accordance with the following judging criteria (“Judging Criteria”): Nominator’s passion and enthusiasm for Nominee
(33.3%), Nominator’s description of the community spirit and participation of the Nominee (33.3%) and Nominator’s
reasons for why the Nominee is deserving of the prize (33.3%). The judging panel will be comprised of an individual or
individuals who are experienced in advertising, marketing, entertainment or community service. Judges will be individuals
selected by Sponsor and may also be employees or agents of Sponsor, or its affiliates, or advertising and promotion
agencies. The judging panel will select the highest scoring Entry and the Nominee associated with such Entry will be the
potential Contest winner. In the event of a tie, the tied Entries will be judged against each other by the judging panel using
the Judging Criteria until the tie is broken. The potential winner will be determined and notified on or about May 27, 2022.
b. Notification; Return Requirements. The potential winning Nominee must comply with all terms and
conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. The potential winner will be
notified by phone, mail, courier, and/or email using the contact information provided by the Nominator with the
Nominator’s Entry submission materials. The potential winner must provide a confirming email address to which Contest
documents may be sent by Sponsor and the winner may be confirmed. A potential winner will be required to execute and
return to Sponsor a notarized Affidavit of Eligibility, a Liability Release, and, except where prohibited by law, a Publicity
Release (an “Affidavit/Release”) in the form(s) provided by Sponsor. The Affidavit/Release must be returned to Sponsor
by the date and/or time indicated within the Affidavit/Release or other written Sponsor communication materials. If a
potential winner cannot be contacted and/or if a potential winner does not provide the required confirming email address
and information, in each case, within twenty-four hours of the first notification attempt, or if the potential winner fails to
return the Affidavit/Release or any other materials required under these Official Rules within the specified time, or if any
prize or prize notification is returned as undeliverable, or if the potential winner rejects the prize, or if the potential winner
is found to be ineligible, or if the potential winner does not comply with the Official Rules, then the potential winner may
be disqualified and an alternate potential winner will be determined, which alternate will be the Nominee associated with
the Entry with the next highest score. In such event, an alternate potential prize winner will be notified as described above
and will be required to return the required information and materials to Sponsor as described above; provided, however,
Sponsor may alter the above timing to meet its Contest schedule and due to such schedule and the travel nature of the prize,
Sponsor may be unable to award a prize in this Contest. Sponsor is not responsible for the failure of a potential winner to
receive any of Sponsor’s notifications or materials for any reason, or for the inability of a potential winner to respond to
any of Sponsor’s notifications or return any required materials for any reason. All potential winners are subject to
verification prior to the awarding of the prize, as are the eligibility, age and other claims of/information provided by a
Nominator or a potential prize winning Nominee. Nominators and Nominees will cooperate with Sponsor and its
representatives in connection with any and all verification activities.
7. AGREEMENT TO OFFICIAL RULES AND DECISIONS. By participating in the Contest, each Nominator
fully and unconditionally agrees to be bound by and accepts these Official Rules and the decisions of Sponsor and the
Contest judges (including, without limitation, decisions regarding eligibility of Entries, the selection of the winner, and the
awarding of the prize), which are final and binding in all respects. Nominators and the winning Nominee must comply
with all terms and conditions of these Official Rules, and participation and winning is contingent upon fulfilling all
a. Prize Description. Subject to the terms and conditions of these Official Rules, one (1) prize will be
awarded in this Contest. The prize consists of and is limited to (i) round-trip coach airfare for two (2) people between the
major metropolitan airport nearest to prize winner’s primary residence (in the event of any dispute, airport shall be as
determined by Sponsor in its sole discretion) (“Originating Airport”) and the Nashville, Tennessee airport (“Destination
Airport”) (carrier, seating, and travel dates and times as determined by Sponsor in its sole discretion), (ii) five (5) nights
hotel stay for two (2) people at a hotel in the Nashville, Tennessee area (one (1) double occupancy standard room; hotel,
dates and room as determined by Sponsor in its sole discretion), (iii) meet and greet session for two (2) with Lauren Alaina
(date, time, location and other details as determined by Sponsor in its sole discretion, (iv) admission for two (2) to the
Lauren Alaina VIP event scheduled for June 9, 2022 (admission subject to the terms, conditions, and restrictions thereof),
(v) two (2) VIP tickets to other country music events (events, tickets, locations and other details as determined by Sponsor
in its sole discretion; tickets subject to the terms, conditions, limitation and restrictions thereof), (vi) two hundred fifty
dollar ($250) gift card for meals, transportation and other expenses (gift card subject to the terms, conditions, limitations
and restrictions thereof), and (vii) one thousand dollar ($1,000) maurices gift card (gift card subject to the terms, conditions,
limitations and restrictions thereof). The approximate retail value (“ARV”) of the prize is fifteen thousand dollars
b. Travel Prize Information. Actual ARV of a prize depends on location of Originating Airport, and fares
and rates at the time of booking; if actual ARV is less than the stated ARV in these Official Rules, the difference will not
be awarded in cash or other consideration. Winner must travel on dates and at times specified by Sponsor. Travel
component of prize must be booked through Sponsor or its designee, and must be booked no later than June 1, 2022. All
reservations are subject to availability and blackout dates. Neither frequent flier miles accrual nor upgrades are permitted
with the airline tickets. Winner’s companion must, as of the date of travel, be a legal resident of the fifty (50) United States
or District of Columbia and at least twenty-one (21) years old. Winner’s companion must execute and deliver to Sponsor
a notarized Affidavit of Eligibility, a Liability Release and, except where prohibited by law, a Publicity Release in the
form(s) provided by Sponsor by the date indicated for return on the document(s) prior to travel booking and travel
documents being issued as a condition to booking or use of any component of the prize. Winner and companion are
responsible for obtaining and providing proper travel and citizenship documentation in order to travel in connection with
use of the prize, which may include passports, driver’s licenses and other valid photo identifications. Those without proper
travel and citizenship documentation will be denied boarding and use of the prize. All costs and expenses not specified
herein, related to the travel component of the prize or the use thereof, including but not limited to additional transportation
costs, additional lodging, additional tickets, meals, taxes and assessments (including, without limitation, income taxes,
departure taxes, ticket taxes and customs user fees), gratuities, insurance, surcharges and other expenses incurred by
accepting and using the prize are the sole responsibility of the winner.
c. Additional Prize Information. Prize is nontransferable, nonassignable, nonnegotiable, and not
redeemable for cash or credit. Prize must be accepted as awarded. Prize is awarded “AS IS” with no warranty,
representation, or guarantee, express or implied, in fact or in law, made by Sponsor or for which Sponsor shall be liable,
FITNESS FOR A PARTICULAR PURPOSE. No prize substitutions, except by Sponsor, who reserves the right (but has
no obligation) to substitute a prize (or a component thereof) with another prize of equal or greater value (including cash) if
a prize (or a component thereof) is not available for any reason as determined by Sponsor in its sole discretion. Unused
components of the prize shall be forfeited and have no redeemable cash value. Winner is solely and fully responsible for
any and all costs, fees, taxes, assessments and expenses associated with prize award, redemption, receipt and use, including,
without limitation, all federal, state and local taxes on the prize. Winner will be issued an IRS Form 1099 (or comparable
tax form) for the actual retail value of the prize. Winners waive the right to assert as a cost of winning the prize any and all
costs of verification and redemption or travel to redeem the prize. Non-compliance with any of the foregoing and any other
condition of this Contest may result in disqualification and forfeiture of prize, in which case, no consideration will be
9. PUBLICITY. Except where prohibited by law, participation in the Contest constitutes Nominators’ and the
winning Nominee’s consent for Sponsor and its designees to use a Nominator’s or winner’s name, biography, image,
likeness, voice, photographs, videos, opinions, statements, hometown and state for promotional purposes in any manner or
media (including, without limitation, online, and on Sponsor’s and its designees websites and social media accounts),
worldwide, in perpetuity, and without further notice, payment, attribution, consideration or consent.
10. GENERAL CONDITIONS. Sponsor reserves the right to require Nominators and/or Nominees to complete,
execute and deliver to Sponsor additional documents at any time as required, in the forms provided, and within the
timeframe required by Sponsor, or the Nominator and Nominee may be disqualified. Sponsor reserves the right, in its sole
discretion, to terminate, modify or suspend the Contest if, in Sponsor’s opinion, there is any suspected or actual evidence
of electronic or non-electronic tampering with any portion of the Contest, or if viruses, bugs, unauthorized intervention,
fraud, technical difficulties, acts of God or failures or any other factor beyond Sponsor’s reasonable control corrupt or affect
the administration, security, fairness, integrity or proper conduct of the Contest. In such event, Sponsor reserves the right
in its sole discretion (but does not have any obligation) to award the prize on an alternate basis determined to be fair by
Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be
tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or in an
unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage any website or undermine the
legitimate operation of the Contest is a violation of criminal and civil laws, and, should such an attempt be made, Sponsor
reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Sponsor’s
failure to enforce any term of these Official Rules shall not constitute a waiver of that provision or any other provision of
these Official Rules.
11. RELEASE. By participating in the Contest, each Nominator and Nominee forever, fully and irrevocably releases
and holds harmless Sponsor and its parents, subsidiaries and affiliates, and their respective agents, advertising and
promotion agencies, affiliates, Contest partners (including LYLAS, Inc. and Lauren Alaina), prize suppliers, and all of their
respective affiliates, employees, officers, directors, owners, representatives and agents from and against all claims, damages
or liabilities arising in whole or in part, directly or indirectly, from Nominators’ or Nominees’ participation and/or entry in
this Contest and/or winner’s award, receipt or use of any prize awarded in this Contest.
12. LIMITATIONS OF LIABILITY. Sponsor is not responsible for: (a) incorrect or inaccurate transcription or
posting of entries or entry information or late, lost, stolen, unintelligible, illegible, damaged, mutilated, altered, incomplete,
or misdirected entries, or entries received through impermissible or illegitimate channels, all of which will be disqualified;
(b) technical failures of any kind, including but not limited to the malfunctioning of any telephone, computer online
systems, computer equipment, website, server provider, network, hardware or software; (c) the unavailability or
inaccessibility of any website or service; (d) unauthorized intervention in any part of the entry process or the Contest; (e)
printing, typographical, electronic or human errors which may occur in the offer or administration of the Contest or the
processing of entries; or (f) any injury or damage to persons or property, including but not limited to Nominator’s or
Nominee’s computer, which may be caused, directly or indirectly, in whole or in part, from Nominator’s or Nominee’s
participation in the Contest, or from viewing, playing, uploading or downloading any material to or from Sponsor’s
website(s), regardless of whether the material was prepared by Sponsor or a third party, and regardless of whether the
material is connected to Sponsor’s website by a hypertext link.
13. DISPUTES. Nominator agrees that: (a) any and all disputes, claims, and causes of action arising out of or
connected with this Contest, or any prize awarded shall be resolved individually, without resort to any form of class action,
and solely and exclusively in a federal or state court located in Minneapolis, Minnesota; Nominator and Nominee each
submits to sole and exclusive personal jurisdiction to said courts in the State of Minnesota for any such dispute and
irrevocably waives any and all rights to object to such jurisdiction; (b) any and all claims, judgments, and awards shall be
limited to actual out of pocket costs incurred, including costs associated with entering this Contest but in no event attorneys’
fees; and (c) under no circumstances will Nominator or Nominee be permitted to obtain awards for and Nominator and
Nominee each hereby waives all rights to claim punitive, incidental and consequential damages and any other damages,
other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.
concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations
of Nominator, Nominee or Sponsor in connection with the Contest shall be governed by, and construed in accordance with,
the laws of the State of Minnesota, without giving effect to any choice of law or conflict of law rules of provisions (whether
of the State of Minnesota, the United States, or any other jurisdiction), which would cause the application of the laws of
any jurisdiction other than the State of Minnesota.
14. DATA COLLECTION. With respect to information collected in connection with this Contest, Sponsor and its
designees collect this information and use it to (a) administer the Contest, (b) for market research and (c) for other marketing
purposes. Sponsor and its designees may share this information with third parties who need access to this information to
perform services on Sponsor’s behalf. Sponsor may also share this information with its affiliates and select marketing
partners who may use it to contact Nominator or Nominee with information and offers they believe will be of interest to
them. Individuals who receive emails from Sponsor or any other third party and who wish to unsubscribe must unsubscribe
individually to each sender’s email.
15. OFFICIAL RULES. These Official Rules are available at the Contest Website at,
or by sending a self-addressed stamped envelope to “Hometown Heroes Contest – Rules Request” c/o maurices, 425 W
Superior Street, Duluth, Minnesota 55802. Vermont residents may omit return postage.
16. WINNER’S LIST. To request a list of the Contest winner, send a self-addressed postage-stamped envelope to
“Hometown Heroes Contest – Winner List Request”, c/o maurices, 425 W Superior Street, Duluth, Minnesota 55802.
Requests must be received by June 30, 2022.