Kraft Heinz – Velveeta Drip Of The Game – Win four to Indianapolis IN

Velveeta Drip of the Game
Official Rules
1. Eligibility: Velveeta Drip of the Game (the “Promotion”) is open only to legal residents of the fifty (50)
United States (including District of Columbia) who are at least eighteen (18) years old (or nineteen (19)
years of age or older for residents of Alabama and Nebraska) and residents of Puerto Rico who are at least
twenty-one (21) years old or older at the time of entry. Employees of Kraft Heinz Foods Company, Merkle
Inc., and any of their parent and affiliate companies as well as the immediate family (spouse, parents,
siblings and children) and household members of each such employee are not eligible. The Contest is
subject to all applicable federal, state, and local laws and regulations and is void where prohibited. The
Promotion contains a contest (“Contest”) and an instant win game (“Instant Win Game”).
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator: Merkle Inc.,
3000 Town Center, Floor 21, Southfield, MI 48075.
3. Agreement to Official Rules: Participation in this Promotion constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding
in all matters related to this Promotion. Winning the prize is contingent upon fulfilling all requirements set
forth herein.
4. Timing: The Contest begins on October 1, 2022 at 12:00 a.m. Eastern Time (“ET”) and ends on October
31, 2022 at 11:59 p.m. ET (the “Contest Period”). The Instant Win Game begins on October 1, 2022 at
12:00 a.m. ET and ends on November 30, 2022 at 11:59 p.m. ET (the “Instant Win Game Period”).
Administrator’s computer is the official time-keeping device for the Contest.
5. How to Enter the Contest:
Participation Requirements: To participate, you will need to have a Twitter and/or Instagram account
(each a “Social Account”). Creating each Social Account is free but is subject to the applicable terms and
conditions ( or ( If entering via a mobile
device and using your wireless carrier’s network, standard data charges from your wireless carrier may
Entry Requirements: During the Contest Period, take the following actions to receive an entry into the
(1) tweet/post a photo of yourself showing your pic of your outrageous game-day pleasure (Contest
“Theme”) and include the hashtags #VelveetaDripoftheGame and #contest within the original Instagram
caption and post;
(2) Your account settings must remain public during the Contest Period and until the prizes are awarded (as
described in Section 9); and
(3) You must not change your Instagram or Twitter handle during the Contest Period and until the prizes are
awarded (as described in Section 9).
Your Tweet/Post need not include any reference, positive or negative, to Sponsor’s products or services.
Including a reference or image. in your social post will not improve your chances of winning.
Retweets, Instagram stories, and Instagram posts where the hashtag is included in a comment rather than
the caption of the original post will not be deemed entries.
By posting on Twitter/Instagram, (herein your “Submission”), you agree that it conforms to the guidelines,
permissions, and content restrictions below and that Sponsor, in its sole discretion, may remove your
Submission from a gallery, if any, and disqualify you if it believes that it fails to conform. Where your
Submission meets all requirements, your Submission will be deemed one (1) Contest entry.
The Submission must meet the format and size requirements of the social platform used to
enter; and
The Submission must be in English.
Permissions: Entrant must have permission from any recognizable individuals who appear in the
Submission to use their names and likenesses in the Submission and to grant the rights set forth herein.
Minors may only be included in the Submission if entrant is their parent or legal guardian. If requested,
entrant must be able to provide such permissions or proof in a form acceptable to Sponsor.
Content Restrictions:
The Submission must be your original work.
The Submission must not convey any claims of Sponsor’s products or services that would be
deemed unsubstantiated or deceptive if made by Sponsor.
The Submission must not contain material that violates or infringes another’s rights, including
but not limited to privacy, publicity, or intellectual property rights, or that constitutes copyright
infringement and therefore the Submission must not contain brand names or trademarks other
than those owned by Sponsor.
The Submission must not contain content created by a third party, such as music, images or
The Submission must not disparage Sponsor, or any other person or party.
Submission must not promote or reference alcohol, illegal drugs, tobacco, or firearms/weapons,
any activities that are or appear to be dangerous, or any political agenda.
The Submission must not contain material that is inappropriate, offensive, indecent, obscene,
sexually explicit, tortious, defamatory, slanderous or libelous.
The Submission must not contain material that promotes bigotry, racism, hatred, or harm
against any group or individual or promotes discrimination based on race, gender, religion,
nationality, disability, sexual orientation, or age.
The Submission must not contain material that is unlawful, in violation of, or contrary to the laws
or regulations in any state where Submission is created.
Limit: Each entrant may upload one (1) Submission during the Contest Period. Submissions received from
any person more than the stated limit will be void. Submissions generated by script, macro or other
automated means are void. Multiple entrants are not permitted to share the same Twitter/Instagram
account. Any attempt by any entrant to obtain more than one (1) entry by using multiple/different
Twitter/Instagram accounts, identities, registrations and logins, or any other methods will void that entrant’s
entries and that entrant may be disqualified. In the event of a dispute as to any registration, the authorized
account holder of the Twitter/Instagram account used to register will be deemed to be the entrant. The
“authorized account holder” is the natural person assigned an email address by an Internet access provider,
online service provider or other organization responsible for assigning email addresses used to create the
Twitter/Instagram account. The potential winner may be required to show proof of being the authorized
account holder. Released Parties (as defined in Section 11, below) are not responsible for lost, late, stolen,
damaged, incomplete, invalid, un-intelligible, garbled, delayed, or misdirected Submissions or failure to
receive Submissions due to limitation of third-party social network platforms; all of which will be void.
6. How to Play the Instant Win Game: During the Instant Win Game Period, visit and follow the links and instructions to complete and submit the
registration form, including a valid email address. Once you submit the form, you will automatically receive
one (1) Instant Win Game play for that day and the Instant Win Game results will be instantly displayed.
Potential winners of the Instant Win Game will be provided directions for validation. All potential winners
are subject to verification before any prize will be awarded. Administrator is responsible for the functionality
of the Instant Win Game.
Limit: Each entrant may play one (1) time per day during the Instant Win Game Period. Multiple entrants
are not permitted to share the same email address. Any attempt by any entrant to obtain more than the
stated number of plays by using multiple/different email addresses, identities, registrations and logins, or
any other methods will void that entrant’s plays and that entrant may be disqualified. Use of any automated
system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late,
incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified. In the event of a
dispute as to any registration or play, the authorized account holder of the email address used to register
will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned
an email address by an Internet access provider, online service provider, Internet service provider, or other
organization responsible for assigning email addresses for the domain associated with the submitted
address. Each potential winner may be required to show proof of being the authorized account holder.
7. Sponsor’s Use of Contest Submissions: Posting a Submission constitutes entrant’s consent to give
Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish,
create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to
incorporate it into other works, in any form, media or technology now known or later developed, including for
promotional or marketing purposes. If requested, entrant will sign any documentation that may be required
for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the
8. Winner Determination:
a. Contest: After the conclusion of the Contest Period, a panel of qualified judges, determined by
Sponsor in its sole discretion, will select the one (1) entrant with the highest-scoring Submission
(“Winner”) based on the following Judging Criteria:
Originality (Make like a wide receiver and separate yourself from the pack! Show us your special
touchdown dance or how you make a game day spread unlike any other. Whatever it is, make sure
it’s uniquely yours and we might give you the win!) (33%);
Quality of Submission (We want it good! Like Velveeta® on a baked potato with bacon and sour
cream good! Give your submission a once-over, take a little taste and make sure it’s just right! Also
make sure to give us the 4 11. What are you doing? Why is it outrageous? How long have you been
doing it? Show us the details and we might give you the win!) (33%); and
Appropriateness to Contest Theme (Stick to this theme like cheese on chips! Outrageous pleasure
means Out-Rag-Eous! Whether it’s an outrageous tailgating setup, at-home food spread,
game-day ritual, or whatever, and we might give you the win!) (34%)
Subject to the entrants’ compliance with these Official Rules, the entrant whose Submission receives
highest score will be deemed the potential Grand Prize winner. In the event of a tie, the entrant whose
Submission received the highest score for “Appropriateness to Contest Theme,” as determined by the
qualified judges in their sole discretion, will be deemed the applicable potential winner from amongst
the tied entrants. Sponsor reserves the right to select no winner, if, in its sole discretion, it does not
receive a sufficient number of eligible and qualified Submissions. Sponsor will not disclose judging
b. Instant Win Game: Four thousand five hundred (4,500) random, computer-generated winning times,
one for each prize listed below, will be generated during the Instant Win Game Period. If you are the first
player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential
instant winner of the prize indicated.
9. Winner Requirements: On or around November 7, 2022, potential Contest winner will be notified by
@Velveeta or @CheesyVelveeta through the social channel used to enter and will be directed to a secure
online claim form and asked to provide his/her name, mailing address and date of birth to confirm eligibility
and for prize fulfillment purposes within two (2) days of the date notice or attempted notice is sent to claim
the prize. Next, the potential Contest winner will be required to sign and return a Declaration of Compliance,
Liability Waiver and, where not prohibited, a Publicity Release (“Declaration”) which must be received by
Administrator, within two (2) days of the date notice or attempted notice is sent, in order to claim his/her/the
prize. If the potential Contest winner of any prize cannot be contacted, fails to sign and return the
Declaration or provide any other requested information, within the required time period (if applicable), or the
prize is returned as undeliverable, the potential winner forfeits his/her/the prize. If the potential Contest
winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, in Sponsor’s sole
discretion. Only three (3) alternate winners may be determined, after which the Contest prize will remain
un-awarded. Unclaimed Instant Win Game prizes will remain unawarded. Contest prizes will be fulfilled
approximately 8-10 weeks after the conclusion of the Promotion.
10. Prizes:
a. Contest: ONE (1) GRAND PRIZE: A trip for four (4) to Indianapolis, IN. Trip package includes
round trip, coach-class air transportation for four (4) from a major airport near winner’s home
(determined by Sponsor in its sole discretion) to Indianapolis, IN; three (3) nights’ accommodations
at a hotel determined by Sponsor in its sole discretion (two (2) rooms, double occupancy); ground
transportation to and from destination airport and hotel; four (4) to Big 10 Championship game;
$2,500 check; and travel agent services. Winner must travel on December 2, 2022 and return on
December 5, 2022 or prize will be forfeited. Travel must be round trip. Sponsor will determine
airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event
of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in
this Promotion, and those set forth by the Sponsor’s airline carrier of choice as detailed in the
passenger ticket contract. All expenses and incidental travel costs not expressly stated in the
package description above, including but not limited to, ground transportation, meals, incidentals,
gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or
facility charges, personal charges at lodging, security fees, taxes or other expenses are the
responsibility solely of winner. Unless child of winner, travel companions must be eighteen (18)
years of age or older as of the date of departure or a sibling/friend of winner with the appropriate
parental permissions and releases and must travel on same itinerary and at the same time as the
winner. If winner is a minor in his/her state of residence, at least one (1) travel companion must be
winner’s parent/legal guardian. Travel companions must execute liability/publicity releases prior to
issuance of travel documents. Travel restrictions, conditions and limitations may apply. Winner and
travel companions are responsible for complying with any COVID-19 requirements set forth by
airline, hotels/accommodations, event venues or other vendors offering services that are part of the
trip prize. Failure to comply with any required COVID-19 requirements, may result in forfeiture of
select elements of the prize or the entire prize. Forfeiture of select elements of the trip due to failure
to meet these requirements will not impact the value of the trip as reported on an IRS Form 1099. If
in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location,
ground transportation will be substituted for round trip air travel at Sponsor’s sole discretion.
Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates.
Sponsor is not responsible if each event is delayed, postponed, or cancelled for any reason, in
which event that portion of prize is forfeited in its entirety and no substitution will be provided except
as in Sponsor’s sole discretion. Approximate Retail Value (“ARV”): $11,600. Actual value may vary
based on airfare fluctuations and distance between departure and destination. Winner will not
receive difference between actual and approximate retail value.
b. Instant Win Game:
FIVE HUNDRED (500) ORIGINAL LOAF PRIZES: One (1) free product coupon redeemable for a
Velveeta Original Loaf, terms and conditions apply. ARV: up to $7.99.
FOUR THOUSAND (4,000) SHELLS AND CHEESE PRIZES: One (1) free product coupon
redeemable for a box of Original Velveeta Shells and Cheese, terms and conditions apply. ARV: up
to $3.00.
Odds of winning depend on the date/time of entry, the number of prizes remaining available at the time
of entry and number of eligible Instant Win Game plays received. The number of prizes available to be
won will diminish as they are awarded. Limit: One (1) Instant Win Game prize per person.
For All Prizes: Prizes are non-transferable, and no substitution will be made unless Sponsor, in its sole
discretion, determines otherwise. Sponsor reserves the right to substitute a prize or a portion thereof for
one of equal or greater value should it become unavailable for any reason. Winners are responsible for all
taxes and fees associated with prize receipt and/or use. All prize details are at Sponsor’s sole discretion.
11. Release: By receipt of any prize, winner agrees to release and hold harmless the Sponsor, Twitter, Inc.,
Instagram Inc., Administrator, and their respective parent companies, subsidiaries, affiliates, suppliers,
distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent
companies and each such company’s officers, directors, employees and agents (collectively, the “Released
Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death,
or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any
prize, including any related travel.
12. Publicity: Acceptance of any prize shall constitute and signify each winner’s agreement and consent
that Sponsor and its designees may use the winner’s name, city, state, likeness, photo, including winner’s
Twitter/Instagram profile photo, Submission, and/or prize information in connection with the Contest for
promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised,
including the Internet, without limitation and without further payment, notification, permission or other
consideration, except where prohibited by law.
13. Ownership of Submission: The winner shall irrevocably grant, transfer, convey and assign to Sponsor
the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right
to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the
Submission for any and all purposes in any and all media whether now known or hereafter developed, on a
worldwide basis, in perpetuity. The winner accepts and acknowledges that Sponsor shall not be obligated to
use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the
Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from
any exploitation of its rights hereunder. The winner will indemnify Sponsor, Released Parties, and any
licensee of Sponsor against all claims, damages, liabilities, and expenses (including reasonable counsel
fees and legal expenses) arising out of any breach of these terms.
14. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or
any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper
functioning of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor may,
in its sole discretion, determine the Contest winners from among all non-suspect, eligible Submissions
received up to time of such action using the judging procedure outlined above, and Sponsor reserves the
right to award the Instant Win Game Prizes at random from among the eligible entries received up to the
time of the impairment. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds
to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these
Official Rules or those of any other promotion or in an unsportsmanlike or disruptive manner and void all
associated Submissions. Any attempt by any person to deliberately undermine the legitimate operation of
the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor
reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s
failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
15. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrant, printing errors or by any of the equipment or programming
associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to
malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3)
unauthorized human intervention in any part of the entry process or the Promotion; (4) printing,
typographical, technical, computer, network or human error which may occur in the administration of the
Contest, the uploading, the processing or judging of Submissions, the announcement of the prizes or in any
Promotion-related materials; or (5) any injury or damage to persons or property which may be caused,
directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or
misuse of any prize. Released Parties are not responsible for any unauthorized third-party use of any
Submission. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or
otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Instant Win Game play, if it
is possible. If the Instant Win Game, or any part of it, is discontinued for any reason, Sponsor, in its sole
discretion, may elect to hold a random drawing from among all eligible entries received up to the date of
discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be
awarded. In the event that production, technical, seeding, programming or any other reasons cause more
than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor
reserves the right to award only the stated number of prizes by a random drawing among all legitimate,
unawarded, eligible prize claims.
16. Disputes: Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved
individually, without resort to any form of class action, and exclusively by the United States District Court for
the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in
Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual
out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event
attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant
hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other
damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied
or otherwise increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection
with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of
Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan
or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the
State of Michigan.
17. Entrant’s Personal Information: Information collected from entrant is subject to Sponsor’s Privacy
18. Winner List: For a winner list, please click here. The winner list will be posted after winner confirmation
is complete.
© 2022 Merkle Inc. All rights reserved.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Twitter,
Inc./Instagram, Inc.