Kraft Heinz – Plate Debate – Win SWEEPSTAKES GRAND PRIZE Winner will have an option of choosing one of the following two prize options a A trip for winner and up to three guests to winner’s choice of a national park

Plate Debate
Official Rules
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: Plate Debate (the “Promotion”) is open only to legal residents of the fifty (50) United
States and the District of Columbia who are at least eighteen (18) years of age or older (or
nineteen (19) years of age or older for residents of Alabama and Nebraska) at the time of entry.
Employees of Kraft Heinz Foods Company, Merkle Inc., and their parent and affiliate companies,
suppliers as well as the immediate family (spouse, parents, siblings and children) and household
members of each such employee are not eligible. The Promotion is subject to all applicable
federal, state and local laws and regulations and is void where prohibited. Participation
constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and
Administrator’s decisions, which are final and binding in all matters related to the Promotion.
Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion
consists of a sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant Win
Game”).
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator:
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Promotion begins on September 1, 2020 at 7:00 a.m. Eastern Time (“ET”) and
ends on November 30, 2020 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s
computer is the official time-keeping device for this Promotion.
4. How to Enter the Sweepstakes: There are two (2) ways to enter the Sweepstakes:
a. Make a Qualifying Purchase: During the Promotion Period, purchase any bottle/jar of
Kraft Mayonnaise and/or Kraft Miracle Whip at any participating retail location (“Qualifying
Purchase”). Online purchases qualify. Be sure to keep your receipt(s). Take an image
of the entire receipt(s). The receipt image(s) must be clear and legible, include the retailer
(if applicable), purchase date and time, and show the Qualifying Purchase, the Qualifying
Purchase price and total amount spent. Then, visit https://www.platedebate.com/ and
follow the links and instructions to complete and submit the registration form (on your first
visit, if you haven’t already done so), including providing a valid email address and
selecting if you prefer Kraft Mayonnaise or Kraft Miracle Whip. Then, click/tap on button
labeled “Upload a Receipt”. Where prompted, follow the instructions to upload an image
of your receipt. Each receipt can only be uploaded once. If your receipt includes a
purchase of Kraft Mayonnaise or Kraft Miracle Whip, you will receive one (1) entry into
the Sweepstakes. If your receipt includes a purchase of Kraft Mayonnaise and Kraft
Miracle Whip, on the same receipt, you will receive two (2) entries into the Sweepstakes.
b. Mail-in Alternate Method: To enter without making a Qualifying Purchase, during the
Promotion Period, hand print your name, address, day and evening phone numbers,
email address, and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope
with proper postage to “Plate Debate,” c/o Merkle Inc., P.O. Box 5011, Department
844878, Kalamazoo, MI 49003-5011. You will receive two (2) entries into the
Sweepstakes. All mail-in entries must be handwritten and must be postmarked by
November 30, 2020 and received by December 7, 2020. All entries become the
exclusive property of Sponsor and none will be acknowledged or returned. Proof of
sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is
not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or
postage-due entries, which will be disqualified.
Limit: Each entrant may receive up to six (6) entries during the Promotion Period. Multiple
entrants are not permitted to share the same email address. Any attempt by any entrant to obtain
more than the stated number of entries by using multiple/different email addresses, identities,
registrations and logins, or any other methods will void that entrant’s entry and that entrant may
be disqualified. Use of any automated system to participate is prohibited and will result in
disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or
misdirected registrations, which will be disqualified. In the event of a dispute as to any
registration, the authorized account holder of the email address used to register will be deemed to
be the entrant or player. The “authorized account holder” is the natural person assigned an email
address by an Internet access provider, online service provider or other organization responsible
for assigning email addresses for the domain associated with the submitted address. Potential
winner may be required to show proof of being the authorized account holder.
5. How to Play the Instant Win Game: During the Promotion Period, visit www.platedebate.com
and follow the links and instructions to complete and submit the registration form (on your first
visit, if you haven’t already done so), including providing a valid email address and selecting if
you prefer Kraft Mayonnaise or Kraft Miracle Whip. You will automatically receive one (1) Instant
Win Game play for that day and proceed to the Instant Win Game page. The Instant Win Game
results will be instantly displayed. Potential winners of the Instant Win Game will be provided
directions for validation. All potential winners are subject to verification before any prize will be
awarded. Administrator is responsible for the functionality of the Instant Win Game.
Limit: Each entrant may play one (1) time per day during the Promotion Period. Multiple entrants
are not permitted to share the same email address. Any attempt by any entrant to obtain more
than the stated number of plays by using multiple/different email addresses, identities,
registrations and logins, or any other methods will void that entrant’s plays and that entrant may
be disqualified. Use of any automated system to participate is prohibited and will result in
disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, or
misdirected registrations, which will be disqualified. In the event of a dispute as to any
registration or play, the authorized account holder of the email address used to register will be
deemed to be the entrant or player. The “authorized account holder” is the natural person
assigned an email address by an Internet access provider, online service provider, Internet
service provider, or other organization responsible for assigning email addresses for the domain
associated with the submitted address. Each potential winner may be required to show proof of
being the authorized account holder.
6. Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator
will randomly select the potential Sweepstakes winner, from all eligible entries on or around
December 10, 2020. Instant Win Game: Two thousand ten (2,010) random, computer-generated
winning times, one for each prize listed below, will be generated during the Promotion Period. If
you are the first player to play the Instant Win Game at or after one of the randomly-generated
times, you will be a potential instant winner of the prize indicated.
7. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER
AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN
NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN
SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY
PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A
DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.
8. Verification of Potential Winners: Receiving a prize is contingent upon compliance with
these Official Rules. The potential Sweepstakes winner will be notified by email. The potential
Sweepstakes Grand Prize winner will be required to sign and return a Declaration of Compliance,
Liability and Publicity Release which must be received by Administrator, within five (5) days of the
date notice or attempted notice is sent, in order to claim the prize. If a potential winner of any
prize cannot be contacted, or fails to sign and return the Declaration of Compliance, Liability and
Publicity Release or provide any other requested information within the required time period (if
applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the event
that a potential winner of a prize valued over $25 is disqualified for any reason, Sponsor will
award the applicable prize to an alternate winner by random drawing from among all remaining
eligible entries. There will be three (3) alternate drawings after which the applicable prize will
remain unawarded. Unclaimed prizes valued at $25 or less will not be awarded. The
Sweepstakes Prize winner will be contacted regarding the fulfillment of the prize within 8-10
weeks of the conclusion of the Promotion and the prize will be fulfilled by the designated
dealership as soon as it becomes available. Prizes will be fulfilled approximately 8-10 weeks after
the conclusion of the Promotion.
9. Prizes:
Sweepstakes Prize: ONE (1) SWEEPSTAKES GRAND PRIZE: Winner will have an option of
choosing one (1) of the following two (2) prize options:
a. A trip for winner and up to three (3) guests to winner’s choice of a national park. Trip
package includes round trip, coach-class air transportation for up to four (4) from a major
airport near winner’s home (determined by Sponsor in its sole discretion); four (4) nights’
accommodations at a hotel determined by Sponsor in its sole discretion (double room,
double occupancy); a $690.00 allowance for full-size rental car for length of stay; four (4)
national park passes and $1,000 spending money. TAX GROSS UP PAYMENT: Sponsor
will also provide winner a single cash payment in the form of a corporate check, which is
intended to assist the winner with any federal, state, or other tax obligations related to the
Grand Prize (the “Tax Gross-Up Payment”). The Tax Gross-Up Payment will be
$2,550.00. The Grand Prize winner’s actual tax liabilities related to the Grand Prize
could exceed the Tax Gross-Up Payment. The Grand Prize winner is solely
responsible for all applicable federal, state, or other tax obligations related to the
Grand Prize. Sponsor will not provide any further assistance toward the winner’s
tax obligations. If winner does not meet requirements for rental car, that portion of the
prize will be forfeited in its entirety. Winner must complete the trip within one (1) year
from the drawing date or prize will be forfeited. Trip must be booked at least twenty-one
(21) days prior to departure. Travel and accommodations are subject to availability and
blackout dates. Travel must be round trip. Sponsor will determine airline and flight
itinerary in its sole discretion. No refund or compensation will be made in the event of the
cancellation or delay of any flight. Travel is subject to the terms and conditions set forth
in this Promotion, and those set forth by the Sponsor’s airline carrier of choice as detailed
in the passenger ticket contract. All expenses and incidental travel costs not expressly
stated in the package description above, including but not limited to, ground
transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees,
surcharges, airport fees, service charges or facility charges, personal charges at lodging,
security fees, taxes or other expenses are the responsibility solely of winner. Unless
child of winner, travel companions must be eighteen (18) years of age or older as of the
date of departure or a sibling/friend of winner with the appropriate parental permissions
and releases and must travel on same itinerary and at the same time as the winner.
Travel companions must execute liability/publicity releases prior to issuance of travel
documents. Travel restrictions, conditions and limitations may apply. If in the judgment
of Sponsor air travel is not required due to winner’s proximity to prize location, ground
transportation will be substituted for round trip air travel at Sponsor’s sole discretion.
Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or
certificates. Sponsor is not responsible if any event is delayed, postponed or cancelled
for any reason, in which event that portion of prize is forfeited in its entirety and no
substitution will be provided except as in Sponsor’s sole discretion. Approximate Retail
Value (“ARV”): $10,000. Actual value may vary based on airfare fluctuations and distance
between departure and destination. Winner will not receive difference between actual
and approximate retail value.
b. $10,000.00 check. ARV: $10,000.00
Odds of winning the Sweepstakes prize depend on the number of eligible entries received during
the Promotion Period.
Instant Win Game Prizes:
Prize Quantity Prize Description ARV
360 A t-shirt $10.00
175 A koozie $4.00
700 A bumper sticker $1.29
775 A laptop sticker $1.00
Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available
divided by the number of eligible Instant Win Game plays. Limit: One (1) Instant Win Game prize
per person.
For All Prizes: No cash equivalent and all prizes are non-transferable and no substitution will be
made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to
substitute a prize for one of equal or greater value if the designated prize should become
unavailable for any reason. Winners are responsible for all taxes and fees associated with prize
receipt and/or use. TOTAL ARV OF ALL PRIZES: $15,978.00.
10. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Walmart Stores, Inc., Administrator, and their respective subsidiaries, affiliates, suppliers,
distributors, advertising/promotion agencies and each of their respective parent companies and
each such company’s officers, directors, employees and agents (collectively, the “Released
Parties”) from and against any claim or cause of action, including, but not limited to, personal
injury, death, or damage to or loss of property, arising out of participation in the Promotion or
receipt or use or misuse of any prize.
11. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for promotional purposes in any media, worldwide, without further
payment or consideration.
12. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by
Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at
random from among the eligible entries or plays received up to the time of the impairment.
Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be
tampering with the entry process or the operation of the Sweepstakes or Instant Win Game or to
be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike
or disruptive manner. Any attempt by any person to deliberately undermine the legitimate
operation of the Sweepstakes or the Instant Win Game may be a violation of criminal and civil
law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any
such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that provision.
13. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry
process or the Promotion; (4) technical or human error which may occur in the administration of
the Promotion or the processing of entries; or (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is
confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s
sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than
the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in these
Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
14. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United
States District Court for the Eastern District of Michigan (Southern Division) or the appropriate
Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and
awards shall be limited to actual out-of-pocket costs incurred, including costs associated with
entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will
entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect,
punitive, incidental and consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether
of the State of Michigan or any other jurisdiction), which would cause the application of the laws
of any jurisdiction other than the State of Michigan.
15. Entrant’s Personal Information: Information collected from entrants is subject to the
Sponsor’s Privacy Policy http://www.kraftheinzcompany.com/NewPrivacyPolicy.html.
16. Winner List: For a winner list, visit https://bit.ly/2ZSCoUG. The winner list will be posted after
winner confirmation is complete.
© 2020 Merkle Inc. All Rights Reserved.
Walmart Stores, Inc. is not responsible for the conduct, administration or execution of this
Sweepstakes.