Kraft Heinz – Great Crunchmas Giveaway Sweepstakes
The Great Crunchmas Giveaway
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: The Great Crunchmas Giveaway (the “Promotion”) is open only to legal residents of
the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years
old at the time of entry. Employees of Kraft Heinz Foods Company (“Sponsor”), VaynerMedia,
LLC, HelloWorld, Inc., (“Administrator”), and their parent and affiliate companies, suppliers as
well as the immediate family (spouse, parents, siblings and children) and household members of
each such employee are not eligible. The Promotion is subject to all applicable federal, state and
local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions,
which are final and binding in all matters related to the Promotion. Winning a prize is contingent
upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes (the
“Sweepstakes”) and an instant win game (the “Instant Win Game”).
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator:
HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Promotion begins on December 1, 2019 at 12:00 a.m. Eastern Time (“ET”) and
ends on December 25, 2019 at 11:59 p.m. ET (the “Promotion Period”). The Sweepstakes
consists of four (4) entry periods (each an “Entry Period”) as outlined below.
Start Date (at 12:00
End Date (at 11:59
1 December 1, 2019 December 7, 2019 December 9, 2019
2 December 8, 2019 December 14, 2019 December 16, 2019
3 December 15, 2019 December 21, 2019 December 23, 2019
4 December 22, 2019 December 25, 2019 December 26, 2019
Administrator’s computer is the official time-keeping device for this Promotion.
4. How to Enter: During the Promotion Period, use your smart phone or other web-enabled
device with data plan to scan the Promotion quick response (“QR”) code featured on signs or
promotional materials (including on specially-marked containers of Planters Nuts) at participating
stores with the QR reader application already installed on your phone. You will be directed to a
mobile Web page at www.PlantersCrunchmas.com (“Website”). Or visit the Website URL directly
from your desktop computer, No Purchase Necessary. Regardless of method of reaching the
Website, complete and submit the registration form including a valid home address. P.O. Boxes
are not permitted. You automatically will receive one (1) Sweepstakes entry into the applicable
Entry Period and advance to the Instant Win Game page and receive one (1) Instant Win Game
play for that day. Once on the Instant Win Game page, the Instant Win Game results will be
instantly displayed. Potential winners of the Instant Win Game will be provided directions for
validation. All potential winners are subject to verification before any prize will be awarded.
Administrator is responsible for the functionality of the Instant Win Game.
Limit: Each entrant may enter/play one (1) time per day during the Promotion Period. Multiple
entrants are not permitted to share the same email address. Any attempt by any entrant to obtain
more than the stated number of plays/entries by using multiple/different email addresses,
identities, registrations and logins, or any other methods will void that entrant’s plays/entries and
that entrant may be disqualified. Use of any automated system to participate is prohibited and will
result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid,
unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to
any registration or play, the authorized account holder of the email address used to register will
be deemed to be the entrant or player. The “authorized account holder” is the natural person
assigned an email address by an Internet access provider, online service provider or other
organization responsible for assigning email addresses for the domain associated with the
submitted address. Potential winners may be required to show proof of being the authorized
5. Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator
will randomly select the potential Sweepstakes Entry Period winners from all eligible entries
received during the applicable Entry Period, on or around the dates listed in Section 3 above.
Non-winning Entry Period entries will carry over into any subsequent Entry Period. Instant Win
Game: Eight hundred (800) random, computer-generated winning times, one for each prize listed
below, will be generated during the Promotion Period., thirty-two (32) per calendar day. If you are
the first player to play the Instant Win Game at or after one of the randomly-generated times, you
will be a potential instant winner of the prize indicated.
6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER
AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN
NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN
SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY
PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A
DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.
7. Verification of Potential Winners: Receiving a prize is contingent upon compliance with
these Official Rules. The potential Sweepstakes winners will be notified by mail, email or phone.
Each potential Sweepstakes prize winner (parent/legal guardian if winner is a minor in his/her
state of residence) will be required to sign and return a Declaration of Compliance, Liability and
Publicity Release which must be received by Administrator, within five (5) days of the date notice
or attempted notice is sent, in order to claim the prize. If a potential winner of any prize cannot be
contacted, or fails to sign and return the Declaration of Compliance, Liability and Publicity
Release or provide any other requested information within the required time period (if applicable),
or prize is returned as undeliverable, potential winner forfeits the prize. In the event that a
potential winner of a prize valued over $25 is disqualified for any reason, Sponsor will award the
applicable prize to an alternate winner by random drawing from among all remaining eligible
entries. There will be three (3) alternate drawings after which the prize will remain unawarded.
Unclaimed Instant Win Game prizes valued at $25 or less will not be awarded. Prizes will be
fulfilled approximately 8-10 weeks after the conclusion of the Promotion Period.
ONE (1) ENTRY PERIOD ONE PRIZE: Winner will receive one (1) $5,000 check. Actual Value
ONE (1) ENTRY PERIOD TWO PRIZE: Winner will receive one (1) $5,000 check. AV: $5,000.
ONE (1) ENTRY PERIOD THREE PRIZE: Winner will receive one (1) $5,000 check. AV: $5,000.
ONE (1) ENTRY PERIOD FOUR PRIZE: Winner will receive one (1) $5,000 check. AV: $5,000.
Odds of winning a Sweepstakes prize depend on the number of eligible entries received for each
applicable Entry Period.
Instant Win Game Prizes: EIGHT HUNDRED (800) PREPAID CARD PRIZES: $25 Visa®
Prepaid Card. Winners of this prize will receive an email from
firstname.lastname@example.org that prompts them to select either a physical or virtual
Visa Prepaid Card. Visa® Prepaid Card. Card is issued by The Bancorp Bank, Member FDIC,
pursuant to a license from Visa U.S.A. Inc. Use your Visa Prepaid card anywhere Visa debit
cards are accepted in the United States and U.S. Territories. The card may not be used at any
merchant, including internet and mail or telephone order merchants, outside of the United States
and U.S. Territories. Approximate Retail Value (“ARV”): $25.
Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available
divided by the number of eligible Instant Win Game plays.
For All Prizes: No cash equivalent and all prizes are non-transferable and no substitution will be
made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to
substitute a prize for one of equal or greater value if the designated prize should become
unavailable for any reason. Winners are responsible for all taxes and fees associated with prize
receipt and/or use. Limit: one (1) Sweepstakes prize and one (1) Instant Win Game prize per
email address/person/household. TOTAL AV/ARV OF ALL PRIZES: $40,000.00.
9. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
VaynerMedia, LLC, Administrator, and their respective subsidiaries, affiliates, suppliers,
distributors, advertising/promotion agencies and each of their respective parent companies and
each such company’s officers, directors, employees and agents (collectively, the “Released
Parties”) from and against any claim or cause of action, including, but not limited to, personal
injury, death, or damage to or loss of property, arising out of participation in the Promotion or
receipt or use or misuse of any prize.
10. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for promotional purposes in any media, worldwide, without further
payment or consideration.
11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by
Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at
random from among the eligible entries or plays received up to the time of the impairment.
Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be
tampering with the entry process or the operation of the Sweepstakes or Instant Win Game or to
be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike
or disruptive manner. Any attempt by any person to deliberately undermine the legitimate
operation of the Sweepstakes or the Instant Win Game may be a violation of criminal and civil
law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any
such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that provision.
12. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry
process or the Promotion; (4) technical or human error which may occur in the administration of
the Promotion or the processing of entries; or (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is
confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s
sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than
the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in these
Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
13. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United
States District Court for the Eastern District of Michigan (Southern Division) or the appropriate
Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and
awards shall be limited to actual out-of-pocket costs incurred, including costs associated with
entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will
entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect,
punitive, incidental and consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether
of the State of Michigan or any other jurisdiction), which would cause the application of the laws
of any jurisdiction other than the State of Michigan.
14. Entrant’s Personal Information: Information collected from entrants is subject to the
15. Winner List: For a winner list, visit http://bit.ly/2mC2lXn. The winner list will be posted after
winner confirmation is complete.
© 2019 HelloWorld, Inc. All Rights Reserved.