Kraft Heinz Foods – Score With Velveeta Sweepstakes
Score with Velveeta
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: Score with Velveeta (the “Promotion”) is open only to legal residents of the fifty (50)
United States (including District of Columbia) who are at least eighteen (18) years old (or
nineteen (19) years of age or older for residents of Alabama and Nebraska) at the time of entry.
Employees of Kraft Heinz Foods Company (“Sponsor”), Merkle Inc., (“Administrator”), Catapult
Integrated Services LLC, Southeastern Conference (“SEC”), ESPN, Inc., and their parent and
affiliate companies, suppliers as well as the immediate family (spouse, parents, siblings and
children) and household members of each such employee are not eligible. The Promotion is
subject to all applicable federal, state and local laws and regulations and is void where prohibited.
Participation constitutes entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the
Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The
Promotion consists of a sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator:
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Promotion begins on August 1, 2020 at 12:00 a.m. Eastern Time (“ET”), ends on
December 1, 2020 at 11:59 p.m. ET (the “Promotion Period”), and consists of two (2) phases
(each a “Phase”) as outlined below.
Phase Start Date (at 12:00 a.m. ET) End Date (at 11:59 p.m. ET)
Sweepstakes August 1, 2020 October 31, 2020
Instant Win Game August 1, 2020 December 1, 2020
Administrator’s computer is the official time-keeping device for this Promotion.
4. How to Enter: During the Promotion Period, visit www.scorewithvelveeta.com (“Website”) and
complete and submit the registration form including a valid home address. P.O. Boxes are not
permitted. Then, you may proceed to enter the Sweepstakes and play the Instant Win Game as
a. Sweepstakes: There are two (2) ways to enter as outlined below.
I. Make a Qualifying Purchase: During the Sweepstakes Phase, purchase
participating Velveeta Shells and Cheese and/or Velveeta Loaves as outlined in
Appendix A, locate the UPC code (“Code”) on the pack and keep your receipt.
Take an image of your entire receipt. The receipt image must be clear and
legible, include retailer name, purchase date and time, the Velveeta Shells and
Cheese and/or Velveeta Loaves purchase, and the purchase price. Then, visit
the Website, register (on your first visit) or login, and follow the instructions to
upload the image of your receipt. You will receive one (1) Sweepstakes entry for
each package of Velveeta Shells and Cheese and/or Velveeta Loaves purchased
(i.e. if you purchase a three (3) pack bundle, you will receive three (3)
II. Mail-in Alternate Method: To enter the Sweepstakes without making a purchase,
hand print your name, address, day and evening phone numbers, email address,
and date of birth on a 3″ x 5″ piece of paper and mail it in an envelope with
proper postage to “Score with Velveeta,” c/o Merkle Inc., P.O. Box 5011,
Department 845024, Kalamazoo, MI 49003-5011. You will receive one (1)
Sweepstakes entry. Limit: One (1) entry per envelope. All mail-in entries must
be handwritten and must be postmarked by October 31, 2020 and received by
November 7, 2020. All entries become the exclusive property of Sponsor and
none will be acknowledged or returned. Proof of sending or submission will not
be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost,
late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due
entries, which will be disqualified.
Limit: Each entrant may enter the Sweepstakes up to thirty (30) times during the
Promotion Period regardless of method or combination of methods of entry.
b. Instant Win Game: During the Instant Win Game Phase, visit the Website, register (on
your first visit) or login, and advance to the Instant Win Game page to receive one (1)
Instant Win Game play for that day. Once on the Instant Win Game page, play the game.
The Instant Win Game results will be instantly displayed. Potential winners of the Instant
Win Game will be provided directions for validation. All potential winners are subject to
verification before any prize will be awarded. Administrator is responsible for the
functionality of the Instant Win Game. Limit: Each entrant may play one (1) time per day
during the Promotion Period.
Multiple entrants are not permitted to share the same email address. Any attempt by any entrant
to obtain more than the stated number of plays/entries by using multiple/different email
addresses, identities, registrations and logins, or any other methods will void that entrant’s
plays/entries and that entrant may be disqualified. Use of any automated system to participate is
prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete,
invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a
dispute as to any registration or play, the authorized account holder of the email address used to
register will be deemed to be the entrant or player. The “authorized account holder” is the natural
person assigned an email address by an Internet access provider, online service provider or other
organization responsible for assigning email addresses for the domain associated with the
submitted address. Potential winners may be required to show proof of being the authorized
5. Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator
will randomly select the potential Sweepstakes winner, from all eligible entries on or around
November 11, 2020. Instant Win Game: Five thousand six hundred fifty (5,650) random,
computer-generated winning times, one for each prize listed below, will be generated during the
Promotion Period. If you are the first player to play the Instant Win Game at or after one of the
randomly-generated times, you will be a potential instant winner of the prize indicated.
6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER
AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN
NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN
SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY
PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A
DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.
7. Verification of Potential Winners: Receiving a prize is contingent upon compliance with
these Official Rules. The potential Sweepstakes winner will be notified by mail, email or phone.
The potential Sweepstakes Grand Prize winner will be required to sign and return a Declaration of
Compliance, Liability and Publicity Release which must be received by Administrator, within five
(5) days of the date notice or attempted notice is sent, in order to claim the prize. If a potential
winner of any prize cannot be contacted, or fails to sign and return the Declaration of Compliance,
Liability and Publicity Release or provide any other requested information within the required time
period (if applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In
the event that a potential winner of a prize valued over $25 is disqualified for any reason, Sponsor
will award the applicable prize to an alternate winner by random drawing from among all
remaining eligible entries. There will be three (3) alternate drawings after which the prize will
remain unawarded. Unclaimed Instant Win Game prizes valued at $25 or less will not be
awarded. Instant Win Game prizes will be fulfilled approximately 8-10 weeks after the conclusion
of the Promotion Period.
Sweepstakes Prize: ONE (1) GRAND PRIZE: The “SEC Next Level Viewing Experience Prize
Package” consisting of:
One (1) $5,000.00 electronic store gift card, terms and conditions apply;
One (1) $5,000.00 home-goods store gift card, terms and conditions apply;
Sixty (60) minute virtual cooking session with a professional chef featuring Velveeta
Sixty (60) minute video call with an ESPN/SEC athlete, commentator, personality or
talent (with up to ten (10) guests on the call)
Five (5) pieces of memorabilia autographed by an ESPN/SEC athlete, commentator,
personality or talent (Sponsor neither warrants nor represents that these prize
components can be sold or traded for the stated value; actual value depends on market
conditions which fluctuate; autographs have no cash value);
Two (2) SEC swag bags (each consisting of: one (1) game day stadium blanket, one (1)
game day heathered chair, one (1) cooler, one (1) speaker, one (1) free product coupon
redeemable for a Velveeta Original Loaf, terms and conditions apply and one (1) free
product coupon redeemable for a box of Original Velveeta Shells and Cheese, terms
and conditions apply);
Hulu + Live TV 1-year subscription, terms and conditions apply.
TAX GROSS UP PAYMENT: Sponsor will also provide winner a single cash payment in the form
of a corporate check, which is intended to assist the winner with any federal, state, or other tax
obligations related to the Grand Prize (the “Tax Gross-Up Payment”). The Tax Gross-Up
Payment will be $5,500.00. The Grand Prize winner’s actual tax liabilities related to the
Grand Prize could exceed the Tax Gross-Up Payment. The Grand Prize winner is solely
responsible for all applicable federal, state, or other tax obligations related to the Grand
Prize. Sponsor will not provide any further assistance toward the winner’s tax obligations.
Approximate Retail Value (“ARV”) of the Grand Prize Package is up to $23,710.00.
Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during
the Promotion Period.
Instant Win Game Prizes:
FIFTY (50) FIRST PRIZES: $100.00 SECstore.com gift card. ARV: $100.00.
ONE HUNDRED (100) SECOND PRIZES: $50.00 SECstore.com gift card. ARV: $50.00.
TWO HUNDRED FIFTY (250) THIRD PRIZES: $25.00 SECstore.com gift card. ARV: $25.00.
SEVEN HUNDRED FIFTY (750) FOURTH PRIZES: $10.00 SECstore.com gift card. ARV:
FIVE HUNDRED (500) FIFTH PRIZES: One (1) free product coupon redeemable for a Velveeta
Original Loaf, terms and conditions apply. ARV: up to $7.99.
FOUR THOUSAND (4,000) SIXTH PRIZES: One (1) free product coupon redeemable for a box
of Original Velveeta Shells and Cheese, terms and conditions apply. ARV: up to $3.00.
Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available
divided by the number of eligible Instant Win Game plays.
For All Fanatics Gift Card Prizes: Terms and conditions apply.
For All Prizes: The actual value of electronic prizes is subject to price fluctuations in the consumer
marketplace based on, among other things, any gap in time between the date the ARV is
estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. No
cash equivalent and all prizes are non-transferable and no substitution will be made except as
provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize
for one of equal or greater value if the designated prize should become unavailable for any
reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.
Limit: one (1) Sweepstakes Grand Prize and one (1) Instant Win Game prize per email
address/person/household. TOTAL ARV OF ALL PRIZES: $63,455.00.
9. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, SEC,
Catapult Integrated Services LLC, ESPN, Inc., Administrator, and their respective subsidiaries,
affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective
parent companies and each such company’s officers, directors, employees and agents
(collectively, the “Released Parties”) from and against any claim or cause of action, including, but
not limited to, personal injury, death, or damage to or loss of property, arising out of participation
in the Promotion or receipt or use or misuse of any prize.
10. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for promotional purposes in any media, worldwide, without further
payment or consideration.
11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, or any event or
cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies,
wide spread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any
aspect of the Sweepstakes or Instant Win Game, including but not limited to fulfillment of the
prize(s), as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the
right to modify the prizes offered herein and to award the prizes at random from among the
eligible entries or plays received up to the time of the impairment. Sponsor reserves the right, in
its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the
operation of the Sweepstakes or Instant Win Game or to be acting in violation of the Official Rules
of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any
person to deliberately undermine the legitimate operation of the Sweepstakes or the Instant Win
Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor
reserves the right to seek damages from any such person to the fullest extent permitted by law.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that
12. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry
process or the Promotion; (4) technical or human error which may occur in the administration of
the Promotion or the processing of entries; or (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is
confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s
sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than
the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in these
Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
13. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United
States District Court for the Eastern District of Michigan (Southern Division) or the appropriate
Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and
awards shall be limited to actual out-of-pocket costs incurred, including costs associated with
entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will
entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect,
punitive, incidental and consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether
of the State of Michigan or any other jurisdiction), which would cause the application of the laws
of any jurisdiction other than the State of Michigan.
14. Entrant’s Personal Information: Information collected from entrants is subject to the
15. Winner List: For a winner list, visit https://bit.ly/2CGw5KE. The winner list will be posted
after winner confirmation is complete.
© 2020 Merkle Inc. All Rights Reserved.
Participating Velveeta Shells & Cheese
Original 12oz 2-pack
Original 12oz 3-pack
Original 12oz 5-pack
Value Size 24oz
2% Milk 12oz
Whole Grain 10oz
Queso Blanco 12oz
Mini Shells 10oz
Jumbo Shells 10.1oz
Participating Velveeta Loaves
Original 1lb Loaf
Original 2lb Loaf
Original 5lb Loaf
Original 8oz Loaf
2% Milk 1lb Loaf
2% Milk 2lb Loaf
Mexican 1lb Loaf
Mexican 2lb Loaf
Queso Blanco 1lb Loaf
Queso Blanco 2lb Loaf
Sharp Cheddar 2lb Loaf
Jalapeño 1lb Loaf
3ct Fresh Packs
5ct Fresh Packs
10ct Fresh Packs