Kraft Heinz Foods – Planters Holiday Snack Sweater – Win 1 of 3,000 snack sweaters and Planters nuts can



1. Game begins at 12:00:00 am EST on November 28, 2016, ends at 11:59:59 pm EST on
December 12, 2016 (“Promotion Period”), and consists of two (2) phases (each a “Phase”) as
outlined below:
Phase Start Date
at 12:00a.m. EST
End Date
at 11:59p.m. EST
1 November 28, 2016 November 28, 2016
2 November 29, 2016 December 12, 2016

TO PLAY: Visit (“Website”) and you will be asked to
enter your email address and physical address (on first visit only). You will also be asked to
select your preferred tagline from amongst the provided options. Then, follow the onscreen
instructions to play the Game and you will be notified immediately if you are a potential winner.
Prizes are subject to verification by HelloWorld, Inc. Limit one (1) Game play per day per email
address/person. Use of any robotic, automatic, programmed or similar entry method or more
than one (1) game play per day will void all entries and result in disqualification.

2. ELIGIBILITY: Game is open only to residents of the fifty (50) United States and the District
of Columbia who are 18 years of age or older at time of entry, except for employees of Kraft
Heinz Foods Company (“Sponsor”), HelloWorld, Inc. (“Administrator”), Leo Burnett Company,
Inc., Pierce, their affiliates, subsidiaries and agencies (collectively “Promotion Parties”), and
members of their immediate family (parents, children, siblings, grandparents, in-laws,
grandchildren) or persons living in the same household (whether related or not). Void where

3. WINNER DETERMINATION: There will be three thousand (3,000) random, computergenerated
winning times generated during the Game, two hundred seventy (270) during Phase
1 and two thousand seven hundred thirty (2,730) during Phase 2. Of the Phase 2 random,
computer-generated winning times, one hundred ninety-five (195) will be generated per
calendar day. If you are the first player to play the Game at or after one of the randomlygenerated
times, you will be a potential instant winner of the prize indicated.

4. PRIZES AND APPROXIMATE RETAIL VALUES (ARVS): Three thousand (3,000) Prizes:
A “snack sweater” with winner’s selected tagline printed on the snack sweater (as selected upon
registration for the Game) and a can of Planters nuts. ARV of each Prize: $13.99. Odds of
winning depend upon number of Game plays and the time of play. No substitutions or transfers
of prizes permitted by winners. Sponsor reserves the right to substitute prizes of equal or
greater value. Limit: one (1) prize per person. Total ARV of all prizes: $41,970

5. GENERAL RULES: All income taxes resulting from acceptance of prizes are the
responsibility of the winners. Prize winners will be notified by email and/or telephone. Potential
prize winners are subject to verification, including verification of age. If any prizes/prize
notifications are returned as undeliverable, or in the event of non-compliance with any other
requirements, the prizes will be forfeited in their entirety. In the event that a potential winner is disqualified for any reason or if there are unclaimed prizes, given entrants did not select all of
the available taglines, Sponsor will award the applicable prize to an alternate winner by random
drawing from among all remaining eligible entries. Only three (3) alternate drawings will be
held, after which the applicable prize will remain un-awarded. Prizes will be fulfilled
approximately 8-10 weeks after the conclusion of the Promotion Period. By participating,
entrants (and their parents/legal guardians if entrants are minors) accept and agree to these
Official Rules and the decisions of Administrator, which shall be final in all matters. By
participating, winners (and their parents/legal guardians if winners are minors) agree to hold
Sponsor, Promotion Parties, their affiliates, directors, officers, shareholders, employees and
assigns harmless against any and all claims and liability arising out of use or redemption of
prizes. Acceptance also constitutes permission to the Promotion Parties to use winners’ names,
likenesses, and biographical information for marketing purposes without further compensation
or right of approval, unless prohibited by law. Promotion Parties are not responsible for lost or
late game plays and email, or for technical, hardware or software malfunctions, lost or
unavailable network, connections, or failed, incorrect, inaccurate, incomplete, garbled or
delayed electronic communications whether caused by the sender or by any of the equipment or
programming associated with or utilized in this game, or by any human error which may occur in
the programming of this game. If due to a computer programming or other error, more prizes are
claimed than intended to be awarded according to Rule 4, prizes will be awarded in a random
drawing from among all valid prize claims received. In no event will Sponsor be liable for more
than the stated number of prizes in Rule 4. If, in the Administrator’s opinion, there is any
suspected evidence of tampering with any portion of the game, or if technical difficulties
compromise the integrity of the game, the Administrator reserves the right to modify or terminate
the game in a manner deemed reasonable by the Administrator, at the Administrator’s sole
discretion. If terminated, prizes will be awarded in a random drawing using all non-suspect
entries as of the date of termination. In the event a dispute arises as to the identity of a
potentially winning entrant, entries made by internet will be declared made by the name on the
online registration form. All federal and state laws apply. All causes of action arising out of or
connected with sweepstakes, or any prize awarded, shall be resolved individually, without resort
to any form of class action.
6. WAIVER: By entering this promotion, participants (and their parents/legal guardians) waive
all rights to claim punitive, incidental and consequential damages, attorneys’ fees or any
damages other than actual out-of-pocket costs incurred to enter. SOME JURISDICTIONS DO
questions concerning the construction, validity, interpretation, and enforceability of these Official
Rules, or the rights and obligations of the entrant and Sponsor in connection with the Game,
shall be governed by, and construed in accordance with, the laws of the State of Michigan,
without giving effect to any choice of law or conflict of law rules (whether of the State of
Michigan or any other jurisdiction), which would cause the application of the laws of any
jurisdiction other than the State of Michigan.
7. PRIVACY POLICY: Information collected from entrants is subject to the Sponsor’s
Privacy Policy
SPONSOR: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601.

ADMINISTRATOR: HelloWorld, Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.