Kraft Heinz Foods – Oscar Mayer Fest – Win a “Backyard Fest” consisting of a visit from the Wienermobile (dates are subject to availability
Oscar Mayer Fest
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: Oscar Fest (the “Promotion”) is open only to legal residents of the forty-eight (48)
contiguous United States and the District of Columbia who are at least eighteen (18) years old (or
nineteen (19) years of age or older for residents of Alabama and Nebraska) at the time of entry.
Employees of Kraft Heinz Foods Company (“Sponsor”), Merkle Inc. (“Administrator”), and their
parent and affiliate companies, suppliers as well as the immediate family (spouse, parents,
siblings and children) and household members of each such employee are not eligible. The
Promotion is subject to all applicable federal, state and local laws and regulations and is void in
Alaska, Hawaii and where prohibited. Participation constitutes entrant’s full and unconditional
agreement to these Official Rules. Sponsor’s and Administrator’s decisions are final and binding
in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all
requirements set forth herein. The Promotion consists of a sweepstakes (the “Sweepstakes”)
and an instant win game (the “Instant Win Game”).
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator:
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Promotion begins on June 13, 2022 at 12:00 a.m. Eastern Time (“ET”) and ends
on September 5, 2022 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the
official time-keeping device for this Promotion.
4. How to Enter: During the Promotion Period, use your smart phone or other web-enabled
device with data plan to scan the Promotion quick response* (“QR”) code featured on signs or
promotional materials at participating stores with the QR reader application already installed on
your phone. You will be directed to a mobile Web page at https://www.OscarMayerFest.com
(“Website”). Or visit the Website directly from your desktop computer. Regardless of method of
reaching the Website, complete and submit the registration form including a valid email address.
You automatically will receive one (1) entry into the Sweepstakes and advance to the Instant Win
Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win
Game page, the Instant Win Game results will be instantly displayed. Potential winners of the
Instant Win Game will be provided directions for validation. All potential winners are subject to
verification before any prize will be awarded. Administrator is responsible for the functionality of
the Instant Win Game.
*If you choose to enter using a mobile device/scanning a QR code, standard message and data
rates apply in accordance with your personal mobile service plan. Check details of your plan prior
to using a mobile device to enter. A mobile device is not required to enter.
Limit: Each entrant may enter/play one (1) time per day during the Promotion Period. Multiple
entrants are not permitted to share the same email address. Any attempt by any entrant to obtain
more than the stated number of plays/entries by using multiple/different email addresses,
identities, registrations and logins, or any other methods will void that entrant’s plays/entries and
that entrant may be disqualified. Use of any automated system to participate is prohibited and will
result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible
or misdirected registrations, which will be disqualified. In the event of a dispute as to any
registration or play, the authorized account holder of the email address used to register will be
deemed to be the entrant or player. The “authorized account holder” is the natural person
assigned an email address by an Internet access provider, online service provider or other
organization responsible for assigning email addresses for the domain associated with the
submitted address. Potential winners may be required to show proof of being the authorized
Bonus Sweepstakes Entries: After you enter the Promotion, you will have the opportunity to
participate in the following bonus Sweepstakes entry methods.
a. Twitter Share: During the Promotion Period, after you register for the Promotion or log in
via the Website, follow the links and instructions to share this Promotion on Twitter by
clicking on the link to tweet the prepopulated message and you will earn one (1) bonus
Sweepstakes entry. Limit: Each entrant may receive one (1) bonus Sweepstakes entry
during the Promotion Period via this method.
b. Playlist: During the Promotion Period, after you register for the Promotion or log in via the
Website, you will have the opportunity to click out to view the provided playlist. By clicking
on the link, you will receive one (1) bonus Sweepstakes entry. Limit: Each entrant may
receive one (1) bonus Sweepstakes entry during the Promotion Period via this method.
c. Recipe: During the Promotion Period, after you register for the Promotion or log in via the
Website, you will have the opportunity to click out to view the provided recipe card. By
clicking on the link, you will receive one (1) bonus Sweepstakes entry. Limit: Each entrant
may receive one (1) bonus Sweepstakes entry during the Promotion Period via this
5. Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator
will randomly select the potential Sweepstakes winner, from all eligible entries on or around
September 6, 2022. Instant Win Game: two thousand two hundred ninety (2,290) random,
computer-generated winning times, one for each prize listed below, will be generated during the
Promotion Period. If you are the first player to play the Instant Win Game at or after one of the
randomly-generated times, you will be a potential instant winner of the prize indicated.
6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL WINNER HAS BEEN VERIFIED AND
ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL
NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS
VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED
FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE
7. Verification of Potential Winners: Receiving a prize is contingent upon compliance with
these Official Rules. The potential Sweepstakes winners will be notified by email or phone. Each
potential Sweepstakes prize winner will be required to sign and return a Declaration of
Compliance, Liability Waiver, and where not prohibited, a Publicity Release (“Declaration”) which
must be received by Administrator, within five (5) days of the date notice or attempted notice is
sent, in order to claim his/her/their prize. If a potential winner of any prize cannot be contacted or
fails to sign and return the Declaration or provide any other requested information within the
required time period (if applicable), or prize is returned as undeliverable, potential winner forfeits
the prize. In the event that a potential winner of a prize valued over $25.00 forfeits the prize or is
disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by
random drawing from among all remaining eligible entries. There will be three (3) alternate
drawings after which the prize will remain unawarded. Unclaimed prizes valued at $25.00 or less
will not be awarded.
Sweepstakes Prizes: FIVE (5) GRAND PRIZES: Each winner will receive a “Backyard Fest”
consisting of a visit from the Wienermobile (dates are subject to availability, as outlined below)*;
one (1) $2,500.00 check; one (1) Oscar Mayer branded quilted blanket; one (1) Weber Q gas grill;
one (1) cooler bag with speaker; one (1) wireless pair of headphones; one (1) portable bluetooth
speakers with surround sound and one (1) 12 Month Spotify Premium subscription. Approximate
Retail Value (“ARV”): $3,159.00.
Odds of winning a Sweepstakes Prize depend on the number of eligible entries received during
the Promotion Period.
*GUIDELINES FOR WIENERMOBILE RIDE WINNERS:
The Wienermobile appearance/activity will be approved at the discretion of Oscar Mayer
and the Wienermobile Department.
Date of prize is subject to Wienermobile availability and must be redeemed within one
year of auction date.
Oscar Mayer Hotdoggers will be present at all times and only a Hotdogger will be allowed
to drive the Wienermobile vehicle.
No food or drink is allowed inside the Oscar Mayer Wienermobile.
The vehicle can accommodate 4 guest passengers and they are required to wear seat
belts while the vehicle is in motion. At least one of the guests must be 18 years old and
responsible for any minor passengers.
No alcoholic beverages may be consumed in or around the Oscar Mayer Wienermobile.
The Oscar Mayer Wienermobile cannot visit school locations or functions.
Each winner will be able to visit with the Wienermobile for up to 4 hours (subject to
Instant Win Game Prizes:
Quantity Prize ARV per Prize
Oscar Mayer branded Weber
Q Gas Grill
Oscar Mayer branded Cooler
Bag with Speaker
12 Month Spotify Premium
Oscar Mayer branded
Oscar Mayer branded Quilted
Oscar Mayer branded Portable
Bluetooth Speakers with
Oscar Mayer branded Lanyard
Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available
divided by the number of eligible Instant Win Game plays.
For All Prizes: The actual value of electronic prizes is subject to price fluctuations in the consumer
marketplace based on, among other things, any gap in time between the date the ARV is
estimated for purposes of these Official Rules and the date the prize is awarded or redeemed. No
cash equivalent and all prizes are non-transferable and no substitution will be made except as
provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize
for one of equal or greater value if the designated prize should become unavailable for any
reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.
Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Promotion. Limit: One
(1) Sweepstakes prize and one (1) Instant Win Game prize per person. TOTAL ARV OF ALL
9. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor, Spotify
USA Inc., Administrator and their respective subsidiaries, affiliates, suppliers, distributors,
advertising/promotion agencies and each of their respective parent companies and each such
company’s officers, directors, employees and agents (collectively, the “Released Parties”) from
and against any claim or cause of action, including, but not limited to, personal injury, death, or
damage to or loss of property, arising out of participation in the Promotion or receipt or use or
misuse of any prize.
10. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for promotional purposes in any media, worldwide, without further
payment or consideration.
11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, or any event or
cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies,
wide spread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any
aspect of the Sweepstakes or Instant Win Game, including but not limited to fulfillment of the
prize(s), as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the
right to modify the prizes offered herein and to award the prizes at random from among the
eligible entries or plays received up to the time of the impairment. Sponsor reserves the right, in
its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the
operation of the Sweepstakes or Instant Win Game or to be acting in violation of the Official Rules
of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any
person to deliberately undermine the legitimate operation of the Sweepstakes or the Instant Win
Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor
reserves the right to seek damages from any such person to the fullest extent permitted by law.
Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that
12. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry
process or the Promotion; (4) technical or human error which may occur in the administration of
the Promotion or the processing of entries; or (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is
confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s
sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than
the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in these
Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
13. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United
States District Court for the Eastern District of Michigan (Southern Division) or the appropriate
Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and
awards shall be limited to actual out-of-pocket costs incurred, including costs associated with
entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will
entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect,
punitive, incidental and consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether
of the State of Michigan or any other jurisdiction), which would cause the application of the laws
of any jurisdiction other than the State of Michigan.
14. Entrant’s Personal Information: Information collected from entrants is subject to the
15. Winner List: For a winner list, visit click here. The winner list will be posted after winner
confirmation is complete.
© 2022 Merkle, Inc. All Rights Reserved.