Kraft Heinz Foods – Lunchables Adventure For Lost Treasure Sweepstakes
Lunchables Adventure for Lost Treasure
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND
WILL NOT INCREASE YOUR CHANCES OF WINNING.
1. Eligibility: Lunchables Adventure for Lost Treasure (the “Promotion”) is open only to legal
residents of the fifty (50) United States, the District of Columbia and Puerto Rico who are at least
thirteen (13) years of age or older at the time of entry. Employees of Kraft Heinz Foods
Company, Merkle Inc., and their parent and affiliate companies, suppliers as well as the
immediate family (spouse, parents, siblings and children) and household members of each such
employee are not eligible. The Promotion is subject to all applicable federal, state and local laws
and regulations and is void where prohibited. Participation constitutes entrant’s full and
unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions,
which are final and binding in all matters related to the Promotion. Winning a prize is contingent
upon fulfilling all requirements set forth herein. The Promotion consists of a sweepstakes (the
“Sweepstakes”) and an instant win game (the “Instant Win Game”).
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator:
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Promotion begins on May 17, 2021 at 7:00 a.m. Eastern Time (“ET”) and ends on
June 30, 2021 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the official
time-keeping device for this Promotion.
4. How to Enter the Sweepstakes: There are two (2) ways to enter:
a.) Make a Qualifying Purchase: During the Promotion Period, purchase specially-marked
participating packages of Lunchables (“Qualifying Purchase”), as outlined in Appendix A,
and locate the code (“Code”) (Code printed on the inside of the packaging). Then, during
the Promotion Period, use your smart phone or other web-enabled device with data plan
to scan the Promotion quick response (“QR”) code featured on signs or promotional
materials at participating stores with the QR reader application already installed on your
phone. You will be directed to a mobile Web page at www.LunchablesAdventure.com
(“Website”). Or visit the Website URL directly from your desktop computer, No Purchase
Necessary. Regardless of method of reaching the Website, follow the links and
instructions to complete and submit the registration form including a valid home address.
P.O. Boxes are not permitted. Where prompted, follow the instructions to input your
Code. Once your Code is validated, you will receive one (1) entry into the Sweepstakes.
b.) Mail-in Alternate Method: To enter without making a Qualifying Purchase, during the
during the Promotion Period, hand print your name, address, day and evening phone
numbers, email address, and date of birth on a 3″ x 5″ piece of paper and mail it in an
envelope with proper postage to “Lunchables Adventure for Lost Treasure,” c/o Merkle
Inc., P.O. Box 5010, Department 848119, Kalamazoo, MI 49003-5010. You will receive
one (1) entry into the Sweepstakes. Limit: One (1) Sweepstakes entry per envelope. All
mail-in entries must be handwritten and must be postmarked by June 30, 2021 and
received by July 8, 2021. All entries become the exclusive property of Sponsor and none
will be acknowledged or returned. Proof of sending or submission will not be deemed to
be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete,
invalid, unintelligible, illegible, misdirected or postage-due entries, which will be
Limit: Each entrant may enter the Sweepstakes up to five (5) times during the Promotion Period,
regardless of method or combination of methods. Any attempt by any entrant to obtain more than
the stated number of entries by using multiple/different email addresses, identities, registrations
and logins, or any other methods will void that entrant’s entry and that entrant may be
disqualified. Use of any automated system to participate is prohibited and will result in
disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or
misdirected registrations, which will be disqualified. In the event of a dispute as to any
registration, the authorized account holder of the email address used to register will be deemed to
be the entrant or player. The “authorized account holder” is the natural person assigned an email
address by an Internet access provider, online service provider or other organization responsible
for assigning email addresses for the domain associated with the submitted address. Potential
winner may be required to show proof of being the authorized account holder.
5. How to Play the Instant Win Game: During the Promotion Period, visit the Website and
register for the Promotion (on your first visit only), as outlined in Section 4 above. Then, you will
be presented with an adventure map and may select to interact with an augmented “Aqua World”;
“Woodland World”; “Jungle World” or “Desert World”*. Then, follow the links and instructions to
“find and open the treasure chest” and the Instant Win Game results will be instantly displayed.
Potential winners of the Instant Win Game will be provided directions for validation. All potential
winners are subject to verification before any prize will be awarded. Administrator is responsible
for the functionality of the Instant Win Game.
Limit: Each entrant may play the Instant Win game one (1) time per day during the Promotion
Period. Multiple entrants are not permitted to share the same email address. Any attempt by any
entrant to obtain more than the stated number of plays by using multiple/different email
addresses, identities, registrations and logins, or any other methods will void that entrant’s plays
and that entrant may be disqualified. Use of any automated system to participate is prohibited
and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid,
unintelligible, or misdirected registrations, which will be disqualified. In the event of a dispute as
to any registration or play, the authorized account holder of the email address used to register will
be deemed to be the entrant or player. The “authorized account holder” is the natural person
assigned an email address by an Internet access provider, online service provider, Internet
service provider, or other organization responsible for assigning email addresses for the domain
associated with the submitted address. Each potential winner may be required to show proof of
being the authorized account holder.
*SAFE AND APPROPRIATE USE OF AUGMENTED REALITY EXPERIENCE: Be sure to be
aware of your surroundings while using the augmented reality services of the experience. You
agree that such use is at your own risk and that you will not use the services to violate any
applicable law or regulation. You agree that in conjunction with your use of the augmented reality
services you will not make available any unlawful, inappropriate, or commercial content.
In using the augmented reality services, you agree to maintain safe and appropriate contact with
other players and other people in the real world. You will not harass threaten or otherwise violate
the legal rights of others. You will not trespass and will not otherwise engage in any activity that
may result in personal injury, death, property damage, nuisance, or liability of any kind.
You agree to release and hold harmless Sponsor, Administrator, Balti Virtual and each of their
respective direct or indirect parents, subsidiaries, affiliates, related entities, suppliers, distributors,
advertising/promotion agencies and each such company’s officers, directors, members,
employees, contractors, and agents (collectively, the “Released Parties”) from and against any
and all losses, liability, illness, injury, claim or cause of action, including, but not limited to,
personal injury, death, property damage, nuisance, or liability of any kind, arising out of use of the
augmented reality services.
6. Sweepstakes/Instant Win Game: Administrator is an independent judging organization whose
decisions as to the administration and operation of the Promotion and the selection of potential
winners are final and binding in all matters related to the Promotion. Sweepstakes: Administrator
will randomly select the potential Sweepstakes winner, from all eligible entries on or around July
12, 2021. Instant Win Game: Two thousand (2,000) random, computer-generated winning times,
one for each prize listed below, will be generated during the Promotion Period. If you are the first
player to play the Instant Win Game at or after one of the randomly-generated times, you will be a
potential instant winner of the prize indicated.
7. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS
RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF
THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER
AND/OR SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN
NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN
SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY
PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A
DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.
8. Verification of Potential Winners: Receiving a prize is contingent upon compliance with
these Official Rules. The potential Sweepstakes winner will be notified by email. The potential
Sweepstakes Prize winner will be required to sign and return a Declaration of Compliance,
Liability and Publicity Release which must be received by Administrator, within five (5) days of the
date notice or attempted notice is sent, in order to claim the prize. If a potential winner of any
prize cannot be contacted, or fails to sign and return the Declaration of Compliance, Liability and
Publicity Release or provide any other requested information within the required time period (if
applicable), or prize is returned as undeliverable, potential winner forfeits the prize. In the event
that a potential winner of a prize valued over $25.00 is disqualified for any reason, Sponsor will
award the applicable prize to an alternate winner by random drawing from among all remaining
eligible entries. There will be three (3) alternate drawings after which the applicable prize will
remain unawarded. Unclaimed prizes valued at $25.00 or less will not be awarded. Prizes will be
fulfilled approximately 8-10 weeks after the conclusion of the Promotion.
Sweepstakes Prize: ONE (1) PRIZE: $10,000.00 check. Actual Value (“AV”): $10,000.00.
Odds of winning the Sweepstakes Prize depend on the number of eligible entries received during
the Promotion Period.
Instant Win Game Prizes:
Bike and safety gear awarded as one (1) $200 Amazon.com
Inline skates and safety gear awarded as one (1) $100
Amazon.com Gift Card
Science kit awarded as one (1) $50.00 Amazon.com Gift
1300 Art kit awarded as one (1) $20 Amazon.com Gift Card $20.00
Restrictions apply, see amazon.com/gc-legal. Terms and conditions of Gift Cards apply.
Odds of winning an Instant Win Game prize depend on the number of Instant Win prizes available
divided by the number of eligible Instant Win Game plays. Limit: One (1) Instant Win Game prize
For All Prizes: No cash equivalent and all prizes are non-transferable and no substitution will be
made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to
substitute a prize for one of equal or greater value if the designated prize should become
unavailable for any reason. Winners are responsible for all taxes and fees associated with prize
receipt and/or use. TOTAL AV/ARV OF ALL PRIZES: $91,000.00.
10. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Administrator, and their respective subsidiaries, affiliates, suppliers, distributors,
advertising/promotion agencies and each of their respective parent companies and each such
company’s officers, directors, employees and agents (collectively, the “Released Parties”) from
and against any claim or cause of action, including, but not limited to, personal injury, death, or
damage to or loss of property, arising out of participation in the Promotion or receipt or use or
misuse of any prize.
11. Publicity: Except where prohibited, participation in the Promotion constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions
and/or hometown and state for promotional purposes in any media, worldwide, without further
payment or consideration.
12. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs
the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by
Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at
random from among the eligible entries or plays received up to the time of the impairment.
Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be
tampering with the entry process or the operation of the Sweepstakes or Instant Win Game or to
be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike
or disruptive manner. Any attempt by any person to deliberately undermine the legitimate
operation of the Sweepstakes or the Instant Win Game may be a violation of criminal and civil
law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any
such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that provision.
13. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Promotion; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software; (3) unauthorized human intervention in any part of the entry
process or the Promotion; (4) technical or human error which may occur in the administration of
the Promotion or the processing of entries; or (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Promotion or receipt or use or misuse of any prize. If for any reason an entrant’s entry or play is
confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s
sole remedy is another Sweepstakes entry or Instant Win Game play, if possible. No more than
the stated number of prizes will be awarded. In the event that production, technical, seeding,
programming or any other reasons cause more than stated number of prizes as set forth in these
Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated
number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
14. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and
causes of action arising out of or connected with this Promotion or any prize awarded shall be
resolved individually, without resort to any form of class action, and exclusively by the United
States District Court for the Eastern District of Michigan (Southern Division) or the appropriate
Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and
awards shall be limited to actual out-of-pocket costs incurred, including costs associated with
entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will
entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect,
punitive, incidental and consequential damages and any other damages, other than for actual
out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise
increased. All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws
of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether
of the State of Michigan or any other jurisdiction), which would cause the application of the laws
of any jurisdiction other than the State of Michigan.
15. Entrant’s Personal Information: Information collected from entrants is subject to the
16. Winner List: For a winner list, visit https://bit.ly/38qpJM2. The winner list will be posted after
winner confirmation is complete.
© 2021 Merkle Inc. All Rights Reserved.
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