Kraft Heinz Foods – Kraft Mac N’ Color Instant Win Game Sweepstakes
Kraft Mac N’ Color Instant Win
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
1. Eligibility: Kraft Mac N’ Color Instant Win (the “Instant Win Game”) is open only to legal residents of
the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the
time of entry. Employees, officers, and representatives of Kraft Heinz Foods Company, Merkle Inc.,
VaynerMedia, LLC, Crayola, LLC as well as the immediate family (spouse, parents, siblings, and children)
and household members of each such employee are not eligible. The Instant Win Game is subject to all
applicable federal, state, and local laws and regulations and is void where prohibited. Participation in the
Instant Win Game constitutes entrant’s full and unconditional agreement to these Official Rules and
Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Instant
Win Game. Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: Kraft Heinz Foods Company, 200 E Randolph, Chicago, IL 60601. Administrator: Merkle
Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Instant Win Game begins on December 1, 2020 at 12:00 a.m. Eastern Time (“ET”) and
ends on March 1, 2021 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the official
time-keeping device for the Instant Win Game. For purposes of this Instant Win Game, a “month” begins
on the applicable month’s first calendar day and ends on the applicable month’s last calendar day.
4. How to Enter: During the Promotion Period, use your smart phone or other web-enabled device with
data plan to scan the Promotion quick response (“QR”) code featured on specially-marked boxes of Kraft
Macaroni & Cheese Dinner, Original – 4 Pack, 7.25 oz boxes with the QR reader application already
installed on your phone. You will be directed to a mobile Web page at www.KraftMacnColor.com
(“Website”). Or visit the Website URL directly from your desktop computer, No Purchase Necessary.
Regardless of method of reaching the Website, follow the links and instructions to complete and submit
the registration form, including a valid home address. P.O. Boxes are not permitted. Once you submit
the form, you will automatically receive one (1) Instant Win Game play for that day and proceed to the
Instant Win Game page. Follow the links and instructions to play the Instant Win Game. The Instant Win
Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided
directions for validation. All potential winners are subject to verification before any prize will be awarded.
Administrator is responsible for the functionality of the Instant Win Game.
Limit: Each entrant may play one (1) time per day during the Promotion Period. Multiple entrants are not
permitted to share the same email address. Any attempt by any entrant to obtain more than the stated
number of plays by using multiple/different email addresses, identities, registrations and logins, or any
other methods will void that entrant’s plays and that entrant may be disqualified. Use of any automated
system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost,
late, incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified. In the event
of a dispute as to any registration or play, the authorized account holder of the email address used to
register will be deemed to be the entrant or player. The “authorized account holder” is the natural person
assigned an email address by an Internet access provider, online service provider, Internet service
provider, or other organization responsible for assigning email addresses for the domain associated with
the submitted address. Each potential winner may be required to show proof of being the authorized
5. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING. AN ENTRANT IS NOT A
WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME SHOULD SO INDICATE, UNLESS AND
UNTIL ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND
ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT
ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION
PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS
DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE HONORED.
6. Instant Win Game Prize Selection and Verification of Potential Winners: Receiving a prize is
contingent upon compliance with these Official Rules. Administrator is an independent judging
organization whose decisions as to the administration and operation of the Instant Win Game and the
selection of potential winners are final and binding in all matters related to the Instant Win Game. There
will be five hundred sixteen (516) random, computer-generated winning times during the Promotion
Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated
times, you will be a potential instant winner of the prize indicated. If any potential winner cannot be
contacted, or fails provide any other requested information within the required time period (if applicable),
potential winner forfeits the prize. If any potential winner cannot be contacted or if prize is returned as
undeliverable, potential winner forfeits prize. Unclaimed prizes will not be awarded. Prizes will be fulfilled
approximately 8-10 weeks after the conclusion of the Instant Win Game.
Quantity Prize Description
78 Crayola Build A Beast Chameleon Craft Kit $9.99
60 Crayola Glitter Dots DIY Keychains $9.99
Crayola Scribble Scrubbie Safari Animals, Rhino &
Hippo, 2 Count
300 Crayola 64 count Crayons with Built In Sharpener $2.99
Odds of winning an Instant Win Game prize depend on the number of prizes available divided by the
number of eligible Instant Win Game plays. No cash or other substitution, assignment or transfer of any
prizes permitted, except by Sponsor, who reserves the right to substitute a prize or prize component with
cash or another prize of comparable or greater value. Winners are responsible for all federal, state, and
local taxes and fees associated with prize receipt and/or use. Prizes will be awarded “as is” with no
warranty or guarantee, either express or implied offered by Sponsor. TOTAL ARV OF ALL PRIZES:
$2,898.84. Limit: One (1) Instant Win Game prize per person.
8. Publicity: Except where prohibited, participation in the Instant Win Game constitutes winner’s consent
to Sponsor’s use of winner’s name, likeness, photograph, voice, opinions, biographical information,
hometown, and state for promotional purposes in any media without further payment or consideration.
9. General Conditions: Sponsor reserves the right to cancel or modify the Instant Win Game if fraud,
technical failures, human error or any other factor impairs the integrity of the Instant Win Game, as
determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the
prizes at random from among the eligible entries received up to the time of the impairment. Sponsor
reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry
process or the operation of the Instant Win Game, or to be acting in violation of the Official Rules of this
or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to
deliberately damage any website or undermine the legitimate operation of the Instant Win Game is a
violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to
seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce
any term of these Official Rules shall not constitute a waiver of that provision.
10. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Administrator, and any promotional partners, each of their parent, subsidiary, affiliate, and related
companies, and each of its and their respective officers, directors, employees, and agents
(collectively the “Released Parties”) from and against any losses, damages, rights, claim, or
cause of action of any kind arising, in whole or in part, directly or indirectly, out of participation in
the Instant Win Game or resulting directly or indirectly, from acceptance, possession, use, or
misuse of any prize awarded in connection with the Instant Win Game, including without limitation
personal injury, death, and/or property damage, as well as claims based on publicity rights,
defamation, and/or invasion of privacy.
11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, whether caused by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Instant Win Game; (2) technical failures of any kind,
including, but not limited to malfunctions, interruptions, or disconnections in phone lines, or network
hardware, or software; (3) unauthorized human intervention in any part of the entry process or the Instant
Win Game; (4) technical or human error which may occur in the administration of the Instant Win Game or
the processing of entries; or (5) any injury or damage to persons or property which may be caused,
directly or indirectly, in whole or in part, from entrant’s participation in the Instant Win Game, or receipt, or
use of any prize or while traveling to or from any prize-related activity. If for any reason an entrant’s entry
is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole
remedy is another entry in the Instant Win Game, if it is possible. No more than the stated number of
prizes will be awarded. In the event that production, technical, seeding, programming, or any other
reasons cause more than the stated number of prizes as set forth in these Official Rules to be available
and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random
drawing among all legitimate, un-awarded, eligible prize claims.
12. Disputes: Entrant agrees that: (i) any and all disputes, claims, and causes of action arising out of or
connected with this Instant Win Game or any prizes awarded shall be resolved individually, without resort
to any form of class action, and exclusively by the United States District Court for the Eastern District of
Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County,
Michigan; (ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs
incurred, including costs associated with entering this Instant Win Game but in no event attorneys’ fees;
and (iii) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives
all rights to claim punitive, incidental, and consequential damages and any other damages, other than for
actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR
INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All
issues and questions concerning the construction, validity, interpretation, and enforceability of these
Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Instant Win
Game, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without
giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other
jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of
13. Entrant’s Personal Information: Information collected from entrants is subject to the Sponsor’s
14. Winner List: For a winner list, visit http://bit.ly/32eIkq9 . The winner list will be posted after winner
confirmation is complete.
© 2020 Merkle Inc. All rights reserved.