Kraft Heinz Foods – Gevalia Coffee Queen Contest – Win choice to select one (1) of the two (2) following options (i) A trip for two (2) to Edinburgh Scotland

Gevalia Coffee Queen Contest
1. Eligibility: Gevalia Coffee Queen Contest (the “Contest”) is open only to legal residents of the fifty (50)
United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.
Employees of Kraft Heinz Food Company (“Sponsor”), Vayner Media, HelloWorld, Inc. (“Administrator”),
and any of their parent and affiliate companies as well as the immediate family (spouse, parents, siblings
and children) and household members of each such employee are not eligible. The Contest is subject to all
applicable federal, state, and local laws and regulations and is void where prohibited.
2. Sponsor: Kraft Heinz Food Company, 200 E Randolph, Chicago, IL 60601. Administrator: HelloWorld,
Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Agreement to Official Rules: Participation in this Contest constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding
in all matters related to this Contest. Winning the prize is contingent upon fulfilling all requirements set forth
4. Timing: The Contest begins on December 11, 2019 at 12:00 a.m. Eastern Time (“ET”) and ends on
December 21, 2019 at 11:59 p.m. ET (the “Contest Period”). Administrator’s computer is the official
time-keeping device for the Contest.
5. How to Enter: During the Contest Period, visit and follow the links and
instructions to complete and submit the registration form, including a valid email address. Then, follow the
directions to submit one (1) essay describing why you are a coffee queen in real life (the “Submission”) in
order to receive one (1) Contest entry. By uploading your Submission, you agree that it conforms to the
Submission Guidelines and Content Restrictions as defined below (collectively, the “Guidelines and
Restrictions”) and that Sponsor, may disqualify you from the Contest if it believes, in its sole discretion, that
your Submission fails to conform to the Guidelines and Restrictions.
Submission Guidelines:
The Submission must be in text format;
Two hundred fifty (250) characters in length; and
The Submission must be in English.
Content Restrictions:
The Submission must not contain material that violates or infringes another’s rights, including
but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright
The Submission must not disparage Sponsor, Administrator or any other person or party
affiliated with the promotion and administration of this Contest;
The Submission must not feature brand names or trademarks other than Sponsor’s, which
entrant has a limited license to use to incorporate into his/her Submission for this Contest;
The Submission must not contain text not created by entrant;
The Submission must not contain text that is inappropriate, indecent, obscene hateful, tortious,
defamatory, slanderous or libelous;
The Submission must not contain text that promotes bigotry, racism, hatred or harm against
any group or individual or promotes discrimination based on race, gender, religion, nationality,
disability, sexual orientation or age; and
The Submission must not contain material that is unlawful, in violation of or contrary to the laws
or regulations in any jurisdiction where Submission is created.
Limit: Each entrant may enter the Contest one (1) time during the Contest Period. Submissions received
from any person or email address in excess of the stated limit will be void. Submissions generated by script,
macro or other automated means are void. Entrant must have permission from all individuals mentioned in
the Submission (if any) to use their name and likeness in the Submission and to grant the rights set forth
herein. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor.
Uploading a Submission constitutes entrant’s consent to give Sponsor and Vayner Media a royalty-free,
irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works
from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other
works, in any form, media or technology now known or later developed, including for promotional or
marketing purposes. If requested, entrant will sign any documentation required for Sponsor or its
designees to make use of the non-exclusive rights entrant is granting to use the Submission. Released
Parties (as defined in Section 9, below) are not responsible for lost, late, stolen, damaged, incomplete,
invalid, un-intelligible, garbled, delayed or misdirected Submissions, all of which will be void.
In the event of a dispute regarding any Submission, the authorized account holder of the email address
used to register will be deemed to be the entrant. The “authorized account holder” is the natural person
assigned an email address by an Internet access provider, online service provider or other organization
responsible for assigning email addresses for the domain associated with the submitted address. The
potential winner may be required to show proof of being the authorized account holder.
6. Winner Determination: After the conclusion of the Contest Period, a panel of qualified judges
determined by Sponsor in its sole discretion will select the potential winner from among all eligible
Submissions received, based on an application of the following criteria (“Judging Criteria”):
Attitude (entrant displays confidence through the Submission, but also conveys a relatable,
self-aware, “witty-funny” sense of humor) (50%);
Fit to Contest Theme – coffee is the center of the story (30%); and
Creativity/originality (20%)
In the event of a tie, the entrant whose Submission received the higher score in the Fit to Contest Theme
criteria, as determined by the qualified judges in their sole discretion, will be deemed the potential winner.
Sponsor reserves the right to select fewer than the stated number of winners, if, in its sole discretion, it does
not receive a sufficient number of eligible and qualified Submissions.
7. Winner Requirements: Potential winner will be notified by email on or around December 30, 2019.
Except where prohibited, the potential winner (parent/legal guardian if a winner is a minor in his/her place of
residence) will be required to sign and return a Declaration of Compliance, Liability and Publicity Release,
which must be received by Administrator within five (5) days of the date notice or attempted notice is sent, in
order to claim his/her prize. If a potential winner cannot be contacted, fails to sign and return the
Declaration of Compliance, Liability and Publicity Release or provide any other requested information within
the required time period (if applicable), does not comply with these Official Rules, or prize is returned as
undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize
may be awarded to a runner-up determined by the qualified judges, in Sponsor’s sole discretion. Only three
(3) alternate winners may be determined, after which the prize will remain un-awarded.
Acceptance of any prize shall constitute and signify the winner’s agreement and consent that Sponsor and
its designees may use the winner’s name, city, state, likeness, Submission and/or prize information in
connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media
now known or hereafter devised, including the Internet, without limitation and without further payment,
notification, permission or other consideration, except where prohibited by law. Without limiting the
generality of these Official Rules, the winner shall irrevocably grant, transfer, convey and assign to Sponsor
the entirety of the rights in and to the Submission and all renewals and extensions of copyright, and the right
to secure copyright registrations thereto in perpetuity including, without limitation, the rights to use the
Submission for any and all purposes in any and all media whether now known or hereafter developed, on a
worldwide basis, in perpetuity. The winner accepts and acknowledges that Sponsor shall not be obligated to
use the Submission and that Sponsor in its sole discretion shall have the right to refrain from using the
Submission. Sponsor shall not incur any liability whatsoever to the extent Sponsor chooses to refrain from
any exploitation of its rights hereunder. The winner will indemnify Sponsor, Released Parties (as defined in
Section 9, below) and any licensee of Sponsor against all claims, damages, liabilities, and expenses
(including reasonable counsel fees and legal expenses) arising out of any breach of these terms.
8. Prize: ONE (1) GRAND PRIZE: Winner has a choice to select one (1) of the two (2) following options:
(i) A trip for two (2) to Edinburgh, Scotland. Trip package includes round trip, coach-class air
transportation for two (2) from a major airport near winner’s home (determined by Sponsor
in its sole discretion) to Edinburgh, Scotland; six (6) nights’ accommodations at a hotel
determined by Sponsor in its sole discretion (single room, double occupancy); ground
transportation to and from destination airport and hotel; $5,000 “salary” check; $2,000
spending money; access to a personal chef and butler; one (1) spa experience for two (2);
opportunity to participate in excursions and Gevalia branded swag. Winner and guest must
travel on March 22, 2020 – March 28, 2020. Trip must be booked at least twenty-one (21)
days prior to departure. Travel and accommodations are subject to availability and
blackout dates. Travel must be round trip. Sponsor will determine airline and flight itinerary
in its sole discretion. No refund or compensation will be made in the event of the
cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in
this Contest, and those set forth by the Sponsor’s airline carrier of choice as detailed in the
passenger ticket contract. All expenses and incidental travel costs not expressly stated in
the package description above, including but not limited to, ground transportation, meals,
incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees,
service charges or facility charges, personal charges at lodging, security fees, taxes or
other expenses are the responsibility solely of winner. Unless child of winner, travel
companion must be eighteen (18) years of age or older as of the date of departure or a
sibling/friend of winner with the appropriate parental permissions and releases and must
travel on same itinerary and at the same time as the winner. If winner is a minor in his/her
state of residence, travel companion must be winner’s parent/legal guardian. Travel
companion must execute liability/publicity releases prior to issuance of travel documents.
Winner and travel companions are solely responsible for obtaining valid passports
and any other documents necessary for international travel. Travel restrictions,
conditions and limitations may apply. If in the judgment of Sponsor air travel is not required
due to winner’s proximity to prize location, ground transportation will be substituted for
round trip air travel at Sponsor’s sole discretion. Sponsor will not replace any lost,
mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible if any
event is delayed, postponed or cancelled for any reason, in which event that portion of
prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s
sole discretion. Approximate Retail Value (“ARV”): $92,100.00. Actual value may vary
based on airfare fluctuations and distance between departure and destination. Winner will
not receive difference between actual and approximate retail value.
(ii) $25,000 check and $5,000 “salary” check. Actual Value: $30,000.
Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole
discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the
designated prize should become unavailable for any reason. Winner is responsible for any and all
taxes, costs, expenses and fees associated with prize receipt and/or use, including without
limitation, all federal state and local taxes. Grand Prize winner will be issued an IRS Form 1099.
9. Release: By receipt of any prize, winner agrees to release and hold harmless the Sponsor, Vayner Media,
Administrator and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion
agencies, and prize suppliers, and each of their respective parent companies and each such company’s
officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim
or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property,
arising out of participation in the Contest or receipt or use or misuse of any prize.
10. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any
part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper
functioning of the Contest, as determined by Sponsor in its sole discretion. If terminated, Sponsor may, in
its sole discretion, determine the winners from among all non-suspect, eligible Submissions received up to
time of such action using the judging procedure outlined above. Sponsor, in its sole discretion, reserves the
right to disqualify any individual it finds to be tampering with the Submission process or the operation of the
Contest or to be acting in violation of the Official Rules of this or any other promotion or in an
unsportsmanlike or disruptive manner and void all associated Submissions. Any attempt by any person to
deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law,
and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies
(including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that provision.
11. Limitations of Liability: Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or
programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not
limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3)
unauthorized human intervention in any part of the Submission process or the Contest; (4) printing,
typographical, technical, computer, network or human error which may occur in the administration of the
Contest, the uploading, the processing or judging of Submissions, the announcement of the prizes or in any
Contest-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage
to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s
participation in the Contest or receipt or use or misuse of any prize (including any travel/activity related
thereto). Released Parties are not responsible for misdirected or undeliverable Submissions or for any
technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or
unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any
combination thereof. Released Parties are not responsible for any unauthorized third-party use of any
12. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of
action arising out of or connected with this Contest or any prize awarded shall be resolved individually,
without resort to any form of class action, and exclusively by the United States District Court for the Eastern
District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County,
Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs
incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3)
under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights
to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for
actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.
All issues and questions concerning the construction, validity, interpretation and enforceability of these
Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall
be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to
any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which
would cause the application of the laws of any jurisdiction other than the State of Michigan.
13. Entrant’s Personal Information: Information collected from entrant is subject to Administrator’s
Privacy Policy and Sponsor’s Privacy Policy
14. Winner List: For the name of the winner, visit The winner list will be posted after
winner confirmation is complete.
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