Kraft Foods – Win a $8,695 trip for 4 to Daytona Beach, Florida and more instant prizes by October 19, 2015 – INSTANTLY!

THE ULTIMATE RACING SWEEPSTAKES
ENDING AT 11:59 pm ET on October 19, 2015

1. TO ENTER AND PLAY:
Promotion begins at 12:00 am ET on July 27, 2015, ends at 11:59 pm ET on October 19, 2015 and consists of a grand prize entry period (the “Grand Prize Entry Period”) which coincides with the Promotion Period and twelve (12) weekly entry periods (each, a “Weekly Entry Period) as outlined below:

Entry Start Date
Period at 12:00 a.m. ET
• Weekly 1 -July 27, 2015-
• Weekly 2 -August 3, 2015-
• Weekly 3 -August 10, 2015-
• Weekly 4 -August 17, 2015-
• Weekly 5 -August 24, 2015-
• Weekly 6 -August 31, 2015-
• Weekly 7 -September 7, 2015-
• Weekly 8 -September 14, 2015-
• Weekly 9 -September 21, 2015-
• Weekly 10 -September 28, 2015-
• Weekly 11 -October 5, 2015-
• Weekly 12 -October 12, 2015
Grand Prize -July 27, 2015-

End Date
at 11:59 p.m. ET
August 2, 2015 –
August 9, 2015 –
August 16, 2015 –
August 23, 2015 –
August 30, 2015 –
September 6, 2015 –
September 13, 2015
September 20, 2015
September 27, 2015
October 4, 2015
October 11, 2015
-October 19, 2015
October 19, 2015

Approximate Draw
Date
August 3, 2015
August 10, 2015
August 17, 2015
August 24, 2015
August 31, 2015
September 8, 2015
-September 14, 2015
-September 21, 2015
-September 28, 2015
-October 5, 2015
-October 12, 2015
-October 20, 2015
-October 20, 2015

Visit www.MaxwellHouse.com/RacingSweeps (the “Website”) and follow the on-screen entry
instructions to complete and submit an online entry form. You will receive one (1) Sweepstakes
entry into the applicable Weekly Entry Period drawing and one (1) Sweepstakes entry into the
Grand Prize drawing. Then, follow the links and instructions to answer the trivia questions or
watch a video. (Answering the trivia questions correctly or not will not impact your chances of
winning or losing the Instant Win Game). Then, you will advance to the Instant Win Game page
and receive one (1) Instant Win Game play for that day. If you receive an Instant Win Game
winning message, follow the on-screen instructions to claim your prize. Prizes are subject to
verification by Administrator. Limit one (1) Sweepstakes entry into the applicable Weekly Entry
Period drawing, one (1) Sweepstakes entry into the Grand Prize drawing and one (1) Instant Win
Game play per day per email address/person/household.
• Bonus Sweepstakes Entries: Twitter:

During the Promotion Period, after you register or log-in and play the Instant Win game, follow
the links and instructions to share the Promotion on Twitter. You will be prompted to sign into
your Twitter account. If you do not have an account, visit www.twitter.com to create one.
Accounts are free. Twitter’s Terms of Service apply (http://twitter.com/tos). Once logged in to
your Account, click on the link to tweet the prepopulated message about the Promotion using
Twitter. You will be given one (1) bonus Sweepstakes entry into the applicable Weekly Entry
Period drawing and one (1) bonus Sweepstakes entry into the Grand Prize drawing for sharing
the Promotion on Twitter, up to one (1) bonus entry per day during the Promotion Period.
• Tell A Friend:
After you enter the Promotion, you will be invited to submit the names and email
addresses of three (3) friends who must be eligible to enter the Promotion. Each person who you
refer will receive an email notifying him or her about the Promotion. You may only refer persons

with whom you have an existing relationship. For the referral of one (1) friend with a valid email
address, you will be given one (1) bonus Sweepstakes entry into the applicable Weekly Entry
Period drawing and one (1) bonus Sweepstakes entry into the Grand Prize drawing, up to a total
of one (1) bonus entry per day during the Promotion Period.
• Secret Words:
During the Promotion Period, you may receive bonus Sweepstakes entries by entering secret words (each a “Secret Word”). Secret Words will be distributed on the Maxwell House and Michael Waltrip Racing Facebook and Twitter pages. Once you obtain a Secret Word you may enter it on the Website. For each Secret Word entered, you will receive one (1) bonus Sweepstakes entry into the applicable Weekly Entry Period drawing and one (1) bonus Sweepstakes entry into the Grand Prize drawing, up to 10 during the Promotion Period.
• UPC Code: During the Promotion Period, purchase any Maxwell House product and locate the UPC code (“Code”) on the packaging. Then, visit the Website and follow the links and instructions to enter the Code. To enter without making a purchase, follow the on-screen instructions to get a free Code. You will receive one (1) Sweepstakes entry into the applicable Weekly Entry Period drawing and one (1) Sweepstakes entry into the Grand Prize drawing, up to one (1) Code entry per Weekly Entry Period regardless of method of entry. Use of any robotic, automatic, programmed or similar entry method or more than the stated number of entries or plays will void all entries/plays and result in disqualification. This promotion (“Promotion”) consists of both the instant win game (“Instant Win Game”) and the sweepstakes (“Sweepstakes”) described in these Official Rules.
2. ELIGIBILITY:

Open to legal residents of the 50 United States and D.C., who are 18 years of
age or older at time of entry.

3. WINNER DETERMINATION:
Instant Win Game:

There will be three thousand (3,000) random, computer-generated winning times during the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. Odds of winning an Instant Win Game Prize depend upon number of game plays and the time of play. Sweepstakes: Administrator will randomly select the potential Weekly Entry Period winners from all eligible entries received during each Weekly Entry Period on or around the dates indicated in the chart above in Section 1. Non-winning Weekly Entry Period entries will carry over into subsequent Weekly Entry Period drawings. Administrator will randomly select the potential Grand Prize winner on or around the dates indicated in the chart above in Section 1. Drawings will be conducted by Administrator. Odds of winning a Weekly Entry Period prize depend on the number of eligible entries received during each applicable Weekly Entry Period; odds of winning the Grand Prize depend on the number of eligible entries received during the entire Promotion Period. The potential Sweepstakes winners will be notified by email and/or phone and the potential Sweepstakes Grand Prize winner must execute (or a parent or legal guardian must execute if the potential winner is a minor) and return any required Declaration and Release within five (5) days of attempted delivery or prize may (at Sponsor’s sole discretion) be forfeited and may be awarded to an alternate winner. In the event that a potential winner of the Sweepstakes Grand or First prize is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. There will be three (3) alternate drawings after which the prize will remain unawarded. Unclaimed Instant Win Game prizes will not be awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Promotion Period.

4. PRIZES AND APPROXIMATE RETAIL VALUES (“ARV”):
• SWEEPSTAKES PRIZES :
One (1) Grand Prize:
A trip for four (4) to Daytona Beach, Florida from February 19, 2016 through
February 22, 2016. Trip package includes round trip, coach-class air transportation for four (4)
from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Daytona
Beach, Florida; three (3) nights’ accommodations at a hotel determined by Sponsor in its sole
discretion (single room, quad occupancy); four (4) Michael Waltrip Racing VIP Experiences which
includes three (3) days of races; a $475 allowance for full-size rental car for length of stay; ground
transportation to and from destination airport and hotel; and $2,000 spending money. All details
of Racing VIP Experience are determined by Sponsor in its sole discretion. If winner does not
meet requirements for rental car, that portion of the prize will be forfeited in its entirety. Winner
must travel on February 19, 2016 and return on February 22, 2016 or prize will be forfeited. Trip
must be booked at least twenty-one (21) days prior to departure. Travel and accommodations
are subject to availability. Travel must be round trip. Sponsor will determine airline and flight
itinerary in its sole discretion. No refund or compensation will be made in the event of the
cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in this
Promotion, and those set forth by the Sponsor’s airline carrier of choice as detailed in the
passenger ticket contract. All expenses and incidental travel costs not expressly stated in the
package description above, including but not limited to, ground transportation, meals, incidentals,
gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or
facility charges, personal charges at lodging, security fees, taxes or other expenses are the
responsibility solely of winner. Unless child of winner, travel companions must be eighteen (18)
years of age or older as of the date of departure or a sibling/friend of winner with the appropriate
parental permissions and releases and must travel on same itinerary and at the same time as the
winner. If winner is a minor in his/her state of residence, at least one (1) travel companion must
be winner’s parent/legal guardian. Travel companions must execute liability/publicity releases
prior to issuance of travel documents. Travel restrictions, conditions and limitations may apply.
If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location,
ground transportation will be substituted for round trip air travel at Sponsor’s sole discretion.
Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates.
Sponsor is not responsible if the event is delayed, postponed or cancelled for any reason, in which
event that portion of prize is forfeited in its entirety and no substitution will be provided except as
in Sponsor’s sole discretion. ARV: $8,695. Actual value may vary based on airfare fluctuations
and distance between departure and destination. Winner will not receive difference between
actual and approximate retail value.
• (12) Sweepstakes First Prizes (one (1) awarded per Weekly Entry Period): One (1) $100 Visa® gift card. ARV: $100.
INSATNT WIN GAME PRIZES
• Two hundred fifty (250) Second Prizes: One (1) Adjustable Closure
Branded Hat. ARV: $25.
• Five hundred (500) Third Prizes: One (1) T-Shirt. ARV: $20.
• One thousand (1,000) Fourth Prizes: One (1) Can Coozie. ARV: $5.
• Two hundred fifty (250)Fifth Prizes: One (1) Plastic Tumbler with Straw. ARV: $5.
• One thousand (1,000) Sixth Prizes: One (1) Car Magnet. ARV: $4.
For All Prizes: Terms and conditions of gift cards apply. All features, colors, sizes and details of each prize are determined by Sponsor in its sole discretion. Total value of all prizes is $36,395. Limit: one (1) Grand Prize and one (1) First Prize or one (1) Instant Win Game Prize per email address/person/household. No substitutions or transfers of prizes permitted by winners. Sponsor reserves the right to substitute prizes of equal or greater value.
5. GENERAL RULES:
All income taxes resulting from acceptance of prizes are the responsibility
of the winners. By participating, entrants (and their parents/legal guardians if entrants are minors)
accept and agree to these Official Rules and the decisions of the Administrator, which shall be
final in all matters. By participating, participants and winners (and their parents/legal guardians if
winners are minors) agree to release and hold Promotion Parties, the Released Parties and their

respective affiliates, directors, officers, shareholders, employees and assigns harmless against
any and all claims and liability arising out of or related to participation in the Promotion and/or
Sweepstakes or acceptance, use or redemption of prizes. Acceptance also constitutes permission
to the Promotion Parties to use winners’ names, likenesses, and biographical information for
marketing purposes without further compensation or right of approval, unless prohibited by law.
Promotion Parties are not responsible for lost or late game plays and email, or for technical,
hardware or software malfunctions, lost or unavailable network, connections, or failed, incorrect,
inaccurate, incomplete, garbled or delayed electronic communications whether caused by the
sender or by any of the equipment or programming associated with or utilized in this game, or by
any human error which may occur in the programming of this game. The Released Parties make
no warranties, and hereby disclaim any and all warranties, express or implied, concerning any
prize. If due to a computer programming or other error, more prizes are claimed than intended to
be awarded according to Rule 4, prizes will be awarded in a random drawing from among all valid
prize claims received. In no event will Sponsor be liable for more than the stated number of prizes
in Rule 4. If, in the Administrator’s opinion, there is any suspected evidence of tampering with any
portion of the game, or if technical difficulties compromise the integrity of the game, the
Administrator reserves the right to modify or terminate the game in a manner deemed reasonable
by the Administrator, in its sole discretion. If terminated, prizes will be awarded in a random
drawing using all non-suspect entries as of the date of termination. In the event a dispute arises
as to the identity of a potentially winning entrant, entries made by internet will be declared made
by the name on the online registration form. All federal and state laws apply.
6. WAIVER:
By participating in this Promotion, participants (and their parents/legal guardians)
waive all rights to claim punitive, incidental and consequential damages, attorneys’ fees or any
damages other than actual out-of-pocket costs incurred to enter. SOME JURISDICTIONS DO
NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR
CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and
questions concerning the construction, validity, interpretation, and enforceability of these Official
Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion,
shall be governed by, and construed in accordance with, the laws of the State of Michigan, without
giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any
other jurisdiction), which would cause the application of the laws of any jurisdiction other than the
State of Michigan.
6. WINNERS’ LIST:
For a winner list, visit bit.ly/1zKnUEQ. The winner list will be posted after
winner confirmation is complete.
7.SPONSOR: Kraft Foods Group, Inc., 3 Lakes Drive, Northfield, IL 60093.
PROMOTION ADMINISTRATOR: HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, MI 48069.