Kentucky Department Of Tourism – Shady Rays – Win 3-day and 2-night stay for 4 people at a Kentucky State Resort Park 4 pairs of Shady Ray’s sunglasses and one (1) $1000 gift card

Shady Rays Sweepstakes
Official Rules
The Shady Rays Sweepstakes (the “Sweepstakes”) starts on May 23, 2022 at 8:00am Eastern Time (“EST”)
and ends on June 30th, 2022 at 11:59pm EST (“Sweepstakes Period”). Administrator’s computer is the
official time-keeping device for this Promotion.
ELIGIBILITY: Sweepstakes is open to legal residents of the United States and the District of
Columbia who are 25 years of age or older as of date of entry. Employees of S. Rays, Inc. d/b/a
Shady Rays (the “Sponsor”), Commonwealth of Kentucky Department of Tourism (KDT) (“Prize
Provider”), Cross Over Marketing, LLC (“Administrator”), their respective subsidiaries,
distributors, affiliates, promotion and advertising agencies, and members of their immediate
family (spouse and parent, children and siblings and their respective spouses, regardless of where
they reside) and persons living in the same household, whether or not related, of such
employees, are not eligible to enter or win.. Void where prohibited by law. Sweepstakes is subject to
all applicable federal, state and local laws. Participation constitutes an entrant’s full and unconditional
agreement to these Official Rules and Sponsor, Prize Provider, and Administrator’s decisions, which are
final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling
all requirement set forth herein.
HOW TO ENTER: During the Sweepstakes Period, there is one (1) way to enter:
Website: visit the landing page at the “Website” and follow the
directions provided to complete and submit the registration form to receive one (1) entry (each, an
“Entry”). Entries must be received by June 19, 2022 at 11:59pm PST in order to be eligible. Entries
generated by script, macro or other automated means and Entries by any means which subvert the
entry process are void.
Limit one (1) Entry per person per day for the duration of the Sweepstakes Period, regardless of method
of entry. You may only use one (1) email address to enter the Sweepstakes. Multiple Entries received
from any person or email address in excess of the daily limitation stated above will be void. All Entries
become the sole property of the Sponsors and will not be returned. In the event of a dispute as to any
registration or play, the authorized account holder of the email address used to register will be deemed
to be the entrant or player. The “authorized account holder” is the natural person assigned an email
address by an Internet access provider, online service provider or other organization responsible for
assigning email addresses for the domain associated with the submitted address. Potential winners may
be required to show proof of being the authorized account holder.
Information collected in this Sweepstakes will be administered by Sponsors in accordance with the
Privacy Policy, located at
RANDOM DRAWING: One (1) potential Grand Prize winner will be selected in a random drawing on or
about June 24, 2022 from among all eligible entries received throughout the Sweepstakes Period. Odds
of winning depend on the number of eligible entries received throughout the Sweepstakes Period.
Random drawing will be conducted by Administrator. ALL POTENTIAL WINNERS ARE SUBJECT TO
COMPLETE. Any play that occurs after the system has failed for any reason is deemed a defective play, is
void and will not be honored.
WINNER NOTIFICATION: Sponsor or Administrator decisions are final and binding on all matters relating
to this Sweepstakes. Potential winner will be notified by mail, phone, and/or e-mail. Potential Grand
Prize winner will be required to execute and return an affidavit of eligibility, a liability release and,
where lawful, a publicity release within five (5) days of date of issuance. If such documents are not
returned within the specified time period, prize notification is returned as undeliverable, Sponsor or
Administrator are unable to contact a potential winner or a potential winner is not in compliance with
these Official Rules, prize will be forfeited and, at Sponsor or Administrators’ sole discretion, an
alternate winner may be selected for the applicable prize. The Grand Prize Winner will be issued form
1099 for tax purposes and must submit his/her social security number. In the event that a potential
winner of a prize valued over $25 is disqualified for any reason, Sponsor will award the applicable prize
to an alternate winner by random drawing from among all remaining eligible Sweepstakes entries
received. There will be three (3) alternate drawings after which the prize will remain unawarded.
GRAND PRIZE (1): 3-day and 2-night stay for 4 people at a Kentucky State Resort Park, 4 pairs of Shady
Ray’s sunglasses, and one (1) $1,000 gift card.
Restrictions and blackout dates apply. Accommodations provided by the Kentucky Department of
Tourism. Transportation to and from the resort is not included unless otherwise stated.
Any difference between stated value and actual value will not be awarded. Trip must be taken within
twelve (12) months from date of prize acceptance or prize will be forfeited and Sponsor and Prize
Providers will have no further obligation to such winner. Sponsors reserve rights to change dates.
Winner and guest(s) must travel together on the same itinerary. Adult guest must be of legal age of
majority in his/her jurisdiction of residence (and at least 25) and must sign a liability/publicity release
prior to issuance of travel documents. Minor guest(s) must be a child or legal ward of winner or guest
and winner or guest must sign and return release on behalf of such child or legal ward. All expenses and
incidental travel costs not expressly stated in the package description above, including but not limited
to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees,
surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees,
taxes or other expenses are the responsibility solely of winner.
PRIZE CONDITIONS: Exact accommodations to be determined by Sponsor and Prize Provider, jointly, and
in their sole discretion. All award certificates/reservations must be surrendered at time of redemption.
Award certificate/reservations are subject to certain terms and conditions specified by Sponsors. Award
certificates/reservations expire on date specified on each respective document. Award
certificates/reservations may not be used online or in conjunction with any other offer or discount. Valid
only in the U.S.A. and are void where prohibited. All federal, state and local taxes and all other costs
associated with prize acceptance and use not specified herein as being provided are the sole
responsibility of the winner. Prize awarded “as is” with no warranty or guarantee, either express or
implied by Sponsors. Winner may not substitute any prize. No cash equivalent and all prizes are non-
transferable and no substitution will be made except as provided herein at the Sponsor and Prize
Provider’s sole discretion. Sponsor and/or Prize Provider reserve the right, at their sole discretion, to
substitute a prize (or portion thereof) with one of comparable or greater value. All prize details are at
Sponsor and Prize Provider’s sole discretion.
GENERAL CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules and
decisions of Sponsor and Prize Provider, which shall be final and binding in all respects relating to this
Sweepstakes; (b) to release, discharge and hold harmless Sponsor, Kentucky Department of Tourism,
Cross Over Marketing, LLC., and their respective parents, affiliates, subsidiaries, distributors, and
advertising and promotion agencies, and the respective officers, directors, shareholders, employees,
agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries,
liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in
part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes-related
activity or the acceptance, possession, use or misuse of the prize (including any travel/activity related
thereto); and (c) to the use of his/her name, voice, performance, photograph, caption, entry, and/or
likeness for programming, advertising, publicity and promotional purposes in any and all media, now or
hereafter known, worldwide and on the Internet, and in perpetuity by Sponsors and its designees,
without compensation (unless prohibited by law) or additional consents from entrant or any third party
and without prior notice, approval or inspection, and to execute specific consent to such use. By
participating, entrant also agrees not to release any publicity or other materials on their own or through
someone else regarding their participation in the Sweepstakes without the prior consent of the
Sponsors, which they may withhold in their sole discretion.
MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate,
stolen, delayed, misdirected, undelivered, or garbled Entries, or for lost, interrupted or unavailable
network, server, Internet Service Provider (ISP), website, or other connections, availability or
accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines,
or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware
or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether
human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in
connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in
connection with the administration of the Sweepstakes, the processing of Entries, the announcement of
the prize, or in any Sweepstakes-related materials. Released Parties are also not responsible for any
incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any
equipment or programming associated with or utilized in the Sweepstakes. Released Parties are not
responsible for injury or damage to any person’s computer related to or resulting from participating in
this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or
abuse any aspect of the Sweepstakes or website, who act in an unsportsmanlike or disruptive manner or
who are in violation of these Official Rules, as solely determined by Sponsors, will be disqualified and all
associated entries will be void. Should any portion of the Sweepstakes be, in Sponsors sole opinion,
compromised for any reason, including virus, worms, bugs, non-authorized human intervention or other
causes which, in the sole opinion of the Sponsors, corrupt or impair the administration, security, fairness
or proper play, or submission of Entries, Sponsors reserve the right at their sole discretion to suspend,
modify or terminate the Sweepstakes (or portion thereof) and, if terminated, at their discretion, select
the potential winner from among all non-suspect, eligible Entries received prior to action taken.
PROSECUTION. The Release Parties’ failure to enforce any term of these Official Rules shall not
constitute a waiver of that provision. In the event of any conflict with any promotional details contained
in these Official Rules and the promotion details contained in any promotional materials (including, but
not limited to, point of sale, television and print advertising, or any other promotional media), the
details of the promotion as set forth in these Official Rules shall prevail.
CHOICE OF LAW: All issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, or the rights and obligations of participant and Sponsor, Prize
Provider, and/or Administrator in connection with the Sweepstakes, shall be governed by, and
construed in accordance with, the substantive laws of the Commonwealth of Kentucky, USA.
Limitation of Liability: Prize Provider is not responsible for any incorrect or inaccurate information,
whether caused by website users or by any of the equipment or programming associated with or utilized
in the Sweepstakes or by any technical or human error, which may occur in the processing of submissions
in the Sweepstakes. Prize Provider assumes no responsibility for any misdirected or lost mail, or any error,
omission, interruption, deletion, defect, delay of operation or transmission, communications line failure,
theft or destruction or unauthorized access to, or alteration of, Entries. Prize Provider is not responsible
for any problems or technical malfunction of any telephone network or lines, computer online systems,
servers or providers, computer equipment, software, failure of email or players on account of technical
problems or traffic congestion on the Internet or at any website or combination thereof, including injury
or damage to entrant’s or any other person’s computer related to or resulting from participating
downloading materials in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running
as planned, including infection by computer virus bugs, tampering, unauthorized intervention, fraud,
technical failures, or any other causes beyond the control of Prize Provider which corrupt or affect the
administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves
the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. In such event,
Sponsor may, in its sole discretion, perform the random drawing from among all eligible Entries received
prior to or after such cancellation, suspension, or modification.
REQUEST FOR WINNER’S NAME: For the name of the winner (available after June 29, 2022) send a self-
addressed, stamped, envelope by July1, 2022, to: Kentucky Department of Tourism – 500 Mero St., 5th
floor, Frankfort, KY 40601.
Tax Implications: Official winners will be responsible for any taxes associated with the prizes. Federal
state and local taxes are the sole responsibility of the winners. All federal, state, and local laws, applicable
taxes and regulations apply. The official winner should consult an independent tax advisor regarding
application of all applicable tax laws.
Other Conditions: Acceptance of the prize constitutes express permission for the Commonwealth of
Kentucky and its agencies as set forth in the Release and Verification to use the prize winner’s name
and/or likeness worldwide, in perpetuity, for purposes of advertising and trade without further
compensation, notification or permission unless prohibited by law, in any and all media known or
hereafter devised.
Acceptance of the prize constitutes agreement to hold the Commonwealth of Kentucky, any of its
employees, affiliates, subsidiaries, contractors, assignees and agents absolutely harmless against any and
all claims and/or liability arising out of the ownership and/or use of a prize. Each prize winner assumes all
liability for any injury or damage caused, or claimed to be caused, by participation in the Parks Passport
Program or use or redemption of any prize.
By participating in the Shady Rays Sweepstakes, all entrants agree to be bound by the Official Rules.
The Commonwealth of Kentucky and any of its employees, affiliates, subsidiaries, contractors, assignees
or agents are not responsible for late, or incomplete or misdirected entries, or for incorrect or inaccurate
information received, whether caused by the online platform or any of the equipment or programming
associated with or utilized in this promotion.
The Commonwealth of Kentucky and any of its employees, affiliates, subsidiaries, contractors, assignees
or agents are not responsible for any error, omission, interruption, deletion, defect, delay in operation or
transmission, communication failure, regardless of the cause, with regard to any equipment, systems,
networks, lines, satellites, servers, computers or providers utilized with this promotion, which may include
limitation or inaccessibility of the internet, this website, or any combination thereof, theft or destruction or
any unauthorized access or use of this website, or any injury or damage to any device related to or resulting
from participating in this promotion or downloading materials from or use of this website.
Any attempt to deliberately damage the promotion website or undermine the legitimate operation of this
promotion or disrupt the purpose of this website is a violation of criminal and civil laws. The
Commonwealth of Kentucky reserves the right to seek the prosecution of and/or damages from any person
attempting to do so. Any such person may be excluded from the promotion.
Effective date: February 1, 2019
This page informs you of our policies regarding the collection, use, and disclosure of personal data
when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the
collection and use of information in accordance with this policy. Unless otherwise defined in this
Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and
Service means the websites used for the sweepstakes.
Personal Data
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those and other information either in our possession or likely to come into our possession).
Usage Data
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For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
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We may use the services of various Service Providers in order to process your data more effectively.
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Information Collection and Use
We collect several different types of information for various purposes to provide and improve our
Service to you.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable
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Email address
First name and last name
Date of Birth
Phone number
Cookies and Usage Data
Usage Data
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This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP
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Tracking Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and hold certain
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The collected data can be used for various purposes:
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To provide customer support
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To monitor the usage of our Service
To detect, prevent and address technical issues
Legal Basis for Processing Personal Data Under General Data Protection
Regulation (GDPR)
If you are from the European Economic Area (EEA), Cross over Marketing, LLC legal basis for
collecting and using the personal information described in this Privacy Policy depends on the
Personal Data we collect and the specific context in which we collect it.
Cross Over Marketing, LLC. may process your Personal Data because:
We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it’s not overridden by your rights
To comply with the law
Retention of Data
Cross Over Marketing, LLC. will retain your Personal Data only for as long as is necessary for the
purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent
necessary to comply with our legal obligations (for example, if we are required to retain your data to
comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
Cross Over Marketing, LLC. will also retain Usage Data for internal analysis purposes. Usage Data
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security or to improve the functionality of our Service, or we are legally obligated to retain this data
for longer time periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers
located outside of your state, province, country or other governmental jurisdiction where the data
protection laws may differ than those from your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we
transfer the data, including Personal Data, to United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your
agreement to that transfer.
Cross Over Marketing, LLC will take all steps reasonably necessary to ensure that your data is
treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data
will take place to an organization or a country unless there are adequate controls in place including
the security of your data and other personal information.
Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, Cross Over Marketing, LLC may be required to disclose your Personal
Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or
a government agency).
Legal Requirements
Cross Over Marketing, LLC. may disclose your Personal Data in the good faith belief that such
action is necessary to:
To comply with a legal obligation
To protect and defend the rights or property of Cross Over Marketing, LLC.
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
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The security of your data is important to us but remember that no method of transmission over the
Internet, or method of electronic storage is 100% secure. While we strive to use commercially
acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
“Do Not Track” Signals
We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web
browser to inform websites that you do not want to be tracked.
You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights.
Cross Over Marketing, LLC. aims to take reasonable steps to allow you to correct, amend, delete, or
limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed
from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
The right to access, update or to delete the information we have on you.
Whenever made possible, you can access, update or request deletion of your Personal Data directly
within your account settings section. If you are unable to perform these actions yourself, please
contact us to assist you.
The right of rectification.
You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object.
You have the right to object to our processing of your Personal Data.
The right of restriction.
You have the right to request that we restrict the processing of your personal information.
The right to data portability.
You have the right to be provided with a copy of the information we have on you in a structured,
machine-readable and commonly used format.
The right to withdraw consent.
You also have the right to withdraw your consent at any time where Retail Sports Marketing Inc.
relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your
Personal Data. For more information, please contact your local data protection authority in the
European Economic Area (EEA).
Service Providers
We may employ third party companies and individuals to facilitate our Service (“Service Providers”),
to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing
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We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Google uses the data collected to track and monitor the use of our Service. This data is shared with
other Google services. Google may use the collected data to contextualize and personalize the ads
of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web
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Our Service may contain links to other sites that are not operated by us. If you click on a third party
link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy
of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices
of any third party sites or services.
Children’s Privacy
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If
you are a parent or guardian and you are aware that your Children has provided us with Personal
Data, please contact us. If we become aware that we have collected Personal Data from children
without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting
the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change
becoming effective and update the “effective date” at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy
Policy are effective when they are posted on this page.
Contact Us
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