Kellogg’s Specialty Channels – Pop-Tarts Gaming – Win 1 of 1,000 prizes of a Destiny 2 Video Game Download valued at over $59 each

KELLOGG’S® SPECIALTY CHANNELS – KELLOGG’S™ POP-TARTS™ GAMING
SWEEPSTAKES
OFFICIAL RULES

NO PURCHASE NECESSARY. PURCHASE WILL NOT INCREASE YOUR CHANCES
OF WINNING. YOU MUST HAVE INTERNET ACCESS IN ORDER TO PARTICIPATE.
VOID WHERE PROHIBITED.

1. PROMOTION DESCRIPTION: The Kellogg’s® Specialty Channels – Kellogg’s™
Pop-Tarts™ Gaming Sweepstakes (the “Sweepstakes”) is a Twitter-only
Sweepstakes that begins on 10/1/17 at 12:00:00 AM Eastern Time (“ET”) and ends
on 3/31/18 at 11:59:59 PM (ET) (the “Promotion Period”).

The Sweepstakes will consist of eight (8) entry periods (“Entry Periods”) as follows:
Entry Period Start Entry End Entry Drawing Date # of Grand Prizes
1 10/1/17 10/19/17 10/20/17 250
2 10/20/17 11/2/17 11/3/17 250
3 11/3/17 11/16/17 11/17/17 250
4 11/17/17 11/30/17 12/1/17 100
5 12/1/17 12/30/17 12/31/17 50
6 12/31/17 1/29/18 1/30/18 50
7 1/30/18 2/27/18 2/28/18 25
8 2/28/18 3/31/18 4/1/18 25

Throughout the Promotion Period, eligible entrants will have the opportunity to tweet
the promotional hashtag on Twitter (the “Submission”), as more fully set forth below
in order to enter the Sweepstakes. For purposes of these Official Rules, a “Day” is
defined as any 24-hour period beginning at 12:00:00 AM (ET) and ending at
11:59:59 PM (ET). There will be one thousand (1,000) Grand Prize winners in total
in the Sweepstakes with the specific number of winners for each Entry Period being
randomly selected at the conclusion of the respective Entry Period as noted above.
Non-winning Sweepstakes entries will be automatically rolled over into any
subsequent Entry Period(s).
By participating in the Sweepstakes and posting a Submission using the “Hashtag”
(as defined below), each entrant unconditionally accepts and agrees to comply with
and abide by these Official Rules and the decisions of the Kellogg Company
(“Sponsor”), which shall be final and binding in all respects.

2. ELIGIBILITY: Sweepstakes is open only to legal residents of the fifty (50) United
States and District of Columbia and are thirteen (13) years of age or older at time of
entry. Employees of Kellogg Company, Activision Publishing, Inc., Bungie, Inc., their
respective parent companies, subsidiaries, affiliates, advertising, promotion and
other agencies (collectively, the “Promotion Entities”), and their immediate family
members and/or those living in the same household of each are not eligible to
participate. Void where prohibited by law. All federal, state, and local laws and
regulations apply.

3. HOW TO ENTER: You may enter the Sweepstakes via Twitter by logging into
https://www.twitter.com, log into your Twitter account and tweet the hashtag
#PopTartsD2Entry (the “Hashtag”). All Twitter entries must be posted to a nonprivate
Twitter account and MUST include the Hashtag to be eligible as an entry into
the Sweepstakes. You must be a registered Twitter member to enter via the Twitter
method of entry. Twitter account registration and Sweepstakes entry is free.
Direct any questions, comments, or complaints regarding the Sweepstakes to
Sponsor, not Twitter. Limit one (1) entry per person, per Day in the Sweepstakes.
Each entry must meet the following “Entry Requirements” (any entry that, in
Sponsor’s sole and absolute discretion, violates the following criteria will be
disqualified):
• Entries must be posted to a non-private Twitter account; the social media
accounts associated with this Sweepstakes can be obtained for free at the
Twitter platform or in the applicable app store;
• Entrant must be the rightful owner of the Twitter account associated with the
entry;
• Entry must comply with Twitter’s terms and conditions as posted on the Twitter
platform;
• Entry must NOT contain any material that infringes or violates any right of a third
party including copyright, patent, trademark, trade secret, publicity or other
proprietary rights, other than those belonging to Sponsor;
• Entry must NOT contain subject matter which is, or could be considered, in the
sole discretion of the Promotion Entities, obscene, pornographic, violent (e.g.,
relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory,
libelous, discriminatory (based on race, sex, religion, natural origin, physical
disability, sexual orientation or age), illegal (e.g., illegal gambling, underage
drinking, substance abuse, computer hacking, etc.), offensive, threatening,
profane, hateful, degrading, harassing, or otherwise unlawful, tortious or
objectionable;
• Entry must NOT contain any derogatory references to any of the Promotion
Entities.
Note: Sponsor reserves the right, in its sole discretion, to disqualify any entry in the
Sweepstakes if Sponsor views the entry as potentially infringing or otherwise a
violation or potential violation of a third party’s rights or if it deems the entry to be
lacking in taste, quality, or to be otherwise objectionable.
Entrants understand that they are posting their entry at their sole risk. Sponsor is
not responsible for any claims arising from the Submissions, specifically including,
but not limited to, claims for intellectual property infringement and privacy rights
violations, as well as violations of Twitter’s terms and conditions.
Proof of submission is not considered proof of delivery to or receipt of such entry.
Furthermore, Sponsor shall have no liability for any entry that is lost, intercepted or
not received by the Sponsor.
4. WINNER SELECTION AND NOTIFICATION: A total of one thousand (1,000) Grand
Prize winners for the Sweepstakes with the winners being randomly selected from all
eligible entries received for each respective Entry Period as noted in rule #1 by
Sponsor or its designee, whose decisions are final. Potential winner will be the
entrant associated with the entry that is randomly selected as a winning entry,
subject to eligibility verification. Potential winner will be notified via direct message
within seventy two (72) hours of the random drawing with instructions on how to
verify eligibility and claim the prize using contact information provided or collected at
the time of entry. Sponsor shall have no liability for any winner notification that is
lost, intercepted or not received by the potential winner for any reason. If, despite
reasonable efforts, the potential winner does not respond within two (2) business
days of the first notification attempt, or if the prize or prize notification is returned as
unclaimed or undeliverable to such potential winner, such potential winner will forfeit
his or her prize and an alternate winner may be selected. Sponsor, in its sole
discretion, will attempt to contact up to three (3) potential winners in accordance with
the above procedure, after which the prize may go unawarded if it remains
unclaimed. If any potential winner is found to be ineligible, or if he or she has not
complied with these Official Rules or declines a prize for any reason prior to award,
such potential winner will be disqualified and an alternate winner may be selected.
Any potential prize winner must execute an Affidavit of Eligibility/Liability Release,
and (where imposing such condition is legal) a Publicity Release (collectively, “Prize
Claim Documents”). If winner fails or refuses to sign and return all Prize Claim
Documents within ten (10) days after prize notification (or a shorter time if required
by exigencies), winner may be disqualified and an alternate winner may be selected.
5. REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION: Each entrant
represents and warrants as follows: (i) the entry is the entrant’s own original,
previously unpublished, and previously unproduced work; (ii) the entry is wholly
original with the entrant; and (iii) the entry does not and will not violate any
applicable laws, and is not and will not be defamatory or libelous. By participating in
the Sweepstakes, each entrant unconditionally warrants that his/her entry complies
with and abides by the entry requirements as provided in the Official Rules. Each
entrant hereby agrees to indemnify and hold the Promotion Entities harmless from
and against any and all third party claims, actions or proceedings of any kind and
from any and all damages, liabilities, costs and expenses relating to or arising out of
any breach or alleged breach of any of the warranties, representations or
agreements of entrant hereunder.
6. GRANT OF RIGHTS: Each entrant into the Sweepstakes hereby irrevocably grants
to Sponsor, its designees, affiliates, successors and assigns, the non-exclusive,
irrevocable, fully paid, universal license to use, copy, sublicense, transmit, distribute,
publicly perform, publish, delete or display the entry and/or in any media now known
or hereafter devised including, but not limited to all forms of electronic media, print
media and all forms of internet and wireless protocol in perpetuity and throughout
the universe for advertising, marketing, publicity and promotional purposes in
connection with the Sweepstakes and other promotions. Sponsor shall have the
right, in its sole discretion, to edit, composite, morph, scan, duplicate, or alter the
entry for any purpose which Sponsor deems necessary or desirable, and each
entrant irrevocably waives any and all so-called moral rights they may have therein.
7. PUBLICITY RELEASE: By participating in the Sweepstakes, in addition to any
other grants which may be granted in any other agreement entered into between
Sponsor and any entrant or winner of the Sweepstakes, each entrant irrevocably
grants the Promotion Entities and their respective successors, assigns and
licensees, the right to use such entrant’s name, likeness, and biographical
information in any and all media for any purpose, including without limitation,
advertising and promotional purposes, without further compensation, notification, or
permission in perpetuity and hereby releases the Promotion Entities from any liability
with respect thereto.
8. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: One Thousand (1,000)
Grand Prizes are available. Each Grand Prize consists of one (1) Destiny 2 Video
Game Download (ARV $59.99 ea.). The download of the Destiny 2 video game is
subject to Bungie, Inc.’s terms and conditions at https://www.bungie.net/enus/view/bungie/terms
and Activision’s terms and conditions at
https://www.activision.com/legal/terms-of-use. All Rights Reserved. Total ARV of all
prizes $59,990. Unclaimed prize will not be awarded. All applicable federal, state,
and local taxes on prize are the sole responsibility of the prize winner. Limit one (1)
prize per person/Twitter account in the Sweepstakes.
9. GENERAL: By participating in the Sweepstakes, each entrant agrees that the
Sweepstakes Entities (i) shall not be responsible or liable for any losses, damages
or injuries of any kind resulting from participation in the Sweepstakes or in any
Sweepstakes related activity, or from entrant’s acceptance, receipt, possession
and/or use or misuse of any prize, and (ii) have not made any warranty,
representation or guarantee express or implied, in fact or in law, with respect to any
prize and specifically disclaim all such warranties, including without limitation, the
implied warranties of merchantability and fitness for a particular purpose. The
Promotion Entities assume no responsibility for any damage to an entrant’s or any
other person’s computer system which is occasioned by participating in the
Sweepstakes, or for any computer system, phone line, hardware, software or
program malfunctions or other errors, failures, delayed computer transmissions or
network connections that are human or technical in nature. Without limiting the
generality of the foregoing, Sponsor is not responsible for incomplete, illegible,
misdirected, misprinted, late, lost, damaged, stolen, or postage-due prize
notifications; or for lost, interrupted, inaccessible or unavailable networks, servers,
satellites, Internet Service Providers, websites, social media platforms or other
connections; or for miscommunications, failed, jumbled, scrambled, delayed, or
misdirected computer, telephone or cable transmissions; or for any technical
malfunctions, failures, or difficulties, printing errors, clerical, typographical or other
error in the offering or announcement of the prize or in any prize notification
documents, or other errors of any kind or nature; or for the incorrect or inaccurate
capture of information, or the failure to capture any information. If, for any reason,
the Sweepstakes is not capable of running as planned, including, due to infection by
computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures,
or any other causes beyond the control of Sponsor which corrupt or affect the
administration, security, fairness, integrity or proper conduct of this Sweepstakes,
Sponsor reserves the right in its sole discretion to cancel, terminate, modify,
suspend or extend the Sweepstakes and, in the event of any termination or
cancellation, select the winner from among all eligible, non-suspect entries received
prior to the termination or cancellation provide a sufficient number of eligible
Submissions have been received. Any attempt by an entrant or any other individual
to deliberately undermine the legitimate operation of the Sweepstakes, or to annoy,
abuse, threaten or harass any other person in connection with the Sweepstakes, is
in violation of criminal and civil laws and should such an attempt be made, Sponsor
reserves the right to disqualify the applicable individual and seek damages and other
remedies from any such person to the fullest extent permitted by law. If any
provisions of these Official Rules are determined to be invalid or unenforceable,
these Official Rules shall otherwise remain in effect and shall be construed in
accordance with their terms as if the invalid or unenforceable provision were not
contained herein.
10.GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS
CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION AND
ENFORCEABILITY OF THESE OFFICIAL RULES OR THE RIGHTS AND
OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE
SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF MICHIGAN
WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF LAW
RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY
OTHER STATE’S LAWS.
11.PRIVACY: For information about how the Sponsor uses your personal information,
please see its privacy policy, located at
http://www.kelloggcompany.com/privacy.aspx.
12.WINNER’S LIST: For names of winners, send a self-addressed, stamped envelope
by 6/20/18 to: Kellogg’s® Specialty Channels – Kellogg’s™ Pop-Tarts™ Gaming
Sweepstakes, Attn: Winner’s List, P.O. Box 1716, Battle Creek, MI 49016-1716.
Winner’s list to be available after 4/20/18
13.SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
®,™, © 2017 Kellogg NA Co.
© 2017 Bungie, Inc. All rights reserved. Destiny, the Destiny Logo, Bungie, and the
Bungie Logo are among the trademarks of Bungie, Inc. Published and distributed by
Activision. Destiny 2 not yet rated by ESRB.
THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR
ADMINISTERED BY, OR ASSOCIATED WITH TWITTER. TWITTER IS
COMPLETELY RELEASED OF ALL LIABILITY BY EACH ENTRANT IN THIS
SWEEPSTAKES.