Kellogg’s – Frosted Mini-Wheats Morning Craze Game – Win a Kellogg’s® Frosted Mini-Wheats® Prize Kit consisting of first ever

1. PROMOTION DESCRIPTION: The Kellogg’s Frosted Mini-Wheats Morning Craze
Game Sweepstakes (“Sweepstakes”) begins at 12:00:00 AM (ET) on 10/5/20 and ends
at 11:59:59 PM (ET) on 10/25/20 (“Promotion Period”). In order to enter the
Sweepstakes, you must be a registered member of the Kellogg’s Family Rewards®
(“KFR”) program. Becoming a member of the KFR program and entry into the
Sweepstakes is free. By participating in the Sweepstakes, each entrant unconditionally
accepts and agrees to comply with and abide by these Official Rules and the decisions of
Sponsor, which shall be final and binding in all respects. Participation is also subject to
the Kellogg’s Family Rewards® Terms and Conditions (“Terms”) available at
tions.pdf. The Sweepstakes consists of five hundred (500) Grand Prize winners which will
be randomly drawn from among all eligible entries received during the Promotion Period.
2. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of
Columbia who are 18 years of age or older at time of entry and are a registered member
of the Kellogg’s Family Rewards® program. Employees of Kellogg Company, its parent
company, affiliates, subsidiaries, suppliers, advertising and promotion agencies
(“Promotion Entities”) and their immediate family members and/or those living in the same
household of each are not eligible to participate.
3. HOW TO ENTER: Registered members of the KFR program will go to (“Website”), share your most embarrassing or memorable
story of when your stomach growled at the worst possible moment (two hundred fifty (250)
characters max.) (the “Story”), and then complete your entry into the Sweepstakes, as
Limit one (1) entry per person/KFR account – regardless of method of entry. The
Website’s database clock will be the official timekeeper for online entries in this
Sweepstakes. In the event a dispute regarding the identity of the individual who actually
submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be
deemed ineligible. NOTE: Online entry must be made by the entrant, only at the Website.
Entries made by any other individual or any entity, and/or originating at any other website
or e-mail address, including but not limited to commercial sweepstakes subscription
notification and/or entering service sites, will be declared invalid and disqualified for this
Sweepstakes. The use of any device to automate the entry process is prohibited.
All entries become the property of Kellogg Company (“Sponsor”) and will not be returned.
In the event of a dispute regarding entries, any entries will be deemed to have been
submitted by the Authorized Account Holder of the Kellogg’s Family Rewards® Account
submitted at the time of entry, provided that person meets all eligibility requirements set
forth in these Official Rules. “Authorized Account Holder” means the natural person who
is assigned to a KFR Account by a Sponsor, or its KFR program administrator, or other
organization that is responsible for assigning KFR Accounts associated with the KFR
program. Entrants may not participate with multiple KFR Accounts, nor may entrants use
any device or artifice to enter as multiple entrants in the Sweepstakes. Any entrant who
attempts to enter with multiple KFR Accounts, multiple email addresses, under multiple
identities or uses any other device or artifice to enter multiple times in the Sweepstakes
will be disqualified from participation and all entries submitted by that entrant will be void.
Only fully completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing
address, email address, and/or telephone number of entrants. The Promotion Entities
assume no responsibility or liability for any error, omission, interruption, deletion, theft or
destruction, or unauthorized access to, or alteration of entries.
4. WINNER SELECTION AND NOTIFICATION: On or about 10/26/20, the prize winners will
be determined via a random drawing from among all eligible entries received for the
Promotion Period. The potential prize winners will receive their prize via mail using the
address provided during their entry into the Sweepstakes. Sponsor shall have no liability
for any winner notification that is lost, undeliverable or not received by a potential winner
for any reason. If the prize is returned as unclaimed or undeliverable to such potential
winner, such potential winner will forfeit his or her prize and an alternate winner may be
selected. Sponsor, in its sole discretion, may attempt to deliver prize to one (1) potential
alternate winner of a prize in accordance with the above procedure, after which the prize
in question may go unawarded if it remains undeliverable. If any potential prize winner is
found to be ineligible, or if he or she has not complied with these Official Rules or declines
the prize for any reason prior to award, such prize will be forfeited and an alternate prize
winner may be selected. Prizes will be shipped to confirmed winners approximately 6 – 8
weeks after the drawing has been completed.
Prizes are available – Each winner will receive a Kellogg’s® Frosted Mini-Wheats®
Prize Kit consisting of first ever, custom-illustrated Kellogg’s® Frosted Mini-Wheats®
Morning Craze board game and one (1) box of Kellogg’s® Frosted Mini-Wheats®
Original (13.7 oz.) (ARV $50 ea. winner). Total ARV of all prizes $25,000. Odds of
winning depend on the total number of eligible entries received during the Promotion
Period. Unclaimed prizes will not be awarded. Limit one (1) prize per person. All
applicable federal, state, and local taxes on prize are the sole responsibility of the prize
6. GENERAL: If prize notification or prize is returned as non-deliverable, prize may be
forfeited. No cash equivalents, substitutions or transfer of prize permitted except that
Sponsor reserves the right to substitute a prize of equal or greater value in the event that
an offered prize is unavailable. Subject to all federal, state and local laws/regulations. By
accepting prize, winner releases and agrees to hold harmless Promotion Entities, their
respective affiliates, directors, employees, officers, and agents from any and all liability,
injury, loss or damage of any kind, including but not limited to personal injury or death,
arising from or in connection with participation in the Sweepstakes, or the awarding,
receipt, possession, use or misuse of any prize and/or respect to participation in any prize
related activity. Neither Sponsor, its subsidiaries, affiliates, advertising, promotion
agencies nor their employees will have any liability whatsoever for any injuries, losses or
damages of any kind caused by any prize or resulting from acceptance, possession, use
and/or misuse of any prize or participation in the promotion or any prize-related activities.
Acceptance of a prize shall be construed as and signify the winner’s agreement and
consent that Sponsor may use the winner’s name, voice, likeness and/or prize
information, without limitation, for promotional purposes without further consideration,
review, approval or payment, where allowed by law. By participating in this Sweepstakes,
entrants agree to be bound by the Official Rules and the decisions of the judges, which
are final and binding in all respects. Sponsor not responsible for any typographical or other
error in the printing of the offer or in administration of the Sweepstakes.
7. PUBLICITY RELEASE: By participating in the Sweepstakes, in addition to any other
grants which may be granted in any other agreement entered into between Sponsor and
any entrant or winner in the Sweepstakes, each entrant irrevocably grants the Promotion
Entities and their respective successors, assigns and licensees, the right to use such
entrant’s name, likeness, Story and biographical information in any and all media for any
purpose, including without limitation, advertising and promotional purposes, without
further compensation, notification, or permission in perpetuity and hereby releases the
Promotion Entities from any liability with respect thereto.
8. LIMITATIONS AND RELEASES: Sponsor is not responsible for lost, late, mutilated or
illegible entries nor for electronic transmission errors resulting in omission, interruption,
deletion, defect, delay in operations or transmission, theft or destruction or unauthorized
access to or alterations of entry materials, or for technical, network, telephone equipment,
electronic, computer, hardware or software malfunctions or limitations of any kind, or
inaccurate transmissions of or failure to receive entry information by Sponsor or presenter
on account of technical problems or traffic congestion on the Internet or at any website or
any combination thereof. Sponsor reserves the right to modify, extend, suspend, or
terminate the Sweepstakes if it determines, in its sole discretion, that the Sweepstakes is
technically impaired or corrupted or that fraud or technical problems, failures or
malfunctions or other causes beyond Sponsor’s control have destroyed or severely
undermined or to any degree impaired the integrity, administration, security, proper play
and/or feasibility of the Sweepstakes as contemplated herein. In the event Sponsor is
prevented from awarding prize or continuing with the Sweepstakes as contemplated
herein by any event beyond its control, Sponsor shall have the right to modify, suspend,
or terminate the Sweepstakes. If the Sweepstakes is terminated before the designated
end date, Sponsor will (if possible) select winner in a random drawing from all eligible,
non-suspect entries received as of the date of the event giving rise to the termination.
Inclusion in such drawing shall be each entrant’s sole and exclusive remedy under such
circumstances. The invalidity or unenforceability of any provision of these Official Rules
shall not affect the validity or enforceability of any other provision. In the event that any
provision is determined to be invalid or otherwise unenforceable or illegal, these Official
Rules shall otherwise remain in effect and shall be construed in accordance with their
terms as if the invalid or illegal provision were not contained herein. Caution: Any attempt
by any person to deliberately damage any website or undermine the legitimate operation
of the game is a violation of law and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest extent of the law.
9. PRIVACY: For information about how Kellogg Company uses your personal information,
please see Kellogg Company privacy policy, located at
10.WINNER’S LIST: For names of winners, send a self-addressed, stamped envelope by
1/15/21 to: Kellogg’s Frosted Mini-Wheats Morning Craze Game Sweepstakes,
Attn: Winner’s List, P.O. Box 7999, Kalamazoo, MI 49003-7999. Winner’s list to be
available after 11/15/20.
11.SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
®, , © 2020 Kellogg NA Co.