Kellogg’s – 2019 Celebrity Crunch Classic – Win SWEEPSTAKES – (100) First Prizes – A $250 Ticket Cash (to be awarded in the form of a $250 pre-loaded Reward Card) / ARV $250 for each First Prize

Job #: 18-7262 Final #7: 10/25/18 – 9:45 AM (ET)
2019 CELEBRITY CRUNCH CLASSIC SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE NECESSARY
1. PROMOTION DESCRIPTION: The 2019 Celebrity Crunch Classic Sweepstakes
consists of a Grand Prize Sweepstakes (“Grand Prize Sweepstakes”) and a First Prize
Sweepstakes (“First Prize Weekly Sweepstakes”) (collectively, the “Sweepstakes”).
The Grand Prize Sweepstakes begins at 12:00:00 PM Eastern Time (“ET”) on 12/18/18
and ends at 11:59:59 AM (ET) on 3/8/19 (“Grand Prize Sweepstakes Entry Period”) for
all methods of entry. The First Prize Weekly Sweepstakes is a Weekly Sweepstakes that
begins at 12:00:00 PM (ET) on 12/18/18 and ends at 11:59:59 AM (ET) on 7/31/19 for all
methods of entry (the “First Prize Weekly Sweepstakes Entry Period” – see chart below
for details). Non-winning First Prize Weekly Sweepstakes entries will be
automatically rolled over into subsequent First Prize Sweepstakes drawings.
Additionally, all eligible First Prize Weekly Sweepstakes entries received during the
Grand Prize Sweepstakes Period will be automatically entered into the Grand Prize
Sweepstakes drawing.
Grand Prize Sweepstakes entry will be available during the Grand Prize Sweepstakes
Entry Period as follows: a) via in-store at participating retailers (the “Secret Shopper”); b)
via Twitter.com (the “Social Platform”); and/or, c) online at
www.KFR.com/CelebrityCrunchClassic (the “Website”), as further described below.
Entries received after the expiration of the Grand Prize Sweepstakes Entry will not be
included as entries into the Grand Prize Sweepstakes. The Grand Prize Sweepstakes will
award four (4) Grand Prizes as follows: a) Secret Shopper Entry – two (2) Grand Prizes;
b) Social Platform Entry and Website Entry (combined) – two (2) Grand Prizes.
First Prize Weekly Sweepstakes entry will be available during the First Prize Weekly
Sweepstakes Entry Period as follows: a) via Twitter.com (the “Social Platform”); and/or, b)
online at the Website at www.KFR.com/CelebrityCrunchClassic, as further described
below. The First Prize Weekly Sweepstakes will award one hundred (100) First Prizes
from among all eligible entries received via the Social Platform Entry and Website Entry
as further described below. First Prize Weekly Sweepstakes Entry Periods are as follows:
First Prize Weekly Sweepstakes
Entry Periods
Dates # of First Prizes to be Awarded
1 12/18/18 – 3/8/19 50
2 3/9/19 – 5/17/19 35
3 5/18/19 – 7/31/19 15
The Grand Prize Sweepstakes Entry Period and the First Prize Weekly Sweepstakes
Entry Period are collectively known as the “Promotion Period”. For purposes of these
Official Rules, a “Day” is defined as each twenty-four (24) hour period during the
Promotion Period beginning at 12:00:00 PM (ET) and ending at 11:59:59 AM (ET). For
purposes of these Official Rules, the First Prize Weekly Sweepstakes Entry Period is
defined in the chart above. Non-winning First Prize Weekly Sweepstakes entries will be
automatically rolled over into subsequent First Prize Weekly Sweepstakes drawings.
Additionally, all eligible First Prize Weekly Sweepstakes entries received via the Social
Platform and/or the Website during the Grand Prize Sweepstakes Period will be
automatically entered into the Grand Prize Sweepstakes drawing.
2. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of
Columbia who are 18 years of age or older at the time of entry. Employees of Kellogg
Company (“Sponsor”), its parent company, affiliates, subsidiaries, suppliers, advertising
and promotion agencies and anyone else connected with the production and distribution
of this Sweepstakes (collectively, the “Promotion Entities”) and their immediate family
members (spouse, parent, child, sibling and their respective spouses, regardless of where
they reside) and/or those living in the same household of each are not eligible to
participate. Void where prohibited.
3. HOW TO ENTER THE GRAND PRIZE SWEEPSTAKES: There are three (3) methods of
entry.
A) Secret Shopper. During the Grand Prize Sweepstakes Entry Period, if you are
stopped by a “Secret Shopper” at a randomly selected participating retailer and you
have any one (1) of the below listed participating Kellogg’s® Snacks products in your
shopping cart or shopping basket; or possess a sign that is easily visible in your
shopping cart/basket that reads “2019 Celebrity Crunch Classic Sweepstakes”, you
win a Grand Prize, subject to verification of eligibility. The Secret Shopper Entry
Period will occur during the Grand Prize Sweepstakes Entry Period only and will occur
daily at 9:00:00 AM (ET) and end at 9:00:00 PM (ET) (the “Secret Shopper Entry
Period”). Participating Products for the Sweepstakes consist of: Cheez-It® Original (7
oz., 12.4 oz. & 21 oz.); Cheez-It® Reduced Fat (11.5 oz.); Cheez-It® White Cheddar
(7 oz. & 12.4 oz.); Cheez-It® Hot and Spicy (12.4 oz.); Cheez-It® Snack Mix Original
(10.5 oz.); Cheez-It® Snack Mix Double Cheese (9.75 oz.); Cheez-It® Grooves (9
oz. – Classic Cheddar, Sharp White Cheddar, Zesty Cheddar Ranch); Kellogg’s® Rice
Krispies Treats® (Original 8 ct. & 40 ct.); Kellogg’s® Cocoa Krispies Treats® (8 ct.);
Kellogg’s® Rice Krispies Treats® Big Bar (2.2 oz.); Famous Amos® Chocolate
Chip (12.4 oz. box); Famous Amos® Chocolate Chip & Pecans (12.4 oz. box);
Pringles® Original (5.6 oz. or larger); Pringles® Cheddar Cheese (5.96 oz. or larger);
Pringles® Sour Crème & Onion (5.96 oz. or larger); Pringles® BBQ (5.96 oz. or
larger); Keebler® Town House® crackers (13 oz. or larger); Keebler® Town House®
Flipsides® crackers (9.2 oz. or larger); and Keebler® Town House® Pita crackers (9
oz. or larger (“Participating Products”).
B) Social Media. To enter the Grand Prize Sweepstakes via Twitter.com (the “Social
Platform”), you must be a registered member of the Social Platform with an account
set to public. Becoming a member of the Social Platform and entry into the
Sweepstakes are both free. Entrants must go to Twitter.com, log into their account
and tweet the hashtag #CrunchClassicEntry (the “Hashtag”). All Social Platform
posts must be posted to a non-private Social Platform account and must include the
Hashtag. By using the Hashtag, you affirm that you have read, understand and agree
to these Official Rules. Direct any questions, comments, or complaints regarding the
Sweepstakes to Sponsor, not Twitter.
C) Website. To enter the Sweepstakes via the Website at
www.KFR.com/CelebrityCrunchClassic (“Website”), you must be a registered member
of the Kellogg’s Family Rewards® (“KFR”) program. To become a registered
member of the KFR program, go to the Website and follow the instructions to complete
the registration. Becoming a KFR program member is free. To complete an entry at
the Website, log into your KFR account at the Website, vote for your choice of TEAM
SHAQ or TEAM BARKLEY, and then follow the instructions to submit your entry.
Participation via KFR is subject to the Kellogg’s Family Rewards® Terms and
Conditions (“Terms”) available at
https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/en_US/ter
ms/KFRTermsandConditions.pdf.
4. HOW TO ENTER THE FIRST PRIZE WEEKLY SWEEPSTAKES: There are two (2)
methods of entry.
A) Social Media. To enter the First Prize Weekly Sweepstakes via Twitter.com (the
“Social Platform”), you must be a registered member of the Social Platform with an
account set to public. Becoming a member of the Social Platform and entry into the
Sweepstakes are both free. Entrants must go to Twitter.com, log into their account
and tweet the hashtag #CrunchClassicEntry. All Social Platform posts must be
posted to a non-private Social Platform account and must include the Hashtag. By
using the Hashtag, you affirm that you have read, understand and agree to these
Official Rules. Direct any questions, comments, or complaints regarding the
Sweepstakes to Sponsor, not Twitter.
B) Website. To enter the First Prize Weekly Sweepstakes via the Website method of
entry, you must be a registered member of the Kellogg’s Family Rewards® (“KFR”)
program. Follow the entry instructions in rule #3C to enter via the Website at
www.KFR.com/CelebrityCrunchClassic.
Limit of (ten) (10) entries per person, per entry method, per Day during the
Promotion Period.
ALL ELIGIBLE SWEEPSTAKES ENTRIES RECEIVED DURING THE GRAND PRIZE
SWEEPSTAKES PERIOD WILL BE ENTERED INTO THE GRAND PRIZE
SWEEPSTAKES DRAWING. ALL ELIGIBLE SWEEPSTAKES ENTRIES RECEIVED
DURING THE FIRST PRIZE WEEKLY SWEEPSTAKES PERIOD WILL BE ENTERED
INTO THE RESPECTIVE FIRST PRIZE WEEKLY SWEEPSTAKES DRAWINGS.
ADDITIONALLY, ALL ELIGIBILE FIRST PRIZE WEEKLY SWEEPSTAKES ENTRIES
RECEIVE DURING THE GRAND PRIZE SWEEPSTAKES PERIOD WILL BE
AUTOMATICALLY ENTERED INTO THE GRAND PRIZE SWEEPSTAKES. If for any
reason during the Promotion Period a submission is not compliant with these Official
Rules as solely determined by Sponsor, the submission will be disqualified from the
Sweepstakes. All entry materials become the property of Sponsor and will not be
returned.
NOTE: Entries must be made solely by the entrant. Entries made by any other individual
or any entity, and/or originating at any other website, e-mail address, or Social Platform
account, including but not limited to commercial sweepstakes subscription notification
and/or entering service sites, will be declared invalid and disqualified for this
Sweepstakes. The use of any device to automate the entry process is prohibited.
Sponsor is not responsible for any change of email address, mailing address and/or
phone number of entrants.
The Website’s database clock will be the official timekeeper for online entries in this
Sweepstakes. In the event a dispute regarding the identity of the individual who actually
submitted an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be
deemed ineligible. Promotion Entities shall not be responsible for incorrect or inaccurate
entry information whether caused by Internet users or by any of the equipment or
programming associated with or utilized in the Sweepstakes or by any technical or human
error which may occur in the processing of the entries in the Sweepstakes. Promotion
Entities assume no responsibility or liability for any error, omission, interruption, deletion,
theft or destruction, or unauthorized access to, or alteration of entries.
In the event of a dispute regarding entries, any entries will be deemed to have been
submitted by the Authorized Account Holder of the KFR Account and/or Social Platform
account submitted at the time of entry, provided that person meets all eligibility
requirements set forth in these Official Rules. “Authorized Account Holder” means the
natural person who is assigned to an account by Sponsor, or its KFR program
administrator, Social Platform administrator, Internet access provider, online service
provider, or other organization that is responsible for assigning e-mail addresses for the
domain associated with the submitted e-mail address, retailer loyalty card account or
other organization that is responsible for assigning KFR Accounts associated with the
KFR program. Entrants may not participate with multiple KFR accounts, Social Platform
accounts, retailer loyalty card accounts and/or email addresses nor may entrants use any
device or artifice to enter as multiple entrants in the Sweepstakes. Any entrant who
attempts to enter with multiple KFR accounts, multiple Social Platform accounts, multiple
retailer loyalty card accounts, multiple email addresses, under multiple identities or uses
any other device or artifice to enter multiple times beyond the entry limitation stated above
will be disqualified from participation and all entries submitted by that entrant will be void.
Only fully completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor. Sponsor is not responsible for any change of mailing
address, email address, and/or telephone number of entrants. The Promotion Entities
assume no responsibility or liability for any error, omission, interruption, deletion, theft or
destruction, or unauthorized access to, or alteration of entries.
5. GRAND PRIZE WINNER SELECTION AND NOTIFICATION: Two (2) Grand Prize
winners will be randomly selected by a Secret Shopper, a designee of the Sponsor, at a
randomly selected participating retailer on or about a randomly selected time during the
Secret Shopper Entry Period. The potential Grand Prize winners that entered via the
Secret Shopper method of entry will be notified in-person by the Secret Shopper at the
participating retailer. Two (2) Grand Prize winners will be selected in a random drawing
on or about 3/11/19 from among all eligible Social Platform and Website entries received
by Sponsor or its designee. The potential Grand Prize winners that entered via the Social
Platform and/or Website will initially be notified by email (for Website entrants), or via
Direct Message (“DM”) from the Sponsor (for Social Platform entrants). Decisions of the
Sponsor or its designee are final and binding. Sponsor shall have no liability for any
winner notification that is lost, intercepted or not received by a potential winner for any
reason. If, despite reasonable efforts, a potential winner does not respond upon
immediate notification (for Secret Shopper potential winner) or within forty-eight (48) hours
of the first notification attempt (for Social Platform/Website potential winner), or if the prize
or prize notification is returned as unclaimed or undeliverable to such potential winner,
such potential winner will forfeit his or her prize and an alternate winner may be randomly
selected in Sponsor’s sole discretion. Sponsor, in its sole discretion, will attempt to
contact up to two (2) alternate potential winners of a prize in accordance with the above
procedure, after which the prize in question may go unawarded if it remains unclaimed. If
any potential prize winner is found to be ineligible, or if he or she has not complied with
these Official Rules or declines the prize for any reason prior to award, such prize will be
forfeited and an alternate prize winner may be selected provided there is sufficient time
remaining to award the prize.
6. FIRST PRIZE WEEKLY SWEEPSTAKES WINNER SELECTION AND NOTIFICATION:
First Prize Weekly Sweepstakes winners will be selected in a random drawing on or about
the drawings dates as noted in chart in rule #1 from among all eligible entries received by
Sponsor or its designee, whose decisions are final and binding, during the respective First
Prize Weekly Sweepstakes Entry Period. The potential First Prize Weekly Sweepstakes
winners will be notified initially by email (for Website entrants) or DM (for Social Platform
entrants). Sponsor shall have no liability for any winner notification that is lost, intercepted
or not received by a potential winner for any reason. If, despite reasonable efforts, a
potential winner does not respond within five (5) calendar days of the first notification
attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to
such potential winner, such potential winner will forfeit his or her prize and an alternate
winner may be randomly selected in Sponsor’s sole discretion. Sponsor, in its sole
discretion, will attempt to contact up to two (2) potential winners of a prize in accordance
with the above procedure, after which the prize in question may go unawarded if it
remains unclaimed. If any potential prize winner is found to be ineligible, or if he or she
has not complied with these Official Rules or declines the prize for any reason prior to
award, such prize will be forfeited and an alternate prize winner may be selected
7. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: GRAND PRIZE
SWEEPSTAKES – Four (4) Grand Prizes – Each winner will receive a 5-day/4-night trip
for winner and three (3) guests to attend a Fantasy Basketball Game in Minneapolis, MN
with select former college players, coaches and/or celebrities (ARV $10,000 for each
Grand Prize). Additionally, winner or one (1) of his/her guests will have the opportunity to
play in the Fantasy Basketball Game. Note: Participation as a player in the Fantasy
Basketball Game is physical in nature; individual selected to participate must be
able to engage in a moderate to high level of physical activity associated with
playing in a full court basketball game. Guest of any Grand Prize winner must be
eighteen (18) years of age or older. Selection of individual to participate in the Fantasy
Basketball Game is at winner’s sole discretion. Each trip includes: round-trip coach air
transportation for winner and three (3) guests between a major commercial airport closest
to the winner’s primary U.S. residence (as selected by Sponsor in its sole discretion) and
Minneapolis, MN; standard quad-occupancy hotel accommodations consisting of one (1)
room for four (4) nights; the opportunity for winner or one (1) of his/her guests to play in a
Fantasy Basketball Game on 4/7/19 on a team consisting of Sponsor-selected former
college players, coaches and/or celebrities. Trip must be taken from 4/5/19 through
4/9/19 or prize will be forfeited in its entirety. No transfer or substitution of trip
elements will be permitted. Winner and his/her travel companions must depart/return
from the same major airport and travel on same itinerary. Trip does not include taxes,
meals, tips, gratuities, service charges, hotel room service, laundry service, alcoholic
beverages, merchandise, souvenirs, local and long distance telephone calls, airport
charges, or any other service or item not specifically described above. Trip is not
redeemable for cash. Actual retail value of prize may vary depending on location of
winner’s residence and may fluctuate due to market conditions, changes in value of
components, (e.g. air transportation and hotel rates) and other reasons. If winner lives
within two hundred fifty (250) miles of Minneapolis, MN, Sponsor will substitute air
transportation with ground transportation between winner’s residence and hotel in the
destination city, and the difference in value will not be awarded. In the event any
scheduled event associated with the prize and/or any other component of the prize is
cancelled, delayed, or postponed for any reason outside the control of the Sponsor,
Sponsor will have no further obligation, other than to award the remainder of the prize.
Secret Shopper Entry – Odds of winning a Grand Prize depend on total number of eligible
individuals in the randomly selected participating retailer store during the secret shopper’s
visit. Social Platform / Website Entry – Odds of winning a Grand Prize depend on the total
number of eligible entries received from the Social Platform and Website entry methods
combined during the Grand Prize Sweepstakes Entry Period. FIRST PRIZE WEEKLY
SWEEPSTAKES – One Hundred (100) First Prizes (see chart in rule 6 for Prize
distribution) – A $250 Ticket Cash (to be awarded in the form of a $250 pre-loaded
Reward Card) / ARV $250 for each First Prize. Reward card is subject to terms,
restrictions and conditions as designated by issuer. Odds of winning a First Prize depend
on the total number of eligible entries received from all entry methods combined for the
respective First Prize Entry Period. Total ARV of all prizes $65,000. Unclaimed prizes
will not be awarded. All applicable federal, state, and local taxes on prizes are the sole
responsibility of the prize winners. Limit one (1) Grand Prize and one (1) First Prize per
person in the Sweepstakes. Grand Prize winners will receive an Internal Revenue
Service Form 1099 for the ARV of the prize for the tax year in which the prize was
awarded.
8. GENERAL: Potential Grand Prize winners will be required to sign and return a notarized
Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release
within seven (7) days after first notification attempt. Each guest of a Grand Prize winner
(if a minor in his/her state of residence, his/her parent or legal guardian must be the prize
winner and must sign on his/her behalf) must sign and return a Liability/Publicity Release
prior to awarding of prize. If prize notification or prize is returned as non-deliverable, prize
may be forfeited and an alternate winner may be selected. No correspondence will be
acknowledged. No cash equivalents, substitutions or transfer of prize permitted except
that Sponsor reserves the right to substitute a prize of equal or greater value in the event
that an offered prize is unavailable. Subject to all federal, state and local laws/regulations.
Promotion Entities will have no liability whatsoever for any injuries, losses or damages of
any kind caused by any prize or resulting from acceptance, possession, use and/or
misuse of any prize or participation in the Sweepstakes or any prize-related activities. By
participating, winners release and agree to hold harmless Promotion Entities and each of
their respective affiliates, directors, employees, officers and agents, including without
limitation, their advertising/promotional agencies from any and all liability, injury, loss or
damage of any kind, including but not limited to personal injury or death, arising from or in
connection with participation in the Sweepstakes, or the awarding, receipt, possession,
use or misuse of any prize and/or with respect to participation in any travel or prize related
activity. Acceptance of a prize shall be construed as and signify prize winner’s agreement
and consent that Sponsor may use the prize winner’s name, photograph, likeness, voice,
biographical information, prize information, statements, Twitter handle, name and address
(city and state) for advertising and/or publicity purposes worldwide and in all forms of
media now known or hereafter developed, in perpetuity, without further compensation,
review, approval or payment, where allowed by law. By participating in this Sweepstakes,
entrants agree to be bound by the Official Rules and the decisions of the Sponsor, which
are final and binding in all respects. Sponsor not responsible for any typographical or other
error in the printing of the offer or in administration of the Sweepstakes.
9. LIMITATIONS AND RELEASES: Promotion Entities are not responsible for lost, late,
mutilated or illegible entries nor for electronic transmission errors resulting in omission,
interruption, deletion, defect, delay in operations or transmission, theft or destruction or
unauthorized access to or alterations of entry materials, or for technical, network,
telephone equipment, electronic, computer, hardware or software malfunctions or
limitations of any kind, or inaccurate transmissions of or failure to receive entry
information by Sponsor or presenter on account of technical problems or traffic congestion
on the Internet or at any website and/or wireless network or any combination thereof.
Sponsor reserves the right to modify, extend, suspend, or terminate the Sweepstakes if it
determines, in its sole discretion, that the Sweepstakes is technically impaired or
corrupted or that fraud or technical problems, failures or malfunctions or other causes
beyond Sponsor’s control have destroyed or severely undermined or to any degree
impaired the integrity, administration, security, proper play and/or feasibility of the
Sweepstakes as contemplated herein. If for any reason any entry portion of the
Sweepstakes is not capable of running as planned, including infection by computer virus,
bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes
beyond the control of the Sponsor which corrupt or affect the administration, security,
fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right
at its sole discretion, to disqualify any individual who tampers with the entry process, and
to cancel, terminate, modify or suspend the Sweepstakes; and award any remaining
prizes from among all eligible entries received up to the action taken by the Sponsor
provided a sufficient number of eligible entries have been received. The invalidity or
unenforceability of any provision of these Official Rules shall not affect the validity or
enforceability of any other provision. In the event that any provision is determined to be
invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in
effect and shall be construed in accordance with their terms as if the invalid or illegal
provision were not contained herein. CAUTION: ANY ATTEMPT BY ANY PERSON TO
DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE
OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF LAW AND SHOULD SUCH
AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES
FROM ANY SUCH PERSON TO THE FULLEST EXTENT OF THE LAW.
10.PRIVACY: For information about how Kellogg Company uses your personal information,
please see its privacy policy, located at https://www.kelloggcompany.com/en_US/privacy-
policy.html.
11.GOVERNING LAW/JURISDICTION: ALL ISSUES AND QUESTIONS CONCERNING
THE CONSTRUCTION, VALIDITY, INTERPRETATION AND ENFORCEABILITY OF
THESE OFFICIAL RULES OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR
SPONSOR IN CONNECTION WITH THE GAME SHALL BE GOVERNED BY AND
CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF
MICHIGAN WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OF CONFLICT OF
LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY
OTHER STATE’S LAWS.
12.WINNER’S LIST: For names of winners, send a self-addressed, stamped envelope by
10/20/19 to: 2019 Celebrity Crunch Classic Sweepstakes, Attn: Winner’s List, P.O. Box
7999, Kalamazoo, MI 49003-7999. Winner’s list to be available after 8/20/19.
13.SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
®, , © 2018 Kellogg NA Co.
This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with
Twitter. Twitter is completed released of all liability by each entrant in this Sweepstakes.