Heineken USA – Mls All-Star Game – Win (7) Seven (7) grand prize #1 prizes will be awarded

HEINEKEN®
MLS ALL-STAR GAME SWEEPSTAKES

Full
Official Rules

NO PURCHASE NECESSARY
TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN MLS ALL-STAR GAME SWEEPSTAKES (“SWEEPSTAKES”) IS OPEN ONLY TO
LEGAL RESIDENTS OF THE UNITED STATES WHO ARE TWENTY-ONE (21) YEARS OF AGE OR
OLDER AS OF DATE OF ENTRY AND RESIDE IN THE STATES OF CT, DE, FL, GA, MD, NJ,
NY, PA, VA OR THE DISTRICT OF COLUMBIA (“D.C.”). SWEEPSTAKES
IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

1. ELIGIBILITY:

The Sweepstakes is open to all legal residents
of the United States residing in the states of CT, DE, FL, GA, MD, NJ, NY, PA,
VA or DC who are 21 years of age
and older at time of entry except as set forth below.

Notwithstanding
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household members
(whether related or not) are not eligible for participation: employees,
officers, and directors of Major League Soccer, L.L.C. (“MLS”), Soccer United
Marketing, LLC (“SUM”), the (“MLS Entities”), HEINEKEN USA Inc. (“Sponsor”) and
their respective parent, subsidiary, and affiliated companies, their respective
printers, and advertising, promotion, an fulfillment agencies, alcoholic
beverage suppliers, wholesalers, distributors, and importers, and alcoholic
beverage retailers. All federal, state, and local regulations apply.

2. START/END
DATES:

The Sweepstakes begins at 12:01 a.m. Eastern Time
(ET) on 2/1/2023 and ends at 11:59 p.m. ET on 6/21/2023.

3. HOW TO
ENTER – Internet Entry: To enter, scan the QR code on the applicable point
of sale signage using your mobile device’s camera or directly visit www.Heineken.com/us/en/promos/MLS and follow the on-screen entry instructions to
enter. Normal time rates, if any, charged by Internet service provider will
apply. All Internet entries must be submitted by 11:59 p.m. ET on 6/21/2023.

By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of Sponsor
and its appointed agents, which will be final and binding in all matters
relating to the Sweepstakes. Limit one (1) entry per person per day regardless
of method of entry. Any entry submitted
on behalf of another individual or using another individual’s information,
providing any incorrect, inaccurate, fake or false
information during registration, or attempting to submit more than the allowable
number of entries by using alternate names, emails, addresses, or other method
shall result in all such entries being disqualified. Please note that there is a limit of
one (1) prize per individual, household, street address, and/or e-mail address
during any six (6) month period across all HEINEKEN USA Inc. promotions,
regardless of brand (Heineken, Amstel, AriZona SunRise, Dos Equis, Murphy’s, Newcastle,
Red Stripe, Strongbow, Tecate, and Tiger).

4. PRIZES:

All Promotion prize details are at Sponsor’s sole
discretion. Any prize depiction is for illustrative purposes only and shall not
be relied upon. No part of any prize includes any alcoholic beverages. Prizes
are not transferable or redeemable for cash. No substitutions of prizes by
winner are allowed, but Sponsor reserves the right to substitute a prize of
equal or greater value at its sole discretion.

·
NOTE: There is a
maximum limit of one (1) prize award per person, email address or household
during the entire Sweepstakes Period. If
eligible entries are less than the scheduled number of prizes available for any
prize level or total number of prizes available for the entire Sweepstakes,
then the associated prize award(s) shall not be awarded.

·
Sponsor
reserves the right in its sole discretion to substitute any prize award with an
alternate prize award of approximate equal or greater value, based upon
availability.

Grand
Prize #1 (7): Seven
(7) grand prize #1 prizes will be awarded. Each grand prize #1 consists of a
trip for two (2) people (winner and one
guest age 21 or older) to Washington, DC to attend the 2023 MLS All-Star
game and includes: round trip coach airfare for two (2) people to Washington,
DC (Tuesday, 7/18/2023 – Thursday, 7/20/2023), hotel accommodations for
two (2) people—one room, double occupancy—for two (2) nights (7/18/2023 – 7/20/2023),
and two (2) tickets to the MLS All-Star Game scheduled to be played on
Wednesday, 7/19/2023 at Audi Field in Washington, DC.

Approximate retail value (“ARV”) of each grand
prize #1 prize award: $2,250. Total ARV
of all available Grand Prize #1 prize awards:
$15,750.

Grand
Prize #2 (2): Two
(2) grand prize #2 prizes will be awarded. Each grand prize #2 consists the opportunity to attend the 2023 MLS All-Star
game (for winner and one guest age 21+) and includes: hotel accommodations for
two (2) people—one room, double occupancy—for two (2) nights (7/18/2023 –
7/20/2023), and two (2) tickets to the MLS All-Star Game scheduled to be
played on Wednesday, 7/19/2023 at Audi Field in Washington, DC.

Approximate retail value (“ARV”) of each grand
prize #2 prize award: $750. Total ARV of
all available Grand Prize #2 prize awards:
$1,500.

All tickets are subject to any applicable
stadium, league and/or team restrictions and regulations, including COVID-19
testing and/or vaccination requirements or policy. Winner and guest must abide
by all stadium, league and team policies. Sponsor and
stadium, league and/or teams reserve the right to revoke full or partial prize
from winner or winner’s guest who it and/or stadium, league or team personnel
deem may, in their sole discretion, be intoxicated, be a safety risk, have
violated any stadium, league or team policy or law, and/or may bring Sponsor
into disrepute. Resale of tickets is prohibited. Seat locations shall be at the sole
determination and discretion of Sponsor, and based
upon availability.

All travel must be completed by no later than 7/20/2023,
or such other date as solely determined by Sponsor in its sole discretion, or
prize will be forfeited. Once travel is
booked, any penalties incurred as a result of changes
to flights or hotel reservation are the sole responsibility of winner. All travel is subject to any applicable
restrictions and local regulations in departure and arrival destination,
including COVID-19 testing and/or vaccination requirements or policy.

Exact transportation and accommodation details,
dates and times, including airline, departure and destination
airport and hotel, to be determined at the sole discretion of Sponsor. No
refund or compensation will be made in the event of the cancellation,
rescheduling or delay of any flight, travel arrangements or game. Travel and
accommodations are subject to availability. Blackout dates and other
restrictions may apply. Travel is subject to the terms and conditions set forth
in these Official Rules and those set forth by Sponsor’s airline carrier of
choice as detailed in the passenger ticket contract. Sponsor
will not be responsible for any travel or game delay, rescheduling, postponement or cancellation due to weather, pandemic, Acts
of God, acts of terrorism, civil disturbances, work stoppage or any other event
that may cause the delay, rescheduling or cancellation of any travel
arrangement or game.

All expenses and travel costs incurred as a result of seeking or winning a prize are the sole
responsibility of winner. Any expenses or costs not expressly stated in the description
of the prize above, including, but not limited to, ground transportation, parking
fees, meals, incidentals, gratuities, passenger tariffs or duties, surcharges,
airport fees, service or facility charges, airline seat assignment or baggage
check fees, personal charges at lodging, security fees, taxes, or other
expenses, are the sole responsibility of winner. Winner’s guest must be
twenty-one (21) years of age or older as of the date of departure and must
travel on the same itinerary and at the same time as winner. Travel must be
round-trip. Winner and guest are solely responsible for obtaining any required
travel documents, including a valid passport where applicable, vaccinations and
travel insurance. Winner and guest must each execute an Affidavit of
Eligibility and Publicity Release form provided by Sponsor or its appointed
agent prior to issuance of tickets. Travel restrictions, conditions, and
limitations may apply. Sponsor will not replace any lost, mutilated, or stolen
tickets, travel vouchers, or certificates. Sponsor is not responsible for any
penalty charges incurred as a result of changes to
tickets that have been issued. Any such penalties incurred are the sole
responsibility of winner.

Prize award shall be delivered via email (for travel
confirmations) and/or mobile or digital delivery (for game tickets) to the
winner’s registered email address or mobile number as provided at the time of
entry and winner notification, or as otherwise designated by Sponsor. Winner is solely responsible for any required
software application for access to mobile or digital ticket delivery. Once emailed or transferred,
prize shall be considered awarded and fulfilled, and Sponsor shall not be
responsible for any lost, late, undelivered, misdirected, damaged or stolen
delivery, any incorrect email address or mobile number provided, or failure of
any email or mobile delivery including blocked emails or any email received in
junk or spam folders (winner is solely responsible for checking junk and spam email
folders for delivery). In the event of
any delivery issues, prize award shall not be replaced or substituted with any
alternate prize award or compensation.

All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize. Winners of prizes with a value of $600 or more will be
issued an IRS Form 1099-MISC early in the year following the year in which
prize was awarded for filing with his/her federal and state tax returns.
Sponsor complies with all tax reporting requirements. The amount of any tax
liability will vary depending on winner’s tax bracket.

rges on any prize are the sole responsibility of winner of the
prize.

5. ODDS OF WINNING:

Odds of winning a grand prize are dependent on the number
of eligible entries received for each prize pool as outlined below.

6. WINNER SELECTION, NOTIFICATION, AND
VERIFICATION:

Potential grand prize #1 winners will be selected in a
random drawing to be held on or about 6/22/2023 to select a total of seven (7)
potential grand prize #1 winners as follows:

·
Two
(2) potential grand prize #1 winners will be randomly selected from among all
eligible entries received from among residents of CT, NJ
and NY.

·
One
(1) potential grand prize #1 winner will be randomly selected from among all
eligible entries received from among residents of DE and PA.

·
One
(1) potential grand prize #1 winner will be randomly selected from among all
eligible entries received from among residents of GA.

·
Three
(3) potential grand prize #1 winners will be randomly selected from among all
eligible entries received from among residents of FL.

Potential grand prize #2 winners will be selected in a
random drawing to be held on or about 6/22/2023 to select a total of two (2)
potential grand prize #2 winners as follows:

·
Two
(2) potential grand prize #2 winners will be randomly selected from among all
eligible entries received from among residents of DC, MD
and VA.

Drawings will be conducted by Sponsor or its appointed
agent, and all decisions are final. Potential winners will be contacted by
telephone and/or email. If any potential winner cannot be reached within twenty-four
(24) hours of first notification attempt, if any prize or prize notification is
returned as undeliverable, if the potential winner rejects his/her prize, or in
the event of noncompliance with these Official Rules, such prize will be
forfeited and an alternate winner will be selected from among all remaining
eligible entries, time permitting. Upon forfeiture of any prize, no
compensation will be given.

Each potential winner will be required to sign and return,
where legal, a Declaration of Eligibility and Liability/Publicity Release
within two (2) days of notification that he/she is a potential winner. No potential winner will be an official winner
until any required paperwork has been returned and eligibility has been
formally verified by Sponsor. If a potential winner fails to comply with these
Official Rules and/or to submit any required paperwork within the designated
time period, he/she will be automatically disqualified
and the prize may be awarded to an alternate winner.

7. LICENSE AND RELEASE:

This Sweepstakes is in no way sponsored, endorsed,
administered by, or associated with the MLS Entities their parent companies,
subsidiaries, or affiliates. Participation in the Sweepstakes and acceptance of
prize constitute winner’s and guest’s (where applicable) permission for Sponsor,
MLS Entities, or their agents to photograph, film, and record each winner and
guest and to use his/her name, address (city and state), likeness, photograph,
voice, biographical information, and/or any statements made by winner and guest
regarding the Sweepstakes or Sponsor for purposes of trade, publicity, or
promotion without notice or additional compensation, except where prohibited by
law. By participating and/or accepting a prize, entrants, winners, and guests
acknowledge and agree to release and hold harmless Sponsor, the MLS Entities,
and each of their respective parent companies, subsidiaries, affiliates,
partners, representatives, agents, successors, assigns, employees, officers,
and directors and their advertising, promotion, and fulfillment agencies, (collectively,
“Released Parties”) from any and all liability for loss, harm, damage, injury,
cost, or expense whatsoever, including, without limitation, property damage,
personal injury, and/or death that may occur in connection with, preparation
for, travel to, or participation in the Sweepstakes, or participation in,
possession, acceptance, and/or use or misuse of any prize or participation in
any Sweepstakes-related activity, including, but not limited to, any claims
based on publicity rights, defamation or invasion of privacy, and merchandise
delivery. Released Parties shall not be responsible for any cancellations,
delays, diversions, substitutions, or omissions whatsoever by any
transportation companies, sporting organization, and/or any other persons providing
any services to winner, including any results thereof, such as changes in
services or location necessitated by same. Released Parties are not responsible
if any part of a Sweepstakes prize cannot be awarded due to acts of God, acts
of war, natural disasters, weather, or acts of terrorism or the cancellation or
postponement of any MLS game, event or exhibition. Released
Parties shall not be liable for any loss or damage to personal belongings.
Entrants who do not comply with these Official Rules or who attempt to
interfere with this Sweepstakes in any way shall be disqualified. There is no
purchase required to participate in the Sweepstakes or to win any prize in the Sweepstakes.
A purchase does not increase odds of winning.

8. ADDITIONAL TERMS:

Sponsor
reserves the right to alter, suspend, or terminate the Sweepstakes at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Sweepstakes becomes or is likely to become compromised in any way. In the event
the Sweepstakes is terminated prematurely, all eligible entries received prior
to the Sweepstakes termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery of a prize will require a residential
street address located within CT, DE,
FL, GA, MD, NJ, NY, PA, VA or DC. Sponsor is not responsible for late,
incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled
entries, which will be disqualified, or for problems of any kind, whether
mechanical, human, or electronic. Only fully completed entries are eligible.
Proof of submission will not be deemed to be proof of receipt by Sponsor.

In case of a dispute as to the identity of any Internet
entrant, an entry made by Internet will be deemed made by the authorized
account holder of the email address submitted at the time of entry. The
“authorized account holder” is deemed the natural person who is assigned to an
email address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted email address. A potential winner may be
requested to provide Sponsor with proof that the potential winner is the authorized
account holder of the e-mail address associated with the winning entry.

If for any reason the Sweepstakes is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the Sweepstakes,
Sponsor reserves the right, in its sole discretion, to disqualify any
individual who tampers with the entry process and to cancel, terminate, modify,
or suspend the Sweepstakes. Sponsor assumes no responsibility for any error,
omission, interruption, telephone or other communications malfunctions, deletion,
defect, delay in operation or transmission, communications line failure, or theft
or destruction of, unauthorized access to, or alteration of entries. Sponsor is
not responsible for any problems or technical malfunctions of any telephone
networks or lines, computer online systems, servers, or providers, computer
equipment, software, failure of any e-mail or entry to be received by Sponsor
on account of technical problems or traffic congestion on the Internet or at
any website, any combination thereof, or otherwise, including any injury or
damage to entrant’s or any other person’s computer related to, or resulting
from, participation or downloading of any materials in the Sweepstakes.

Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Sweepstakes based upon any such error without
liability. If by reason of a printing,
computer, or other error more prizes are awarded in a prize category than the
number set forth in these Official Rules, all persons purportedly making valid
claims will be included in a random drawing to award the advertised number of
prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Sweepstakes materials and the terms and conditions
of the Official Rules, the Official Rules shall prevail, govern
and control.

Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest extent permitted
by law.

IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR
THIS SWEEPSTAKES, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED
FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES.

9. DISPUTES AND GOVERNING
LAW:

The parties
waive all rights to trial in any action or proceeding instituted in connection
with these Official Rules, including, without limitation, the Sweepstakes. Any
controversy or claim arising out of, or relating to, these Official Rules
and/or the Sweepstakes shall be settled by binding arbitration in accordance
with the commercial arbitration rules of the American Arbitration Association.
Any such controversy or claim shall be arbitrated on an individual basis and
shall not be consolidated in any arbitration with any claim or controversy of
any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Sweepstakes, the parties irrevocably submit and
consent to the exclusive jurisdiction and venue of the state and federal courts
located in or closest to New York City, New York. The parties agree not to
raise the defense of forum non conveniens.

10. USE OF DATA:

Sponsor will
be collecting personal data about entrants online, in accordance with its
Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy
at https://heinekenusa.com/privacy-policy/. By participating in the Sweepstakes, entrant hereby agrees to
Sponsor’s collection and usage of his/her personal information and acknowledges
that he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

11. LIST OF WINNERS:

To obtain the name of winner, send a self-addressed,
Heineken MLS All-Star Game Sweepstakes, P.O. Box 248, Woodbridge, NJ 07095. All
requests for name of winner must be postmarked by 8/21/2023 and received by 8/31/2023.

12. SPONSOR: HEINEKEN USA Inc.,
White Plains, NY.

Major League
Soccer, L.L.C. (“MLS”), Soccer United Marketing, LLC (“SUM”), the (“MLS Entities”),
are not a sponsor of the Sweepstakes, and are in no way
responsible for the administration of the Sweepstakes, the verification of
winners or the fulfillment of prizing.
All inquiries regarding the Sweepstakes should be direct to Sponsor or
Sweepstakes administrator, Million Dollar Media.

Online Sweepstakes

Heineken Usa - Mls All-Star Game Sweepstakes Win (7) Seven (7) grand prize #1 prizes will be awarded. Win Free Stuff