ARIZONA
SUNRISE WIN99 PROMOTION

Full
Official Rules

NO PURCHASE OR TEXT
MESSAGE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT OR SENDING A TEXT
MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE ARIZONA SUNRISE WIN99 (“PROMOTION”) IS OPEN ONLY TO LEGAL
RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE
TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. PROMOTION IS
GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

This
Promotion consists of two (2) parts: (a) a random chance instant win program
(“Instant Win Program”) and (b) a random chance grand prize
sweepstakes (“Grand Prize Sweepstakes”). 
Collectively, the Instant Win Program, and the Grand Prize Sweepstakes
are referred to as the “Promotion,” and the Instant Win Period, and the Grand
Prize Sweepstakes Periods as the “Promotion Period.”

1.         ELIGIBILITY:

The Instant Win Program is open only to legal
residents of the fifty (50) United States and the District of Columbia who are
21 years of age and older at time of entry, excluding residents of New Jersey. Instant Win Program is void in
New Jersey. You are not eligible to win in the Instant Win Program if you
reside in New Jersey or outside the fifty (50) United States and the District
of Columbia.

The Grand Prize Sweepstakes is open to all
legal residents of the fifty (50) United States and the District of Columbia who
are 21 years of age and older at time of entry except as set forth below.

Notwithstanding
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household members
(whether related or not) are not eligible for participation: employees,
officers, and directors of Heineken USA dba Moonshot Beverage Company (“Sponsor”) and its
parent, subsidiary, and affiliated companies, alcoholic beverage suppliers,
wholesalers, distributors, and importers, alcoholic beverage retailers, and
Sponsor’s advertising and promotional agencies. All federal, state, and local
regulations apply.

2.         START/END
DATES:

The Instant Win Program begins at 12:01 a.m. Eastern
Time (ET) on 6/7/2021 and ends at 11:59 p.m. ET on 9/14/2021 or when all
Instant Win prizes have been awarded, whichever is earlier (“Instant Win
Period”). The Sweepstakes begins at 12:01 a.m. ET on 6/7/2021 and ends at 11:59
p.m. ET on 9/14/2021 (“Sweepstakes Period”).

3.         HOW TO
ENTER:

There are two (2) ways to enter the Promotion: (a)
via SMS or (b) on the Internet.

(a)       SMS Entry: Submit an SMS entry from
your mobile device (“Mobile Device”) by texting the “WIN99” to 88474.  Upon receiving a return text message, click on
the link provided (https://sunrisehardseltzer.com/win99) and follow the onscreen
instructions to enter the Promotion (see Internet Entry below). Carrier’s
standard messaging and data rates apply. All SMS entries must be submitted by 11:59
p.m. ET on 9/14/2021.

(b)       Internet
Entry:
To submit an Internet entry directly (without sending a text), scan the
QR Code on the applicable point of sale materials using your mobile phone’s
camera or directly visit https://sunrisehardseltzer.com/win99 and follow the
on-screen entry instructions to enter. Normal time rates, if any, charged by
Internet service provider will apply. All Internet entries must be submitted by
11:59 p.m. ET on 9/14/2021.

There is
a limit of one (1) entry per person regardless of method of entry. Once registered, returning visitors can login with their registered email
address to participate in the Instant Win promotion up to once per day.  Each entrant will automatically be included in
the Grand Prize Sweepstakes drawings (see below).

By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of Sponsor
and its appointed agents, which will be final and binding in all matters
relating to the Promotion.  Any entry
submitted on behalf of another individual or using another individual’s
information, providing any incorrect, inaccurate, fake or false information
during registration, use of different email addresses by the same individual, or
attempting to submit more than the allowable number of entries by using
alternate names, emails, addresses, or other method shall result in all such
entries being disqualified.  Please note that there is a limit of one (1) prize per individual,
household, street address, and/or email address during any six (6) month period
across all HEINEKEN USA Inc. promotions, regardless of brand (Heineken, Amstel,
Dos Equis, Murphy’s, Newcastle, Red Stripe, Strongbow,
Tecate, and Tiger).

4.         PRIZES:

All Promotion prize details are at Sponsor’s sole
discretion. The actual make and model of prizes
included will be determined by Sponsor in its sole discretion. Prizes to be
awarded “as is” and any and all warranties and/or guarantees (if any) shall be
subject to the prize manufacturer’s terms; therefore, winners agree to look
solely to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if
any. Any prize depiction is for illustrative purposes only and shall not be
relied upon. No part of any prize includes any alcoholic beverages. Prizes are
not transferable or redeemable for cash. No substitutions of prizes by winners
are allowed, but Sponsor reserves the right to substitute a prize of equal or
greater value at its sole discretion.

NOTE:  There
is a limit of one (1) Instant Win prize award per person, email address or
household during the entire Promotion Period, regardless of which instant win
prize is awarded.  Instant Win prize
winners are still eligible for the Grand Prize drawings.  If eligible entries are less than the
scheduled number of prizes available, then associated prize awards shall not be
awarded.

(a)         
Instant Win Prize #1 (50):
Fifty
(50) Instant Win prize #1 will be randomly awarded during the Promotion Period.
Each Instant Win prize #1 consists of: one (1) AriZona
SunRise branded adjustable hat.  The approximate retail value (ARV) of each
instant win prize #1:  $5.  Total ARV of all available Instant Win prize
#1: $250.

(b)         
Instant Win Prize #2 (65):
Sixty-five
(65) Instant Win prize #2 will be randomly awarded during the Promotion Period.
Each Instant Win prize #2 consists of: one (1) AriZona
SunRise branded backpack.  ARV of each instant win prize #2:  $25. 
Total ARV of all available Instant Win prize #2: $1,625.

(c)         
Instant Win Prize #3 (10):
Ten (10)
Instant Win prize #3 will be randomly awarded during the Promotion Period. Each
Instant Win prize #3 consists of: one (1) pair of AriZona
SunRise branded socks.  ARV of each instant win prize #3:  $5. 
Total ARV of all available Instant Win prize #3: $50.

(d)         
Instant Win Prize #4
(10): Ten
(10) Instant Win prize #4 will be randomly awarded during the Promotion Period.
Each Instant Win prize #4 consists of: one (1) AriZona
SunRise branded sunglasses.  ARV of each instant win prize #4:  $5. 
Total ARV of all available Instant Win prize #4: $50.

(e)         
Instant Win Prize #5 (40):
Forty
(40) Instant Win prize #5 will be randomly awarded during the Promotion Period.
Each Instant Win prize #5 consists of: one (1) AriZona
SunRise branded lounger.  ARV of each instant win prize #5:  $30. 
Total ARV of all available Instant Win prize #5: $1,200.

(f)          
Instant Win Prize #6
(70): Seventy
(70) Instant Win prize #6 will be randomly awarded during the Promotion Period.
Each Instant Win prize #6 consists of: one (1) AriZona
SunRise branded cooler bag.  ARV of each instant win prize #6:  $20. 
Total ARV of all available Instant Win prize #6: $1,400.

(g)         
Instant Win Prize #7
(70): Seventy
(70) Instant Win prize #7 will be randomly awarded during the Promotion Period.
Each Instant Win prize #7 consists of: one (1) AriZona
SunRise branded beach blanket.  ARV of each instant win prize #7:  $10. 
Total ARV of all available Instant Win prize #7: $700.

(h)         
Grand Prize Sweepstakes
Prize (15):
Fifteen (15) grand prizes will be awarded in the Sweepstakes.  Each grand prize consists of:
one (1) AriZona SunRise
branded polaroid camera, one (1) AriZona SunRise branded mini-fridge, one (1) AriZona
SunRise branded duffle bag, and one (1) AriZona SunRise branded Igloo
cooler.

Exact make, model, color and options of each merchandise item as solely
determined and designated by Sponsor, based upon availability.  Sponsor reserves the right to substitute any
merchandise item(s), with an alternate item of approximate equivalent value in
its sole discretion, based upon availability. 
ARV of each grand prize: $415. 
Total ARV of all available Grand Prize awards: $6,225.

Limit one (1) Grand Prize per person, email
address or household during entire registration period.

ARV of all available prizes: $11,500.  Prize winners must accept delivery of prize
in the method as solely determined and designated by Sponsor.  Prize shall be shipped to the designated
winner residential address via USPS or other Sponsor designated shipping/mail
carrier, or as otherwise designated by Sponsor. 
Allow approximately 8 – 12 weeks for delivery.  Once shipped, prize shall be considered
awarded and fulfilled, and Sponsor shall not be responsible for any lost, late,
undelivered, misdirected, damaged or stolen delivery or any incorrect shipping
address provided; and in the event of any delivery issues, prize award shall
not be replaced or substituted with any alternate prize award or compensation.  Winner shall look only to designated
shipper/carrier and not to Sponsor for any delivery issues.

All expenses and travel costs incurred as
a result of seeking, winning, and/or making use of a prize are the sole
responsibility of winner. Any expense or cost not expressly stated in the
description of the prizes set forth above is the sole responsibility of winner.

All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize.

5.         ODDS OF WINNING:

(a)       Instant Win

Odds of
winning an Instant Win prize are dependent on the number of eligible Instant Win
entries received divided by the number of instant win prizes available.

(c)       Grand Prize Sweepstakes

Odds of
winning a grand prize in the Sweepstakes drawing are dependent on the total
number of eligible entries received as of the date and time of each prize
drawing as outlined below.  

6.         WINNER SELECTION, NOTIFICATION, AND
VERIFICATION:

(a)       Instant Win

Participants
in the online Instant Win game who receive an on-screen confirmation message that
they have won a designated instant win prize will be determined as a potential
Instant Win prize winner.  Potential
Instant Win prize winners will be selected at random. If you are a potential
Instant Win prize winner, you will receive an on-screen message stating that
you have won an Instant Win prize along with a prize description and unique
prize claim code.  (If you have not
received the on-screen confirmation message, along with a unique prize claim
code, then you are not an instant winner.)

You will
then be sent a prize claim form via email with instructions on how to claim
your prize.   Allow 2 – 4 weeks for
processing and delivery of prize claim form. 
Please note that you are not officially a winner until your eligibility
has been verified and you have fully complied with these Official Rules. Limit
one (1) Instant Win prize per person or household.

Potential
Instant Win prize winners will be required to sign and return, where legal, a
Declaration of Eligibility and Liability/Publicity Release within three (3) days
of notification that he/she is a potential winner. No potential winner will be
an official winner until any required paperwork has been returned and
eligibility has been formally verified by Sponsor. If any potential winner
fails to comply with these Official Rules and/or to submit required
documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate
winner.

(b)       Sweepstakes

Potential grand
prize winners in the Sweepstakes
portion of the Promotion will be selected in a series of random drawings
from among all eligible entries received as of the date and time of each
drawing, to be held on or about 6/9/2021, 6/16/2021, 6/23/2021, 6/30/2021,
7/7/2021, 7/14/2021, 7/21/2021, 7/28/2021, 8/4/2021, 8/11/2021, 8/18/2021,
8/25/2021,  9/1/2021, 9/8/2021 and 9/15/21,
to select one (1) potential grand prize winner per drawing date (total of
fifteen (15) potential grand prize winners among all drawing dates).  In the event entries are fewer than the
scheduled number of prizes available for any drawing date, then Sponsor
reserves the right in its sole discretion to select additional winners during a
subsequent drawing date.

Drawings
will be conducted by Sponsor or its appointed agent, and all decisions are
final. Potential winners will be contacted by telephone and/or email. If the
potential winner cannot be reached within forty-eight (48) hours of first
notification attempt, if any prize or prize notification is returned as
undeliverable, if any potential winner rejects his/her prize, or in the event
of noncompliance with these Official Rules, such prize will be forfeited and an
alternate winner will be selected from among all remaining eligible entries.
Upon forfeiture of any prize, no compensation will be given.

All potential winners will be required to sign and return, where
legal, an Affidavit of Eligibility and Liability/Publicity Release within three
(3) days of receipt and notification that he/she is a potential winner. No
potential winner will be an official winner until his/her Affidavit of
Eligibility and Liability/Publicity Release or
Declaration of Eligibility and Liability/Publicity Release has been returned
and eligibility has been formally verified by Sponsor. If any potential winner
fails to comply with these Official Rules and/or to submit the required documentation
within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate
winner.

7.         LICENSE AND RELEASE:

Participation in the Promotion and acceptance of prize
constitute winner’s and guest’s (where applicable) permission for Sponsor or
its agents to photograph, film, and record each winner and guest and to use
his/her name, address (city and state), likeness, photograph, voice,
biographical information, and/or any statements made by each winner and guest regarding
the Promotion or Sponsor for purposes of trade, publicity, or promotion without
notice or additional compensation, except where prohibited by law. By
participating and/or accepting a prize, entrants, winners, and grand prize
winner’s guest acknowledge and agree to release and hold harmless Sponsor, Sponsor’s
advertising and promotional agencies, and their respective parent companies,
subsidiaries, affiliates, partners, representatives, agents, successors,
assigns, employees, officers, and directors (“Released Parties”) from any and
all liability for loss, harm, damage, injury, cost, or expense whatsoever,
including, without limitation, property damage, personal injury, and/or death that
may occur in connection with, preparation for, travel to, or participation in the
Promotion, or participation in, possession, acceptance, and/or use or misuse of
any prize or participation in any Promotion-related activity, including, but
not limited to, any claims based on publicity rights, defamation or invasion of
privacy, and merchandise delivery. Sponsor shall not be responsible for any
cancellations, delays, diversions, substitutions, or omissions whatsoever by
any other persons providing any services to winner, including any results
thereof, such as changes in services or location necessitated by same. Sponsor
is not responsible if any part of a Promotion prize cannot be awarded due to
acts of God, acts of war, natural disasters, weather, or acts of terrorism.
Sponsor shall not be liable for any loss or damage to personal belongings.
Entrants who do not comply with these Official Rules or who attempt to
interfere with this Promotion in any way shall be disqualified. There is no
purchase required to participate in the Promotion or to win any prize in the
Promotion. A purchase does not increase odds of winning.

8.         ADDITIONAL TERMS:

Sponsor
reserves the right to alter, suspend, or terminate the Promotion at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Promotion becomes or is likely to become compromised in any way. In the event
the Promotion is terminated prematurely, all eligible entries received prior to
the Promotion termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery of a prize will require a street
address located within the (50) United States or District of Columbia. Sponsor
is not responsible for late, incomplete, invalid, unintelligible, misdirected,
technically corrupted, or garbled entries, which will be disqualified, or for
problems of any kind, whether mechanical, human, or electronic. Only fully
completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor.

In case of a dispute as to the identity of any SMS entrant,
an entry will be declared as made by the authorized account holder of the Mobile
Device used for entry. In case of a dispute as to the identity of any Internet
entrant, an entry made by Internet will be deemed made by the authorized
account holder of the email address submitted at the time of entry. The
“authorized account holder” is deemed the natural person who is assigned to an
email address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted e-mail address. A potential winner may be
requested to provide Sponsor with proof that the potential winner is the
authorized account holder of the email address associated with the winning
entry.

If for any reason the Promotion is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the
Promotion, Sponsor reserves the right, in its sole discretion, to disqualify
any individual who tampers with the entry process and to cancel, terminate,
modify, or suspend the Promotion. Sponsor assumes no responsibility for any
error, omission, interruption, telephone or other communications malfunctions,
deletion, defect, delay in operation or transmission, communications line
failure, or theft or destruction of, unauthorized access to, or alteration of
entries. Sponsor is not responsible for any problems or technical malfunctions
of any telephone networks or lines, computer online systems, servers, or providers,
computer equipment, software, failure of any e-mail or entry to be received by
Sponsor on account of technical problems or traffic congestion on the Internet
or at any website, any combination thereof, or otherwise, including any injury
or damage to entrant’s or any other person’s computer related to, or resulting
from, participation or downloading of any materials in the Promotion.

Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Promotion based upon any such error without
liability. If by reason of a printing,
computer, or other error more prizes are awarded in a prize category than the
number set forth in these Official Rules, all persons purportedly making valid
claims will be included in a random drawing to award the advertised number of
prizes available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Promotion materials and the terms and conditions of
the Official Rules, the Official Rules shall prevail, govern
and control.

Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.

Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Promotion may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest extent permitted
by law.

IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR
THIS PROMOTION, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL
DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

9.         DISPUTES AND GOVERNING
LAW:

The parties
waive all rights to trial in any action or proceeding instituted in connection
with these Official Rules, including, without limitation, the Promotion. Any
controversy or claim arising out of, or relating to, these Official Rules
and/or the Promotion shall be settled by binding arbitration in accordance with
the commercial arbitration rules of the American Arbitration Association. Any
such controversy or claim shall be arbitrated on an individual basis and shall
not be consolidated in any arbitration with any claim or controversy of any
other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Promotion, the parties irrevocably submit and consent
to the exclusive jurisdiction and venue of the state and federal courts located
in or closest to New York City, New York. The parties agree not to raise the
defense of forum non conveniens.

10.       USE OF DATA:

Sponsor will
be collecting personal data about entrants online, in accordance with its
Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy
at https://heinekenusa.com/privacy-policy/. By participating in the Promotion,
entrant hereby agrees to Sponsor’s collection and usage of his/her personal
information and acknowledges that he/she has read and accepted Sponsor’s Privacy
& Cookie Policy.

11.       LIST OF WINNERS:

To obtain a list of winners, send a
self-addressed, stamped envelope, with sufficient postage, to Winners List, AriZona SunRise Win99 Promotion,
P.O. Box 248, Woodbridge, NJ 07095. All requests for a list of winners must be
postmarked by 10/15/2021 and received by 10/31/2021.

12.       SPONSOR: HEINEKEN USA Inc. dba moonshot beverage
company, WHITE             PLAINS, NY.

SIP AriZona SunRiseTM RESPONSIBLY.

©2021 Imported by moonshot beverage company, WHITE
PLAINS, NY.