Heineken USA – Amstel Light Lift An Amstel Ski – Win Two (2) grand prizes will be awarded in the Sweepstakes
LIGHT LIFT AN AMSTEL SKI SWEEPSTAKES
NO PURCHASE NECESSARY
TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.
THE AMSTEL LIGHT LIFT AN AMSTEL SKI SWEEPSTAKES (“SWEEPSTAKES”) IS OPEN
ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF
COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. VOID
WHERE PROHIBITED. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED
BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.
The Sweepstakes is open to all legal residents
of the fifty (50) United States and the District of Columbia who are 21 years
of age and older at time of entry except as set forth below.
the foregoing, the following individuals and members of their families
(parents, grandparents, children, siblings, spouses) and immediate household members
(whether related or not) are not eligible for participation: employees,
officers, and directors of Heineken USA dba Amstel USA (“Sponsor”) and its
parent, subsidiary, and affiliated companies, alcoholic beverage suppliers,
wholesalers, distributors, and importers, alcoholic beverage retailers, and
Sponsor’s advertising and promotional agencies. All federal, state, and local
Sweepstakes begins at 12:01 a.m. Eastern Time
(ET) on 1/1/2022 and ends at 11:59 p.m. ET on 3/31/2022. This Sweepstakes is in
no way sponsored, endorsed, or administered by, or associated with, Instagram
or Twitter. You are providing your information to Sponsor.
3. HOW TO
Your entry must include an original photograph (“Photo”)
created by you (and not previously submitted) showing how you celebrate Ski
Season with Amstel Light (each a “Submission”). Note: there is no purchase necessary –
making an Amstel Light product purchase is not required, and
making a purchase of Amstel Light will not increase your chances of winning. Your entry may include any Amstel Light logo,
packaging, display or product image (e.g. can(s),
bottle(s), draft, logo, product, package, store display, merchandise,
advertising materials, etc).
Your submission may not include any content that violates the rights of third parties,
such as the names of specific individuals, businesses, etc. You may enter as often as once per day,
but each submission must be original and unique, and NOT previously
submitted. Duplicate or near duplicate
Submissions will be disqualified.
There are three (3) ways to enter the
Sweepstakes: (a) on Instagram, (b) on Twitter, or (c) on the Internet. All
entries and Submissions must comply with the Requirements below.
(a) Instagram: To enter via Instagram,
access the Instagram application on your compatible mobile device (“Mobile
Device”), and confirm you are following or follow @AmstelLight (in order to verify
you are 21 years of age or older). Then, during the
Registration Period, post a photo showing how you celebrate Ski Season with
Amstel Light, and use the hashtags #LiftanAmstel
#Sweepstakes. (Refer to Section 4 for content guidelines.) Submissions will appear on Instagram under
the hashtag #LiftanAmstel #Sweepstakes. NOTE: To enter the
Sweepstakes through this method, you must be an active holder of a non-private
Instagram account (holders of private
accounts may not enter using this method). If you do not have the Instagram application,
you may download it through the application store on your mobile device. The
(b) Twitter: To enter via Twitter,
access the Twitter application on your compatible mobile device, tablet or desktop, and confirm you are following or follow @AmstelLight (in order to verify you are 21 years of age
or older). Then, during the
Registration Period, tweet a photo showing how you celebrate Ski Season with
Amstel Light and use the hashtags #LiftanAmstel
#Sweepstakes. (Refer to Section 4 for content guidelines.) Submissions will appear on Twitter under the
hashtags #LiftanAmstel #Sweepstakes. You must be an
active holder of a nonprivate Twitter account to be eligible to enter this
Sweepstakes via Twitter (i.e., you must make sure your tweets are set to
“public” and not “private”). If you do
not have the Twitter application, you may download it through the application
store on your mobile device. The Twitter application is free, and Twitter’s
Terms of Service apply and can be found at http://twitter.com/tos.
To submit an Internet entry online, scan the QR code or directly visit www.AmstelLight.com/LiftanAmstel, and follow the online
entry instructions to fully complete the registration form with all required
information and submit your entry including a photo showing how you celebrate
Ski Season with Amstel Light. Normal time rates, if any, charged by Internet
service provider will apply.
enter the Sweepstakes using a Mobile Device on your mobile service provider’s
network (as opposed to a Wi-Fi network), your carrier’s standard text and data
You should consult your wireless service provider’s pricing plan for details.
You agree to incur any and all charges demanded by
your wireless carrier.
entries must be unique and must be received by 11:59 p.m. ET on 3/31/2022. Duplicate or near duplicate submissions will
not be counted as entries. Refer to the submission guidelines set forth above
There is a limit one (1) entry per person per
day regardless of method of entry. For
purposes of these Official Rules, a “day” is defined as a as starting on
12:00:01 pm ET and ending at 11:59:59 pm ET.
You may only submit an entry on your own
behalf. Any entry submitted on behalf of
another individual or using another individual’s information, Instagram or Twitter account, providing any incorrect,
inaccurate, fake or false information during registration, or attempting to
submit more than the allowable number of entries by using alternate names,
emails, accounts, addresses, or other method shall result in all such entries
being disqualified. By submitting an entry, entrants fully and unconditionally
agree to be bound by these Official Rules and the decisions of Sponsor and its
appointed agents, which will be final and binding in all matters relating to
the Sweepstakes. Please note that there is a limit of one (1) prize
per individual, household, street address, and/or email address during any six
(6) month period across all HEINEKEN USA Inc. promotions, regardless of brand (Amstel,
AriZona SunRise, Dos Equis, Heineken, Murphy’s, Newcastle, Red Stripe, Strongbow,
Tecate, and Tiger).
4. SUBMISSION GUIDELINES:
information, comments, tweets, and photographs shall be collectively referred
to herein as the “Submissions” or each as a “Submission.” By entering, each
entrant warrants and represents the following with respect to his/her
Submission: that in the case of photographs each submitted photograph (a) was
taken by entrant and is his/her original work; in the case of comments, or
tweets is submitter’s original work; (b) does not incorporate or include
anything that would require the consent of any third party, including persons
who have not provided their written consent (which shall be provided to Sponsor
upon request thereof) to be photographed and the photograph to be used as
permitted herein, or no third-party (non–HEINEKEN USA Inc.) trademarks; (c) does
not violate any copyright, trademark, publicity right, privacy right, or any
other right of any third party; and (d) does not violate these Official Rules,
including the usage guidelines found herein.
Furthermore, by submitting an entry, entrant grants to
Sponsor the right to display or otherwise use the comment, tweet, post or photograph. Winning entries will grant Sponsor an
irrevocable, nonexclusive, perpetual, worldwide, royalty-free license and right
to use, display, reproduce, publish, distribute, make derivative works of, and
otherwise commercially and noncommercially exploit the winning photographs as a
condition of being selected a winner.
In the case of photographs included in the Submission, each
entry must comply with the following requirements:
Photographs cannot have been submitted
previously in a promotion of any kind.
Photographs should be created by entrant, and by
entering them in the Sweepstakes, entrant warrants and represents that he/she
is the sole author of each submitted photograph. Entrant further represents and warrants that he/she has secured
permission from each and every other person in the
photograph to post his/her image on the Internet. If a submitted photograph
was taken by someone other than entrant, entrant must obtain a written transfer
of ownership from the photographer transferring all photograph rights to
entrant and must provide a copy of the written transfer agreement to Sponsor
upon request, or the entry may not be considered. If, at any point, a dispute
as to ownership of a photograph arises or a right of publicity issue is raised,
the entry may not be considered, in Sponsor’s sole discretion.
Photographs submitted via Instagram must adhere
All photographs will be evaluated by Sponsor to determine
whether all individuals reasonably appear to be over the age of twenty-one (21)
and whether the photographic content is in compliance with
these Official Rules and The Beer Institute’s Advertising and Marketing Code.
The Beer Institute’s Advertising and Marketing Code can be found at www.beerinstitute.org.
Submissions deemed by Sponsor, at its sole discretion, to
fall into any of the following categories will be automatically disqualified:
Submissions that describe, depict
or reflect irresponsible or excessive consumption.
Submissions including any content deemed to be
disparaging of Sponsor, its brands, or anyone else.
Submissions containing any use of profanity,
obscenity, nudity, racism, or sexual content.
Submissions promoting images and/or the use of drugs
(legal or illegal), tobacco, or firearms or other weapons.
Submissions promoting any activity that may
appear to be unsafe and/or dangerous.
Submissions that Sponsor deems to be contrary to
The Beer Institute’s Advertising and Marketing Code.
Submissions may not
contain any of the following, or they will be automatically disqualified:
Material that promotes bigotry, racism, hatred,
harm, or violence against any group or individual or that promotes
discrimination based on race, gender, religion, nationality, disability, sexual
orientation, or age.
Material advertising or promoting any brand or
product of any kind other than Sponsor’s and Amstel Light product images.
which may be deemed to infringe on the trademark, logo, or trade dress (such as
distinctive packaging or phraseology) rights of any third party.
Copyrighted material owned by any entity other
than Sponsor (including photographs and other works of art or images).
Material embodying the names, likenesses, or
other indicia identifying any person other than Sponsor and Amstel Light
product images, including, without limitation, celebrities and/or other public
or private individuals, living or dead.
Material containing any personal identification,
such as names, street addresses, or email addresses other than those of
Material identifying any retail licensee,
whether selling for consumption on or off the licensed premises.
Material promoting any particular
political party, agenda, or message.
Material communicating any messages or images
inconsistent with the positive image and/or goodwill Sponsor wishes to project.
All Sweepstakes prize details are at Sponsor’s sole
discretion. Prizes to be awarded “as is” and any and all
warranties and/or guarantees (if any) shall be subject to the prize
manufacturer’s terms; therefore, winners agree to look solely to such
manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any prize
depiction is for illustrative purposes only and shall not be relied upon. No
part of any prize includes any alcoholic beverages. Prizes are not transferable
or redeemable for cash. No substitutions of prizes by winners are allowed, but
Sponsor reserves the right to substitute a prize of equal or greater value at
its sole discretion.
First Prize (50): Fifty (50) first prizes
will be awarded in the Sweepstakes. Each
first prize consists of: one (1) $100 Gift Card towards lift tickets from the
Sponsor designated gift card provider.
Gift card subject to the terms and conditions of the issuing gift card
provider policy terms and conditions. The
approximate retail value (ARV) of each first prize: $100.
Total ARV of all available first prizes: $5,000.
Grand Prize (2): Two (2) grand prizes
will be awarded in the Sweepstakes. Each
grand prize consists of: two (2) 2022/2023 season Ski Passes from the
Sponsor designated ski mountain resort(s) (issued to winner and one guest of
winner’s choice age 21 or over). Each
2022/2023 season ski pass subject to the terms and conditions of the issuing season
ski pass provider policy terms and conditions, and
must be issued directly to winner and designated winner’s guest (age 21 or
older). ARV of each grand prize: $2,000.
Total ARV of all available grand prizes: $4,000.
Prize winners must accept delivery of prize in
the method as solely determined and designated by Sponsor. Grand prize shall require photo submission from
winner and designated guest and each Season Ski Pass shall be issued directly
to winner and winner’s designated guest, is non-transferrable once issued, and
may not be redeemed or exchanged for any alternate prize award. Each prize shall be shipped to the designated
winner residential address via USPS or other Sponsor designated shipping/mail
carrier, or as otherwise designated by Sponsor.
Allow approximately 8 – 12 weeks for delivery. Once shipped, prize shall be considered
awarded and fulfilled, and Sponsor shall not be responsible for any lost, late,
undelivered, misdirected, damaged or stolen delivery or any incorrect shipping
address provided. In the event of any
delivery issues, prize award shall not be replaced or substituted with any
alternate prize award or compensation.
Winner shall look only to designated shipper/carrier and not to Sponsor
for any delivery issues.
All expenses and travel costs incurred as
a result of seeking, winning, and/or making use of a prize are the sole
responsibility of winner. Any expense or cost not expressly stated in the
description of the prizes set forth above is the sole responsibility of winner.
All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize. Winners of prizes with a value of $600 or more will be
issued an IRS Form 1099-MISC early in the year following the year in which
prize was awarded for filing with his/her federal and state tax returns.
Sponsor complies with all tax reporting requirements. The amount of any tax
liability will vary depending on winner’s tax bracket.
6. ODDS OF WINNING:
Odds of winning are based upon the number of eligible
entries received as of the date and time of each prize drawing as outlined
7. WINNER SELECTION, NOTIFICATION, AND
Potential first prize winners will be selected in a series
of weekly random drawings from among all eligible entries received prior to
each drawing date. Drawings shall occur
on or about 1/10/2022, 1/17/2022, 1/24/2022, 1/31/2022, 2/7/2022, 2/14/2022,
2/21/2022, 2/28/2022, 3/7/2022, 3/14/2022, 3/21/2022, 3/28/2022 and 4/4/2022,
to select four (4) potential first prize winners per drawing date for the first
twelve (12) drawing dates, and two (2) potential first prize winners on the
final drawing date (50 total first prize winners). Potential
grand prize winners will be selected in a random drawing from among all
eligible entries received on or about 4/4/2022, to select two (2) potential grand
NOTE: There is a
maximum of one (1) prize award per person or household during entire Sweepstakes,
except that first prize winners shall still be eligible for the grand prize
drawing. If eligible entries are
less than the scheduled number of prizes available for any prize drawing or
total number of prizes for the entire Sweepstakes, then associated prize
award(s) shall not be awarded.
Drawings will be conducted by Sponsor or its appointed
agent, and all decisions are final. Potential
winners will be contacted via post or direct message to the Instagram or Twitter
account, and/or by telephone or email (for online entries). If any potential winner does not respond as
instructed or cannot be reached and spoken with directly by phone within 2-days
of the initial notification attempt, if any prize or prize notification is
returned as undeliverable, if any potential winner rejects his/her prize, or in
the event of noncompliance with these Official Rules, such prize will be forfeited and an alternate winner will be selected from
among all remaining eligible entries. Upon forfeiture of any prize, no
compensation will be given. Limit one (1) prize per person or household.
All potential winners will be required to sign and return,
where legal, a Declaration of Eligibility and Liability/Publicity Release
within three (3) days of notification that he/she is a potential winner. No
potential winner will be an official winner until any required paperwork has
been returned and eligibility has been formally verified by Sponsor. If any
potential winner fails to comply with these Official Rules and/or to submit any
required documentation within the designated time period, he/she will be automatically
disqualified and the prize may be awarded to an
8. LICENSE AND RELEASE:
Participation in the Sweepstakes and acceptance of prize
constitute winner’s and guest’s permission for Sponsor or its agents to
photograph, film, and record each winner and guest and to use his/her name,
address (city and state), likeness, photograph, voice, biographical information,
and/or any statements made by each winner and guest regarding the Sweepstakes
or Sponsor for purposes of trade, publicity, or promotion without notice or
additional compensation, except where prohibited by law. By participating
and/or accepting a prize, entrants, winners, and grand prize winner’s guest acknowledge
and agree that this Sweepstakes is in no way sponsored, endorsed, or
administered by, or associated with, Instagram or Twitter, and agree to release
and hold harmless Instagram, Twitter, Sponsor, Sponsor’s advertising and
promotional agencies, and their respective parent companies, subsidiaries,
affiliates, partners, representatives, agents, successors, assigns, employees, officers,
and directors (“Released Parties”) from any and all liability for loss, harm,
damage, injury, cost, or expense whatsoever, including, without limitation,
property damage, personal injury, and/or death that may occur in connection
with, preparation for, travel to, or participation in the Sweepstakes, or participation
in, possession, acceptance, and/or use or misuse of any prize or participation
in any Sweepstakes-related activity, including, but not limited to, any claims
based on publicity rights, defamation or invasion of privacy, and merchandise
delivery. Sponsor shall not be responsible for any cancellations, delays,
diversions, substitutions, or omissions whatsoever by any other persons
providing any services to winner, including any results thereof, such as
changes in services or location necessitated by same. Sponsor is not
responsible if any part of a prize cannot be awarded due to acts of God, acts
of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be
liable for any loss or damage to personal belongings. Entrants who do not
comply with these Official Rules or who attempt to interfere with this Sweepstakes
in any way shall be disqualified. There is no purchase required to participate
in the Sweepstakes or to win any prize in the Sweepstakes. A purchase does not
increase odds of winning.
9. ADDITIONAL TERMS:
reserves the right to alter, suspend, or terminate the Sweepstakes at any time
and with or without notice if, in Sponsor’s sole discretion, the integrity of the
Sweepstakes becomes or is likely to become compromised in any way. In the event
the Sweepstakes is terminated prematurely, all eligible entries received prior
to the Sweepstakes termination or suspension date will be included in the next prize
drawing. No automated devices, bots, and/or other programs and/or software are
permitted. All entries become the sole and exclusive property of Sponsor and
will not be acknowledged or returned. Delivery of a prize will require a street
address located within the fifty (50) United States or the District of Columbia.
Sponsor is not responsible for late, incomplete, invalid, unintelligible,
misdirected, technically corrupted, or garbled entries, which will be
disqualified, or for problems of any kind, whether mechanical, human, or
electronic. Only fully completed entries are eligible. Proof of submission will
not be deemed to be proof of receipt by Sponsor.
In case of a dispute as to the identity of any mobile
device entrant, an entry will be declared as made by the authorized account
holder of the Mobile Device used for entry. In case of a dispute as to the
identity of any Internet entrant, an entry made by Internet will be deemed made
by the authorized account holder of the email address submitted at the time of
entry. The “authorized account holder” is deemed the natural person who is
assigned, in the case of a mobile device entrant, to the mobile device by the
applicable telecom provider, or, in the case of an Internet entrant, an email
address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted email address. A potential winner may be
requested to provide Sponsor with proof that the potential winner is the
authorized account holder of the mobile device or email address associated with
the winning entry.
If for any reason the Sweepstakes is not capable of running
as planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the Sweepstakes,
Sponsor reserves the right, in its sole discretion, to disqualify any
individual who tampers with the entry process and to cancel, terminate, modify,
or suspend the Sweepstakes. Sponsor assumes no responsibility for any error,
omission, interruption, telephone or other communications malfunctions,
deletion, defect, delay in operation or transmission, communications line
failure, or theft or destruction of, unauthorized access to, or alteration of
entries. Sponsor is not responsible for any problems or technical malfunctions
of any telephone networks or lines, computer online systems, servers, or
providers, computer equipment, software, failure of any e-mail or entry to be
received by Sponsor on account of technical problems or traffic congestion on
the Internet or at any website, any combination thereof, or otherwise,
including any injury or damage to entrant’s or any other person’s computer
related to, or resulting from, participation or downloading of any materials in
Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Sweepstakes based upon any such error without
liability. If by reason of a printing,
computer, or other error more prizes are awarded in a prize category than the
number set forth in these Official Rules, all persons purportedly making valid
claims will be included in a drawing to award the advertised number of prizes
available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Sweepstakes materials and the terms and conditions
of the Official Rules, the Official Rules shall prevail, govern
Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.
Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest extent permitted
IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND,
INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES
ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS SWEEPSTAKES,
OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY
WEBSITES ASSOCIATED WITH THE SWEEPSTAKES.
10. DISPUTES AND GOVERNING
waive all rights to trial in any action or proceeding instituted in connection
with these Official Rules, including, without limitation, the Sweepstakes. Any
controversy or claim arising out of, or relating to, these Official Rules
and/or the Sweepstakes shall be settled by binding arbitration in accordance
with the commercial arbitration rules of the American Arbitration Association.
Any such controversy or claim shall be arbitrated on an individual basis and
shall not be consolidated in any arbitration with any claim or controversy of
any other party. The arbitration shall be conducted in New York City, New York.
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these
Official Rules and/or the Sweepstakes, the parties irrevocably submit and
consent to the exclusive jurisdiction and venue of the state and federal courts
located in or closest to New York City, New York. The parties agree not to
raise the defense of forum non conveniens.
11. USE OF DATA:
be collecting personal data about entrants online, in accordance with its
at https://heinekenusa.com/privacy-policy/. By participating in the Sweepstakes, entrant hereby agrees to
Sponsor’s collection and usage of his/her personal information and acknowledges
are providing your information to Sponsor and not to Instagram or Twitter.
12. LIST OF WINNERS:
To obtain a list of winners, send a
self-addressed, stamped envelope, with sufficient postage, to Winners List, Amstel
Light Lift an Amstel Ski Sweepstakes, P. O. Box 248, Woodbridge, NJ 07095. All
requests for a list of winners must be postmarked by 4/30/2022 and received by 5/15/2022.
13. SPONSOR: Amstel USA, White Plains, NY.
14. ADMINISTRATOR: Million Dollar Media,
ENJOY AMSTEL® LIGHT
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