Heineken – 0.0 Heroes Contest – Win Eleven (11) grand prizes will be awarded in the Sweepstakes

HEINEKEN
0.0 HEROES CONTEST

Full
Official Rules

 

NO PURCHASE NECESSARY
TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

 

THE HEINEKEN 0.0 HEROES CONTEST (“CONTEST”) IS OPEN ONLY TO LEGAL
RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE
TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. CONTEST IS GOVERNED EXCLUSIVELY
BY THE LAWS OF THE UNITED STATES.

 

BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A BINDING
CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS
CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND
REMEDIES, INCLUDING A WAIVER OF YOUR RIGHT TO A TRIAL BY JURY.

 

1.         ELIGIBILITY:

 

The Contest is open to all legal residents of
the fifty (50) United States and the District of Columbia who are 21 years of
age and older at time of entry except as set forth below.

 

Notwithstanding the foregoing, the following individuals
and members of their families (parents, grandparents, children, siblings, spouses)
and immediate household members (whether related or not) are not eligible for participation:
employees, officers, and directors of Heineken USA (“Sponsor”) and its parent,
subsidiary, and affiliated companies, alcoholic beverage suppliers,
wholesalers, distributors, and importers, alcoholic beverage retailers, and
Sponsor’s advertising and promotional agencies. All federal, state, and local
regulations apply.

 

2.         START/END
DATES:

 

The Contest begins at 12:01 a.m. Eastern Time
(ET) on 10/1/2022 and ends at 11:59 p.m. ET on 9/4/2023.

 

3.         HOW TO
ENTER:

 

Each entry must include a reason for choosing
Heineken 0.0 (i.e. designated driver, have to wake up
early for gym class, important meeting, early flight, etc).  Entries will be judged on creativity, originality,
inspiration and/or humor of the reason for choosing Heineken 0.0 (50%), and entry
that represents an aspiring reason and positive image of the Heineken® 0.0 brand
(50%).  Judging will be conducted by
Sponsor and/or Administrator and all decisions are final.

 

There are two (2) ways to enter the Sweepstakes:
(a) via SMS or (b) on the Internet.

 

(a)         
SMS Entry: Submit an SMS entry from
your mobile device (“Mobile Device”) by texting “00HEROES” to 27287.  Upon receiving a return text message, click on
the link provided to connect to www.Heineken.com/us/en/promos/00heroes
and follow the onscreen entry instructions to enter (see internet entry
requirements below). Carrier’s standard messaging and data rates apply. All SMS
entries must be submitted by 11:59 p.m. ET on 9/4/2023.

 

(b)         
Internet Entry: To submit an Internet entry
(without sending a text), scan the QR code on the applicable point of
sale signage using your mobile device’s camera or directly visit www.Heineken.com/us/en/promos/00heroes
and follow the online entry instructions to complete the registration form with
all required information and submit your reason for choosing Heineken 0.0.  Normal time rates, if any, charged by Internet
service provider will apply.  All
Internet entries must be submitted by 11:59 p.m. ET on 9/4/2023.

 

Comment submission may not include any content that violates the rights of third parties,
such as the names of specific individuals, businesses, etc.  You may enter as often as once per day,
but each entry must include an original and unique, and NOT previously
submitted by any entrant.  Duplicate or
near duplicate comments will be disqualified. 
For purposes of these Official Rules, a “day” is defined as a
as starting on 12:00:01 pm ET and ending at 11:59:59 pm ET.

 

Refer to the submission guidelines set forth
above and below. You may only submit an entry on your own behalf.  Any entry submitted on behalf of another
individual or using another individual’s information, providing any incorrect,
inaccurate, fake or false information during
registration, or attempting to submit more than the allowable number of entries
by using alternate names, emails, accounts, addresses, or other method shall
result in all such entries being disqualified. 

 

By submitting an entry, entrants fully and
unconditionally agree to be bound by these Official Rules and the decisions of Sponsor
and its appointed agents, which will be final and binding in all matters
relating to the Sweepstakes. Limit one (1) entry per person per day regardless
of method of entry.  Any entry submitted
on behalf of another individual or using another individual’s information,
providing any incorrect, inaccurate, fake or false
information during registration, or attempting to submit more than the allowable
number of entries by using alternate names, emails, addresses, or other method
shall result in all such entries being disqualified.  Please note that there is a limit of
one (1) prize per individual, household, street address, and/or e-mail address
during any six (6) month period across all HEINEKEN USA Inc. promotions,
regardless of brand (Heineken, Amstel, AriZona SunRise, Dos Equis, Murphy’s, Newcastle,
Red Stripe, Strongbow, Tecate, and Tiger).

 

All
entries and comments submitted must comply with the Requirements below. 

 

4.         ENTRY GUIDELINES:

 

All entry
information and associated comment submission shall be collectively referred to
herein as the “Submissions” or each as a “Submission.” By entering, each
entrant warrants and represents the following with respect to his/her
Submission: that each submitted comment (a) was created by entrant and is
his/her original work; (b) does not incorporate or include any content that
would require the consent of any third party, including persons who have not
provided their written consent (which shall be provided to Sponsor upon request
thereof), or no third-party (non-HEINEKEN USA Inc.); (c) does not violate any
copyright, trademark, publicity right, privacy right, or any other right of any
third party; and (d) does not violate these Official Rules, including the usage
guidelines found herein.

 

Furthermore, by submitting an entry, entrant grants to
Sponsor the right to display or otherwise use the comment. Winning entries will
grant Sponsor an irrevocable, nonexclusive, perpetual, worldwide, royalty-free
license and right to use, display, reproduce, publish, distribute, make
derivative works of, and otherwise commercially and noncommercially exploit the
winning comments as a condition of being selected a winner.

 

Each entry must comply with the following requirements:

·        
Comment cannot have been submitted previously in
this Contest or a promotion of any kind.

·        
Comments must be created by entrant, and by
entering them in the Contest, entrant warrants and represents that he/she is
the sole author of each submitted comment. Entrant
further represents and warrants that he/she has secured permission from each and every other person referenced in the comment.
If a submitted comment was created by someone other than entrant, entrant must
obtain a written transfer of ownership from the creator transferring all rights
to entrant and must provide a copy of the written transfer agreement to Sponsor
upon request, or the entry may not be considered. If, at any point, a dispute
as to ownership or authorship of a comment arises or a right of publicity issue
is raised, the entry may not be considered, in Sponsor’s sole discretion.

 

All comments will be evaluated by Sponsor to determine whether
the content is in compliance with these Official Rules
and The Beer Institute’s Advertising and Marketing Code. The Beer Institute’s
Advertising and Marketing Code can be found at www.beerinstitute.org.

 

Comments deemed by Sponsor, at its sole discretion, to fall
into any of the following categories will be automatically disqualified:

·        
Comments that reflect irresponsible or excessive
consumption.

·        
Comments deemed to include content that may be
disparaging of Sponsor, its brands, or anyone else.

·        
Comments containing any use of profanity,
obscenity, nudity, racism, or sexual content.

·        
Comments promoting and/or referencing the use of
drugs (legal or illegal), tobacco, or firearms or other weapons.

·        
Comments promoting any activity that may appear
to be unsafe and/or dangerous.

·        
Comments that Sponsor deems to be contrary to
The Beer Institute’s Advertising and Marketing Code.

 

Comments may not
contain any of the following, or they will be automatically disqualified:

·        
Material that promotes bigotry, racism, hatred,
harm, or violence against any group or individual or that promotes
discrimination based on race, gender, religion, nationality, disability, sexual
orientation, or age.

·        
Material advertising or promoting any brand or
product of any kind other than Sponsor’s and the Heineken 0.0 product.

·        
Content
which may be deemed to infringe on the trademark, logo, or trade dress (such as
distinctive packaging or phraseology) rights of any third party.

·        
Copyrighted material owned by any entity other
than Sponsor.

·        
Material mentioning or including the names,
likenesses, or other indicia identifying any person other than Sponsor and Heineken
0.0 product, including, without limitation, celebrities and/or other public or
private individuals, living or dead.

·        
Content containing any personal identification,
such as names, street addresses, or email addresses other than those of
Sponsor.

·        
Content identifying any retail licensee, whether
selling for consumption on or off the licensed premises.

·        
Content promoting any particular
political party, agenda, or message.

·        
Content communicating any messages or images
inconsistent with the positive image and/or goodwill Sponsor wishes to project.

 

5.         PRIZES:

 

All Contest prize details are at Sponsor’s sole discretion.
Any prize depiction is for illustrative purposes only and shall not be relied
upon. No part of any prize includes any alcoholic beverages. Prize is
not transferable or redeemable for cash. No substitution of prize by winner is
allowed, but Sponsor reserves the right to substitute a prize of equal or
greater value at its sole discretion.

·        
NOTE:  There is a
maximum limit of one (1) prize award per person, email address or household
during the entire Contest Period. 

·        
If
eligible entries are less than the scheduled number of prizes available for any
prize level or total number of prizes available for the entire Promotion, then
the associated prize awards shall not be awarded.

 

Grand Prize (11): Eleven (11) grand
prizes will be awarded in the Sweepstakes. 
Each grand prize is:  one (1) $1,000
Gift Card from the Sponsor designated gift card provider.  Gift card subject to the terms and conditions
of the issuing gift card provider policy terms and conditions.  The approximate retail value (ARV) of each
grand prize:  $1,000.  Total ARV of all available grand prizes: $11,000.

 

Prize winners must accept delivery of prize in
the method as solely determined and designated by Sponsor.  Prize shall be shipped to the designated
winner residential address via USPS or other Sponsor designated shipping/mail
carrier, or as otherwise designated by Sponsor. 
Allow approximately 8 – 12 weeks for delivery.  Once shipped, prize shall be considered
awarded and fulfilled, and Sponsor shall not be responsible for any lost, late,
undelivered, misdirected, damaged or stolen delivery or any incorrect shipping
address provided.  In the event of any
delivery issues, prize award shall not be replaced or substituted with any
alternate prize award or compensation. 
Winner shall look only to designated shipper/carrier and not to Sponsor
for any delivery issues.

 

All expenses and travel costs incurred as
a result of seeking, winning, and/or making use of a prize are the sole
responsibility of winner. Any expense or cost not expressly stated in the
description of the prizes set forth above is the sole responsibility of winner.

 

All federal, state, and
local taxes, fees, and surcharges on any prize are the sole responsibility of
winner of the prize. Winners of prizes with a value of $600 or more will be
issued an IRS Form 1099-MISC early in the year following the year in which
prize was awarded for filing with his/her federal and state tax returns.
Sponsor complies with all tax reporting requirements. The amount of any tax
liability will vary depending on winner’s tax bracket.

 

6.         ODDS OF WINNING:

 

Odds of winning are based upon the number of eligible
entries received as of the date and time of each winner selection as outlined
above, and decisions of judges.

 

7.         WINNER SELECTION, NOTIFICATION, AND
VERIFICATION:

 

Note: 
There is a maximum of one (1) prize award per person or household during
the entire Registration Period.  If
eligible entries are less than the scheduled number of prizes available for any
prize drawing or total number of prizes for the entire Contest, then associated
prize award(s) shall not be awarded.

 

Winners shall be determined by Judging via the Judging
criteria as outlined above, and Judging shall be conducted by Sponsor and/or
Administrator and all decisions are final. 
Potential prize winners shall be selected and determined from among all
eligible entries received as of the date and time of each winner selection.  Winners shall be determined monthly on or
about the following dates:  11/1/2022,
12/1/2022, 1/5/2023, 2/1/2023, 3/1/2023, 4/1/2023, 5/1/2023, 6/1/2023,
7/1/2023, 8/1/2023 and 9/5/2023 to select one winner per date (for a total of 11
winners).

 

Winner selection shall be determined and conducted by
Sponsor appointed judge(s) and/or its appointed agent, and all decisions are
final. Potential winners will be contacted by telephone and/or email. If any
potential winner cannot be reached and spoken with directly by phone within forty-eight
(48) hours of the initial notification attempt, if any prize or prize
notification is returned as undeliverable, if any potential winner rejects
his/her prize, or in the event of noncompliance with these Official Rules, such
prize will be forfeited and an alternate winner may be selected from among all
remaining eligible entries, time permitting. Upon forfeiture of any prize, no
compensation will be given. Note: phone
messages will not be left during the winner notification process.   

 

Each potential prize winner will be required to sign and
return, where legal, an Affidavit of Eligibility and Liability/Publicity
Release within two (2) days of notification that he/she is a potential winner.  No potential winner will be an official
winner until his/her Affidavit of Eligibility and Liability/Publicity Release has
been returned and eligibility has been formally verified by Sponsor. If any
potential winner fails to comply with these Official Rules and/or to submit the
required documentation within the designated time period, he/she will be
automatically disqualified and the prize may be
awarded to an alternate winner.

 

8.         LICENSE AND RELEASE:

 

Participation
in the Contest and acceptance of prize constitute winner’s permission for
Sponsor or its agents to photograph, film, and record each winner and to use
his/her name, address (city and state), likeness, photograph, voice,
biographical information, and/or any statements made by each winner regarding
the Contest or Sponsor for purposes of trade, publicity, or promotion without
notice or additional compensation, except where
prohibited by law. By participating and/or accepting a prize, entrants and
winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s
advertising and promotional agencies, and their respective parent companies,
subsidiaries, affiliates, partners, representatives, agents, successors,
assigns, employees, officers, and directors (“Released Parties”) from any and
all liability for loss, harm, damage, injury, cost, or expense whatsoever,
including, without limitation, property damage, personal injury, and/or death
that may occur in connection with, preparation for, travel to, or participation
in the Contest, or participation in, possession, acceptance, and/or use or
misuse of any prize or participation in any Contest-related activity,
including, but not limited to, any claims based on publicity rights, defamation
or invasion of privacy, and merchandise delivery. Sponsor shall not be
responsible for any cancellations, delays, diversions, substitutions, or
omissions whatsoever by any other persons providing any services to winner,
including any results thereof, such as changes in services or location
necessitated by same. Sponsor is not responsible if any part of a Contest prize
cannot be awarded due to acts of God, acts of war, natural disasters, weather,
or acts of terrorism. Sponsor shall not be liable for any loss or damage to
personal belongings. Entrants who do not comply with these Official Rules or
who attempt to interfere with this Contest in any way shall be disqualified.
There is no purchase required to participate in the Contest or to win any prize
in the Contest. A purchase does not increase odds of winning.

 

9.         ADDITIONAL TERMS:

 

Sponsor
reserves the right to alter, suspend, or terminate the Contest at any time and
with or without notice if, in Sponsor’s sole discretion, the integrity of the
Contest becomes or is likely to become compromised in any way. In the event the
Contest is terminated prematurely, all eligible entries received prior to the Contest
termination or suspension date will be included in the next prize drawing. No
automated devices, bots, and/or other programs and/or software are permitted.
All entries become the sole and exclusive property of Sponsor and will not be
acknowledged or returned. Delivery of a prize will require a street address
located within the fifty (50) United States or the District of Columbia. Sponsor
is not responsible for late, incomplete, invalid, unintelligible, misdirected,
technically corrupted, or garbled entries, which will be disqualified, or for
problems of any kind, whether mechanical, human, or electronic. Only fully
completed entries are eligible. Proof of submission will not be deemed to be
proof of receipt by Sponsor.

 

In case of a dispute as to the identity of any mobile
device entrant, an entry will be declared as made by the authorized account
holder of the Mobile Device used for entry. In case of a dispute as to the
identity of any Internet entrant, an entry made by Internet will be deemed made
by the authorized account holder of the email address submitted at the time of
entry. The “authorized account holder” is deemed the natural person who is
assigned, in the case of a mobile device entrant, to the mobile device by the
applicable telecom provider, or, in the case of an Internet entrant, an email
address by an Internet access provider, service provider, or other online
organization that is responsible for assigning email addresses for the domain
associated with the submitted email address. A potential winner may be
requested to provide Sponsor with proof that the potential winner is the
authorized account holder of the mobile device or email address associated with
the winning entry.

 

If for any reason the Contest is not capable of running as
planned, including due to infection by computer virus, bugs, tampering,
unauthorized intervention, automated entries, fraud, technical failure, human
error, or any other cause beyond the control of Sponsor that corrupts or affects
the administration, security, fairness, integrity, or proper conduct of the
Contest, Sponsor reserves the right, in its sole discretion, to disqualify any
individual who tampers with the entry process and to cancel, terminate, modify,
or suspend the Contest. Sponsor assumes no responsibility for any error, omission,
interruption, telephone or other communications malfunctions, deletion, defect,
delay in operation or transmission, communications line failure, or theft or
destruction of, unauthorized access to, or alteration of entries. Sponsor is
not responsible for any problems or technical malfunctions of any telephone
networks or lines, computer online systems, servers, or providers, computer
equipment, software, failure of any e-mail or entry to be received by Sponsor
on account of technical problems or traffic congestion on the Internet or at
any website, any combination thereof, or otherwise, including any injury or
damage to entrant’s or any other person’s computer related to, or resulting
from, participation or downloading of any materials in the Contest.

 

Sponsor and its agents are not responsible for printing, distribution,
or production errors and may, in their sole discretion, rescind, cancel,
suspend, modify, or revoke this Contest based upon any such error without
liability. If by reason of a printing,
computer, or other error more prizes are awarded in a prize category than the
number set forth in these Official Rules, all persons purportedly making valid
claims will be included in a drawing to award the advertised number of prizes
available. In no case will more than the advertised number of prizes be
awarded. Antifraud detection devices may be used for verification purposes. In
the event there is a discrepancy or inconsistency between disclosures or other
statements contained in any Contest materials and the terms and conditions of
the Official Rules, the Official Rules shall prevail, govern
and control.

 

Sponsor’s failure to
enforce any term of these Official Rules shall not constitute a waiver of that
provision. Headings are solely for convenience and will not be deemed to affect
in any manner the meaning or intent of the documents or any provision hereof.

 

Caution: Any attempt by an entrant to deliberately damage any website or
undermine the legitimate operation of the Contest may be a violation of
criminal and civil laws, and should such an attempt be made, Sponsor reserves
the right to seek damages from any such person to the fullest extent permitted
by law.

 

IN NO EVENT WILL THE
RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY
KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE
DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR
THIS CONTEST, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED
FROM ANY WEBSITES ASSOCIATED WITH THE CONTEST.

 

10.       DISPUTES AND GOVERNING
LAW:

 

The parties
waive all rights to trial in any action or proceeding instituted in connection
with these Official Rules, including, without limitation, the Contest. Any
controversy or claim arising out of, or relating to, these Official Rules
and/or the Contest shall be settled by binding arbitration in accordance with
the commercial arbitration rules of the American Arbitration Association. Any
such controversy or claim shall be arbitrated on an individual basis and shall
not be consolidated in any arbitration with any claim or controversy of any
other party. The arbitration shall be conducted in New York City, New York.

 

THESE OFFICIAL
RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED
IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS
CONFLICTS OF LAWS AND RULES. For any matters that are not subject to
arbitration as set forth in these Official Rules and/or in connection with the
entering of any judgment on an arbitration award in connection with these Official
Rules and/or the Contest, the parties irrevocably submit and consent to the
exclusive jurisdiction and venue of the state and federal courts located in or
closest to New York City, New York. The parties agree not to raise the defense
of forum non conveniens.

 

11.       USE OF DATA:

 

Sponsor will
be collecting personal data about entrants online, in accordance with its
Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy
at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Contest, entrant hereby agrees to Sponsor’s
collection and usage of his/her personal information and acknowledges that
he/she has read and accepted Sponsor’s Privacy & Cookie Policy.

 

12.       LIST OF PRIZE WINNERS:

 

To obtain a list of prize winners, send a
self-addressed, stamped envelope, with sufficient postage, to Prize Winners’
List, Heineken 0.0 Heroes Contest, P.O. Box 248, Woodbridge, NJ 07095.  Winners’ list will be available after 9/30/2023.  All requests for a list of prize winners must
be postmarked by 10/15/2023 and received by 10/30/2023.

 

13.       SPONSOR: HEINEKEN USA Inc.,
White Plains, N.Y.

 

14.      ADMINISTRATOR: Million Dollar Media,
Woodbridge, NJ.

 

 

 

 

 

©2022
HEINEKEN® Original Lager Beer. Brewed in Holland. Imported by HEINEKEN USA,
White Plains, NY.