Heaven Hill Sales – Elijah Craig Road To Valhalla Sweepstakes
ELIJAH CRAIG® ROAD TO VALHALLA SWEEPSTAKES PROMOTION
2023 OFFICIAL RULES
NO PURCHASE OR PAYMENT NECESSARY TO WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES
OF WINNING. NO CONSUMPTION OF ALCOHOL IS REQUIRED TO PARTICIPATE. MESSAGE AND DATA RATES MAY
APPLY IF ENTERING VIA MOBILE DEVICE.
1) ELIGIBILITY: The Elijah Craig® Road to Valhalla Sweepstakes (“Promotion”) is open only to legal residents of
the United States, excluding MD, and NH, who are 21 years of age or older at the time of entry. Employees,
directors, agents and officers of Sponsor, The Professional Golfers’ Association of America, PGA Foundation,
Inc., PGA Golf Enterprises, Inc., PGA Tournament Corporation, Inc. (collectively, “PGAA Entities”), Valhalla
Golf Partners, LLC Max Homa, Amanda Renner, participating vendors (if any), alcohol beverage retailers,
alcohol beverage distributors, their respective parent companies, affiliates, and subsidiaries, and their
respective participating advertising, promotions, and public relations agencies as well as members of their
immediate families and/or those living in the same household as such individuals are not eligible to enter.
The Promotion is (a) governed by these Official Rules, (b) void where prohibited or restricted by law, and (c)
subject to all applicable federal, state, and local laws and regulations. By entering, you agree that you have
2) HOW TO ENTER: The Promotion begins on Monday, May 1st
, 2023at 12:00:00 AM Eastern Time (“ET”) and
ends on Thursday August 31, 2023 at 11:59:59 PM ET (“Promotion Period”) and is designed to give eligible
entrants the opportunity to win Prizes in accordance with these Official Rules. The Sweepstakes Website
(defined below) is the official time keeping device for this Promotion. There are three (3) ways to enter:
a) QR Code: Using your smart phone or other web-enabled device with a data plan, an entrant must scan
the Sweepstakes quick response code (“QR Code”) featured on signs or promotional materials in
participating stores with the QR reader application already installed on your device. Once the QR Code
is scanned, the entrant will be directed to elijahcraig.com/golf where entrant will click on the proper link
to complete the entry form. The entrant must follow the online instructions to complete submission of
his/her entry by completing all required information within the entry form including without limitation
a valid e-mail address, full name, phone number (including area code), postal code for state of residence,
gender, and date of birth. Upon receipt of all information including valid state and date of birth, an
entrant will automatically receive one (1) entry into the Sweepstakes (“QR Code Entry”). Only QR Code
Entries that were scanned combined with completion of the online form will be accepted as a valid Entry.
A complete QR Code Entry must be received by Sponsor or its authorized designee within the Promotion
Period. NOTE: Proof of scanning QR Codes does not constitute proof of completion or submission of an
IMPORTANT: By scanning the QR Code, you are consenting to receive up communication per entry
regarding the Promotion. Consent is not a condition of entry. Your submission of the online form is your
electronic signature agreeing to these Official Rules and to giving electronic written consent. Participants
must have a smart phone or other web-enabled device with a data plan to enter by scanning the QR
Code. Participants entering this Promotion via QR Code may incur a standard data charges from their
wireless service provider. Check with your wireless service provider for details on these and any other
applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless
b) Online Entry: Visit elijahcraig.com/golf (“Sweepstakes Website”) during the Promotion Period, click on
the proper link to complete the entry form, and follow the onscreen instructions to complete all required
information within the entry form, including without limitation, a valid e-mail address, full name, phone
number (including area code), postal code for state of residence, gender, date of birth. After having read
and agreed to these Official Rules, click the submit button to submit your online entry (each a “Online
c) Mail-in: An eligible entrant may hand write his/her complete name (no initials), valid email address,
street address (P.O. Boxes not accepted), city, state, ZIP code, telephone number, and date of birth
(MM/DD/YYYY) on a 3½” x 5″ card (“Mail-In Entry”) and mail it with sufficient postage to: Elijah Craig®
Road to Valhalla Sweepstakes, 4500 Bowling Blvd, Louisville, KY 40207 Ste 300, to be postmarked within
the Promotion Period and received within seven (7) days after the end of the Promotion Period. Each
Mail-In Entry must be mailed separately in a hand-addressed, stamped envelope. No responsibility is
assumed by Sponsor for lost, late, illegible, incomplete, mutilated, stolen, postage-due or misdirected
mail. No photocopied or mechanically reproduced entries will be accepted. Mail-In Entries must be
legibly hand written. Mechanical reproductions, postage-due Mail-In Entries, or Mail-In Entries sent in
excess of the entry limit set forth below will not be accepted. Mail-In Entries received without a verifiable
and legible return address will be deemed incomplete and not valid entries.
Limit one (1) entry per person per day during the Promotion Period, regardless of method of entry.
Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not
responsible for lost, late, incomplete, invalid, unintelligible, or misdirected entries, all of which are void. Each
potential winner may be required to show proof of being the authorized individual account holder of the
account associated with the winning entry. It is solely the responsibility of the participant to notify Sponsor
in writing if he/she changes his or her mobile phone number or contact information during the Promotion
Period. Proof of submitting an entry does not constitute proof of delivery or entry. All entries become the
property of Sponsor and will not be returned to participant. Use of multiple phone numbers, email addresses
and/or mailing addresses, and/or the manipulation of such information, for the purpose of obtaining more
than the stated number of entries, is prohibited and such persons will be disqualified, and all entries deemed
invalid, and any prize won shall be forfeited. Sponsor’s computer is the official Promotion clock. Message
and data rates may apply for entries submitted via mobile devices.
3) RANDOM DRAWING(S): Within eight (8) days after the end of the Promotion Period, one (1) potential
winner(s) will be selected in a random drawing from among all eligible entries received during the Promotion
Period. Drawing(s) will be conducted by Sponsor’s representative or designee, whose decisions shall be final
and binding in all respects. The Potential winner will be contacted by mail, phone or email, at Sponsor’s sole
discretion, and will be asked to confirm or provide the necessary information (such as first and last name,
date of birth, email address, mailing address, and/or phone number) to Sponsor.
4) PRIZE(S): There will be one (1) Prize , consisting of: four (4) Championship+ Tickets (This Ticket provides each
ticket holder with inclusive food and non-alcoholic beverage offerings as provided for by the PGA
Championship) for the winner (“Winner”) and three (3) guests (“Guests”) for one (1) day admission to the
2024 PGA Golf Championship scheduled May 13 – 19, 2024 at Valhalla Golf Club in Louisville, KY (“Event”);
four (4) roundtrip economy class domestic air transportation for Winner and Guests between a major
commercial airport nearest Winner’s residence and Louisville Muhammad Ali International Airport (each
selected in Sponsor’s sole discretion); up to two (2) nights hotel accommodations (two (2) double occupancy
rooms) and tax only for Winner and Guests in a hotel of Sponsor’s choice in Louisville, KY; one (1) VIP Private
Tour Experience at Heaven Hill Bourbon Experience for winner and Guests; four (4) $1,000.00 non-reloadable
prepaid gift cards issued by a leading American Multi-National Financial Services Corporation of Sponsor’s
choice; and four (4) articles of autographed swag from Max Homa and/or Amanda Renner. All luggage fees,
meals, ground transportation, gratuities, excursion fees, beverages (including alcoholic beverages), and
any other incidental costs or other expenses associated with the Prize and not specifically set forth herein
are not included and the responsibility of the Winner. Approximate retail value (“ARV”) of the
Prize:$12,000. Total ARV of the Prize: $12,000. Odds of winning a Prize depend on the number of eligible
entries received during the Promotion Period. Any Prize details not specified above will be determined by
Sponsor in its sole discretion.
5) CONDITIONS OF PARTICIPATION: Prize is not transferable. Taxes on Prize are sole responsibility of winner.
No Prize substitutions or cash redemptions allowed, except by Sponsor, who may substitute a Prize of equal
or greater value if advertised Prize becomes unavailable. Winner and Guests must travel on the same
itinerary and all travel must occur in conjunction with the date of the scheduled concert. Sponsor shall not
be held responsible for any delays in awarding the Prize or any component thereof for any reason. Winner
acknowledges that upon acceptance of the Prize, Winner agrees any tickets awarded as a component of the
Prize are subject to the terms, conditions, and policies applicable to the ticket; including, but not limited to
those relating to health and safety and Sponsor has no liability to award an alternate component if such
terms, conditions and policies are not met. Sponsor is not responsible for any damage, loss, or mutilation of
event tickets awarded to Winner or for any occurrences beyond its control. Winner acknowledges and
agrees that any gift cards awarded in connection with the Prize may be subject to the terms, conditions, and
policies of the card issuing entity and Sponsor has no liability to award an alternate component if such terms,
conditions, and policies are not met. Winner and Guests must be twenty-one (21) years of age or older and
must abide by all policies, terms, and conditions of all prize providers. Unused components of the Prize shall
have no redeemable cash value. Entry into this Promotion constitutes entrant’s agreement to be bound by
the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters
pertaining to this Promotion. Potential Prize winner may be required to sign and return an Affidavit of
Eligibility/Liability & Publicity Release within forty-eight-four (48) hours following the date of first attempted
notification. Failure to comply within this time period may result in disqualification and selection of an
alternate winner. In the event that any prize notification message is returned as undeliverable or if no
response to the prize notification message is received within the time period stated or if the potential winner
is found ineligible or does not comply with these Official Rules, the Prize may, in the Sponsor’s sole and
absolute discretion, be forfeited and awarded to an alternate winner selected at random from among
remaining eligible entries. If the confirmed winner forfeits the Prize for any reason after confirmation, no
alternate winner will be selected. In no event will more than one (1) Prizes be awarded. If, for any reason,
more than one (1) prize notification is sent (or more than one (1) claim is received) per prize, Sponsor
reserves the right to award the prize through a random drawing from among all eligible prize claims received.
As a condition of entry, entrants agree that (1) the Promotion is in no way sponsored, endorsed or
administered by, or associated with Facebook, Instagram, or Twitter; and (2) any questions, comments or
complaints regarding the Promotion will be directed to Sponsor, not to Facebook, Instagram, or Twitter.
Failure by the Sponsor to enforce any provision of these Official Rules shall not constitute a waiver of that
provision. Each potential winner may be subject to a background check before the prize is awarded. Sponsor
reserves the right to disqualify a potential winner based on the results of such background check if Sponsor
determines in its sole discretion that awarding the Prize to any such individual might reflect negatively on
the Sponsor. By accepting Prize, each entrant agrees to allow Sponsor the right to use his/her name, photo
and likeness, voice recording, video images and all related footage, and statements for Promotion, trade,
commercial, advertising and publicity purposes, at any time or times, in all media now known or hereafter
discovered worldwide including but not limited to television (including live television), radio, Internet,
without notice, review or approval and without additional compensation except where prohibited by law.
Winner acknowledges that in the event of Sponsor’s inability to award the Prize or any portion thereof due
to natural disaster, epidemic, work stoppage, strike, riot, act of terrorism, governmental action, severe
weather, civil commotion, directly or indirectly caused by unexpected travel advisories and restrictions as to
health, including quarantines, as a result of the Coronavirus (COVID-19), or other events beyond the control
of Sponsor, no Prize will be awarded to Winner, with Sponsor having no liability under any legal theory.
Notice of such action by Sponsor will be communicated to Winner as soon as possible.
6) RELEASE: By participating in the Promotion, entrants and winners agree to release Sponsor, The Professional
Golfers’ Association of America, PGA Foundation, Inc., PGA Golf Enterprises, Inc., PGA Tournament
Corporation, Inc. (collectively, “PGAA Entities”), Valhalla Golf Partners, LLC Max Homa, Amanda Renner
and/or participating vendors (if any), Facebook, Instagram, Twitter, and each of their respective parent
companies, subsidiaries, affiliates, related companies and advertising, promotion and public relations
agencies, and each of their respective officers, directors, employees and agents (“Released Parties”) from
any and all liability, loss or damage of any kind arising out of or in connection with their participation in this
Promotion or with respect to awarding, receipt, possession, use and/or misuse of any Prize. The Released
Parties not responsible for any typographical or other error in the printing of the offer, administration of the
Promotion, or in the announcement of the prize. An entrant may be prohibited from participating in this
Promotion if, in Sponsor’s sole discretion, it reasonably believes that the entrant has attempted to
undermine the legitimate operation of this Promotion by cheating, deception, or other unfair playing
practices or annoys, abuses, threatens or harasses any other entrants, Released Parties, or associated
agencies or entities.
7) DISPUTES: Except where prohibited, entrant agrees that any and all disputes, claims and causes of action
arising out of, or connected with, the Promotion or any Prize awarded shall be resolved individually, without
resort to any form of class action, and exclusively by the appropriate court located in the Commonwealth of
Kentucky. All issues and questions concerning the construction, validity, interpretation, and enforceability of
these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in
connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the
Commonwealth of Kentucky, without giving effect to any choice of law or conflict of law or conflict of law
rules (whether of the Commonwealth of Kentucky or any other jurisdiction), which would cause the
application of the laws of any jurisdiction other than the Commonwealth of Kentucky.
8) ELIMINATION: Any false information provided within the context of the Promotion by any entrant
concerning identity, postal address, telephone number, ownership of right or noncompliance with these
Official Rules or the like may result in the immediate elimination of the entrant from the Promotion.
9) WAIVER: Entrants hereby waive all rights to: (i) claim punitive, exemplary, special, incidental, indirect and
consequential damages and any other damages (whether due to negligence or otherwise), other than for
actual out-of-pocket costs; and (ii) have damages multiplied or otherwise increased.
10) LIMIT OF LIABILITY: Sponsor is not responsible for electronic transmission errors resulting in omission,
interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized
access to or alterations of entry materials, or for technical, network, telephone equipment, electronic
computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or
failure to receive entry information by Sponsor on account of technical problems or traffic congestion via
mobile phone or otherwise. If, for any reason, the Promotion is not capable of running as planned, including
infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, act of
God, or any other causes which corrupt or otherwise affect the administration, security, fairness, integrity,
or proper conduct of this Promotion, Sponsor reserves the right at its sole discretion to cancel, terminate,
modify or suspend the Promotion or any portion thereof at any time, and for any reason without further
obligation or advance notice. Sponsor reserves the right, but does not have any obligation, to select winners
from eligible entries received as of the termination date. Sponsor further reserves the right to disqualify any
individual who tampers with the entry process or the operation of the Promotion or acts in violation of these
Official Rules or in an unsportsmanlike or disruptive manner.
11) CAUTION: Any attempt by an entrant to deliberately damage any associated website or undermine the
legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be
made, Sponsor reserves the right to seek damages from any such entrant to the fullest extent of the law.
12) SEVERABILITY: If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining
provisions hereof will remain in full force and effect.
13) WINNERS’ LIST: For a copy of the winners’ list, send a self-addressed, stamped envelope postmarked by
9/18/2023 to Heaven Hill Sales Co., P.O. Box 563, Bardstown, KY 40004, Attention Elijah Craig® Road to
Valhalla Sweepstakes Winner’s List Request.
14) SPONSOR: Heaven Hill Sales Co., 1064 Loretto Rd., Bardstown, KY 40004.
PGAA Entities trademarks, service marks and copyrights are proprietary to PGAA Entities, All rights
reserved. The Sweepstakes is in no way sponsored, administered, offered, promoted, produced or executed
by, PGAA Entities.