Heaven Hill Brands – 2019 Unlock The Rickhouse Instant Win And – Win (1) Grand Prize of $10000 will be awarded as a check

“2019 Unlock the Rickhouse Instant Win and Sweepstakes” (the “Promotion”)
OFFICIAL RULES
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. PURCHASE DOES NOT INCREASE YOUR
CHANCES OF WINNING.
1. PROMOTION PERIOD: Promotion begins on September 4, 2019 at 12:00:00 p.m. (noon) Eastern Time
(“ET”) and ends on December 31, 2019, at 11:59:59 a.m. ET (the “Promotion Period”). There are two
phases: 1. The Instant Win Game and 2. The Random Drawing Sweepstakes (collectively the “Promotion”).
The Web Site / App (defined below) server is the official clock for this Promotion.
2. ELIGIBILITY: The Promotion is open to legal permanent residents of the fifty (50) United States and the
District of Columbia who are twenty-one (21) years of age or older at the time of entry. Employees, agents
and officers of alcohol beverage retailers, wholesalers, suppliers, importers and distributors (including
their families and employees) are not eligible to enter or win prize(s) in this Promotion. Employees,
agents, contractors, directors, and officers of Heaven Hill Brands (“Sponsor”) and its parent, subsidiary,
and affiliated companies, contractors, consultants, sales representatives, and the website provider,
webmasters, App developer, advertising, fulfillment, legal, administrative, and promotion agencies
involved in the administration, development, fulfillment, and execution of this Promotion (collectively,
“Promotion Parties”), and the immediate family members (spouse, parent, child, sibling, grandparent, and
spouse or “step” of each) and those living in the same household of each such person (those persons
whether related or not who live in the same residence for at least three months during the twelve-month
period preceding the start date of the Promotion) are not eligible to participate in the Promotion. Void
outside of the fifty (50) United States, District of Columbia and wherever else restricted or prohibited by
law.
3. TO ENTER: Persons may participate in the Promotion one of two ways during the Promotion Period
either via the App or Online.
A. Via the App: Go to Google Play or Apple Store to download the free Larceny Bourbon App
(“App”) on any compatible mobile device. Then, follow these steps:
i. Open the App to begin an augmented reality experience (“AR”) experience featuring an
interactive game featuring a total of (7) rickhouses/warehouses.
ii. Click the image of each rickhouse. In doing so, you will receive either (a) a “Congratulations”
message indicating that you are the winner of an Instant Win Game Prize, subject to verification OR (b) a
“Sorry” message that you are not a winner of an Instant Win Game Prize.
iii. Complete the form with all required information (including your name, residential address, e-
mail address and date of birth) as prompted. If you are a potential Instant Win Game Prize winner, your
submission of the completed form is your prize claim. [To be considered for prize award, prize claim must
be submitted on same day (12:00:00 p.m. noon ET – 11:59:59 a.m. ET) as potentially Instant Win Game
play.] If you are NOT a potential Instant Win Game Prize winner, your submission of the completed form
constitutes your entry in the Random Drawing Sweepstakes for the Grand Prize. Instant Win Prize
Winners will not receive an entry into the Random Drawing.
B. Online: Visit www.unlocktherickhouse.com (the “Website”). Follow steps ii and iii above.
A given person may play the Instant Win Game on the App AND/OR on the Website once per day
(12:00:00 p.m. noon ET – 11:59:59 a.m. ET). However, a given person may win two (2) Instant Win Game
prizes per day. There is a maximum of 238 entries per person for The Random Drawing Sweepstakes.
Persons may still enjoy the AR Experience or Website (as well as entering the Random Drawing
Sweepstakes) after they have been selected as a potential Instant Win Game prize winner for a given
week.
If you wish to play the Instant Win Game again another day, simply provide your name and e-mail address
as prompted. (Returning players are not required to complete the official entry form again.)
Normal internet access and device usage charges imposed by your mobile plan and/or on-line service may
apply if participating via a mobile device. For those persons participating with a mobile device: Messaging
& data rates apply to internet access via mobile devices. Other charges may apply; check your mobile
plan for rates/details. Internet access may not be available in all areas.
Automated means of participation are prohibited and any use of automated devices will disqualify the
participant. Use of email addresses from disposable or temporary email address services, or email
forwarding services, is prohibited and any attempt to enter using such an email address will be blocked.
An email address and Internet access are required to participate in the Promotion. Persons may not
participate with multiple email addresses nor may persons use any other device or artifice to participate
more than once per day on the App and/or on the Website. Sponsor will not verify receipt of Random
Drawing Sweepstakes entries. All entries/Instant Win Game plays/Instant Win Game prize claims
submitted become the sole property of Sponsor and will not be returned. Sponsor and its agencies are
not responsible for lost, late, misdirected, illegible/garbled, jumbled, inaccessible, corrupted, interrupted,
improperly recorded/unrecorded, damaged, compromised or incomplete Instant Win game plays, Instant
Win Game prize claims or Random Drawing Sweepstakes entries, all of which are void.
. Proof of submission of official entry form, Instant Win Game play or Instant Win Game prize claims is
not proof of receipt by Sponsor. In the event of a dispute as to who submitted an official entry form or
Instant Win Game prize claim (and played the Instant Win Game in conjunction therewith), the natural
person associated with the email account used for entry will be considered the participant , but only if
that person is otherwise eligible to participate in the Promotion. By participating, Entrants agree to abide
by and be boundby these Official Rules and the Sponsor’sandthe independent judging agency’s decisions,
which are final and binding in all respects. Privacy Policy: Information submitted in connection with this
Promotion is governed by Sponsor’s Privacy Policy (available at http://www.heavenhill.com/privacy-
policy).
4. INSTANT WIN GAME PRIZES/ODDS: Eight hundred (800) winning times will be randomly time-seeded
by the official Promotion computer system of the Instant Win Game (each a “Winning Time”). The official
Promotion computer system will randomly assign an Instant Win Game prize (which will also be randomly
pre-selected) to each of the Winning Times. The first participant who clicks on a rickhouse (either in the
App or on-line) on or after such Winning Time will win the corresponding Instant Win Game prize, subject
to verification, eligibility, and compliance with these Official Rules. The App Developer will determine, at
random, the Winning times at which Instant Win Game prizes will be awarded throughout the Promotion
Period.
Odds of winning an Instant Win Game prize depend on when a person plays the Instant Win Game during
a given day of the Promotion Period as compared to other persons. The number of Instant win game
prizes available to be won will decrease during the Promotion Period as Instant Win Game prizes are
awarded.
After submission of Instant Win Game prize claim, a confirmation e-mail will be sent to the e-mail address
supplied. Printor save and retain the confirmatione-mail, as a record of your potential prize winner status.
Below is a list of the Instant Win Game Prizes available to be won:
Twenty (20) LED Signs having an approximate retail value (“ARV”) of $243 each.
Ten (10) Guitars having an ARV of $171 each.
Thirty (30) Mini Barrels having an ARV of $85.50 each.
Two Hundred and Forty (240) Bluetooth Speakers having an ARV of $7 each.
Two Hundred and Fifty (250) Hats having an ARV of $3 each.
Two Hundred and Fifty (250) Barrel Shot Glass & Magnet sets having an ARV of $3 each.
Total ARV of all Instant Win Game Prizes is $12,315.
If for any reason, including, without limitation, a technical, programming, electronic or other error, more
Instant Win Game prizes are claimed in a given category for a given week than the number set forth in
these Official Rules, all persons making purportedly valid claims for that Instant Win prize for that week
will be entered into a random drawing from which Instant Win Sweepstakes prize winners for only the
advertised number of Instant Win Game prizes in that category for that week (excluding any Instant Win
Game prizes for that category in that week which already have been awarded) will be selected.
The awarding of Instant Win Sweepstakes prizes is subject to verification by the Sponsor and the
independent judging agency, whose decisions are based upon their sole discretion and interpretation of
these Official Rules and are final and binding in all respects. A POTENTIAL INSTANT WIN GAME PRIZE
WINNER IS NOT A WINNER OF ANY INSTANT WIN GAME PRIZE UNLESS AND UNTIL HIS OR HER ELIGIBILITY
AND THE POTENTIAL WINNING GAME PLAY HAS BEEN VERIFIED BY THE SPONSOR/INDEPENDENT
JUDGING AGENCY. Sponsor and the independent judging agency will not accept screen shot or other
material in lieu of its validation process.
5. DRAWING SWEEPSTAKES PRIZES/ODDS: On or about January 3, 2020, one (1) potential grand prize
winner (once eligibility and compliance with these Official Rules is verified, the “Grand Prize Winner”) will
be selected in a random drawing from among all eligible entries received (that is, all entry forms ) during
the Promotion Period. Odds of winning depend on the number of eligible entries received for the Random
Drawing Sweepstakes for the entire Promotion Period. Drawing will be conducted by a Sponsor
representative, whose decisions shall be final and binding on all matters relating to the Promotion.
Grand Prize: One (1) Grand Prize of $10,000 will be awarded as a check.
Total ARV of all prizes is $22,315.
Names of prize manufacturers are used solely for the purpose of identification of the prize. No endorsement,
authorization, sponsorship, or approval by the prize manufacturer for this Sweepstakes is intended or
implied.
6. PRIZE RESTRICTIONS: Limit of two (2) Instant Win Game prizes per person per day, for a possible
maximum of (238) Instant Win Game prizes. Sponsor will determine all details of each prize in its sole
discretion. Winner is solely responsible for any and all unspecified expenses incurred in conjunction with
acceptance and use of prize(s) and any and all taxes incurred in conjunction with prize award. If a winner
receives prize(s) with a total value of $600 or above, Sponsor will notify the Internal Revenue Service via
IRS 1099 Form that the winner was awarded the prize(s) and winner further agrees to fully cooperate with
Sponsor and its representatives relative to compliance with all corresponding governmental reporting
requirements (including the completion and execution of an IRS W-9 Form with his/her Social Security
Number). Instant Win Game Prizes are not redeemable for cash. No prize substitution, except at Sponsor’s
sole discretion or as otherwise provided herein. Sponsor reserves the right to substitute a prize of equal
or greater value if an Instant Win Game Prize becomes unavailable (in whole or in part) due to reasons
beyond the control of the Sponsor; provided no such substitute prize shall be from Sponsor without its
prior written consent. Prizes are not transferable prior to award. No more than the number of prizes set
forth in these Official Rules will be awarded. Each prize winner consents to Sponsor’s use of his/her name,
likeness, biographical information, image, and/or voice and other indicia of persona for purposes of
advertising, promotion, and publicity in any and all media now or hereafter known, throughout the world
in perpetuity, without additional compensation, notification, permission or approval (TN residents will not
be required to sign a publicity release as a condition of winning prize[s]).
7. PRIZE WINNER NOTIFICATION:
Instant Win Game prize winners: Instant Win Game prizes will be shipped to the street address indicated
on the prize claim form within 2 to 3 weeks from date of winning Instant Win Game play,, provided that
winner’s eligibility and compliance with these Official Rules has been verified. Should a given person win
more than one (1) Instant Win Game prize, the prizes may be shipped to winner separately in Sponsor’s
sole discretion. If any potential Instant Win Game prize winner is found to be ineligible, or not in
compliance with these Official Rules, if any Instant Win Game Prize is returned as undeliverable, or if any
Instant Win Game Prize is rejected, the potential Instant Win Game prize winner will be disqualified, the
Instant Win Game Prize will be forfeited, and will not be awarded.
Grand Prize Winner: The potential Grand Prize Winner will be contacted on or about the drawing date,
via the e-mail address provided at the time of entry (the “Notification”). Grand Prize Winner will be
required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal,
Publicity Release and IRS W-9 Form (collectively the “Paperwork”) within the time frame specified within
the Notification. If the Grand Prize Winner fails to return the Paperwork within the date and time
indicated, the Notification is undeliverable, the Grand Prize Winner forfeits his/her right to the Grand
Prize and an alternate Grand Prize Winner will be selected at random from among the remaining non-
winning eligible entries received during the Promotion Period. (In such instance, any Instant Win Game
prize(s) won will NOT be forfeited and will still be awarded provided that such person is eligible and
otherwise in compliance with these Official Rules.) If it is determined by the Sponsor, in its sole discretion,
that the Grand Prize Winner is not eligible or not in compliance with these Official Rules, the Grand Prize
Winner forfeits his/her right to the Grand Prize and an alternate will be selected as outlined above. (In
such instance, any Instant Win Game prize(s) won WILL be forfeited) Upon receipt of the required
information and verification of his/her eligibility and compliance with these Official Rules, Grand Prize
winner will be shipped their prize within four (4) weeks.
8. GENERAL CONDITIONS: INTERNET/APP CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEB
SITE OR THE APP OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF
CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT
TO SEEK DAMAGES FROM ANY INDIVIDUAL RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT
PERMITTED BY LAW INCLUDING CRIMINAL PROSECUTION, IN ADDITION TO DISIQUALIFICATION FROM
THE PROMOTION AND FORFEITURE OF PRIZE(S) WON, AS APPLICABLE. TAMPERING INCLUDES, BY WAY
OF EXAMPLE ONLY, ANY ATTEMPT TO INTERFERE WITH THE INTENDED FUNCTIONING OF THE APP
AND/OR WEBSITE. If the Promotion is not capable of running as planned for any reason, including without
limitation, due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud,
technical failures, or any other causes which corrupt or affect the administration, security, fairness,
integrity, or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to
disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify,
or terminate the Promotion. In the event of cancellation, Sponsor will make the prizes available to be won
in a manner determined by Sponsor in its sole discretion to be fair, appropriate and consistent with these
Official Rules. Notice of such action by Sponsor will be posted on the App and Website. .
9. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by the Promotion
Parties resulting from user’s participation in, attempt to participate in, or download of any information in
connection with participating in the Promotion. No responsibility or liability is assumed by the Promotion
Parties for technical problems or technical malfunction, including, without limitation, those arising in
connection withany of the following occurrences that may affect the operationof the Promotion including
as offered on the App and/or Website: hardware or software errors; faulty computer, telephone, cable,
satellite, network, electronic, wireless, or Internet connectivity, or other online communication problems;
errors or limitations of any Internet service providers, servers, hosts, or providers; garbled, jumbled, or
faulty data transmissions; failure of any email transmissions to be sent to or received; lost, late, delayed,
or intercepted email transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic
congestion on the Internet or Web Site; unauthorized human or non-human intervention in the operation
of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus, bug, worm;
or destruction of any aspect of the Promotion. PromotionParties are not responsible for any typographical
errors in the announcement of a prize or these Official Rules, or any inaccurate or incorrect data contained
on the Web Site and/or the App. Use of Web Site and/or App is at user’s own risk. Promotion Parties are
not responsible for any personal injury or property damage or any other losses of any kind that may be
sustained to an Entrant’s computer equipment or mobile device (or information/data stored thereon)
resulting from participation in the Promotion, use of the Web Site and/or App, or the download of any
information from the Web Site and/or App, or any other loss related to Entrant’s participation in the
Promotion or receipt of prize(s). As a condition of participating in the Promotion, persons agree to release
the Promotion Parties from any and all liability, loss, or damage incurred with respect to his/her
participation in the Promotion and the awarding, receipt, possession, and/or use or misuse of prize(s),
including any travel related thereto. PROMOTION PARTIES MAKE NO WARRANTY, GUARANTY OR
REPRESENTATION OF ANY KIND CONCERNING A PRIZE (OR ANY PORTION THEREOF), INCLUDING THE
WARRANTY OF MERCHANTABILITY OR FITNESS FOR THE INTENDED PURPOSE, AND DISCLAIM ANY
IMPLIED WARRANTY. THE ONLY WARRANTIES, IF ANY, ARE OF THOSE OF THE PRIZE
SUPPLIER/MANUFACTURER.
10. BINDING ARBITRATION: Any controversy or claim arising out of or relating to the Promotion shall be
settled by binding arbitration in a location determined by the arbitrator as set forth herein (provided that
such location is reasonably convenient for claimant), or at such other location as may be mutually agreed
upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the
Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS Rules and Procedures”) then prevailing,
and judgment upon the award rendered by the arbitrator(s) may be entered in any court having
jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The
arbitrator shall apply Kentucky law consistent with the Federal Arbitration Act and applicable statutes of
limitations, and shall honor claims of privilege recognized at law. In the event that the claimant is able to
demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor
will pay as much of the claimant’s filing and hearing fees in connection with the arbitration as the
arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If any part of this
arbitration provision is deemed to be invalid, unenforceable, or illegal (other than that claims will not be
arbitrated on a class or representative basis), or otherwise conflicts with the rules and procedures
established by JAMS, then the balance of this arbitration provision shall remain in effect and shall be
construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were
not contained herein. If, however, the portion that is deemed invalid, unenforceable, or illegal is that
claims will not be arbitrated on a class or representative basis, then the entirety of this arbitration
provision shall be null and void, and neither claimant nor Sponsor shall be entitled to arbitrate their
dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the right of
discovery, which discovery shall be completed within sixty (60) days after the demand for arbitration is
made, unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES
PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A
PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE
ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY
BE SIMILARLY SITUATED. DO NOT ENTER THIS PROMOTION IF YOU DO NOT AGREE TO HAVE ANY CLAIM
OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES. BY PARTICIPATING IN THIS
PROMOTION, EACH ENTRANT AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY
AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE
PROMOTION, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING
ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND
ALL CLAIMS, JUDGMENTS, AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET
COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE; (3)
UNDER NO CIRCUMSTANCES WILL ANY ENTRANT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND
ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK PUNITIVE, INCIDENTAL,
CONSEQUENTIAL, OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN
ACTUAL OUT OF POCKET EXPENSES, AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR
OTHERWISE INCREASED; AND (4) ENTRANT’S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES
(IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY
NOT APPLY TO EVERY ENTRANT.
11. PUBLICITY RELEASE: Except in Tennessee, and where prohibited by law, by accepting prize(s), prize
winner grants permission for Sponsor to use his or her name, and address (city and state), photograph,
voice and/or likeness, for advertising and/or publicity purposes, in any and all media (including posting on
Web Site or social media) now known or hereinafter invented without territorial or time limitations and
without further notice to and without additional compensation.
12. GOVERNING LAW & JURISDICTION: All issues and questions concerning the construction, validity,
interpretation, and enforceability of these Official Rules, participant’s rights and obligations, or the rights
and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in
accordance with, the laws of the State of Kentucky, without giving effect to any choice of law or conflict
of law rules thereof. By participating, one consents to the jurisdiction and venue of the federal, state, and
local courts located in Nelson County, Kentucky for the resolution of all matters or proceedings which are
not subject to arbitration as set forth in Section 10 of these Official Rules, and agree that any and all such
disputes shall be resolved exclusively in those courts. Sponsor’s failure to enforce any term of these
Official Rules shall not constitute a waiver of that or any other provision. If any provision of these Official
Rules is held to be invalid or unenforceable, such provision shall be struck, and the remaining provisions
shall be enforced.
13. WINNER’S LIST: Grand Prize winner’s first name, last initial, city and state will be available by email
request at unlocktherickhouse@larcenybourbon.com after Grand Prize winner has been verified.
15. SPONSOR: Heaven Hill Brands, 1064 Loretto Rd., Bardstown, KY 40004.
JOHN E. FITZGERALD LARCENY. DISTILLED AND BOTTLED BY OLD FITZGERALD DISTILLERY.
BARDSTOWN, KY 40004.
THINK WISELY, DRINK WISELY.