General Mills – Treat Bars Playstation Now – Win National Prize Pool per Monthly Entry Period) One (1) PlayStation™Now 3 Month Subscription

General Mills Treat Bars PlayStation Now Sweepstakes
Official Rules
Overview: General Mills Treat Bars PlayStation Now Sweepstakes (the “Sweepstakes”) consists
of two (2) separate Sweepstakes prize pools (each a “Prize Pool”). 7-Eleven stores are participating
in this Sweepstakes and will comprise its own Prize Pool which shall be referred to as the “7-Eleven
Prize Pool”. All other retailers will comprise of the “National Prize Pool”. Sponsor will draw and
award a specified number of Sweepstakes prizes per Prize Pool as outlined in Section 6 below.
1. Eligibility: The Sweepstakes is open only to individuals who are legal residents and physically
located in one (1) of the fifty (50) United States (including District of Columbia) and who are at least
eighteen (18) years old at the date and time of entry. Employees, officers and directors of General
Mills Sales, Inc. (“Sponsor”), Merkle Inc. (“Administrator”), Sony Interactive Entertainment LLC, 7-
Eleven, Inc and each of their respective parent and affiliate companies, members, advertising and
promotion agencies and distributors and other prize suppliers (collectively, “Promotion Entities”),
as well as the immediate family (i.e., spouse, parents, siblings, children and grandchildren) and/or
those living in the same household of each such employee, officer or director (whether legally
related or not) are not eligible to enter or win a prize in the Sweepstakes. The Sweepstakes is void
where prohibited by law. Participation constitutes entrant’s full and unconditional agreement to
these “Official Rules” and Sponsor’s and Administrator’s decisions, which are final and binding in
all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements
set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins at 12:00 a.m. Eastern Time (“ET”) on January 1, 2021, ends
at 11:59 p.m. ET on April 30, 2021 (the “Promotion Period”) and consists of four (4) monthly entry
periods (each a “Monthly Entry Period”), as outlined below:
Entry Period
Start Date
at 12:00 a.m. ET
End Date
at 11:59 p.m. ET
Drawing Date
January January 1, 2021 January 31, 2021 February 1, 2021
February February 1, 2021 February 28, 2021 March 1, 2021
March March 1, 2021 March 31, 2021 April 1, 2021
April April 1, 2021 April 30, 2021 May 3, 2021
Administrator’s computer is the official time-keeping device for this Sweepstakes.
4. How to Enter: During the Promotion Period, visit and complete and submit
the registration form including your first and last name, a valid email address, and your date of
birth. If you select that you found the promotion at 7-Eleven, you will receive one (1) Sweepstakes
entry into the applicable Monthly Entry Period drawing for the 7-Eleven Prize Pool. If you do not
select 7-Eleven, you will receive one (1) Sweepstakes entry into applicable Monthly Entry Period
drawing for the National Prize Pool.
Limit: Each entrant may enter the Sweepstakes up to twenty (20) times (one (1) time per day)
during the Promotion Period regardless of which Prize Pool or a combination of the Prize
Pools you enter into. Multiple entrants are not permitted to share the same email address. Any
attempt by any entrant to obtain more than the stated number of entries by using multiple/different
email addresses, identities, registrations and logins, or any other methods will void that entrant’s
entries and that entrant may be disqualified. Use of any automated system to participate is
prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete,
invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute
as to any registration, the authorized account holder of the email address used to register will be
deemed to be the entrant provided that person meets the eligibility requirements to participate in
the Sweepstakes. The “authorized account holder” is the natural person assigned an email address
by an Internet access provider, online service provider or other organization responsible for
assigning email addresses for the domain associated with the submitted address. All Potential
Winners may be required to show proof of being the authorized account holder. If a dispute cannot
be resolved to the Administrator’s satisfaction, the entry will be deemed ineligible. The submission
of an entry is solely the responsibility of the entrant. Proof of sending (such as an automated
computer receipt confirming delivery of email or “thanks for entering” message does not constitute
proof of actual receipt by Administrator of an entry for purposes of this Sweepstakes. Only eligible
entries actually received by Administrator’s server before the end of the Promotion Period will be
included in the Sweepstakes. Illegible, unintelligible, incomplete, garbled, lost, late, misdirected,
forged, altered, or mutilated entries will be disqualified. Proof is sufficient if so determined by
Sponsor, in its sole discretion.
5. Prize Drawings and Verification of Potential Winners: Administrator is an independent
judging organization whose decisions as to the administration and operation of the Sweepstakes
and the selection Sweepstakes Winners are final and binding in all matters related to the
Sweepstakes. Administrator will randomly select the potential Sweepstakes Grand Prize winners
(each a “Grand Prize Winner”), from all eligible entries received for each respective Prize Pool
during each applicable Monthly Entry Period on or around the date outlined in the table in Section
3. Non-winning Monthly Entry Period entries will carry over to subsequent Monthly Entry Periods
for each respective Prize Pool. Receiving a prize is contingent upon compliance with these Official
Rules. The potential Sweepstakes Grand Prize Winners will be notified by email. If any potential
Sweepstakes Grand Prize Winner cannot be contacted or fails to provide any requested information
within the required time period (if applicable), or prize is returned as undeliverable, the potential
Sweepstakes Grand Prize Winner forfeits the prize. Unclaimed prizes will not be awarded. Prizes
will be fulfilled approximately 8-10 weeks after the conclusion of the Sweepstakes. If any potential
winner cannot be contacted or if prize is returned as undeliverable, potential winner forfeits prize
and Sponsor and Administrator will have no further obligation to such potential winner.
6. Prizes: THREE HUNDRED (300) GRAND PRIZES (twenty-five (25) awarded to the 7-Eleven
Prize Pool per Monthly Entry Period and fifty (50) awarded to the National Prize Pool per Monthly
Entry Period): One (1) PlayStation Now 3 Month Subscription*. Approximate Retail Value (“ARV”):
$24.99. Odds of winning a Sweepstakes Grand Prize depend on the number of eligible entries
received for each respective Prize Pool during each applicable Monthly Entry Period. Limit: One
(1) Sweepstakes prize per person/email address.
*Available via voucher code (expires March 31, 2022). Internet connection and account for
PlayStation Network required to redeem.
For All Prizes: There is no cash equivalent, and all prizes are non-transferable, and no substitution
will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right
to substitute a prize for one of equal or greater value if the designated prize should become
unavailable for any reason. Winners are responsible for all taxes and fees associated with prize
receipt and/or use. TOTAL ARV OF ALL PRIZES: $7,497.00
7. Release: By entering the Sweepstakes, each participant agrees to indemnify, defend, release
and hold harmless the Promotion Entities, and their respective subsidiaries, affiliates, suppliers,
distributors, partners, advertising/promotion agencies and each of their respective parent
companies and each such company’s officers, directors, employees and agents (collectively, the
“Released Parties”) from and against any losses, damages, rights, claim, or cause of action of any
kind arising, in whole or in part, directly or indirectly, out of your participation in the Sweepstakes
or resulting directly or indirectly, from your acceptance, possession, use, or misuse of any prize
awarded in connection with the Sweepstakes, including, without limitation, personal injury, death,
and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion
of privacy.
8. Publicity: Except where prohibited by law, participation in the Sweepstakes constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice,
statements, social media posts, opinions and/or hometown and state for promotional purposes in
any media, worldwide, without further payment, notice or consideration.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor
impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole
discretion. In such event, Sponsor reserves the right to award the prizes at random from among
the eligible entries received up to the time of the impairment. Sponsor reserves the right, in its sole
discretion, to disqualify any individual it finds to be tampering with the entry process or the operation
of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion
or in an unsportsmanlike or disruptive manner. Sponsor reserves the right, at its sole discretion, to
disqualify any individual found to be: (a) violating the Official Rules; or (b) violating the terms of
service, conditions of use and/or general rules or guidelines of any Sponsor or Administrator
property or service. Any person who supplies false information, obtains entries by fraudulent
means, or is otherwise determined to be in violation of these Official Rules in an attempt to obtain
any prize will forfeit any prize won and may be prosecuted to the full extent of the law. Any attempt
by any person to undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek
damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce
any term of these Official Rules shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, including errors or typos in these Official Rules or any Sweepstakes-related
communication or materials, whether caused a Released Party or by entrants, printing errors or by
any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical
failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in
phone lines or network hardware or software, failed, incorrect, incomplete, inaccurate, garbled or
delayed electronic communications or entry information, any error, omission, interruption, deletion,
defect, delay in operation or transmission, failures or technical malfunction of any computer online
systems, servers, providers, computer equipment, software, email, players or browsers, whether
on account of technical problems, traffic congestion on the Internet or at any website, or on account
of any combination of the foregoing; (3) unauthorized human intervention in any part of the entry
process or the Sweepstakes; (4) technical or human error which may occur in the administration of
the Sweepstakes or the processing of entries; (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Sweepstakes or receipt or use or misuse of any prize or (6) late, lost, misdirected, illegible,
incomplete or mutilated entries or for theft, destruction or unauthorized access to, or alteration of
entries. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or
otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if possible.
No more than the stated number of prizes will be awarded. In the event that production, technical,
seeding, programming or any other reasons cause more than stated number of prizes as set forth
in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize
11. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or
may arise relating in any way to or arising out of the Sweepstakes or the Official Rules, will be
resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read
this section carefully. It affects your rights and will have a substantial impact on how claims you
and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising out of,
connected to, or in any way related to the Sweepstakes or the Official Rules, you will send a written
notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution
section will apply even to disagreements that may have arisen before you accepted these Official
Rules. You must send the Demand to the following address (the “Notice Address”): Legal
Department, Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you
will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business
days after you send a Demand. If the disagreement stated in the Demand is not resolved to your
satisfaction within 10 business days after it is received, and you intend on taking legal action, you
agree that you will file a demand for arbitration with the American Arbitration Association (the
“Arbitrator”). This arbitration provision limits the ability of you, Administrator and Sponsor to litigate
claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to
a jury trial or a state or federal judge. You agree that you will not file any lawsuit against
Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or
federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you
must pay all fees and costs incurred by Administrator or Sponsor in court, including reasonable
attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under
the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your case
with any national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration
Rules effective September 1, 2014 (as may be amended) and as modified by the agreement to
arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and
exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal
Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation
and enforcement of the agreement to arbitrate.
You agree that you will not file a class action or collective action against Administrator or Sponsor,
and that you will not participate in a class action or collective action against them. You agree that
you will not join your claims to those of any other person. Notwithstanding any other provision in
the Official Rules, if this class action waiver is invalidated, then the agreement to arbitrate is null
and void, as though it were never entered into, and any arbitration dispute at that time will be
dismissed without prejudice and may be refiled in a court. Under no circumstances do you,
Administrator or Sponsor agree to class or collective procedures in arbitration or the joinder of
claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to
arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in
connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between
you, Administrator and Sponsor shall be governed by, and construed in accordance with, the laws
of the State of Michigan without giving effect to any choice of law or conflict of law rules. The place
of arbitration shall be Oakland County, Michigan. This arbitration provision shall survive conclusion,
modification or termination of the Sweepstakes and suspension, revocation, closure, modification,
or amendments to the Official Rules, and any aspect of the relationship of the parties relating to or
arising from participation in the Sweepstakes.
12. Entrant’s Personal Information: Information collected from entrants is subject to the
Sponsor’s Privacy Policy, available at:
13. Winner List: For a winner list, visit The winner list will be posted after
winner confirmation is complete.
14. Miscellaneous: The names of individuals, groups, companies, products and services
mentioned herein, and any corresponding likenesses, logos and images thereof reproduced herein,
have been used for identification purposes only and may be the copyrighted properties and
trademarks of their respective owners. The mention of any individual, group or company, or the
inclusion of a product or service as a prize, does not imply any association with or endorsement by
such individual, group or company or the manufacturer or distributor of such product or service and,
except as otherwise indicated, no association or endorsement is intended or should be inferred.
The invalidity or unenforceability of any provision of these Official Rules will not affect the validity
or enforceability of any other provision. In the event that any provision of the Official Rules is
determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in
effect and will be construed in accordance with their terms as if the invalid or illegal provision were
not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute
a waiver of that provision. For entrants, to the extent there is a conflict between these Official Rules
and any terms of use or other agreement posted on the website, these Official Rules control.
© 2021 Merkle Inc. All Rights Reserved.
© 2021 General Mills. All rights reserved.
LLC is not a sponsor or administrator of this promotion.