General Mills – Nature Valley Outdoorsy – Win an “Outdoorsy RV Adventure” which includes one (1) Nature Valley branded Yeti® mug
Nature Valley Outdoorsy Sweepstakes
MANY WILL ENTER, FEW WILL WIN. NO PURCHASE NECESSARY TO ENTER OR
WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR
CHANCES OF WINNING.
ALL DISPUTES WILL BE RESOLVED SOLELY BY BINDING ARBITRATION AND
ENTRANTS WAIVE THE ABILITY TO BRING CLAIMS IN A CLASS ACTION
1. Eligibility: Nature Valley Outdoorsy Sweepstakes (the “Sweepstakes”) is open only to
individuals who are legal residents and physically located in one (1) of the fifty (50) United States
(including District of Columbia) and who are at least eighteen (18) years old at the date and time of
entry. Employees, officers and directors of General Mills Sales, Inc. (“Sponsor”), Merkle Inc.
(“Administrator”), and each of their respective parent and affiliate companies, members, advertising
and promotion agencies and distributors and other prize suppliers (collectively, “Promotion
Entities”), as well as the immediate family (i.e., spouse, parents, siblings, children and
grandchildren) and/or those living in the same household of each such employee, officer or director
(whether legally related or not) are not eligible to enter or win a prize in the Sweepstakes. The
Sweepstakes is void where prohibited by law. Participation constitutes entrant’s full and
unconditional agreement to these “Official Rules” and Sponsor’s and Administrator’s decisions,
which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent
upon fulfilling all requirements set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins on August 1, 2021 at 12:00 a.m. Eastern Time (“ET”) and
ends on December 31, 2021 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer
is the official time-keeping device for the Sweepstakes.
4. How to Enter: During the Promotion Period, use your smart phone or other web-enabled device
with data plan to scan the Promotion quick response (“QR”) code featured on signs or promotional
materials at participating stores with the QR reader application already installed on your phone.
You will be directed to a mobile Web page at www.NatureValley.com/OutdoorsySweepstakes
(“Website”). Or visit the Website URL directly from your desktop computer, No Purchase
Necessary. Regardless of method of reaching the Website, follow the links and instructions to
complete and submit the registration form in its entirety, including providing your valid email. Then,
follow the links and instructions to enter a code (“Product Code”). There are two (2) ways to obtain
a Product Code:
a. Purchase a Qualifying Nature Valley Product: During the Promotion Period, purchase
at least one (1) Nature Valley Bar (each a “Qualifying Purchase”) from a retailer, while
supplies last. Locate the code which is printed on the outside of the back panel of the
package (“Product Code”) and have it available when you complete the below instructions.
b. Free Product Code: To enter without making a Qualifying Purchase, use the following
free code: 1600012345 (the free “Product Code”).
Each Product Code/the free Product Code may be used more than once, but no more than twenty
(20) times during the Promotion Period. After entering your Product Code, you will automatically
will also receive one (1) entry into the Sweepstakes. Administrator is responsible for the
functionality of the Sweepstakes.
Limit: Each entrant may enter the Sweepstakes up to one (1) time per day for a maximum total of
twenty (20) times during the Promotion Period. Multiple entrants are not permitted to share the
same email address. Any attempt by any entrant to obtain more than the stated number of entries
by using multiple/different email addresses, identities, registrations and logins, or any other
methods will void that entrant’s entries and that entrant may be disqualified. Use of any automated
system to participate is prohibited and will result in disqualification. Sponsor is not responsible for
lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified.
In the event of a dispute as to any registration, the authorized account holder of the email address
used to register will be deemed to be the entrant provided that person meets the eligibility
requirements to participate in the Sweepstakes. The “authorized account holder” is the natural
person assigned an email address by an Internet access provider, online service provider or other
organization responsible for assigning email addresses for the domain associated with the
submitted address. All Potential Winners may be required to show proof of being the authorized
5. Grand Prize Drawing: Administrator is an independent judging organization whose decisions
as to the administration and operation of the Sweepstakes and the selection of the potential winners
are final and binding in all matters related to the Sweepstakes. Administrator will randomly select
the potential Sweepstakes winners from all eligible entries received during the Promotion Period,
on or around January 3, 2022. The potential winners will be notified by email. Potential winners
may be required to provide their name, home mailing address (P.O. Boxes may not be permitted),
and date of birth to confirm eligibility and for purposes of prize fulfillment within five (5) days of the
date notice or attempted notice is sent, in order to claim the prize. If a potential winner of any prize
cannot be contacted, fails to provide any other requested information within the required time period
(if applicable), or the prize is returned as undeliverable, the potential winner forfeits his/her/their
prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that
a potential winner is disqualified for any reason or forfeits the prize, Sponsor will award the
applicable prize to an alternate winner by random drawing from among all remaining eligible entries.
Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prizes
will be fulfilled approximately 8-10 weeks after the conclusion of the Sweepstakes. Winners under
the age of twenty-five (25) are not eligible to drive the RV or use Outdoorsy rental insurance.
Winners under the age of twenty-five (25) must seek approval from the RV owner and provide their
own insurance coverage for the vehicle rental.
6. Prizes: TWENTY-FIVE (25) GRAND PRIZES: Each winner will receive an “Outdoorsy RV
Adventure” which includes one (1) Nature Valley branded Yeti® mug; three (3) boxes of Nature
Valley Bars; one (1) “Outdoorsy” merchandise prize package (includes one (1) blanket, one (1)
camping mug, one (1) lantern, one (1) bottle opener, one (1) patch and one (1) packet of seeds)
and one (1) $500.00 Outdoorsy Gift Card redeemable for 18 months. Terms and conditions of Gift
Card apply. Approximate Retail Value (“ARV”): $550.00. Prizes are non-transferable and no
substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor
reserves the right to substitute a prize for one of equal or greater value if the designated prize
should become unavailable for any reason. Winners are responsible for all taxes and fees
associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible
entries received during the Promotion Period. Limit: One (1) prize per person. Total ARV of all
7. Release: By entering the Sweepstakes, each participant agrees to indemnify, defend, release
and hold harmless the Promotion Entities, and their respective subsidiaries, affiliates, suppliers,
distributors, partners, advertising/promotion agencies and each of their respective parent
companies and each such company’s officers, directors, employees and agents (collectively, the
“Released Parties”) from and against any losses, damages, rights, claim, or cause of action of any
kind arising, in whole or in part, directly or indirectly, out of your participation in the Sweepstakes
or resulting directly or indirectly, from your acceptance, possession, use, or misuse of any prize
awarded in connection with the Sweepstakes, including, without limitation, personal injury, death,
and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion
8. Publicity: Except where prohibited by law, participation in the Sweepstakes constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice,
statements, social media posts, opinions and/or hometown and state for promotional purposes in
any media, worldwide, without further payment, notice or consideration.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor
impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole
discretion. In such event, Sponsor reserves the right to award the prizes at random from among
the eligible entries received up to the time of the impairment. Sponsor reserves the right, in its sole
discretion, to disqualify any individual it finds to be tampering with the entry process or the operation
of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion
or in an unsportsmanlike or disruptive manner. Sponsor reserves the right, at its sole discretion, to
disqualify any individual found to be: (a) violating the Official Rules; or (b) violating the terms of
service, conditions of use and/or general rules or guidelines of any Sponsor or Administrator
property or service. Any person who supplies false information, obtains entries by fraudulent
means, or is otherwise determined to be in violation of these Official Rules in an attempt to obtain
any prize will forfeit any prize won and may be prosecuted to the full extent of the law. Any attempt
by any person to undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek
damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce
any term of these Official Rules shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, including errors or typos in these Official Rules or any Sweepstakes-related
communication or materials, whether caused a Released Party or by entrants, printing errors or by
any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical
failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in
phone lines or network hardware or software, failed, incorrect, incomplete, inaccurate, garbled or
delayed electronic communications or entry information, any error, omission, interruption, deletion,
defect, delay in operation or transmission, failures or technical malfunction of any computer online
systems, servers, providers, computer equipment, software, email, players or browsers, whether
on account of technical problems, traffic congestion on the Internet or at any website, or on account
of any combination of the foregoing; (3) unauthorized human intervention in any part of the entry
process or the Sweepstakes; (4) technical or human error which may occur in the administration of
the Sweepstakes or the processing of entries; (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Sweepstakes or receipt or use or misuse of any prize or (6) late, lost, misdirected, illegible,
incomplete or mutilated entries or for theft, destruction or unauthorized access to, or alteration of
entries. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or
otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if possible.
No more than the stated number of prizes will be awarded. In the event that production, technical,
seeding, programming or any other reasons cause more than stated number of prizes as set forth
in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize
11. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or
may arise relating in any way to or arising out of the Sweepstakes or the Official Rules, will be
resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read
this section carefully. It affects your rights and will have a substantial impact on how claims you
and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising out of,
connected to, or in any way related to the Sweepstakes or the Official Rules, you will send a written
notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution
section will apply even to disagreements that may have arisen before you accepted these Official
Rules. You must send the Demand to the following address (the “Notice Address”): Legal
Department, Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you
will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business
days after you send a Demand. If the disagreement stated in the Demand is not resolved to your
satisfaction within 10 business days after it is received, and you intend on taking legal action, you
agree that you will file a demand for arbitration with the American Arbitration Association (the
“Arbitrator”). This arbitration provision limits the ability of you, Administrator and Sponsor to litigate
claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to
a jury trial or a state or federal judge. You agree that you will not file any lawsuit against
Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or
federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you
must pay all fees and costs incurred by Administrator or Sponsor in court, including reasonable
attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under
the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your case
with any national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration
Rules effective September 1, 2014 (as may be amended) and as modified by the agreement to
arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and
exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal
Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation
and enforcement of the agreement to arbitrate.
You agree that you will not file a class action or collective action against Administrator or Sponsor,
and that you will not participate in a class action or collective action against them. You agree that
you will not join your claims to those of any other person. Notwithstanding any other provision in
the Official Rules, if this class action waiver is invalidated, then the agreement to arbitrate is null
and void, as though it were never entered into, and any arbitration dispute at that time will be
dismissed without prejudice and may be refiled in a court. Under no circumstances do you,
Administrator or Sponsor agree to class or collective procedures in arbitration or the joinder of
claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to
arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in
connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between
you, Administrator and Sponsor shall be governed by, and construed in accordance with, the laws
of the State of Michigan without giving effect to any choice of law or conflict of law rules. The place
of arbitration shall be Oakland County, Michigan. This arbitration provision shall survive conclusion,
modification or termination of the Sweepstakes and suspension, revocation, closure, modification,
or amendments to the Official Rules, and any aspect of the relationship of the parties relating to or
arising from participation in the Sweepstakes.
12. Entrant’s Personal Information: Information collected from entrants is subject to the
13. Winner List: For a winner list, visit https://bit.ly/3hnzcZv. The winner list will be posted after
winner confirmation is complete.
14. Miscellaneous: The names of individuals, groups, companies, products and services
mentioned herein, and any corresponding likenesses, logos and images thereof reproduced herein,
have been used for identification purposes only and may be the copyrighted properties and
trademarks of their respective owners. The mention of any individual, group or company, or the
inclusion of a product or service as a prize, does not imply any association with or endorsement by
such individual, group or company or the manufacturer or distributor of such product or service and,
except as otherwise indicated, no association or endorsement is intended or should be inferred.
The invalidity or unenforceability of any provision of these Official Rules will not affect the validity
or enforceability of any other provision. In the event that any provision of the Official Rules is
determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in
effect and will be construed in accordance with their terms as if the invalid or illegal provision were
not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute
a waiver of that provision. For entrants, to the extent there is a conflict between these Official Rules
© 2021 Merkle Inc. All Rights Reserved.
© 2021 General Mills. All rights reserved.
“Outdoorsy” is a registered trademark of Outdoorsy, Inc.