General Mills Nature Valley – National Parks 2023 C-Store – Win one annual National Park and Federal Recreational Lands Annual Pass

Nature Valley National Parks 2023 C-Store Sweepstakes
Official Rules
1. Eligibility: Nature Valley National Parks 2023 C-Store Sweepstakes (the “Sweepstakes”) is
open only to individuals who are legal residents and physically located in one (1) of the fifty (50)
United States (including District of Columbia) and who are at least eighteen (18) years of age at
the date and time of entry. Employees, officers and directors of General Mills Sales, Inc.
(“Sponsor”), Merkle Inc. (“Administrator”), and each of their respective parent and affiliate
companies, members, advertising and promotion agencies and distributors and other prize
suppliers (collectively, “Promotion Entities”), as well as the immediate family (i.e., spouse, parents,
siblings, children and grandchildren) and/or those living in the same household of each such
employee, officer or director (whether legally related or not) are not eligible to enter or win a prize
in the Sweepstakes. The Sweepstakes is void where prohibited by law. Participation constitutes
entrant’s full and unconditional agreement to these “Official Rules” and Sponsor’s and
Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes.
Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins at 12:00 a.m. Eastern Time (“ET”) on May 15, 2023, ends at
11:59 p.m. ET on August 13, 2023 (the “Promotion Period”) and consists of thirteen (13) weekly
entry periods (each a “Weekly Entry Period”), as outlined below:
Entry Period
Start Date
at 12:00 a.m. ET
End Date
at 11:59 p.m. ET
Drawing Date
1 May 15, 2023 May 21, 2023 May 22, 2023
2 May 22, 2023 May 28, 2023 May 29, 2023
3 May 29, 2023 June 4, 2023 June 5, 2023
4 June 5, 2023 June 11, 2023 June 12, 2023
5 June 12, 2023 June 18, 2023 June 19, 2023
6 June 19, 2023 June 25, 2023 June 26, 2023
7 June 26, 2023 July 2, 2023 July 3, 2023
8 July 3, 2023 July 9, 2023 July 10, 2023
9 July 10, 2023 July 16, 2023 July 17, 2023
10 July 17, 2023 July 23, 2023 July 24, 2023
11 July 24, 2023 July 30, 2023 July 31, 2023
12 July 31, 2023 August 6, 2023 August 7, 2023
13 August 7, 2023 August 13, 2023 August 14, 2023
Administrator’s computer is the official time-keeping device for the Sweepstakes.
4. How to Enter: During the Promotion Period, visit
(“Website”) and follow the links and instructions to complete and submit the registration form in its
entirety, including providing your valid email. Then, follow the links and instructions to enter a code
(“Product Code”). There are two (2) ways to obtain a Product Code:
a. Purchase a Qualifying Nature Valley Product: During the Promotion Period, purchase
at least one (1) qualifying Nature Valley Bar (each a “Qualifying Purchase”) from a retailer,
while supplies last. See Appendix A below for a complete list of participating products.
Locate the code which is printed on the outside of the back panel of the package (“Product
Code”) and have it available when you complete the below instructions.
b. Free Product Code: To enter without making a Qualifying Purchase, use the following
free code: 16000-12345 (the free “Product Code”).
Each Product Code/the free Product Code may be used more than once, but no more than one
hundred eighty(180) times during the Promotion Period. After entering your Product Code, you
automatically will receive one (1) Sweepstakes entry into the applicable Weekly Entry Period
drawing. Administrator is responsible for the functionality of the Sweepstakes.
Limit: Each entrant may enter two(2) times per day for a maximum total of one hundred eighty (180)
Sweepstakes entries during the Promotion Period, regardless of method or combination of methods
of entry. Multiple entrants are not permitted to share the same email address. Any attempt by any
entrant to obtain more than the stated number of entries by using multiple/different email
addresses, identities, registrations and logins, or any other methods will void that entrant’s entries
and that entrant may be disqualified. Use of any automated system to participate is prohibited and
will result in disqualification. In the event of a dispute as to any registration, the authorized account
holder of the email address used to register will be deemed to be the entrant provided that person
meets the eligibility requirements to participate in the Sweepstakes. The “authorized account
holder” is the natural person assigned an email address by an Internet access provider, online
service provider or other organization responsible for assigning email addresses for the domain
associated with the submitted address. Each potential winner may be required to show proof of
being an authorized account holder. If a dispute cannot be resolved to the Administrator’s
satisfaction, the entry will be deemed ineligible. The submission of an entry is solely the
responsibility of the entrant. Proof of sending (such as an automated computer receipt confirming
delivery of email or “thanks for entering” message does not constitute proof of actual receipt by
Administrator of an entry for purposes of this Sweepstakes. Only eligible entries actually received
by Administrator’s server before the end of the Promotion Period will be included in the
5. Grand Prize Drawing: Administrator is an independent judging organization whose decisions
as to the administration and operation of the Sweepstakes and the selection of the potential winners
are final and binding in all matters related to the Sweepstakes. Administrator will randomly select
the potential Sweepstakes winners from all eligible entries received during the applicable Weekly
Entry Period, on or around the dates listed in Section 3 above. Non-winning Weekly Entry Periods
entries will not carry over into any subsequent Weekly Entry Period. The potential winners will be
notified by email. Potential winners may be required to provide their name, home mailing address
(P.O. Boxes may not be permitted), and date of birth to confirm eligibility and for purposes of prize
fulfillment within five (5) days of the date notice or attempted notice is sent, in order to claim the
prize. If a potential winner of any prize cannot be contacted, fails to provide any other requested
information within the required time period (if applicable), or the prize is returned as undeliverable,
the potential winner forfeits his/her/their prize. Receiving a prize is contingent upon compliance
with these Official Rules. In the event that a potential winner is disqualified for any reason or forfeits
the prize, Sponsor will award the applicable prize to an alternate winner by random drawing from
among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the
prize will remain un-awarded. Prizes will be fulfilled approximately 16-20 weeks after the
conclusion of the Sweepstakes.
6. Prizes: ONE HUNDRED THIRTY (130) GRAND PRIZES (ten (10) awarded per Weekly Entry
Period): Each winner will receive one (1) annual National Park and Federal Recreational Lands
Annual Pass, terms and conditions apply. Approximate Retail Value (“ARV”): $80.00. Prizes are
non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole
discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the
designated prize should become unavailable for any reason. Winners are responsible for all taxes
and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number
of eligible entries received during the applicable Weekly Entry Period. Limit: One (1) prize per
person. Total ARV of all prizes awarded in this Sweepstakes: $10,400.00.
Pass Terms and Conditions:
The America the Beautiful – National Parks & Federal Recreational Lands Annual Pass
grants admission to more than 2,000 federal recreational lands and waters., including U.S.
national parks.
Annual passes are not valid without passholder signature.
Valid for one full year from month punched at the time of receipt (through last day of that
Allows pass owner and accompanying passengers in a single, private, non-commercial
vehicle to enter Federally operated recreation sites across the country.
Pass covers the owner and three (3) accompanying adults age 16 and older at sites where
per person entrance fees are charged. No entry fee charged for children 15 and under.
Photo identification will be required to verify ownership.
For additional details regarding the America the Beautiful – National Parks & Federal
Recreational Lands Annual Pass, please visit
7. Release: By entering the Sweepstakes, each participant agrees to indemnify, defend, release
and hold harmless the Promotion Entities, and their respective subsidiaries, affiliates, suppliers,
distributors, partners, advertising/promotion agencies and each of their respective parent
companies and each such company’s officers, directors, employees and agents (collectively, the
“Released Parties”) from and against any losses, damages, rights, claim, or cause of action of any
kind arising, in whole or in part, directly or indirectly, out of your participation in the Sweepstakes
or resulting directly or indirectly, from your acceptance, possession, use, or misuse of any prize
awarded in connection with the Sweepstakes, including, without limitation, personal injury, death,
and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion
of privacy.
8. Publicity: Except where prohibited by law, participation in the Sweepstakes constitutes each
winner’s consent to Sponsor’s and its agents’ use of each winner’s name, likeness, photograph,
voice, statements, social media posts, opinions and/or hometown and state for promotional
purposes in any media, worldwide, without further payment, notice or consideration.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the
Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor
impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole
discretion. In such event, Sponsor reserves the right to award the prizes at random from among
the eligible entries received up to the time of the impairment. Sponsor reserves the right, in its sole
discretion, to disqualify any individual it finds to be tampering with the entry process or the operation
of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion
or in an unsportsmanlike or disruptive manner. Sponsor reserves the right, at its sole discretion, to
disqualify any individual found to be: (a) violating the Official Rules; or (b) violating the terms of
service, conditions of use and/or general rules or guidelines of any Sponsor or Administrator
property or service. Any person who supplies false information, obtains entries by fraudulent
means, or is otherwise determined to be in violation of these Official Rules in an attempt to obtain
any prize will forfeit any prize won and may be prosecuted to the full extent of the law. Any attempt
by any person to undermine the legitimate operation of the Sweepstakes may be a violation of
criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek
damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce
any term of these Official Rules shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, including errors or typos in these Official Rules or any Sweepstakes-related
communication or materials, whether caused a Released Party or by entrants, printing errors or by
any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical
failures of any kind, including, but not limited to, malfunctions, interruptions, or disconnections in
phone lines or network hardware or software, failed, incorrect, incomplete, inaccurate, garbled or
delayed electronic communications or entry information, any error, omission, interruption, deletion,
defect, delay in operation or transmission, failures or technical malfunction of any computer online
systems, servers, providers, computer equipment, software, email, players or browsers, whether
on account of technical problems, traffic congestion on the Internet or at any website, or on account
of any combination of the foregoing; (3) unauthorized human intervention in any part of the entry
process or the Sweepstakes; (4) technical or human error which may occur in the administration of
the Sweepstakes or the processing of entries; (5) any injury or damage to persons or property
which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Sweepstakes or receipt or use or misuse of any prize or (6) late, lost, misdirected, illegible,
incomplete or mutilated entries or for theft, destruction or unauthorized access to, or alteration of
entries. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or
otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if possible.
No more than the stated number of prizes will be awarded. In the event that production, technical,
seeding, programming or any other reasons cause more than stated number of prizes as set forth
in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize
11. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or
may arise relating in any way to or arising out of the Sweepstakes or the Official Rules, will be
resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read
this section carefully. It affects your rights and will have a substantial impact on how claims you
and we have against each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising out of,
connected to, or in any way related to the Sweepstakes or the Official Rules, you will send a written
notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution
section will apply even to disagreements that may have arisen before you accepted these Official
Rules. You must send the Demand to the following address (the “Notice Address”): Legal
Department, Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you
will not take any legal action, including filing a lawsuit or demanding arbitration, until ten (10)
business days after you send a Demand. If the disagreement stated in the Demand is not resolved
to your satisfaction within ten (10) business days after it is received, and you intend on taking legal
action, you agree that you will file a demand for arbitration with the American Arbitration Association
(the “Arbitrator”). This arbitration provision limits the ability of you, Administrator and Sponsor to
litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective
rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against
Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or
federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you
must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable
attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under
the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your case
with any national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration
Rules effective September 1, 2014 (as may be amended) and as modified by the agreement to
arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and
exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal
Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation
and enforcement of the agreement to arbitrate.
You agree that you will not file a class action or collective action against Administrator or Sponsor,
and that you will not participate in a class action or collective action against them. You agree that
you will not join your claims to those of any other person. Notwithstanding any other provision in
the Official Rules, if this class action waiver is invalidated, then the agreement to arbitrate is null
and void, as though it were never entered into, and any arbitration dispute at that time will be
dismissed without prejudice and may be refiled in a court. Under no circumstances do you,
Administrator or Sponsor agree to class or collective procedures in arbitration or the joinder of
claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to
arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of
these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in
connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between
you, Administrator and Sponsor shall be governed by, and construed in accordance with, the laws
of the State of Michigan without giving effect to any choice of law or conflict of law rules. The place
of arbitration shall be Oakland County, Michigan. This arbitration provision shall survive conclusion,
modification or termination of the Sweepstakes and suspension, revocation, closure, modification,
or amendments to the Official Rules, and any aspect of the relationship of the parties relating to or
arising from participation in the Sweepstakes.
12. Entrant’s Personal Information: Information collected from entrants is subject to the
Sponsor’s Privacy Policy, available at:
13. Winner List: For a winner list, click here. The winner list will be posted after winner
confirmation is complete.
14. Miscellaneous: The names of individuals, groups, companies, products and services
mentioned herein, and any corresponding likenesses, logos and images thereof reproduced herein,
have been used for identification purposes only and may be the copyrighted properties and
trademarks of their respective owners. The mention of any individual, group or company, or the
inclusion of a product or service as a prize, does not imply any association with or endorsement by
such individual, group or company or the manufacturer or distributor of such product or service and,
except as otherwise indicated, no association or endorsement is intended or should be inferred.
The invalidity or unenforceability of any provision of these Official Rules will not affect the validity
or enforceability of any other provision. In the event that any provision of the Official Rules is
determined to be invalid or otherwise unenforceable or illegal, the other provisions will remain in
effect and will be construed in accordance with their terms as if the invalid or illegal provision were
not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not constitute
a waiver of that provision. For entrants, to the extent there is a conflict between these Official Rules
and any terms of use or other agreement posted on the website, these Official Rules control.
© 2023 Merkle Inc. All Rights Reserved.
© 2023 General Mills Sales Inc. All rights reserved.