General Mills – Monsters Cereals X Kaws – Win a set of four (4) KAWS-designed Monsters cereal figurines

Monsters Cereals x KAWS Sweepstakes
Official Rules
1. Eligibility: Monsters Cereals x KAWS Sweepstakes (the “Sweepstakes”) is open only to legal residents
of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the
time of entry. Employees, officers and directors of General Mills Sales, Inc. (“Sponsor”), KAWS INC.,
Merkle Inc. (“Administrator”), and each of their respective parent and affiliate companies, members,
advertising and promotion agencies and distributors and other prize suppliers (collectively, “Promotion
Entities”), as well as the immediate family (i.e., spouse, parents, siblings, children and grandchildren) and/or
those living in the same household of each such employee, officer or director (whether legally related or
not) are not eligible to enter or win a prize in the Sweepstakes. The Sweepstakes is void where prohibited
by law. Participation constitutes entrant’s full and unconditional agreement to these “Official Rules” and
Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the
Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426. Administrator:
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins on August 1, 2022 at 12:00 a.m. Eastern Time (“ET”), ends on
December 1, 2022 at 11:59 p.m. ET (the “Promotion Period”) and consists of four (4) entry periods (each
an “Entry Period”), as outlined below:
Entry Period Start Date
at 12:00 a.m. ET
End Date
at 11:59 p.m. ET
Drawing Date
1 August 1, 2022 August 31, 2022 September 1, 2022
2 September 1, 2022 September 30, 2022 October 3, 2022
3 October 1, 2022 October 31, 2022 November 1, 2022
4 November 1, 2022 December 1, 2022 December 2, 2022
Administrator’s computer is the official time-keeping device for the Sweepstakes.
4. How to Enter: In order to enter the Sweepstakes, you will need to obtain a Product Code. There are two
(2) ways to obtain a Product Code:
a. Purchase a Qualifying, Specially Marked Monsters Cereals Product: During the
Promotion Period, purchase at least one (1) box of specially marked, qualifying
Monsters Cereals (each a “Qualifying Purchase”) from a retailer, while supplies last.
Locate the code which is printed on the outside of the back panel of specially marked
packages (“Product Code”).
b. b. Free Product Code: To enter without making a Qualifying Purchase, use the
following free code: Monsters424 (the free “Product Code”).
During the Promotion Period, visit (“Website”) and follow the links and instructions
to complete and submit the registration form in its entirety including providing your valid email address.
Then, follow the links and instructions to enter a Product Code. Each Product Code/the free Product Code
may be used more than once, but no more than one (1) time per day during the Promotion Period. Once
your Product Code is validated, you automatically will receive one (1) Sweepstakes entry into the applicable
Entry Period drawing.
Limit: Each entrant may enter the Sweepstakes one (1) time per day during the Promotion Period,
regardless of method or combination of methods of entry. Multiple entrants are not permitted to share the
same email address. Any attempt by any entrant to obtain more than the stated number of entries by using
multiple/different email addresses, identities, registrations and logins, or any other methods will void that
entrant’s entries and that entrant may be disqualified. Use of any automated system to participate is
prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid,
unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any
registration, the authorized account holder of the email address used to register will be deemed to be the
entrant provided that person meets the eligibility requirements to participate in the Sweepstakes. The
“authorized account holder” is the natural person assigned an email address by an Internet access provider,
online service provider or other organization responsible for assigning email addresses for the domain
associated with the submitted address. All Potential Winners may be required to show proof of being the
authorized account holder. If a dispute cannot be resolved to the Administrator’s satisfaction, the entry will
be deemed ineligible. The submission of an entry is solely the responsibility of the entrant. Proof of sending
(such as an automated computer receipt confirming delivery of email or “thanks for entering” message)
does not constitute proof of actual receipt by Administrator of an entry for purposes of this Sweepstakes.
Only eligible entries actually received by Administrator’s server before the end of the Promotion Period will
be included in the Sweepstakes. Illegible, unintelligible, incomplete, garbled, lost, late, misdirected, forged,
altered, or mutilated entries will be disqualified. Proof is sufficient if so determined by Sponsor, in its sole
5. Drawing: Administrator is an independent judging organization whose decisions as to the administration
and operation of the Sweepstakes and the selection of the potential winners are final and binding in all
matters related to the Sweepstakes. Administrator will randomly select the potential Sweepstakes winners
from all eligible entries received during the applicable Entry Period, on or around the dates listed above in
Section 3. Non-winning Entry Period entries will be included in subsequent Entry Period(s). The potential
winners will be notified by email. If a potential winner of any prize cannot be contacted, fails to provide any
requested information within the required time period (if applicable), or the prize is returned as
undeliverable, the potential winner forfeits his/her/their prize. Receiving a prize is contingent upon
compliance with these Official Rules. Unclaimed prizes will not be awarded.
6. Prizes: ONE HUNDRED THOUSAND (100,000) (Twenty-five thousand (25,000) awarded per Entry
Period): Each winner will receive a set of four (4) KAWS-designed Monsters cereal figurines. Approximate
Retail Value (“ARV”): $2.50.
For All Prizes: Prizes are non-transferable and no substitution will be made except as provided herein at
the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater
value if the designated prize should become unavailable for any reason. Winners are responsible for all
taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of
eligible entries received during the applicable Entry Period. Prizes will be fulfilled approximately 8-10 weeks
after the conclusion of the Sweepstakes. Limit: one (1) prize per person. Total ARV of all prizes:
7. Release: By entering the Sweepstakes, each participant agrees to indemnify, defend, release and hold
harmless the Promotion Entities, and their respective subsidiaries, affiliates, suppliers, distributors,
partners, advertising/promotion agencies and each of their respective parent companies and each such
company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against
any losses, damages, rights, claim, or cause of action of any kind arising, in whole or in part, directly or
indirectly, out of your participation in the Sweepstakes or resulting directly or indirectly, from your
acceptance, possession, use, or misuse of any prize awarded in connection with the Sweepstakes,
including, without limitation, personal injury, death, and/or property damage, as well as claims based on
publicity rights, defamation, and/or invasion of privacy.
8. Publicity: Except where prohibited by law, participation in the Sweepstakes constitutes winner’s consent
to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, statements, social media
posts, opinions and/or hometown and state for promotional purposes in any media, worldwide, without
further payment, notice or consideration.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or
any part of it, if any fraud, technical failures, human error, or any other factor impairs the integrity or proper
functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor
reserves the right to award the prizes at random from among the eligible entries received up to the time of
the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be
tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the
Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Sponsor
reserves the right, at its sole discretion, to disqualify any individual found to be: (a) violating the Official
Rules; or (b) violating the terms of service, conditions of use and/or general rules or guidelines of any
Sponsor or Administrator property or service. Any person who supplies false information, obtains entries
by fraudulent means, or is otherwise determined to be in violation of these Official Rules in an attempt to
obtain any prize will forfeit any prize won and may be prosecuted to the full extent of the law. Any attempt
by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and
civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such
person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules
shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, including errors or typos in these Official Rules or any Sweepstakes-related communication or
materials, whether caused a Released Party or by entrants, printing errors or by any of the equipment or
programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including,
but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or
software, failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications or entry
information, any error, omission, interruption, deletion, defect, delay in operation or transmission, failures
or technical malfunction of any computer online systems, servers, providers, computer equipment, software,
email, players or browsers, whether on account of technical problems, traffic congestion on the Internet or
at any website, or on account of any combination of the foregoing; (3) unauthorized human intervention in
any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the
administration of the Sweepstakes or the processing of entries; (5) any injury or damage to persons or
property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the
Sweepstakes or receipt or use or misuse of any prize or (6) late, lost, misdirected, illegible, incomplete or
mutilated entries or for theft, destruction or unauthorized access to, or alteration of entries. If for any reason
an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted,
entrant’s sole remedy is another Sweepstakes entry, if possible. No more than the stated number of prizes
will be awarded. In the event that production, technical, seeding, programming or any other reasons cause
more than stated number of prizes as set forth in these Official Rules to be available and/or claimed,
Sponsor reserves the right to award only the stated number of prizes by a random drawing among all
legitimate, un-awarded, eligible prize claims.
11. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise
relating in any way to or arising out of the Sweepstakes or the Official Rules, will be resolved in accordance
with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects
your rights and will have a substantial impact on how claims you and we have against each other are
You agree that whenever you have a disagreement with any of the Released Parties arising out of,
connected to, or in any way related to the Sweepstakes or the Official Rules, you will send a written notice
to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution section will
apply even to disagreements that may have arisen before you accepted these Official Rules. You must
send the Demand to the following address (the “Notice Address”): Legal Department, Merkle Inc., 3000
Town Center, Suite 2100, Southfield, MI 48075. You agree that you will not take any legal action, including
filing a lawsuit or demanding arbitration, until 30 days after your Demand is received. If the disagreement
stated in the Demand is not resolved to your satisfaction within 30 days after it is received, and you intend
on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration
Association (the “Arbitrator”). This arbitration provision limits the ability of you and any of the Released
Parties to litigate claims in court and you and any of the Released Parties each agree to waive your
respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against
any of the Released Parties in any state or federal court. You agree that if you do sue in state or federal
court, and any of the Released Parties brings a successful motion to compel arbitration, you must pay all
fees and costs incurred by any and all of the Released Parties in court, including reasonable attorney’s
fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the
Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration
Association is unable to conduct the arbitration, you may file your case with any national arbitration
company. The Arbitrator shall apply the AAA Consumer Arbitration Rules effective September 1, 2014 (as
may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You
agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with any of the
Released Parties. The Federal Arbitration Act allows for the enforcement of arbitration agreements and
governs the interpretation and enforcement of the agreement to arbitrate.
You agree that you will not file a class action or collective action against any of the Released Parties, and
that you will not participate in a class action or collective action against them. You agree that you will not
join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, if
this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were
never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be
refiled in a court. Under no circumstances do you, or any of the Released Parties agree to class or collective
procedures in arbitration or the joinder of claims in arbitration. Released Parties agree that we will submit
all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of these
Official Rules, or the rights and obligations of the entrant and any of the Released Parties in connection
with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and any of the
Released Parties shall be governed by, and construed in accordance with, the laws of the State of Michigan
without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be Oakland
County, Michigan. This arbitration provision shall survive conclusion, modification or termination of the
Sweepstakes and suspension, revocation, closure, modification, or amendments to the Official Rules, and
any aspect of the relationship of the parties relating to or arising from participation in the Sweepstakes.
12. Entrant’s Personal Information: Information collected from entrants is subject to the Sponsor’s
Privacy Policy, available at:
13. Miscellaneous: The names of individuals, groups, companies, products and services mentioned
herein, and any corresponding likenesses, logos and images thereof reproduced herein, have been used
for identification purposes only and may be the copyrighted properties and trademarks of their respective
owners. The mention of any individual, group or company, or the inclusion of a product or service as a
prize, does not imply any association with or endorsement by such individual, group or company or the
manufacturer or distributor of such product or service and, except as otherwise indicated, no association or
endorsement is intended or should be inferred. The invalidity or unenforceability of any provision of these
Official Rules will not affect the validity or enforceability of any other provision. In the event that any
provision of the Official Rules is determined to be invalid or otherwise unenforceable or illegal, the other
provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal
provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not
constitute a waiver of that provision. For entrants, to the extent there is a conflict between these Official
Rules and any terms of use or other agreement posted on the website, these Official Rules control.
© 2022 Merkle Inc. All Rights Reserved.
© 2022 General Mills. All rights reserved.