General Mills – Fruit Roll Ups Mystery Flavor Instant Win Game Sweepstakes
Fruit Roll Ups Mystery Flavor Instant Win Game
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF
WINNING. MANY WILL ENTER, FEW WILL WIN.
1. Eligibility: Fruit Roll Ups Mystery Flavor Instant Win Game (the “Instant Win Game”) is open only to
legal residents of the fifty (50) United States and the District of Columbia who are thirteen (13) years old or
older at the time of entry. Employees, officers, and representatives of General Mills Sales, Inc. and General
Mills, Inc., (jointly “General Mills or Sponsor”, and Merkle Inc. (“Administrator”), as well as the immediate
family (spouse, parents, siblings, and children) and household members of each such employee are not
eligible. The Instant Win Game is subject to all applicable federal, state, and local laws and regulations and
is void where prohibited. Participation in the Instant Win Game constitutes entrant’s full and unconditional
agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding
in all matters related to the Instant Win Game. Winning a prize is contingent upon fulfilling all requirements
set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426.
Administrator: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Instant Win Game begins on May 15, 2023 at 12:00 a.m. Eastern Time (“ET”) and ends
on August 31, 2023 at 11:59 p.m. ET (the “Promotion Period”). Administrator’s computer is the official time-
keeping device for the Instant Win Game.
4. How to Enter: During the Promotion Period, you may optionally visit your local retail location, purchase
a specially-marked box of Limited Edition Fruit Roll Ups and taste the mystery flavor (the “Mystery Flavor”).
No purchase is required to participate in this Instant Win Game, and you need not taste the Limited
Edition Fruit Roll Ups to guess the Mystery Flavor. Then, visit https://www.FruitRollUps.com/Mystery
and follow the links and instructions to complete and submit the registration form, including a valid email
address. To enter without making a purchase, go directly to https://www.FruitRollUps.com/Mystery and
follow the links and instructions to complete and submit the registration form. Once you submit the form,
you will automatically receive one (1) Instant Win Game play; the Instant Win Game results will be instantly
displayed. Potential winners of the Instant Win Game will be provided directions for validation. All potential
winners are subject to verification before any prize will be awarded. Administrator is responsible for the
functionality of the Instant Win Game. Finally, provide your guess of the Mystery Flavor, for fun, to receive
an onscreen notification of the current, tallied Mystery Flavor guess results.
Limit: Each entrant may play one (1) time per day during the Promotion Period. Multiple entrants are
not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated
number of plays by using multiple/different email addresses, identities, registrations and logins, or any other
methods will void that entrant’s plays and that entrant may be disqualified. Use of any automated system
to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late,
incomplete, invalid, unintelligible, or misdirected registrations, which will be disqualified. In the event of a
dispute as to any registration or play, the authorized account holder of the email address used to register
will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned
an email address by an Internet access provider, online service provider, Internet service provider, or other
organization responsible for assigning email addresses for the domain associated with the submitted
address. Each potential winner may be required to show proof of being the authorized account holder.
5. ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING. AN ENTRANT IS NOT A WINNER
OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME SHOULD SO INDICATE, UNLESS AND UNTIL
ENTRANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND
ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT
ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION
PROCESS. ANY PLAY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS
DEEMED A DEFECTIVE PLAY, IS VOID, AND WILL NOT BE HONORED.
6. Instant Win Game Prize Selection and Verification of Potential Winners: Receiving a prize is
contingent upon compliance with these Official Rules. Administrator is an independent judging organization
whose decisions as to the administration and operation of the Instant Win Game and the selection of
potential winners are final and binding in all matters related to the Instant Win Game. There will be seven
hundred (700) random, computer-generated winning times during the Promotion Period. If you are the first
player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential
instant winner of the prize indicated. Each potential winner of a physical prize will be required to provide
his/her/their mailing address (P.O. Boxes are not permitted), which must be received by Administrator within
five (5) days of the date notice or attempted notice is sent, in order to claim his/her prize. If any potential
winner cannot be contacted, or fails to provide any other requested information within the required time
period, potential winner forfeits the prize. If any potential winner cannot be contacted or if prize is returned
as undeliverable, potential winner forfeits prize. In the event that a potential winner of a prize valued over
$25 is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random
drawing from among all remaining eligible entries. There will be three (3) alternate drawings after which
the applicable prize will remain un-awarded. Unclaimed prizes valued at $25 or less will remain unawarded.
Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Instant Win Game.
(“ARV”) Per Item
Alien Tee 150 $14.95 $2,242.50
Alien Hoodie 100 $34.95 $3,495.00
Bucket Hat 125 $13.75 $1,718.75
Baseball Hat 125 $14.50 $1,812.50
Water Bottle 100 $13.60 $1,360.00
Fanny Pack 100 $14.95 $1,495.00
Odds of winning an Instant Win Game prize depend on the date/time of entry, number of prizes available
divided by the number of eligible Instant Win Game plays received. No cash or other substitution,
assignment or transfer of any prizes permitted, except by Sponsor, who reserves the right to substitute a
prize or prize component with cash or another prize of comparable or greater value. Winners are
responsible for all federal, state, and local taxes and fees associated with prize receipt and/or use. Prizes
will be awarded “as is” with no warranty or guarantee, either express or implied offered by Sponsor. TOTAL
ARV OF ALL PRIZES: $12,123.75. Limit: One (1) Instant Win Game prize per person per day.
8. Publicity: Except where prohibited, participation in the Instant Win Game constitutes winner’s consent
to Sponsor’s use of winner’s name, likeness, photograph, voice, opinions, biographical information,
hometown, and state for promotional purposes in any media without further payment or consideration.
9. General Conditions: Sponsor reserves the right to cancel or modify the Instant Win Game if fraud,
technical failures, human error or any other factor impairs the integrity of the Instant Win Game, as
determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes
at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the
right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the
operation of the Instant Win Game, or to be acting in violation of the Official Rules of this or any other
promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately
damage any website or undermine the legitimate operation of the Instant Win Game is a violation of criminal
and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any
such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official
Rules shall not constitute a waiver of that provision.
10. Release: By receipt of any prize, winner agrees to release and hold harmless Sponsor,
Administrator, and any promotional partners, each of their parent, subsidiary, affiliate, and related
companies, and each of its and their respective officers, directors, employees, and agents
(collectively the “Released Parties”) from and against any losses, damages, rights, claim, or cause
of action of any kind arising, in whole or in part, directly or indirectly, out of participation in the
Instant Win Game or resulting directly or indirectly, from acceptance, possession, use, or misuse
of any prize awarded in connection with the Instant Win Game, including without limitation personal
injury, death, and/or property damage, as well as claims based on publicity rights, defamation,
and/or invasion of privacy.
11. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate
information, whether caused by entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Instant Win Game; (2) technical failures of any kind, including, but not
limited to malfunctions, interruptions, or disconnections in phone lines, or network hardware, or software;
(3) unauthorized human intervention in any part of the entry process or the Instant Win Game; (4) technical
or human error which may occur in the administration of the Instant Win Game or the processing of entries;
or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or
in part, from entrant’s participation in the Instant Win Game, or receipt, or use of any prize or while traveling
to or from any prize-related activity. If for any reason an entrant’s entry is confirmed to have been
erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the
Instant Win Game, if it is possible. No more than the stated number of prizes will be awarded. In the event
that production, technical, seeding, programming, or any other reasons cause more than the stated number
of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to
award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible
12. Disputes: Entrant agrees that: (i) any and all disputes, claims, and causes of action arising out of or
connected with this Instant Win Game or any prizes awarded shall be resolved individually, without resort
to any form of class action, and exclusively by the United States District Court for the Eastern District of
Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan;
(ii) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred,
including costs associated with entering this Instant Win Game but in no event attorneys’ fees; and (iii)
under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights
to claim punitive, incidental, and consequential damages and any other damages, other than for actual out-
of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME
JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL
OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions
concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights
and obligations of the entrant and Sponsor in connection with the Instant Win Game, shall be governed by,
and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of
law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause
the application of the laws of any jurisdiction other than the State of Michigan.
13. Entrant’s Personal Information: Information collected from entrants is subject to the Sponsor’s
14. Winner List: For a winner list, click here. The winner list will be posted after winner confirmation is
15. Miscellaneous: The names of individuals, groups, companies, products and services mentioned
herein, and any corresponding likenesses, logos and images thereof reproduced herein, have been used
for identification purposes only and may be the copyrighted properties and trademarks of their respective
owners. The mention of any individual, group or company, or the inclusion of a product or service as a
prize, does not imply any association with or endorsement by such individual, group or company or the
manufacturer or distributor of such product or service and, except as otherwise indicated, no association or
endorsement is intended or should be inferred. The invalidity or unenforceability of any provision of these
Official Rules will not affect the validity or enforceability of any other provision. In the event that any
provision of the Official Rules is determined to be invalid or otherwise unenforceable or illegal, the other
provisions will remain in effect and will be construed in accordance with their terms as if the invalid or illegal
provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules will not
constitute a waiver of that provision. For entrants, to the extent there is a conflict between these Official
© 2023 Merkle Inc. All rights reserved.
© 2023 General Mills. All rights reserved.