General Mills – Cinnamoji – Win one custom Cinnamon Toast Crunch “Cinnamoji” cereal box with winner’s selected Cinnamoji features printed on the back of the box in an acrylic case for display

Cinnamoji Sweepstakes
Official Rules
1. Eligibility: Cinnamoji Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50)
United States, the District of Columbia and Puerto Rico who are at least thirteen (13) years old at the time
of entry. Employees, officers and directors of General Mills Sales, Inc. (“Sponsor”), Merkle Inc.
(“Administrator”), and each of their respective parent and affiliate companies, members, advertising and
promotion agencies and distributors and other prize suppliers (collectively, “Promotion Entities”), as well
as the immediate family (i.e., spouse, parents, siblings, children and grandchildren) and/or those living in
the same household of each such employee, officer or director (whether legally related or not) are not
eligible to enter or win a prize in the Sweepstakes. The Sweepstakes is void where prohibited by law.
Participation constitutes entrant’s full and unconditional agreement to these “Official Rules” and Sponsor’s
and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes.
Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: General Mills Sales, Inc., One General Mills Blvd, Minneapolis, MN 55426. Administrator:
Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.
3. Timing: The Sweepstakes begins on December 1, 2021 at 12:00 a.m. Eastern Time (“ET”), ends on
June 30, 2022 at 11:59 p.m. ET (the “Promotion Period”) and consists of eight (8) entry periods (each an
“Entry Period”), as set forth below.
Entry Period
Start Date
(at 12:00 a.m. ET)
End Date
(at 11:59 p.m. ET)
Approximate Draw
Notification Date
1 December 1, 2021 March 17, 2022 March 18, 2022
2 March 18, 2022 March 31, 2022 April 1, 2022
3 April 1, 2022 April 14, 2022 April 15, 2022
4 April 15, 2022 April 28, 2022 April 29, 2022
5 April 29, 2022 May 12, 2022 May 13, 2022
6 May 13, 2022 May 26, 2022 May 27, 2022
7 May 27, 2022 June 9, 2022 June 10, 2022
8 June 10, 2022 June 30, 2022 July 5, 2022
Administrator’s computer is the official time-keeping device for the Sweepstakes.
4. How to Enter: In order to enter the Sweepstakes, you will need to obtain a Product Code. There are
two (2) ways to obtain a Product Code:
a. Purchase a Qualifying, Specially Marked Cinnamon Toast Crunch Product: During the
Promotion Period, purchase at least one (1) box of specially marked, qualifying Cinnamon toast
Crunch cereal (each a “Qualifying Purchase”) from a retailer, while supplies last. Locate the code
which is printed on the outside of the back panel of the specially marked package (“Product
Code”) and have it available when you complete the below instructions.
b. Free Product Code: To enter without making a Qualifying Purchase, use the following free
code: Cinnamoji328 (the free “Product Code”).
During the Promotion Period, visit (“Website”) and follow the links and
instructions to provide your date of birth. If you are eligible to enter the Sweepstakes, follow the links and
instructions to complete and submit the registration form in its entirety including providing your valid home
address. P.O. Boxes are not permitted. Then, follow the links and instructions to enter a Product Code.
Each Product Code/the free Product Code may be used more than once, but no more than one (1) time
per day and up fifteen (15) times during the Promotion Period. Once your Product Code is validated, you
automatically will receive one (1) Sweepstakes entry into applicable Entry Period drawing.
Limit: Each entrant may enter the Sweepstakes one (1) time per day and up to fifteen (15) times during
the Promotion Period. Multiple entrants are not permitted to share the same email address. Any attempt
by any entrant to obtain more than the stated number of entries by using multiple/different email
addresses, identities, registrations and logins, or any other methods will void that entrant’s entries and
that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in
disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected
registrations, which will be disqualified. In the event of a dispute as to any registration, the authorized
account holder of the email address used to register will be deemed to be the entrant provided that
person meets the eligibility requirements to participate in the Sweepstakes. The “authorized account
holder” is the natural person assigned an email address by an Internet access provider, online service
provider or other organization responsible for assigning email addresses for the domain associated with
the submitted address. All Potential Winners may be required to show proof of being the authorized
account holder. If a dispute cannot be resolved to the Administrator’s satisfaction, the entry will be
deemed ineligible. The submission of an entry is solely the responsibility of the entrant. Proof of sending
(such as an automated computer receipt confirming delivery of email or “thanks for entering” message
does not constitute proof of actual receipt by Administrator of an entry for purposes of this Sweepstakes.
Only eligible entries actually received by Administrator’s server before the end of the Promotion Period
will be included in the Sweepstakes. Illegible, unintelligible, incomplete, garbled, lost, late, misdirected,
forged, altered, or mutilated entries will be disqualified. Proof is sufficient if so determined by Sponsor, in
its sole discretion.
5. Drawings: Administrator is an independent judging organization whose decisions as to the
administration and operation of the Sweepstakes and the selection Sweepstakes winners are final and
binding in all matters related to the Sweepstakes. Administrator will randomly select the potential
Sweepstakes winners, from all eligible entries received for each applicable Entry Period, on or around the
date outlined in the table in Section 3. Non-winning Entry Period entries will carry over to subsequent
Entry Periods. Receiving a prize is contingent upon compliance with these Official Rules. The potential
Sweepstakes winners will be notified by email. Potential Sweepstakes Grand Prize winners will be
required to select pre-determined features (such as hair type, eye color, etc.) to personalize how the
custom “Cinnamoji” should appear on each cereal box grand prize (“Custom Box”) for purposes of prize
fulfillment within seven (7) days of the date the notification email was sent or attempted notice is sent
(“Notification Period”), in order to claim the grand prize. Once the survey has been completed and
submitted, no changes may be made to the personalization. If any potential winner cannot be contacted
or fails to submit the survey for their Custom Box within the Notification Period, or prize is returned as
undeliverable, the potential Sweepstakes winner forfeits the prize. In the event that a potential winner
forfeits the prize or is disqualified for any reason, Sponsor will award the applicable prize to an alternate
winner by random drawing from among all remaining eligible entries. There will be three (3) alternate
drawings after which the prize will remain unawarded. Prizes will be fulfilled approximately 8-10 weeks
after the conclusion of the Sweepstakes. If any potential winner cannot be contacted or if prize is
returned as undeliverable, potential winner forfeits prize and Sponsor and Administrator will have no
further obligation to such potential winner.
6. Prizes:
TWO HUNDRED FIFTY (250) GRAND PRIZES (thirty-two (32) awarded for Entry Period 1 and Entry
Period 8 and thirty-one (31) awarded for Entry Periods 2 – 7): Each winner will receive one (1) custom
Cinnamon Toast Crunch “Cinnamoji” cereal box with winner’s selected Cinnamoji features printed on the
back of the box (“Custom Box”) in an acrylic case for display. Approximate Retail Value (“ARV”): $25.00.
SEVEN HUNDRED FIFTY (750) FIRST PRIZES (ninety-six (96) awarded for Entry Period 1 and Entry
Period 8 and ninety-three (93) awarded for Entry Period 2 – 7): A swag prize package (all details are
determined by Sponsor in its sole discretion). ARV: $42.00.
For All Prizes: Prizes are non-transferable and no substitution will be made except as provided herein at
the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize for one of equal or greater
value if the designated prize should become unavailable for any reason. Winners are responsible for all
taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number
of eligible entries received during the applicable Entry Period during the Promotion Period. Limit: one (1)
prize per person. Total ARV of all prizes: $37,750.
7. Release: By entering the Sweepstakes, each participant agrees to indemnify, defend, release and hold
harmless the Promotion Entities, and their respective subsidiaries, affiliates, suppliers, distributors,
partners, advertising/promotion agencies and each of their respective parent companies and each such
company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and
against any losses, damages, rights, claim, or cause of action of any kind arising, in whole or in part,
directly or indirectly, out of your participation in the Sweepstakes or resulting directly or indirectly, from
your acceptance, possession, use, or misuse of any prize awarded in connection with the Sweepstakes,
including, without limitation, personal injury, death, and/or property damage, as well as claims based on
publicity rights, defamation, and/or invasion of privacy.
8. Publicity: Except where prohibited by law, participation in the Sweepstakes constitutes winner’s
consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, statements,
social media posts, opinions and/or hometown and state for promotional purposes in any media,
worldwide, without further payment, notice or consideration.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes,
or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or
proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event,
Sponsor reserves the right to award the prizes at random from among the eligible entries received up to
the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it
finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in
violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.
Sponsor reserves the right, at its sole discretion, to disqualify any individual found to be: (a) violating the
Official Rules; or (b) violating the terms of service, conditions of use and/or general rules or guidelines of
any Sponsor or Administrator property or service. Any person who supplies false information, obtains
entries by fraudulent means, or is otherwise determined to be in violation of these Official Rules in an
attempt to obtain any prize will forfeit any prize won and may be prosecuted to the full extent of the law.
Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation
of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek
damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any
term of these Official Rules shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or
inaccurate information, including errors or typos in these Official Rules or any Sweepstakes-related
communication or materials, whether caused a Released Party or by entrants, printing errors or by any of
the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of
any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or
network hardware or software, failed, incorrect, incomplete, inaccurate, garbled or delayed electronic
communications or entry information, any error, omission, interruption, deletion, defect, delay in operation
or transmission, failures or technical malfunction of any computer online systems, servers, providers,
computer equipment, software, email, players or browsers, whether on account of technical problems,
traffic congestion on the Internet or at any website, or on account of any combination of the foregoing; (3)
unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or
human error which may occur in the administration of the Sweepstakes or the processing of entries; (5)
any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in
part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize or (6) late,
lost, misdirected, illegible, incomplete or mutilated entries or for theft, destruction or unauthorized access
to, or alteration of entries. If for any reason an entrant’s entry is confirmed to have been erroneously
deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if
possible. No more than the stated number of prizes will be awarded. In the event that production,
technical, seeding, programming or any other reasons cause more than stated number of prizes as set
forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the
stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.
11. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise
relating in any way to or arising out of the Sweepstakes or the Official Rules, will be resolved in
accordance with the provisions set forth in this Dispute Resolution section. Please read this section
carefully. It affects your rights and will have a substantial impact on how claims you and we have against
each other are resolved.
You agree that whenever you have a disagreement with Administrator or Sponsor arising out of,
connected to, or in any way related to the Sweepstakes or the Official Rules, you will send a written
notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution
section will apply even to disagreements that may have arisen before you accepted these Official Rules.
You must send the Demand to the following address (the “Notice Address”): Legal Department, Merkle
Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075. You agree that you will not take any legal
action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a
Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business
days after it is received, and you intend on taking legal action, you agree that you will file a demand for
arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the
ability of you, Administrator and Sponsor to litigate claims in court and you, Administrator, and Sponsor
each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you
will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if
you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel
arbitration, you must pay all fees and costs incurred by Administrator or Sponsor in court, including
reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service
under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason,
the American Arbitration Association is unable to conduct the arbitration, you may file your case with any
national arbitration company. The Arbitrator shall apply the AAA Consumer Arbitration Rules effective
September 1, 2014 (as may be amended) and as modified by the agreement to arbitrate in this Dispute
Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute
you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of
arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.
You agree that you will not file a class action or collective action against Administrator or Sponsor, and
that you will not participate in a class action or collective action against them. You agree that you will not
join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, if
this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were
never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be
refiled in a court. Under no circumstances do you, Administrator or Sponsor agree to class or collective
procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we
will submit all disputes with you to arbitration before the Arbitrator.
All issues and questions concerning the construction, validity, interpretation and enforceability of these
Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with
the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and
Sponsor shall be governed by, and construed in accordance with, the laws of the State of Michigan
without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be Oakland
County, Michigan. This arbitration provision shall survive conclusion, modification or termination of the
Sweepstakes and suspension, revocation, closure, modification, or amendments to the Official Rules, and
any aspect of the relationship of the parties relating to or arising from participation in the Sweepstakes.
12. Entrant’s Personal Information: Information collected from entrants is subject to the Sponsor’s
Privacy Policy, available at:
13. Winner List: For a winner list, visit The winner list will be posted after winner
confirmation is complete.
14. Miscellaneous: The names of individuals, groups, companies, products and services mentioned
herein, and any corresponding likenesses, logos and images thereof reproduced herein, have been used
for identification purposes only and may be the copyrighted properties and trademarks of their respective
owners. The mention of any individual, group or company, or the inclusion of a product or service as a
prize, does not imply any association with or endorsement by such individual, group or company or the
manufacturer or distributor of such product or service and, except as otherwise indicated, no association
or endorsement is intended or should be inferred. The invalidity or unenforceability of any provision of
these Official Rules will not affect the validity or enforceability of any other provision. In the event that any
provision of the Official Rules is determined to be invalid or otherwise unenforceable or illegal, the other
provisions will remain in effect and will be construed in accordance with their terms as if the invalid or
illegal provision were not contained herein. Sponsor’s failure to enforce any term of these Official Rules
will not constitute a waiver of that provision. For entrants, to the extent there is a conflict between these
Official Rules and any terms of use or other agreement posted on the website, these Official Rules
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© 2021 General Mills. All rights reserved.