Frito-Lay – Ruffles Sneaker Stash – Win Prize (1) One pair of RUFFLES Inspired Sneakers

RUFFLES ® SNEAKER STASH (“PROMOTION”) OFFICIAL RULES THIS PROMOTION IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU
ARE ELIGIBLE AND LOCATED IN THE UNITED STATES OR THE DISTRICT OF COLUMBIA AT THE TIME OF PARTICIPATION. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID
WHERE PROHIBITED. BY ENTERING, ENTRANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE SPONSOR, WHICH
SHALL BE FINAL IN ALL RESPECTS. 1. ELIGIBILITY: The Promotion is open only to legal United States residents, who are eighteen (18) years of age
or older at the time of entry. The following persons are not eligible to participate: Employees, contractors, directors
and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, participating
retailers, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration,
development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), and the immediate
family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their
same households (those persons whether related or not who live in the same residence for at least three (3) months during
the twelve-month period preceding the start date of the Promotion) 2. PROMOTION PERIOD: Promotion begins at 12:00:00 p.m. (noon) Central Time (“CT”) on July 2, 2018
and ends at 11:59:59 p.m. CT on August 11, 2018 (“Promotion Period”). The computer of Sponsor’s Web master
is the official time-keeping device of the Promotion. 3. THE PROMOTION: The Promotion consists of Daily Random Drawings, a Grand Prize Drawing and an Instant-Win Game.
For the Daily Random Drawings, each “Day” corresponds to a particular pair of sneakers as outlined in Rule
#6. Entrants will be given the opportunity to assign their entry(ies) to particular Day(s) depending on which Daily Random
Drawing(s) they wish to enter. A “Day” is defined as the twenty-four (24) hours between 12:00:00 a.m. CT and
the following 11:59:59 p.m. CT with the exception of the first day of the Promotion Period which shall begin at 12:00:00
p.m. CT and end the following 11:59:59 p.m. CT. By entering a Bag Code, you receive one (1) entry into your account to
assign to a particular Day. By assigning an entry to a particular Day, you automatically receive one (1) entry into the
Grand Prize Drawing and you are submitting a “Play” for a chance to win an Instant-Win Prize. See Rule #4 for
details. 4. HOW TO ENTER: A. Create an Account: During the Promotion Period, visit RufflesSneakerStash.com (“Web Site”) and follow the
online instructions to create a Promotion account (“Account”). B. Collect Entries: Collect entries by obtaining and entering Bag Codes i. Obtain Bag Codes: During the Promotion Period, there are two (2) ways to obtain Bag Codes as outlined below (a) Purchase any RUFFLES® brand product and look for the 9 to 11-digit product code (“Bag Code”) located
below the “guaranteed fresh” statement on the front of the RUFFLES® brand bag (each a “Bag Code”) (b)
To obtain a Bag Code without making a purchase, call toll-free 1-866-500-3829, and follow the automated instructions.
For each completed call, you will receive one (1) free Bag Code. Limit ten (10) free Bag Codes per Day ii. Enter Bag Codes online for entries: Visit the Web Site (RufflesSneakerStash.com) and follow the on-screen instructions
to sign in (once you have already created an Account). Enter your Bag Code(s) where indicated. Each time you enter a Bag
Code, one (1) entry will be immediately credited to your Account.
Limit ten (10) Bag Code submissions per day. C. Use or Bank entry(ies) that are in your Account: For each entry in your Account, (i) “Submit a Play” or (ii)
bank the entry and save it for use at a later time during the Promotion Period. Entries collected and/or used for this
Promotion are not eligible for any other Promotion i. Submit a Play: At the Web Site, and for each entry in your Account, follow the instructions to designate the entry for
the Day representing the Daily Prize you wish to win (a “Play”). By completing this action, you automatically
receive a chance to win an Instant-Win Prize, receive one (1) entry into the Daily Random Drawing (defined in Rule #5)
corresponding to that Day, receive one (1) entry into the Grand Prize Drawing and one (1) entry will be deducted from your
Account. Each entry can only be used one (1) time throughout the Promotion Period for a Play. Once you have designated
your entry to a Day, you are not allowed to change that designation. If your computer screen displays a prize-winning message,
you are a potential winner of the indicated Instant-Win Prize (subject to verification). If your computer screen does not
display a prize-winning message, you are not a winner of an Instant-Win Prize. Limit one (1) entry per Play. During the Promotion Period, randomly-selected times will be chosen by an independent judging organization (the “Judges”),
and the first entrant who completes a Play in accordance with these Official Rules (whose Play is properly received and
recorded by administrator’s computer(s) on or immediately after a randomly selected time during the Promotion Period) will
win an Instant-Win Prize (subject to verification). All Plays must be properly received and recorded by Sponsor’s computer
within the Promotion Period in order to be eligible to win a prize. Odds of winning an Instant-Win Prize depend on the
number of eligible Plays received and the order in which they are received. No other form of submitting a Play is valid.
ii. Bank Entry(ies): If you do not wish to submit a Play, entry(ies) will remain in your Account. Any entries remaining in
an entrant’s Account at the end of the Promotion Period will be forfeited without compensation. Entries have no cash
value. Each submission must be manually key stroked and/or manually entered by the individual participant; automated and/or repetitive
electronic submission of Plays, entries (including but not limited to Plays made using any script, macro, bot or sweepstakes
service) will be disqualified and transmissions from these or related email addresses/IP addresses may be blocked. Additionally,
use of multiple email addresses, phone numbers and/or mailing addresses, and/or the manipulation of such information, for
the purpose of obtaining more than the stated number of Plays, entries and/or prizes, is prohibited and such persons will
be disqualified and all Plays/entries will be deemed invalid and any prize won shall be forfeited 5. RANDOM DRAWINGS: Daily Random Drawings: One (1) winner will be selected for each Day of the Promotion Period in a random drawing to be held
on or about each business day following the applicable Day from eligible entries received for a given Day (each a “Daily
Random Drawing”). Entries will not carry forward to subsequent Daily Random Drawings. Odds of winning a Daily Prize
depend upon the number of eligible entries received per Day. Grand Prize Random Drawing: One (1) Grand Prize winner will be selected in a random drawing to be held on or about August
13, 2018 from among all eligible entries received for the Grand Prize Random Drawing. Odds of winning the Grand Prize depend
upon the number of eligible entries received for the Grand Prize Random Drawing. All drawings will be conducted by an independent judging organization whose decisions shall be final. 6. PRIZE DETAILS: Grand Prize Grand Prize (1): One (1) pair of RUFFLES
® Inspired Sneakers. Approximate Retail Value: $1,000.00.  Daily Prizes July 2, 2018 Daily Prize (1): Adidas NMD R1 Japan Triple Black. ARV: $170.00 July 3, 2018 Daily Prize (1): Air Force 1 Mid Supreme NBA Black. ARV: $165.00 July 4, 2018 Daily Prize (1): Air Max 180 Comme Des Garcons Black. ARV: $260.00 July 5, 2018 Daily Prize (1): Air More Uptempo Varsity Red. ARV: $160.00 July 6, 2018 Daily Prize (1): Asics Gel-Lyte MT Extra Butter X Ghostface. ARV: $180.00 July 7, 2018 Daily Prize (1): Jordan 14 Retro Last Shot (2018). ARV: $190.00 July 8, 2018 Daily Prize (1): Jordan 18 Retro Toro. ARV: $225.00 July 9, 2018 Daily Prize (1): Adidas Human Race NMD Pharrell Holi Festival. ARV: $250.00 July 10, 2018 Daily Prize (1): Jordan 1 Retro High Shadow. ARV: $160.00 July 11, 2018 Daily Prize (1): Jordan 4 Retro Toro Bravo. ARV: $160.00 July 12, 2018 Daily Prize (1): Jordan 5 Retro Premium Wine. ARV: $400.00 July 13, 2018 Daily Prize (1): Jordan 11 “Bred”. ARV: $170.00 July 14, 2018 Daily Prize (1): Kobe 1 Protro Undefeated Camo. ARV: $180.00 July 15, 2018 Daily Prize (1): Nike Dunk SB High Diamond Supply Co Tiffany. ARV: $108.00 July 16, 2018 Daily Prize (1): Adidas Dame 4 A Bathing Ape Camo. ARV: $150.00 July 17, 2018 Daily Prize (1): Adidas Yeezy Boost 350 Beluga. ARV: $220.00 July 18, 2018 Daily Prize (1): Air Max 97 South Beach. ARV: $160.00 July 19, 2018 Daily Prize (1): Air VaporMax Moc 2 Acronym. ARV: $225.00 July 20, 2018 Daily Prize (1): Jordan 3 Retro Free Throw Line. ARV: $200.00 July 21, 2018 Daily Prize (1): Jordan 6 Retro Gatorade Green. ARV: $225.00 July 22, 2018 Daily Prize (1): Jordan 12 Retro The Master. ARV: $190.00 July 23, 2018 Daily Prize (1): Air Max 1 Atmos Animal Pack 2.0. ARV: $160.00 July 24, 2018 Daily Prize (1): Jordan 1 Retro Top 3. ARV: $160.00 July 25, 2018 Daily Prize (1): Jordan 3 Retro Tinker Hatfield. ARV: $200.00 July 26, 2018 Daily Prize (1): Jordan 10 Retro Drake OVO. ARV: $225.00 July 27, 2018 Daily Prize (1): Air Jordan 9 Retro MOP Melo. ARV: $190.00 July 28, 2018 Daily Prize (1): Jordan 11 Retro Win Like 96. ARV: $220.00 July 29, 2018 Daily Prize (1): North Pole Bred Air Jordan 1. ARV: $1,200.00 July 30, 2018 Daily Prize (1): Adidas Ultra Boost 4.0 UNDFTD Black. ARV: $219.00 July 31, 2018 Daily Prize (1): Adidas Yeezy Wave Runner 700. ARV: $300.00 August 1, 2018 Daily Prize (1): Air Max 97/BW SK. ARV: $190.00 August 2, 2018 Daily Prize (1): Jordan 1 Retro High Yellow Ochre. ARV: $160.00 August 3, 2018 Daily Prize (1): Jordan 3 Retro Black Cement. ARV: $200.00 August 4, 2018 Daily Prize (1): Jordan 4 Retro “Bred”. ARV: $160.00 August 5, 2018 Daily Prize (1): Beast Air Jordan 1. ARV: $1,500.00 August 6, 2018 Daily Prize (1): Adidas Ultra Boost 4.0 UNDFTD White. ARV: $219.00 August 7, 2018 Daily Prize (1): Adidas Yeezy 500 Blush. ARV: $200.00 August 8, 2018 Daily Prize (1): Air Max 90 South Beach. ARV: $110.00 August 9, 2018 Daily Prize (1): Jordan 4 Retro Pure Money. ARV: $190.00 August 10, 2018 Daily Prize (1): Jordan 11 Retro Cap and Gown. ARV: $250.00 August 11, 2018 Daily Prize (1): Off-White x Nike Air Max 90. ARV: $160.00 August 12, 2018 Daily Prize (1): Jordan 8 Retro Champagne. ARV: $250.00  Applicable to the Grand Prize and all Daily Prizes: If you are verified as a winner and request your pair of sneakers
prize in a size that is unavailable for any reason, Sponsor reserves the right to substitute the prize with a pair of sneakers
of equal or greater value, in their sole discretion. Instant-Win Prizes: Instant-Win Prize (114): RUFFLES
® branded hoodie, size XL. ARV: $40.00 each. Instant-Win Prize (400): RUFFLES
® branded snapback. ARV: $20.00 each. Instant-Win Prize (23): RUFFLES
® branded beer mug. ARV: $15.00 each. Instant-Win Prize (188): RUFFLES
® branded pop-socket. ARV: $15.00 each Instant-Win Prize (52): RUFFLES
® branded shot glasses (set of 4). ARV: $8.00 each. Instant-Win Prize (223): RUFFLES
® branded can cooler. ARV: $2.00 each. Winner must accept prize as stated by Sponsor or prize may be forfeited and awarded to an alternate winner. Any difference
between stated value and actual value will not be awarded. Total ARV of all Prizes is $28,198.00.
Limit two (2) Instant-Win Prizes per person/household. There is no limit to the number of Daily Prizes an individual can
win. A Daily Prize winner is eligible to win the Grand Prize. An Instant-Win Prize winner is eligible to win the Grand
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7. LIMITATIONS OF LIABILITY AND RELEASE: Sponsor and its agencies are not responsible for illegible, lost, late,
misdirected, damaged, postage-due, incomplete, unintelligible or undelivered mail or Bag Code Requests or Bag Codes. No
liability or responsibility is assumed by Sponsor or Promotion Parties resulting from entrant’s participation in or attempt
to participate in the Promotion or ability or inability to upload or download any information in connection with the Promotion.
No responsibility or liability is assumed by the Sponsor or the Promotion Parties for technical problems or technical malfunction
arising in connection with any of the following occurrences which may affect the operation of the Promotion: Hardware or
software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or
other online or network communication problems; errors or limitations of any Internet or wireless providers, servers, hosts
or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received;
lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic
congestion on the Internet or Web Site; unauthorized human or non-human intervention of the operation of the Promotion,
including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect
of the Promotion, or loss, miscount, misdirection, inaccessibility or unavailability of the Web Site used in connection
with the Promotion. Neither Sponsor nor Promotion Parties are responsible for any printing, typographical, technical, computer,
network or human error which may occur in the administration of the Promotion, the uploading of entries, submission of
Plays, the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site.
Use of Web Site is at user’s own risk. Sponsor and Promotion Parties are not responsible for any personal injury
or property damage or losses of any kind which may be sustained to user’s or any other person’s computer resulting from
participation in the Promotion. In the event of an identity dispute, entry will be considered made by the registered owner
of the email address associated with the account used for entry. “Registered owner” is defined as the natural
person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization
which is responsible for assigning email addresses or the domain associated with the submitted email address. SOME JURISDICTIONS
DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE
ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW
JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR PROMOTION PARTIES’ NEGLIGENT,
FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.  8. WINNER NOTIFICATION: Potential Instant-Win Prize winners will be notified instantly with a Prize Confirmation
notice on screen during their online session at the Web Site and will receive prize claim instructions via email at the
email address associated with their Account. All prize claims are subject to verification and compliance with these Official
Rules. Potential Grand Prize and Daily Prize winners may be required to complete, sign and return an Affidavit of Eligibility/Liability
Release, and, where lawful, Publicity Release within seven (7) days of prize notification as indicated on the Affidavit.
Neither Sponsor nor Promotion Parties are responsible for suspended or discontinued wireless or online service which may
result in a potential winner not receiving any prize notification. Neither Sponsor nor Promotion Parties are responsible
for any change in an entrant’s email address, phone number, and/or mailing address. If (i) an attempted notification or
a prize is returned as undeliverable, (ii) winner does not respond to the prize-claim instructions as stated within the
prize-winning message, (iii) any required documents are not returned within the required number of days, (iv) a potential
winner cannot be verified, or (v) a potential winner is otherwise unable to accept the prize as stated, the applicable
prize will be forfeited and may be awarded to an alternate winner, in Sponsor’s sole discretion. Prizes won by an
eligible entrant who is a minor in his or her state of residence may be awarded to a minor’s parent or legal guardian
who must sign and return all required documents, if any. As applicable, prizes will be shipped within four (4) to six (6)
weeks of the Promotion end date 9. RELEASE OF LIABILITY: By participating in the Promotion, entrants (and their parent(s)/legal guardian(s) if
entrants are minors) agree to release Sponsor and Promotion Parties from any and all claims, damages or liabilities arising
from or relating to such entrant’s participation in the Promotion. By accepting any prize, recipients (and their parent(s)/legal
guardian(s) if entrants are minors) (a) agree that Sponsor and Promotion Parties, participating retailers, and all of their
respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall
be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting
in whole or in part, directly or indirectly, from participation in the Promotion; from acceptance, possession, misuse or
use of any prize, and (b) grant (and agree to confirm grant in writing promptly upon request) to Sponsor and those acting
under Sponsor’s authority, the right to use his/her name, photograph, likeness, voice, image, statements, and biographical
information at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or
hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation,
unless prohibited by law. Sponsor and Promotion Parties are not liable in the event that any portion of the Promotion or
a prize is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control
(a “Force Majeure Event”). No more than stated number of prizes will be awarded. In the event that production,
seeding, printing or any other reasons cause more than stated number of prizes, set forth in these Official Rules, to be
available and/or claimed, Sponsor reserves right to award only the stated number of prizes. Screen shots are not proof
of winning status. 10. BAG CODE DISCLAIMER: Bag Codes are void if not obtained through authorized, legitimate channels, or if any
part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way, or if
Bag Codes contain or are the result of printing, seeding, typographical, mechanical or other errors, or do not contain
proper security devices. Sole liability for a regular official Bag Code is limited to replacement with a free randomly
selected official Bag Code, while supplies last. Bag Codes may not be transferred, sold, bartered, auctioned (including
through Internet auction sites), given away, traded or obtained through any source other than through the methods described
in these Official Rules. All submitted Bag Codes become property of Sponsor, and will not be returned. 11. GENERAL CONDITIONS: Winners are solely responsible for any taxes on their prize(s). Winners will receive an
IRS Form 1099 for the ARV of the prize, if applicable. No cash equivalent or substitution of prize is offered, except at
the sole discretion of the Sponsor. No transfer of prize is permitted. Prizes are awarded “as is” with no warranty
or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in
the prize packaging. Unclaimed prizes will not be awarded. If prize, or any portion thereof, cannot be awarded for any
reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason
the Promotion is not capable of running as planned, including but not limited to infection by computer virus, bugs, tampering,
unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security,
fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right, at its sole discretion, to (a) disqualify
any individual who is responsible or who tampers with the operation of the Promotion, and (b) cancel, modify or terminate
the Promotion. In the event of cancellation, Sponsor will randomly award the prizes among all eligible, non-suspect Plays
received prior to cancellation. This Promotion is offered only in the United States and all issues and questions concerning
the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations,
or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance
with, the laws of State of Texas, without giving effect to any choice of law or conflict of law rules. By entering, entrants
consent to the jurisdiction and venue of the federal, state and local courts for Collin or Dallas Counties, Texas Please see Sponsor’s privacy policy located at http://www.fritolay.com/legal/privacy-policy.htm for details of our
policy regarding the personal information collected in connection with this Promotion. Additionally, any communication
between entrant and Sponsor or its agencies regarding this Promotion (e.g. phone calls, text messages, chats, emails, etc.)
may be recorded for quality assurance and training purposes. Winners’ names may be included in a publicly available
winners’ list LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER
OR VANDALIZE THE WEB SITE OR INTERFERE WITH THE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND
THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST
EXTENT PERMITTED BY LAW 12. WINNER’S LIST: For a list of winners, send a self-addressed, stamped envelope to be received by September
11, 2018 to: RUFFLES
® Sneaker Stash Promotion Winner’s List, 10 South 5
th Street, 7
th Floor, Dept. 879-722, Minneapolis, MN 55402. 13. SPONSOR: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024-4099  © 2018 Frito-Lay North America, Inc