Frito-Lay – Ruffles Sneaker Drop Sweepstakes

RUFFLES® SNEAKER DROP (“SWEEPSTAKES”)
OFFICIAL RULES
THIS SWEEPSTAKES IS INTENDED FOR PLAY IN THE FIFTY (50) UNITED STATES AND THE DISTRICT
OF COLUMBIA ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT PARTICIPATE UNLESS YOU ARE
ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF PARTICIPATION.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL
NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. BY PARTICIPATING IN THE
SWEEPSTAKES, PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE
DECISIONS OF THE SPONSOR, WHICH SHALL BE FINAL AND BINDING IN ALL RESPECTS.

ELIGIBILITY: The Sweepstakes is open only to legal U.S. residents residing in one of the fifty (50) United
States or the District of Columbia who are eighteen (18) years of age or older (19 or older for Alabama and
Nebraska residents) at the time of entry. The following persons are not eligible to participate: employees,
contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), Genesco Sports Enterprises, Inc.
(“Administrator”), Nike, Inc., each of their respective parent, subsidiary and affiliated companies, distributors,
Web design, advertising, fulfillment, judging and promotion agencies involved in the administration,
development, fulfillment and execution of this Sweepstakes (collectively, “Promotion Parties”), the National
Basketball Association (the “NBA”), NBA Properties, Inc., and the NBA member teams (collectively, the “NBA
Entities”) including its affiliates and agents, and the immediate family members (spouse, parent, child, sibling,
grandparent, and/or “step”) of each and those living in their same households (those persons whether related or
not who live in the same residence for at least three months during the twelve-month period preceding the start
date of the Sweepstakes).

SWEEPSTAKES PERIOD:
The Sweepstakes begins at 12:00:00 p.m. (noon) Eastern Time (“ET”) on June 14,
2022 and ends at 11:59:59 p.m. ET on July 31, 2022 (“Sweepstakes Period”). The Sweepstakes Period consists
of seven (7) entry periods (each an “Entry Period”) as outlined in the table below. Each Entry Period begins on
the Start Date at 12:00:00 a.m. ET (with the exception of Entry Period 1 which shall begin at 12:00:00 p.m. ET)
and each “Web Site Entry Due Date” ends at 11:59:59 p.m. ET. The time clock of the computer administering this
Sweepstakes is the official time-keeping device of the Sweepstakes.

Entry Period
Start Date
Website Entry Due Date
Mail-In Entry Postmarked By Date
Mail-In Entry Received By Date
Drawing Date

1
06/14/22
06/19/22
06/20/22
06/27/22
06/28/22

2
06/20/22
06/26/22
06/27/22
07/04/22
07/05/22

3
06/27/22
07/03/22
07/04/22
07/11/22
07/12/22

4
07/04/22
07/10/22
07/11/22
07/18/22
07/19/22

5
07/11/22
07/17/22
07/18/22
07/25/22
07/26/22

6
07/18/22
07/24/22
07/25/22
08/01/22
08/02/22

7
07/25/22
07/31/22
08/01/22
08/08/22
08/09/22

HOW TO ENTER: There are two (2) ways to enter:
A. Make a Purchase; enter via the Web Site (“Web Site” entry method): A Combined Code is required to
enter via the Web Site.
(i) Obtain a Combined Code: Purchase any specially-marked bag of one or more of the following Ruffles®
brand products: Ruffles® Spicy Dill Pickle Flavored Potato Chips, Ruffles® Original Potato Chips, Ruffles® Cheddar &
Sour Cream Flavored Potato Chips, and/or Ruffles® Flamin’ Hot® BBQ Flavored Potato Chips (2.5 ounce, 8 ounce or 8.5
ounce bags) and look for the Combined Code. A Combined Code consists of the bell-marker code located below the
“guaranteed fresh” statement on the front of the bag and the 12-digit UPC code (the code between the black bar)
on the back of the same bag (“Combined Code”). Sponsor does not guarantee the availability of all flavors at a
particular retailer.
(ii) Enter a Combined Code for a chance to win a prize: During the Sweepstakes Period and upon
obtaining a Combined Code for this Sweepstakes, visit RufflesSneakers.com (“Web Site”) and follow the
instructions to register and submit your Combined Code to receive one (1) entry into the random
drawing. By registering for the Sweepstakes, you are (a) opting in to receive communications relating to
the Sweepstakes and (b) confirming you have read and agree to be bound by these Official Rules by
placing a checkmark in the box provided. Limit one (1) entry per Combined Code if entering via the
Web Site.
Data rates may apply if participant submits an entry with a mobile phone or other Web-enabled device
using your wireless service provider’s network. Check with your wireless service provider for details on
these and any other applicable charges. Participants are solely responsible for any such wireless
charges. Mobile entry is not required to submit an entry or win a prize in this Sweepstakes.
B. No Purchase Necessary; enter by mail (“Mail-in” entry method): To enter without making a purchase,
hand print your full name, complete mailing address (no PO Boxes), date of birth, and email address on a 3″ x 5″
card or piece of paper and mail the card or piece of paper to: Ruffles Sneaker Drop, PO Box 130, c/o GSE, Dept.
22-8118-02, Glencoe, MN 55336-0130 to be postmarked by August 1, 2022 and received by August 8, 2022.
Limit one (1) entry per stamped-outer envelope. No photocopied or mechanically reproduced entries accepted.
No responsibility is assumed by Sponsor for lost, late, mutilated, illegible, incomplete, misdirected or postage-
due mail or entries. Entries become the property of the Sponsor and will not be returned.
Limit three (3) entries per person/email address per day, regardless of entry method.A “day” shall be
defined as each twenty-four (24) hour time period beginning at 12:00:00 a.m. ET and ending at 11:59:59 p.m. ET
of the same day with the exception of the first day of the Sweepstakes Period which shall be defined as
beginning at 12:00:00 p.m. ET and ending at 11:59:59 p.m. ET of the same day.
All participants must have a valid email address. Multiple participants may not share the same email address. A
potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of
the email address associated with the winning entry and/or an eligible participant. Each submission must be
manually key stroked and/or manually entered by the individual participant; automated and/or repetitive
electronic submission of entries (including but not limited to entries made using any script, macro, bot or
sweepstakes service) will be disqualified and transmissions from these or related email addresses/IP addresses
may be blocked. If it is discovered that a participant is using multiple email addresses, phone numbers and/or
mailing addresses, and/or manipulating such information, for the purpose of obtaining more than the stated
number of entries and/or prizes, such person will be disqualified and all of their entries will be deemed invalid
and any prize(s) won by such person shall be forfeited and returned if previously awarded.

RANDOM DRAWINGS:Three (3) potential Entry Period Prize winners will be selected for each Entry Period
in a random drawing on or about each Drawing Date listed in Section 2 from among all eligible entries received
for the corresponding Entry Period (each an “Entry Period Drawing”). Entries will not carry forward to subsequent
Entry Period Drawings; however, all entries will carry forward to the final random drawing (“Final Drawing”). One
(1) Grand Prize winner will be selected in the Final Drawing on or about August 9, 2022 from among all eligible
entries received for the entire Sweepstakes Period. All drawings will be conducted by the Administrator, whose
decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible
entries received for a given drawing. Limit one (1) Entry Period Prize per person/household. A winner of an Entry
Period Prize is eligible to win the Grand Prize

PRIZE DETAILS:

Final Drawing – Grand Prize (1): Limited-edition Air Jordan XXXVI Player Exclusive designed for
Jayson Tatum in a men’s size 15 (no other size shall be awarded) autographed by Jayson Tatum; a
Jayson Tatum autographed jersey; and a Jayson Tatum autographed basketball. Approximate Retail
Value (“ARV”): $368.00.

Entry Period Prizes (21 total; 3 awarded for each Entry Period): Limited-edition Air Jordan XXXVI
Player Exclusive designed for Jayson Tatum in a men’s size 15 autographed by Jayson Tatum. No other
size shall be awarded. ARV: $198.00 each.

Winner must accept the prize as stated by Sponsor or the prize may be forfeited. Total value of all prizes is $4,526.00.

WINNER NOTIFICATION: Potential winners who participated via the Web Site will be contacted by email and
will be required to follow instructions within the notification to provide their full contact information (including full
name, complete mailing address (no PO Boxes), phone number and date of birth) within seventy-two (72) hours
(beginning at the time the notification was sent), or prize may be forfeited, in Sponsor’s sole discretion. Potential
winners who participated via Mail-In will be notified by mail at the time the prize is awarded. If any prize
notification or prize is returned as undeliverable, if a potential winner does not respond to the notification (as
instructed within the notification email), if a potential winner cannot be verified or is otherwise unable to accept
the prize as stated, prize may be forfeited and awarded to an alternate winner selected via a random drawing
from among all remaining eligible entries received. Sponsor and Promotion Parties are not responsible for
suspended or discontinued Internet or wireless service or a change in winner’s email address or mailing address
which may result in a potential winner not receiving a prize notification or their prize. Sponsor and Promotion
Parties are not responsible for any undelivered emails, including without limitation, emails that are not received
because of a winner’s spam filter settings which may divert any Sweepstakes email, including any winner
notification email, to a spam or junk folder. Upon forfeiture for any reason, no compensation shall be given.
Prizes will be shipped within twelve (12) weeks of winner verification.

LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or
Promotion Parties resulting from participant’s participation in or attempt to participate in the Sweepstakes or
ability or inability to upload or download any information in connection with the Sweepstakes. No responsibility or
liability is assumed by Sponsor or Promotion Parties for technical problems or technical malfunction arising in
connection with any of the following occurrences which may affect the operation of the Sweepstakes: Hardware
or software errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet
connectivity or other online or network communication problems; errors or limitations of any Internet or wireless
service providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any
online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the
Web Site in whole or in part for any reason; traffic congestion on the Internet or the Web Site; unauthorized
human or non-human intervention of the operation of the Sweepstakes, including without limitation, unauthorized
tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Sweepstakes, or loss,
miscount, misdirection, inaccessibility or unavailability of the Web Site or an entrant’s email account used in
connection with the Sweepstakes. Sponsor and Promotion Parties are not responsible for any printing,
typographical, technical, computer, network or human error which may occur in the administration of the
Sweepstakes, the entry of Combined Codes or submission of entries, the announcement of prizes or these
Official Rules, or any inaccurate or incorrect data contained on the Web Site. Use of Web Site is at user’s own
risk. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of
any kind which may be sustained to user’s or any other person’s computer or web-enabled device resulting from
participation in the Sweepstakes. In the event of an identity dispute, the entry will be considered made by the
registered owner of the email account associated with the email address used to participate. “Registered owner”
is defined as the natural person who is assigned an email address by an Internet access provider, online service
provider or other organization which is responsible for assigning email addresses or the domain associated with
the submitted email address. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF
LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE
LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL
NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY
RESIDENT ARE THE RESULT OF SPONSOR OR PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR
RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.

DISCLAIMER: Combined Codes are void if not obtained through authorized, legitimate channels, or if any
part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way,
or if Combined Codes contain or are the result of printing, seeding, typographical, mechanical or other errors, or
do not contain proper security devices. Sole liability for a regular official Combined Code is limited to
replacement with a free official Combined Code. Combined Codes may not be transferred, sold, bartered,
auctioned (including through Internet auction sites), given away, traded or obtained through any source other
than through the methods described in these Official Rules. All submitted Combined Codes become property of
Sponsor, and will not be returned.

GENERAL CONDITIONS:Winners are solely responsible for any taxes on prizes, if any. Winners will
receive an IRS Form 1099 for the value of their prize, if applicable. No cash equivalent or substitution of any
prize is offered, except at the sole discretion of the Sponsor. No transfer of a prize is permitted. Unclaimed
prizes will not be awarded. Prizes are awarded “as is” with no warranty or guarantee, either expressed or
implied by Sponsor, except manufacturer’s standard written warranty included in the prize packaging. If a prize,
or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute a prize with
another prize of equal or greater value. If for any reason the Sweepstakes is not capable of running as planned,
including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud,
technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or
proper conduct of the Sweepstakes or any other factors beyond Sponsor’s reasonable control, Sponsor
reserves the right, at their sole discretion, to (a) disqualify any individual who is responsible or who tampers with
the operation of the Sweepstakes, and (b) cancel, modify or terminate the Sweepstakes. In the event of
cancellation, Sponsor will randomly award the remaining prizes among all eligible, non-suspect entries received
prior to cancellation. This Sweepstakes is offered only in the United States and all issues and questions
concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights
and obligations, or the rights and obligations of the Sponsor or Promotion Parties in connection with the
Sweepstakes, shall be governed by, and construed in accordance with, the laws of State of Texas, without giving
effect to any choice of law or conflict of law rules. By entering, participants consent to the jurisdiction and venue
of the federal, state and local courts for Collin or Dallas Counties, Texas.

Please see Sponsor’s privacy policy located at https://contact.pepsico.com/fritolay/privacy-policy for details of
Sponsor’s policy regarding the personal information collected in connection with this Sweepstakes. Additionally,
any communication between participant and Sponsor or its agencies regarding this Sweepstakes (e.g. phone
calls, text messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winners’
names may be included in a publicly available winners’ list.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO
DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEB SITE OR INTERFERE WITH THE
OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR
RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY
SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

WINNERS’ LIST: For the names of the winners, send a self-addressed stamped envelope by September 9,
2022 to: Ruffles Sneaker Drop Winners’ List, PO Box 130, c/o GSE, Dept. 22-8118-02, Glencoe, MN 55336-
0130.

SPONSOR: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024.

© Frito-Lay North America, Inc.
The National Basketball Association and its member teams and each of their respective subsidiaries, affiliates,
shareholders, officers, directors, agents, members, representatives, and employees will have no liability or
responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded. The
NBA Entities have not offered or sponsored this Sweepstakes in any way.
The NBA and NBA member team identifications are the intellectual property of NBA Properties, Inc. and the
respective NBA member teams. ©2022 NBA Properties, Inc. All Rights Reserved. Officially licensed product of
the National Basketball Players Association. All other marks are property of their respective owners.