Frito-Lay – Ruffles Ridge Challenge – Win 1 1 One Million NBA 2K19 Virtual Currency

RUFFLES® RIDGE CHALLENGE OFFICIAL RULES
THIS PROMOTION IS INTENDED FOR PLAY IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS YOU ARE ELIGIBLE AND LOCATED IN THE UNITED STATES OR THE DISTRICT OF COLUMBIA AT THE TIME OF PARTICIPATION.
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO PLAY OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED BY LAW. BY PARTICIPATING IN THE RUFFLES® RIDGE CHALLENGE
(“PROMOTION”), PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL IN ALL RESPECTS.

1. ELIGIBILITY:The Promotion is open only to legal residents of any of the fifty (50) U.S. states and the District of Columbia, who are eighteen (18) years of age or older at the time of participation. The following persons are not eligible to participate: Employees, contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies, distributors, joint promotion partners, participating retailers, prize providers, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), NBA Properties, Inc., the National Basketball Association (the “NBA”), and the NBA member teams (collectively, the “NBA Entities”) including its affiliates and agents, and their respective immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Promotion).

2. PROMOTION PERIOD:Promotion begins at 12:00:00 p.m. (noon) Central Time (“CT”) on August 27, 2018 and ends at 11:59:59 p.m. CT on December 31, 2018 (“Promotion Period”). NOTE: Five (5) prizes awarded for this Promotion are scheduled to be awarded by 11:59:59 p.m. CT on September 30, 2019; see Rule #4 details. The time clock of computer administering this Promotion is the official clock for this Promotion.

3. HOW TO PARTICIPATE:During the Promotion Period, purchase any specially-marked RUFFLES® brand product (2.625 oz. to 13.5 oz. bags) and look for the 9 to 11-digit product code located below the “guaranteed fresh” statement on the front of the bag (“Bag Code”). To obtain a free Bag Code, send a 3″ x 5″ card or piece of paper with your full name, address, city, state, zip code, date of birth and email address, to be received by December 24, 2018, to: RUFFLES® RIDGE Bag Code Request, PO Box 760002, Dept. 879-723, El Paso, TX 88576-0002. One (1) Bag Code will be emailed to the email address provided. Limit one (1) free Bag Code request per stamped-outer envelope. Limit three (3) free Bag Code requests per day. Sponsor and its agencies are not responsible for illegible, lost, late, misdirected, damaged, postage-due, incomplete, unintelligible or undelivered mail or Bag Code Requests or Bag Codes.
Upon obtaining a Bag Code, visit RufflesRidgeChallenge.com (“Web Site”) and follow the on-screen instructions to register and input your Bag Code. During the registration process, select the retailer in which you bought your bag from or if you obtained your Bag Code via the mail-in option, please select the retailer in which you frequently shop. For each Bag Code submission, you will receive one (1) Locker Code and one (1) chance to win an Instant-Win Prize (subject to verification) (a “Play”).

Your Locker Code will be displayed online and emailed to you for use in a RUFFLES® RIDGE Challenge. RUFFLES® RIDGE Challenge dates/times are as follows:
RUFFLES® RIDGE Challenge Events*

September 30, 2018 (Sunday): 12:00 p.m. – 4:00 p.m.
October 13, 2018 (Saturday): 6:00 p.m. – 10:00 p.m.
October 28, 2018 (Sunday): 12:00 p.m. – 4:00 p.m.
November 10, 2018 (Saturday): 12:00 p.m. – 4:00 p.m.
November 23, 2018 (Friday): 6:00 p.m. – 10:00 p.m.
December 2, 2018 (Sunday): 12:00 p.m. – 4:00 p.m.
December 15, 2018 (Saturday): 12:00 p.m. – 4:00 p.m.
December 23, 2018 (Sunday): 6:00 p.m. – 10:00 p.m.
December 29, 2018 (Saturday): 12:00 p.m. – 4:00 p.m.

*The Events will be rolled out over two (2) different time zones – Pacific Time and Eastern Time.
To play “The RIDGE” to potentially score 4 points exclusively in NBA 2K19, enter your Locker Code as a “Promotion Code” within the NBA 2K19 Video Game menu, then participate in a RUFFLES® RIDGE Challenge to potentially score.

Instant-Win Prize Plays: Randomly-selected times, during the Promotion Period, will be chosen by the independent judging organization (the “Judges”), and the first participant who completes a Play in accordance with these Official Rules (whose Play is properly received and recorded by administrator’s computer(s) on or immediately after a randomly selected time) will win an Instant-Win Prize (subject to verification). If your computer screen displays a prize-winning message, you are a potential winner of the indicated Instant-Win Prize (subject to verification). If your computer screen displays a non-winning prize message, you are not a winner of an Instant-Win Prize. Odds of winning an Instant-Win Prize depend on the number of eligible Plays received and the order in which they are received. All participants must have a valid email address. In the event of an identity dispute, a Play will be considered made by the registered owner of the email address used for the Play.

Limit fifteen (15) total Bag Code submissions. Additionally, the Promotion will limit the participant to three (3) Bag Code submissions per person/email address or household per day (up to a total of fifteen [15] total Bag Code submissions for the entire Promotion Period). A “day” is defined as a twenty-four (24) hour time period between 12:00:00 a.m. CT and 11:59:59 p.m. CT of the same day, with the exception of the first day of the Promotion Period which shall begin at 12:00:00 p.m. CT and end at 11:59:59 p.m. CT of the same day. All Plays must be properly received and recorded by the Sponsor’s computer within the Promotion Period in order to be eligible to win an Instant-Win Prize.
Each submission must be manually key stroked and/or manually entered by the individual participant; automated and/or repetitive electronic submission of Plays (including but not limited to Plays made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or related email addresses/IP addresses may be blocked. Additionally, use of multiple email addresses, phone numbers and/or mailing addresses, and/or the manipulation of such information, for the purpose of obtaining more than the stated number of Plays and/or Instant-Win Prizes, is prohibited and such persons will be disqualified and all Plays will be deemed invalid and any Instant-Win Prize won shall be forfeited.

4.INSTANT-WIN PRIZE DETAILS>: Instant-Win Prizes are listed below as follows: Instant-Win Prize Quantity / Instant-Win Prize description / Approximate Retail Value (“ARV”) of each Instant-Win Prize. Limit one (1) Instant-Win Prize per Tier per household, for a total limit of three (3) Instant-Win Prizes per household.
Tier 1
1 / OneMillion NBA 2K19 Virtual Currency (awarded in the form of a code). ARV: $200.00.
5 / Samsung 65” TV. /ARV: $1,099.99.
15/ Sony PS4 1TB. / ARV: $300.00.
8 / Xbox One X. / ARV: $500.00.
1 / Harman Home Theatre System*. / ARV: $999.95.

Tier 2
1 / JBL Soundbar*. / ARV: $500.00.
3 / One (1) pair of JBL Headphones*. / ARV: $218.00.
15 / 2K19 (for PS4). / ARV: $60.00.
15 / 2K19 (for Xbox One). / ARV: $60.00.
*The Harman Home Theatre System, JBL Soundbar and Headphones prizes will be randomly awarded between 12:00:00 p.m. CT on August 27, 2018 and11:59:59 p.m. CT on September 30, 2018.

Tier 3
60 / RUFFLES®Be All InT-shirt (Blue), size Medium. / ARV: $15.00.
60 / RUFFLES®Be All In T-shirt (Blue), size Large. / ARV: $15.00.
28 / RUFFLES®Be All In T-shirt (Blue), size X-Large. / ARV: $15.00.
52 / RUFFLES®Be All In T-shirt (Blue), size 2X-Large. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size Small. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size Medium. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size Large. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), sizeX-Large. / ARV: $15.00.
40 / RUFFLES®Be All In T-shirt (Red), size 2X-Large. / ARV: $15.00.
281 / RUFFLES®branded Snapbacks. / ARV: $20.00.
56 / RUFFLES®branded Full-Size Spalding Basketball. / ARV: $20.00.
111 / RUFFLES®branded Mini Spalding Basketball. / ARV: $20.00.
24 / RUFFLES®branded Mini Hoops w/ Basketball. / ARV: $20.00.

Winners must accept the Instant-Win Prize as stated by Sponsor or the Instant-Win Prize may be forfeited. Total ARV of all Instant-Win Prizes is $33,593.90.

5. WINNER NOTIFICATION: Instant-Win Prizes won by an eligible participant who is a minor in his or her state of residence may be awarded to a minor’s parent or legal guardian. Potential winners will be notified instantly with a Prize Confirmation notice on screen during their online session at the Web Site with instructions on how to claim their Instant-Win Prize (subject to verification and compliance with these Official Rules). Winners may be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, Publicity Release within seven (7) days of Instant-Win Prize notification as indicated on the Affidavit. Sponsor is not responsible for suspended or discontinued wireless or Internet service which may result in a potential winner not receiving an initial Instant-Win Prize notification; nor is Sponsor responsible for any change in participant’s email address. If (i) winner does not respond to the prize-claim instructions as stated within the prize-winning message, (ii) any required documents are not returned within the required number of days, (iii) a potential winner cannot be verified, or (iv) a potential winner is otherwise unable to accept the Instant-Win Prize as stated, the applicable Instant-Win Prize will be forfeited. As applicable, Instant-Win Prizes will be shipped within four (4) to eight (8) weeks of the Promotion end date. The NBA 2K19 Video Game Instant-Win Prizes will ship after December 1, 2018. If an Instant-Win Prize is returned as undeliverable, the Instant-Win Prize will be forfeited and Sponsor shall have no further liability to award that Instant-Win Prize.