Frito-Lay – Ruffles Own Your Ridges Contest – Win one (1) Wilson basketball signed by a former or current NBA player
THIS PROMOTION IS INTENDED FOR PLAY IN THE 48 CONTIGUOUS UNITED STATES AND
DISTRICT OF COLUMBIA ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER UNLESS
YOU ARE ELIGIBLE AND LOCATED IN THE 48 CONTIGUOUS UNITED STATES OR THE DISTRICT
OF COLUMBIA AT THE TIME OF PARTICIPATION (SEE SECTION 1 FOR ELIGIBILITY).
RUFFLES® OWN YOUR RIDGES® (“PROMOTION”) OFFICIAL RULES
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE
WILL NOT INCREASE YOUR CHANCE OF WINNING. BY ENTERING, ENTRANT AGREES TO BE
BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE ADMINISTRATOR (DEFINED
BELOW), WHICH SHALL BE FINAL IN ALL RESPECTS.
PROMOTION OVERVIEW: Sponsor invites eligible individuals to create a video describing “how you Own
Your Ridges®” and post the video with the required hashtags via TikTok or Instagram Reels. See Section
3 for complete details on how to submit an entry. Purchase of Sponsor’s product is not required for
participation in the Promotion; and inclusion of a product in the video is not required. Entries will be
judged to determine the Grand Prize winners. See Rule 5 for Judging Criteria. Grand Prize winners are
determined by Judging; First Place Prize winners are determined via a random drawing. For each eligible
Entry (defined below) submitted into the Promotion, the entrant will automatically receive one (1) entry
into the random drawing for a chance to win a First Place Prize.
1. ELIGIBILITY: The Promotion is open only to legal residents of any of the 48 contiguous United States
or the District of Columbia who are 18 years of age or older (19 years of age or older if a resident of
Alabama or Nebraska) at the time of entry. Void in Alaska, Hawaii and where prohibited. The following
persons are not eligible to participate: employees, contractors, directors, and officers of Frito-Lay, Inc.
(“Sponsor”), Genesco Sports Enterprises, Inc. (“Administrator”), Motive Group, Inc., each of their
respective parent, subsidiary and affiliated companies, distributors, Web design, advertising, fulfillment,
judging and promotion agencies involved in the administration, development, fulfillment and execution of
this Promotion (collectively, “Promotion Parties”), the NBA Properties, Inc., National Basketball
Association (the “NBA”), and the NBA member teams (collectively, the “NBA Entities”) and the immediate
family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in
their same households (those persons whether related or not who live in the same residence for at least
three months during the twelve-month period preceding the start date of the Promotion).
2. PROMOTION PERIOD: The Promotion begins on January 18, 2022 at 9:00:00 a.m. Central Time
(“CT”) and ends on January 31, 2022 at 11:59:59 p.m. CT (“Promotion Period”). The time clock of the
computer administering this Promotion is the official clock for this Promotion.
BY SUBMITTING AN ENTRY, ENTRANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED
ON SPONSOR’S WEBSITE, OTHER WEBSITES OWNED OR CONTROLLED BY SPONSOR OR
SPONSOR’S SOCIAL MEDIA ASSETS, AT SPONSOR’S DISCRETION. Having your Entry (defined
below) featured is unrelated to the judging and does not guarantee selection as a winner in the Promotion
nor does it entitle the entrant(s) responsible for the featured Entries to any compensation or prize.
Sponsor has no obligation to use or post any Entry you submit. Sponsor shall have full right and power to
copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse
and adapt any or all portions of the Entries in any way and for any purpose whatsoever, at any time, now
or in the future, in any media now known or hereafter devised throughout the world in any manner
whatsoever and for any purpose without notice or compensation to entrant (or entrant’s heirs or
successors) of any kind. Entries that are not in accordance with these Official Rules or are not received
during the Promotion Period will be ineligible.
3. TO ENTER: During the Promotion Period, create a video describing “how you Own Your Ridges®”
(“Video”). Post the Video with hashtags #RufflesOwnYourRidges and #Entry (the “Hashtags”) (altogether
the “Entry”) via TikTok or Instagram Reels as described below. No product purchase necessary to enter
or win. Purchase of Sponsor’s product is not required for participation and inclusion of a product in the
Entry is not required. Do not include any music in your Entry.
(i) TikTok: During the Promotion Period, post your Entry (described above) on your personal TikTok
account. You must have a valid and public TikTok account if you are entering via “TikTok”. If you do not
have a TikTok account, you may download the TikTok application for free through the applicable
application store on your computer or mobile device.
(ii) Instagram Reels: Post your Entry (defined above) on your personal Instagram Reels. Posts
published in Instagram Stories will NOT qualify. You must have a public Instagram account to
participate via Instagram. If you do not have an Instagram account, one can be opened for free by visiting
http://instagram.com and following the appropriate link to download the free Instagram application.
Entry Requirements for each Entry Submission:
i. Hashtags and uploads must be in English.
ii. Submission cannot be more than thirty (:30 seconds) in length.
iii. Submission can only include one individual who must be the Entrant.
iv. Submission cannot include any music.
v. Submission must be suitable for display and publication for a “G” rated audience.
Registration for and use of any Social Media account is subject to the terms and conditions of the Social
Media used and Sponsor has no responsibility with respect to such registration or use or enforcement of
such terms and conditions.
The Hashtags MUST be included in order for your Entry to be valid. See Section 4 for additional Entry
Guidelines. By using the Hashtags, entrants are consenting to receive direct messages via TikTok or
Entries will be judged to determine the Grand Prize winners. See Section 5 for Judging Criteria. Your
profile associated with the social media platform used to enter (Instagram and/or TikTok) must be public
and/or unprotected and viewable by the Sponsor and its Administrator and allow direct messages from
anyone so that you may be contacted by Administrator if you are selected as the winner.
Limit one (1) Entry (total) per person during the Promotion Period.
Entry submission must be manually key stroked and/or manually entered by the individual entrant;
automated and/or repetitive electronic submission of Entries (including but not limited to Entries made
using any script, macro, bot or Promotion service) will be disqualified and transmissions from these or
related social media accounts or IP addresses may be blocked. If it is discovered that an entrant used
multiple social media accounts, for the purpose of obtaining more than one (1) Entry, such persons will be
disqualified and all of their Entries shall be deemed invalid and any prize awarded to them shall be
Incomplete, deceptive or garbled Entries are not eligible. Sponsor is not responsible for misspellings,
typographical errors, or other issues that may affect the ability to locate or record an Entry.
The name of the person submitting the Entry into the Promotion must be the person in the Video and the
name of the authorized account holder of the social media account used to enter, otherwise the Entry
may be deemed void. In the event of a dispute over the identity of a potential winner, the Entry will be
declared made by the authorized account holder of the social media account used during the entry
process. The potential winner may be required to provide identification sufficient to show that they are the
authorized account holder of such account.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network,
standard data charges from your wireless carrier may apply. Check with your wireless service provider for
details on these and any other applicable charges. Entrants are solely responsible for any such wireless
charges. Mobile entry is not required to submit an Entry or win a prize in this Promotion.
https://www.tiktok.com/en/terms-of-use, respectively (depending on entry method used to enter).
By submitting an Entry, you agree that your Entry is gratuitous and made without restriction, and will not
place Sponsor under any obligation, and that Sponsor is free to disclose the ideas contained in the Entry
on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to
you. You acknowledge that, by acceptance of your Entry, Sponsor does not waive any rights to use
similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from
sources other than you. You acknowledge that other entrants may have used ideas and/or concepts in
their Entry that may be similar in idea or concept to what is included in your Entry. You understand and
agree that you shall not have any claim against any other entrant or Sponsor arising out any such
similarity or be entitled to any compensation because of any such similarity. By submitting an Entry you
warrant and represent that it: (i) is your original work, (ii) has not been previously published, (iii) has not
been entered in or won previous Frito-Lay promotions or awards, (iv) does not infringe upon the
copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any
person or entity, (v) that you have obtained permission from any person whose name or likeness is used
in your Entry; and (vi) that publication of the Entry via various media including Web posting, will not
infringe on the rights of any third party rights. Each entrant will indemnify and hold harmless, Sponsor
from any claims to the contrary. Any Entry which includes likenesses of third parties or contains elements
not owned by the entrant is subject to Entrant or Sponsor obtaining all required legal releases for such
use including Sponsor’s use of such Entry, in a form satisfactory to the Sponsor, prior to awarding of the
prize. Sponsor reserves the right but not the obligation, in its sole discretion, to remove or blur or to ask
the applicable entrant to remove or blur any non-material elements (e.g. small logos on clothing) rather
than disqualify an otherwise compliant Entry.
As determined by the Sponsor, in its sole discretion, Entries must meet the following guidelines: (i) Must
comply with these Official Rules; (ii) Cannot be sexually explicit or suggestive, unnecessarily violent or
derogatory of any ethnic, racial, gender, religious, political, professional or age group, profane or
pornographic, contain nudity or any materially-dangerous activity; (iii) Cannot promote alcohol, marijuana,
illegal drugs, tobacco, vaping products, firearms/weapons (or the use of any of the foregoing), any
activities that may appear unsafe or dangerous, or any particular political agenda or message; (iv) Cannot
be obscene or offensive, endorse any form of hate or hate group; (v) Cannot promote terrorist acts such
as providing instructions on how to assemble bombs, grenades and other such weapons or provide
instructional information about illegal activities; (vi) Cannot defame, misrepresent or contain disparaging
or slanderous remarks about Sponsor, its customers or its products, or other people, products or
companies; (vii) Cannot contain trademarks, logos or trade dress owned by others (except Sponsor’s
trademarks, logos or trade dress), or advertise or promote any brand or product of any kind (except
Sponsor’s products), without permission, or contain any personal identification, such as license plate
numbers, personal names, e-mail addresses or street addresses; (viii) Cannot contain copyrighted
materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or
images published on or in television, movies, the Internet or other media, except such materials owned by
Sponsor) without permission; (ix) Cannot contain background artwork, unless it is an original work of the
entrant; (x) Cannot contain any music, regardless of ownership; (xi) Cannot contain materials embodying
the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than the
entrant; (xii) Cannot communicate messages or images inconsistent with the positive images and/or
goodwill to which Sponsor wishes to associate; and (xiii) Cannot depict, and cannot itself, be in violation
of any law.
If you think that any Entry infringes your intellectual property rights, please follow the notification
guidelines as stated herein. Frito Lay North America, Inc. investigates notices of alleged infringement and
takes appropriate actions under the Digital Millennium Copyright Act, Title 17, United States Code,
Section 512(c) (“DMCA”). Frito-Lay’s Designated Agent to receive notifications of claimed copyright
infringement is: By Mail: Jeanette Zimmer, 7701 Legacy Drive, Mail Drop 3A-160F, Plano, Texas 75024.
By Email: firstname.lastname@example.org. Your notice of claimed infringement must include the following
information: (i) A physical or electronic signature of a person authorized to act on behalf of the copyright
owner; (ii) Identification of the copyrighted work claimed to have been infringed; (iii) Identification of the
material that is claimed to be infringing or to be the subject of the infringing activity, and that is to be
removed or access to which is to be disabled, as well as information reasonably sufficient to permit us to
locate the material; (iv) Information reasonably sufficient to permit us to contact the copyright owner, such
as an address, telephone number, and, if available, an electronic mail address; (v) A statement that you
have a good faith belief that use of the material in the manner complained of is not authorized by the
copyright owner, its agent, or applicable law; and (vi) A statement that the information in the notification is
accurate, and under penalty of perjury, that you are authorized to act on behalf of the copyright owner.
For more details on the information required for valid notification, see 17 U.S.C. 512(c)(3). Under the
DMCA, claimants who make misrepresentations concerning copyright infringement may be liable for
damages incurred as a result of the removal or blocking of the material, court costs, and attorneys’ fees.
ENTRIES POSTED TO SPONSOR’S ASSETS (IF ANY) WERE NOT EDITED BY SPONSOR AND ARE
THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS OF
SPONSOR IN ANY MANNER. Any waiver of any obligation hereunder by Sponsor does not constitute a
general waiver of any obligation to entrants. Sponsor reserves the right to waive the entry requirements
set forth herein in its sole discretion.
5. WINNER DETERMINATION:
Grand Prize Winners – Determined via Judging: Entries will be judged by Sponsor and/or Sponsor’s
agency (“Panel”) based on the following criteria (“Judging Criteria”):
● Relevance to theme (34%)
● Creativity and originality of submission (33%)
● Quality of submission (33%)
The top three (3) Entries receiving the highest cumulative scores as awarded by the Panel will be deemed
the Grand Prize winners. In the event of a tie, the tie will be broken based on the highest score in the first
judging criterion listed above continuing thereafter to each judging criterion in order, as needed to break
the tie. Grand Prize winners will be determined on or about February 2, 2022.
First Place Prize Winners – Determined via Random Drawing: Twenty (20) First Place Prize winners
will be selected in a random drawing to be held on or about February 2, 2022 from among all eligible
Entries received by the Administrator whose decisions shall be final in all matters relating to this
Promotion. Odds of winning a First Place Prize depend on the number of eligible Entries received.
Limit one (1) prize per person/household. A winner of a Grand Prize is not eligible to win a First Place
Prize via the random drawing.
6. PRIZE DETAILS:
Grand Prizes (3): A trip for winner and winner’s one (1) guest to attend NBA All Star 2022 weekend
scheduled to take place on February 19, 2022 through February 21, 2022 in Cleveland, Ohio. Travel
dates: February 17, 2022 – February 21, 2022. The trip consists of round-trip coach air transportation for
winner and one (1) guest from a major airport nearest winner’s home to Ohio; double-occupancy,
standard hotel accommodations for four (4) nights; and two (2) tickets to each of the following events:
Ruffles NBA All-Star Celebrity Game, State Farm All-Star Saturday Night 2022, and NBA All Star Game
2022 (altogether, the “Games”). In addition to the trip prize, the Grand Prize winner will also receive one
(1) Wilson basketball signed by a former or current NBA player, at Sponsor’s discretion and one (1)
hoodie. Winner does not receive his or her choice of hoodie size; size determined by Sponsor, in
Sponsor’s sole discretion. Approximate Retail Value (“ARV”) of each Grand Prize: $8,532.00, depending
on winner’s point of departure and destination airport. See “Grand Prize General Terms” below for
additional prize conditions. Total ARV of all Grand Prizes is $25,596.00.
First Place Prizes (20): One (1) Wilson basketball signed by a former or current NBA player, at
Sponsor’s discretion; and one (1) hoodie. Winner does not receive his or her choice of hoodie size; size
determined by Sponsor, in Sponsor’s sole discretion. ARV of each First Place Prize $132.00. Total ARV
of all First Place Prizes is $2,640.00.
Grand Prize General Terms: Ground transportation, upgrades, meals, gratuities, luggage fees, and all
other expenses not specified herein are solely the winner’s responsibility. A minor child may accompany
winner as a guest only if minor’s parent or legal guardian is the winner. Minor must be accompanied at all
times during the Games by minor’s parent or legal guardian. The guest (or his/her parent or legal
guardian if guest is a minor) must complete and return a Liability/Travel Release prior to Sponsor’s
designated travel agency making travel arrangements. Once the guest is selected, he or she may not be
substituted, except in Sponsor’s sole and absolute discretion. Travel and accommodations are subject to
availability and change. If winner is unable or unwilling to travel on the specified dates, the prize may be
forfeited and awarded to an alternate winner. All travel and prize-related events subject to availability and
restrictions. Selection of airport, airline and hotel is at Sponsor’s sole discretion. Winner will be required to
provide a credit card prior to hotel check-in and is solely responsible for all incidental charges and may be
required to sign an additional liability release for the use of the accommodations. Games are subject to
availability, change, and cancellation. Sponsor assumes no responsibility for canceled, delayed,
suspended or rescheduled events (including, but not limited to airline flights and Games) or any act or
omissions whatsoever by the air carriers, hotels, venue operators, transportation companies, prize
providers or any other persons providing any prize-related services or accommodations beyond its
control. Airline tickets are non-refundable/non-transferable and are not valid for upgrades and/or frequent
flyer miles. All airline tickets are subject to flight variation, work stoppages, and schedule or route
changes. Sponsor is not responsible for changes in schedule of any element of the prize or for any
expenses incurred as a consequence of flight cancellation or delay. Sponsor is not responsible and will
have no liability if the winner and/or his or her guest is for any reason not permitted to travel by the
relevant airport authorities or misses a flight or other travel element. If winner resides within 250 miles of
Cleveland, Ohio, another method of transportation may be substituted for air transportation by Sponsor, in
its sole discretion. Winner and guest must travel on same itinerary. Winner and guest must have all
necessary identification and/or travel documents (e.g. a valid U.S. driver’s license) required for travel
within the United States. Seating assignments are in Sponsor’s sole discretion. Winner is responsible for
any loss of prize or portion of any prize after it has been delivered. Sponsor will not replace any lost or
stolen portions of the prize. An unclaimed and/or unused prize element will remain the property of
Sponsor. Winner understands that there are inherent risks involved in travel and that these risks may be
present before, during and after the trip. Winner must accept prize as stated by Sponsor or prize may be
Resale of any Game tickets is strictly prohibited. All NBA tickets are subject to certain terms and
conditions as specified thereon. Winner and guest must abide by all venue policies and regulations,
including without limitation all health and safety protocols, and ticket terms and conditions at all times.
The Sponsor reserves the right to revoke the full or partial prize from any winner or guest who the
Sponsor, venue personnel or the NBA Entities deem in any of their sole discretion, may be intoxicated, be
a safety risk, have violated any venue policy, fail to comply with the NBA’s (or its designee’s) health and
safety protocols, or bring the Sponsor and Promotion Parties into disrepute.
Winner and guest irrevocably waive all claims against the Sponsor, and agree that the Sponsor will have
no liability or responsibility for any claim arising in connection with participation in this Promotion, the
prizes awarded, personal injury, or wrongful death, a potentially heightened risk of exposure to
communicable diseases, viruses, bacteria or illnesses (including, without limitation, COVID-19) and the
causes thereof, and sickness arising as a result of entrant’s participating in the Promotion and related
activities (e.g., travel), wherever, whenever or however the same may occur. Prize winners must abide by
all federal, state and local COVID-19 guidelines while traveling. Winner and guest fully understand that
(a) the novel coronavirus SARS-CoV-2 and any resulting disease (together with any mutation, adaptation
or variation thereof, “COVID-19”) is extremely contagious and there is an inherent risk of exposure
to COVID-19 in any place where people are or have been present; (b) no precautions, including any
protocols that will be implemented from time to time by Promotion Parties (collectively, the “Protocols”),
can eliminate the risk of exposure to COVID-19; (c) while people of all ages and health conditions have
been adversely affected by COVID-19, certain people have been identified by public health authorities as
having greater risk based on age and/or underlying medical conditions; and (d) exposure to COVID-19
can result in being subject to quarantine requirements, illness, disability, other short-term and long-term
health effects, and/or death, regardless of age or health condition. In the event that the Games are
cancelled or postponed for any reason whatsoever, the winner will receive an alternate prize, as
determined by Sponsor, in its sole discretion, of equal or greater value.
In order to accept and use prize, winner and guest must adhere to the following Protocol: Proof of COVID-
19 vaccination with matching identification is required to attend the Games. Mask-wearing and/or testing
may be mandated as well. All Protocols shall be communicated to winners at the time of winner
notification. Winner and guest will be required to prove vaccination with full vaccination card and matching
legal identification. Satisfaction of this requirement is at the sole discretion of the NBA Entities and/or
7. WINNER NOTIFICATION: Potential winners will be notified via direct message (“DM”) through their
social media account used to submit their Entry and will be required to respond to the notification (as
stated within the notification) within seventy-two (72) hours (twenty-four  hours for Grand Prize
winners) to accept prize and receive further instructions on how to claim prize. The potential Grand Prize
winners will be required to complete, sign and return an IRS Form W-9 (including their social security
number) and an Affidavit of Eligibility/Liability Release with (where lawful) a publicity release (“Affidavit”)
within twenty-four (24) hours beginning at the time the Administrator sends the Affidavit to winner via
email. Failure to return the Affidavit within the specified time period may result in prize forfeiture. Sponsor
and Promotion Parties are not responsible for suspended or discontinued Internet or wireless service or a
change in winner’s social media account or email address, which may result in a potential winner not
receiving prize notification. If a prize notification or prize is returned as undeliverable, if a potential winner
does not respond to the notification (as instructed within the notification), if a potential winner cannot be
verified or is otherwise unable to accept the prize as stated, prize may be forfeited. Prizes will only be
awarded to an eligible entrants residing within the contiguous United States. Sponsor and Promotion
Parties are not responsible for any undelivered emails or unanswered DM’s, including without limitation,
emails or DM’s that are not received because of potential winner’s privacy or spam filter settings which
may divert any Promotion email, including any winner notification email, to a spam or junk folder. Upon
forfeiture for any reason as stated within these Official Rules, no compensation will be given. First Place
Prizes will be shipped within ten (10) to twelve (12) weeks of winner verification.
Any waiver of any obligation hereunder by Sponsor does not constitute a general waiver of any obligation
to entrants. Each winner agrees that his/her Entry will be deemed a Work Made For Hire under the
Copyright laws of the United States, but if it cannot be so deemed, then the winner irrevocably assigns
and transfers to Sponsor all of his/her right, title and interest in and to his or her Entry, including all but not
limited to all copyright and trademark rights which he or she may have, in the United States and
worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. winner
hereby waives in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar
rights or principles of law that winner may now or later have to his/her Entry. Sponsor reserves the right to
alter, change or modify the winning Entry, in its sole discretion. Upon request of Sponsor, winner shall
execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor,
reasonably necessary to establish the ownership of record of the right, title and interest in and to the
Entry and of the copyrights transferred and “Moral Rights of Authors” waived under these Official Rules.
Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of
Sponsor’s rights and Sponsor may at a later time request the assignment.
8. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor,
Promotion Parties or the NBA Entities resulting from entrant’s participation in or attempt to participate in
the Promotion or ability or inability to upload or download any information in connection with the
Promotion. No responsibility or liability is assumed by Sponsor or Promotion Parties for technical
problems or technical malfunction arising in connection with any of the following occurrences which may
affect the operation of the Promotion: Hardware or software errors; faulty computer, telephone, cable,
satellite, network, wireless, electronic, Internet connectivity or other online or network communication
problems; errors or limitations of any Internet service providers, servers, hosts or other providers; garbled,
jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late,
delayed or intercepted transmissions; inaccessibility of the network in whole or in part for any reason;
traffic congestion on the Internet or the network unauthorized human or non-human intervention of the
operation of the Promotion, including without limitation, unauthorized tampering, hacking, theft, virus,
bugs, or worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection,
inaccessibility or unavailability of a social media account used in connection with the Promotion. Sponsor
and Promotion Parties are not responsible for any printing, typographical, technical, computer, network or
human error which may occur in the administration of the Promotion, the uploading, the processing of
Entries, judging of Entries, the announcement of the prizes or in any Promotion-related materials.
Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses
of any kind which may be sustained to user’s or any other person’s computer or web-enabled device
resulting from participation in the Promotion. SOME JURISDICTIONS DO NOT ALLOW THE
LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER
DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU,
AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO
THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR
PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL
9. RELEASE OF LIABILITY: By participating in the Promotion, entrants agree (i) to release Sponsor,
NBA Entities, the Promotion Parties, TikTok and Instagram, Inc. from any and all claims, damages or
liabilities arising from or relating to such entrant’s participation in the Promotion; (ii) under no
circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim,
punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses;
(iii) all causes of action arising out of or connected with this Promotion, or any prize awarded, shall be
resolved individually, without resort to any form of class action; and (iv) any and all claims, judgments,
and award shall be limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court
By accepting a prize, recipients (i) agree that Sponsor, the Promotion Parties, NBA Entities, TikTok and
Instagram, Inc. participating retailers, and all of their respective officers, directors, employees,
representatives and agents will have no liability whatsoever for, and shall be held harmless by winner
against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole
or in part, directly or indirectly, from participation in the Promotion; from acceptance, possession, use or
misuse of any prize, including travel thereto and (ii) grant (and agree to confirm grant in writing promptly
upon request) to Sponsor and those acting under Sponsor’s authority, and each of their respective
designees the right to use his/her name, photograph, likeness, voice, image, statements, biographical
information, and Entry (which may be altered, changed, modified, edited, used alone or with other works,
as solely determined by Sponsor) at any time or times, for advertising, trade, publicity and promotional
purposes in any media now known or hereafter discovered, worldwide, including the Internet without
review, notification or approval, and additional compensation or consideration, unless prohibited by law.
Sponsor, Promotion Parties and the NBA Entities are not liable in the event that any portion of the
Promotion (including any prize) is compromised, modified or canceled due to pandemics or epidemics,
outbreaks of infectious disease or any other public health crisis including quarantine measures of any
government authority or other restrictions, weather, fire, strike, acts of war or terrorism, government
restriction, or any other condition beyond their control (a “Force Majeure Event”).
10. GENERAL CONDITIONS: Winners are solely responsible for any taxes on their prize, if any. Grand
Prize winners will be required to give their social security number to the Administrator as a condition of
receiving the prize and will receive an IRS Form 1099 for the retail value of their prize. No cash equivalent
or substitution of prize is offered, except at the sole discretion of the Sponsor. No transfer of prize is
permitted. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by
Sponsor, except manufacturer’s standard written warranty included in the prize packaging. Unclaimed
prizes will not be awarded. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor
reserves the right to substitute prize with another prize of equal or greater value. If for any reason the
Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering,
unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the
administration, security, fairness, integrity or proper conduct of the Promotion, Sponsor reserves the right
to (i) cancel, suspend and/or modify the Promotion, or any part of it, and (ii) disqualify any individual who
is responsible for such action. If terminated, Sponsor may, in its sole discretion, determine the winners
from among all eligible Entries received up to time of such action in a manner as determined by the
Administrator. This Promotion is offered only in is offered only in the 48 contiguous United States and the
District of Columbia and all issues and questions concerning the construction, validity, interpretation and
enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the
Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the
laws of State of Texas, without giving effect to any choice of law or conflict of law rules. By entering,
entrants consent to the jurisdiction and venue of the federal, state and local courts for Collin or Dallas
details of Sponsor’s policy regarding the personal information collected in connection with this Promotion.
Additionally, any communication between entrant and Sponsor or its agencies regarding this Promotion
(e.g. DM’s, phone calls, text messages, chats, email, etc.) may be recorded for quality assurance and
training purposes. Winners’ names will be included in a publicly available winners list.
LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO
DELIBERATELY INTERFERE WITH THE OPERATION OF THE PROMOTION IS A VIOLATION OF
CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND
DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT
PERMITTED BY LAW.
11. WINNERS’ LIST: For the names of the winners, send a self-addressed, stamped envelope to be
received by March 2, 2022 to: Ruffles® Own Your Ridges® Winner’s List, c/o GSE, PO Box 130, Dept. 22-
8118-01, Glencoe, MN 55336-0130.
12. SPONSOR: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024.
© 2022 Frito-Lay North America, Inc.
The National Basketball Association and its member teams and each of their respective subsidiaries,
affiliates, shareholders, officers, directors, agents, members, representatives, and employees will have no
liability or responsibility for any claim arising in connection with participation in this Promotion or any prize
awarded. The NBA Entities have not offered or sponsored this Promotion in any way.
This Promotion is in no way sponsored, endorsed or administered by, or associated with TikTok or
Instagram. You understand that you are providing your information to Sponsor and not to TikTok or
Instagram. Any questions, comments or complaints regarding this Promotion shall be directed to Sponsor
and not to TikTok or Instagram.