Frito-Lay – Ruffles Armored Ridge Tops Giveaway – Win size and one Ruffles Gear Box (contents one free 7.5oz bag of RUFFLES Original potato chips one t-shirt [size L] and two pins).
THIS PROMOTION IS INTENDED FOR PLAY IN THE FIFTY (50) UNITED STATES AND THE DISTRICT OF
COLUMBIA ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT PARTICIPATE UNLESS YOU ARE
ELIGIBLE AND LOCATED IN THE UNITED STATES AT THE TIME OF PARTICIPATION.
RUFFLES® ARMORED RIDGE TOPS GIVEAWAY (“PROMOTION”)
NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL
NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. BY PARTICIPATING IN THE
PROMOTION, PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS
OF SPONSOR’S PROMOTION ADMINISTRATOR, WHICH SHALL BE FINAL AND BINDING IN ALL
ELIGIBILITY: The Promotion is open only to legal residents of any of the fifty (50) United States and the
District of Columbia, who are eighteen (18) years of age or older (nineteen  or older if a resident of Alabama
or Nebraska) at the time of participation. The following persons are not eligible to participate: Employees,
contractors, directors and officers of Frito-Lay, Inc. (“Sponsor”), its parent, subsidiary and affiliated companies,
distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration,
development, fulfillment and execution of this Promotion (collectively, “Promotion Parties”), and the immediate
family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same
households (those persons whether related or not who live in the same residence for at least three months
during the twelve-month period preceding the start date of the Promotion).
PROMOTION OVERVIEW: The Promotion consists of an Instant-Win Game and five (5) random drawings,
one per Entry Period as outlined in Section 3. Instant-Win Prizes will be randomly awarded via the Instant-Win
Game (defined in Section 5) and the Grand Prizes will be randomly awarded via the Entry Period Drawings
(defined in Section 6). By agreeing to abide by the Official Rules and submitting a Play (defined in Section 4) in
the Instant-Win Game, participant is automatically entered into the corresponding Entry Period Drawing. See
below for complete details.
PROMOTION PERIOD: The Promotion begins at 12:00:00 p.m. (noon) Eastern Time (“ET”) on May 22, 2021
and ends at 11:59:59 p.m. ET on June 25, 2021 (“Promotion Period”). The Promotion Period consists of five (5)
entry periods (each an “Entry Period”) as set forth in the table below. The time clock of the computer
administering this Promotion is the official time-keeping device of the Promotion.
Entry PeriodStart Date/TimeEnd Date/TimeDrawing Date
105/22/21, 12:00:00 p.m. ET05/28/21, 11:59:59 p.m. ET05/31/21
205/29/21, 12:00:00 a.m. ET06/04/21, 11:59:59 p.m. ET06/07/21
306/05/21, 12:00:00 a.m. ET06/11/21, 11:59:59 p.m. ET06/14/21
406/12/21, 12:00:00 a.m. ET06/18/21, 11:59:59 p.m. ET06/21/21
506/19/21, 12:00:00 a.m. ET06/25/21, 11:59:59 p.m. ET06/28/21
HOW TO PARTICIPATE: During the Promotion Period, visit RufflesSneakers.com (“Web Site”) and follow the
online instructions to register (“Registration”) by providing your email address, first and last name, shoe size,
complete mailing address (no PO Boxes), and date of birth. By registering for the Promotion, you are (a) opting
in to receive communications relating to the Promotion and (b) confirming you have read and agree to be bound
by these Official Rules by placing a checkmark in the box provided. Limit one (1) Registration per person/email
During the Promotion Period, follow the instructions to enter which will require you to input your email address
and shoe size (once you have completed Registration) and properly submit an online play (“Play”) to determine if
you have won an Instant-Win Prize (subject to verification). For each Play, you will receive one (1) entry into the
corresponding Entry Period Drawing, regardless of the outcome of such Play. All Plays must be properly
received and recorded within the Promotion Period in order to be eligible to win a prize. Limit one (1) Play per
day. A “day” shall be defined as each twenty-four (24) hour time period beginning at 12:00:00 a.m. ET and
ending at 11:59:59 p.m. ET of the same day with the exception of the first day of the Promotion Period which
shall be defined as beginning at 12:00:00 p.m. ET and ending at 11:59:59 p.m. ET of the same day.
Data rates may apply if participant submits a Play with a mobile phone or other Web-enabled device using your
wireless service provider’s network. Check with your wireless service provider for details on these and any other
applicable charges. Participants are solely responsible for any such wireless charges. Mobile entry is not
required to submit a Play or win a prize in this Promotion.
All participants must have a valid email address. Multiple participants may not share the same email address. A
potential winner may be requested to provide Sponsor with proof that he/she is the authorized account holder of
the email address and/or email address associated with the winning Play and/or an eligible participant. Each
submission must be manually key stroked and/or manually entered by the individual participant; automated
and/or repetitive electronic submission of Plays (including but not limited to Plays made using any script, macro,
bot or sweepstakes service) will be disqualified and transmissions from these or related email addresses/IP
addresses may be blocked. If it is discovered that a participant is using multiple email addresses, phone
numbers and/or mailing addresses, and/or manipulating such information, for the purpose of obtaining more than
the stated number of Plays and/or prizes, such person will be disqualified and all of their Plays will be deemed
invalid and any prize(s) won by such person shall be forfeited and returned if previously awarded.
INSTANT-WIN GAME – INSTANT-WIN PRIZE WINNER SELECTION: Randomly-selected times, during the
Promotion Period, will be chosen by the Promotion administrator, and the first participant who completes a Play
in accordance with these Official Rules (whose Play is properly received and recorded by Promotion
administrator’s computer at or immediately after a randomly selected time) will win an Instant-Win Prize (subject
to verification). If your computer screen or mobile device displays a prize-winning message, you are a potential
winner of the indicated Instant-Win Prize (subject to verification). If your computer screen or mobile device
displays a non-winning prize message, you are not a winner of an Instant-Win Prize. Odds of winning an InstantWin Prize depend on the number of eligible Plays received and the order in which they are received.
ALL POTENTIAL WINNING PLAYS ARE SUBJECT TO VERIFICATION BY SPONSOR OR THE PROMOTION
ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING. A PARTICIPANT IS NOT A WINNER OF
ANY PRIZE, EVEN IF THE INSTANT-WIN GAME SHOULD SO INDICATE, UNLESS AND UNTIL
PARTICIPANT’S ELIGIBILITY AND THE POTENTIAL WINNING PLAY HAVE BEEN VERIFIED AND
PARTICIPANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SCREEN SHOTS ARE NOT
PROOF OF WINNING STATUS.
ENTRY PERIOD DRAWINGS – GRAND PRIZE WINNER SELECTION: Two (2) potential Grand Prize winners
will be selected for each Entry Period in a random drawing on or about each Drawing Date listed in Section 3
from among all eligible entries received for the corresponding Entry Period (each an “Entry Period Drawing”).
Entries will not carry forward to subsequent Entry Period Drawings. All Entry Period Drawings will be conducted
by the Promotion administrator, whose decisions are final in all matters relating to this Promotion. Odds of
winning a Grand Prize depend on the number of eligible entries received for a given Entry Period Drawing.
Grand Prizes (10 total, 2 per Entry Period for the Promotion Period): Each Grand Prize consists of one (1)
pair of Ruffles® Armored Ridge Tops in Grand Prize winner’s shoe size and one (1) Ruffles® Gear Box (contents:
one  free 7.5oz bag of RUFFLES® Original potato chips, one  t-shirt [size L], and two  pins). Approximate
Retail Value (“ARV”): $7,025.00 each.
Instant-Win First Prizes (100): Each Instant-Win First Prize consists of a RUFFLES® Gear Box; contents
include one (1) free 7.5oz bag of RUFFLES® Original potato chips, one (1) t-shirt (size L), and two (2) pins. ARV:
Instant-Win Second Prizes (3,000): Each Instant-Win Second Prize consists of one (1) coupon good for one (1)
free bag of one (1) ounce to two and a half (2.5) ounces of any flavor or variety of RUFFLES® potato chips up to
a full retail value of $1.99. ARV: Up to $1.99 each.
Prize Limits: Limit one (1) Instant-Win First Prize per person/email address/household for the Promotion Period.
Limit one (1) Instant-Win Second Prize per person/email address/household for the Promotion Period. Limit one
(1) Grand Prize per person/email address/household for the Promotion Period. For avoidance of doubt: A Grand
Prize winner is allowed to win one of each Instant-Win Prize type during the Promotion Period.
Winner must accept the prize as stated by Sponsor or the prize may be forfeited. Total value of all prizes is up to
WINNER VERIFICATION AND NOTIFICATION: The potential Instant-Win Prize winners will receive an email
within forty-eight (48) hours of receiving a prize-winning message during their online session at the Web Site.
The email will confirm the potential Instant-Win Prize winner received an Instant-Win Prize message at the time
of submitting their Play and that their Instant-Win Prize will be mailed to them, subject to verification. The
potential Grand Prize winners will receive an email within forty-eight (48) hours of the applicable drawing date.
The email will contain instructions on how to claim the Grand Prize. The Grand Prize must be claimed within
seven (7) days of the date on the email notification, as stated within the notification. The potential Grand Prize
winners will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful,
Publicity Release within seven (7) days of prize notification as indicated on the Affidavit. Sponsor is not
responsible for suspended or discontinued wireless or online service which may result in a potential winner not
receiving a prize notification; nor is Sponsor responsible for any change in a participant’s email address or
mailing address. If (a) an attempted notification or prize is returned as undeliverable, (b) a potential winner does
not respond to the prize-claim instructions as stated within the email notification, (c) any required documents are
not returned within the required number of days, (d) a potential winner cannot be verified, or (e) a potential
winner is otherwise unable to accept the prize as stated, the prize may be forfeited (and in the case of the Grand
Prize, awarded to an alternate winner), in Sponsor’s sole discretion. For Instant-Win Prizes: Prizes will be
shipped within six (6) to eight (8) weeks of winner verification. For Grand Prizes: Due to the customization of
shoes, please allow time for manufacturing and shipping. If the fulfillment time exceeds sixteen (16) weeks, the
Promotion administrator will contact you with an update on timing.
LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or
Promotion Parties resulting from participant’s participation in or attempt to participate in the Promotion or ability
or inability to upload or download any information in connection with the Promotion. No responsibility or liability is
assumed by Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection
with any of the following occurrences which may affect the operation of the Promotion: Hardware or software
errors; faulty computer, telephone, cable, satellite, network, electronic, wireless or Internet connectivity or other
online or network communication problems; errors or limitations of any Internet or wireless providers, servers,
hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be
sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in
part for any reason; traffic congestion on the Internet or the Web Site; unauthorized human or non-human
intervention of the operation of the Promotion, including without limitation, unauthorized tampering, hacking,
theft, virus, bugs, or worms; or destruction of any aspect of the Promotion, or loss, miscount, misdirection,
inaccessibility or unavailability of the Web Site or an email account used in connection with the Promotion.
Sponsor and Promotion Parties are not responsible for any printing, typographical, technical, computer, network
or human error which may occur in the administration of the Promotion, including submission of Plays, the
announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Web Site.
Any Play that occurs after the system has failed for any reason is deemed a defective play, is void, and will not
be honored. Use of Web Site is at user’s own risk. Sponsor and Promotion Parties are not responsible for any
personal injury or property damage or losses of any kind which may be sustained to user’s or any other person’s
computer or web-enabled device resulting from participation in the Promotion. In the event of an identity dispute,
the Play will be considered made by the registered owner of the email address associated with the Promotion
Account used to participate. “Registered owner” is defined as the natural person who is assigned an email
address by an Internet access provider, online service provider or other organization which is responsible for
assigning email addresses or the domain associated with the submitted email address. SOME JURISDICTIONS
DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR
OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU,
AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE
EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR OR
PROMOTION PARTIES’ NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL
RELEASE OF LIABILITY: By participating in the Promotion, participants agree (a) to release and hold
harmless Sponsor, Promotion Parties, and each of their respective parent companies, subsidiaries, affiliates,
officers, directors, employees, governors, owners, distributors, retailers, agents, assignees,
advertising/promotion agencies, and representatives from any and all claims, actions, losses, injuries, damages
or liabilities arising from or relating to such participant’s participation in the Promotion; (b) under no
circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim,
punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; (c) all
causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved
individually, without resort to any form of class action; and (d) any and all claims, judgments, and award shall be
limited to actual out-of-pocket costs incurred, excluding attorneys’ fees and court costs. By accepting a prize,
each winner (a) agrees that the Sponsor and Promotion Parties and all of their respective officers, directors,
employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by
winner against, any liability including, without limitation, for personal injury or death to participant or any third
party or damage to personal or real property due in whole or in part, directly or indirectly, by any reason,
including the acceptance, possession, use or misuse of a prize, and (b) grants (and agrees to confirm grant in
writing promptly upon request) to Sponsor, and its designees and assigns the right to the use of their name,
photograph, likeness, voice, image, statements and biographical information, at any time or times, for
advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered,
worldwide, including the Internet without review, notification or approval, and additional compensation, unless
prohibited by law. Sponsor and Promotion Parties are not liable in the event that any portion of the Promotion
(including any prize) is compromised, modified or canceled due to pandemics or epidemics, outbreaks of
infectious disease or any other public health crisis including quarantine measures of any government authority or
other restrictions, weather, fire, strike, acts of war or terrorism, government restriction, or any other condition
beyond their control (a “Force Majeure Event”).
DISCLAIMER: No more than the stated number of prizes will be awarded. In the event that production,
programming, seeding, printing or any other reasons cause more than the stated number of prizes, set forth in
these Official Rules, to be available and/or claimed, Sponsor reserves right to award only the stated number of
GENERAL CONDITIONS: Winners are solely responsible for any taxes on prizes, if any. Grand Prize
winners will receive an IRS Form 1099 for the ARV of their prize. No cash equivalent or substitution of a prize is
offered, except at the sole discretion of the Sponsor. No transfer of a prize is permitted. Prizes are awarded “as
is” with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard
written warranty included in the prize packaging. Unclaimed Instant-Win Prizes will not be awarded. If a prize, or
any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute a prize with
another prize of equal or greater value. If for any reason the Promotion is not capable of running as planned,
including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud,
technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or
proper conduct of the Promotion, Sponsor and Promotion Parties reserve the right, at their sole discretion, to (a)
disqualify any individual who is responsible or who tampers with the submission process, and (b) cancel, modify
or terminate the Promotion. In the event of cancellation, Sponsor will randomly award the remaining prizes
among all eligible, non-suspect Plays/entries received prior to cancellation. This Promotion is offered only in the
fifty (50) states of the United States and the District of Columbia and all issues and questions concerning the
construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations,
or the rights and obligations of the Sponsor or Promotion Parties in connection with the Promotion, shall be
governed by, and construed in accordance with, the laws of the State of Texas, without giving effect to any
choice of law or conflict of law rules. By entering, participants consent to the jurisdiction and venue of the
federal, state and local courts for Collin or Dallas Counties, Texas.
Sponsor’s policy regarding the personal information collected in connection with this Promotion. Additionally, any
communication between participant and Sponsor or its agencies regarding this Promotion (e.g. phone calls, text
messages, chats, emails, etc.) may be recorded for quality assurance and training purposes. Winners’ names
may be included in a publicly available winners’ list.
LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT A PARTICIPANT, TO
DELIBERATELY DAMAGE, DESTROY, TAMPER OR VANDALIZE THE WEB SITE OR INTERFERE WITH THE
OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR
RESERVES THE RIGHT TO SEEK DAMAGES AND DILIGENTLY PURSUE ALL REMEDIES AGAINST ANY
SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.
WINNERS’ LIST: For the names of the winners, send a self-addressed, stamped envelope (VT residents
only may omit return postage) to be received by July 30, 2021 to: Ruffles Armored Ridge Tops Giveaway
Winner’s List, c/o GSE, PO Box 130, Dept. 21-8123, Glencoe, MN 55336-0130.
SPONSOR: Frito-Lay, Inc., 7701 Legacy Drive, Plano, TX 75024.
Questions? Call 1-855-850-8660.
© 2021 Frito-Lay North America, Inc.