Frito-Lay Doritos – Legion Of Creators Contest – Win $2500 second place will receive $1000 third place will receive $750 fourth place will receive $500 and fifth place will receive $250.

Evergreen Challenge Rules (the “Assignment”). All
interpretations of these Assignment Rules and decisions made by Sponsor relating to the
Assignment are final. This Assignment is subject to these Assignment Rules and the Legion of
the Creators Official Rules – For All Assignments and Awards (the “Program Rules”).
Really what the Doritos®
team is looking for is creative content that can stand on its
own, just like the chip itself (figuratively, of course).
Content should be: Engaging without seeming desperate. Evergreen, meaning it could
be shared tomorrow or next month. Bold – we’re talking
-bags-kickflipping-a-skateboard bold. Product-centric where Doritos®
is the
We want clear branding (if a bag is in the shot, make sure the logo is not cut off),
appetite appeal, Doritos awesomeness, and oh, no claims about the product.
1. Create deliverable(s): Stills or videos that can live on Facebook, Instagram and
TikTok. Images must be submitted as .jpg or .png
a. Content must match platform specs: Instagram/Facebook – 1:1 or 4:5 ”
TikTok – 9:16
b. Content should match the guidelines laid out in the Toolkit. (i.e., make
sure colors, fonts and brand tone match).
2. Go to to submit!
The challenge opens at 5 PM CT on April 26, 2020 and ends at 11:59 PM CT on July
26, 2021 (“Challenge Period”). All submissions must be received by the conclusion of
the Challenge Period.
Each member may submit up to Three (3) Entries for this Assignment.
The Assignment will be judged in accordance with the Judging Criteria stated in the
Program Rules and best practices outlined in the Legion Handbook.
First Place will receive $2,500, second place will receive $1,000, third place will receive
$750, fourth place will receive $500, and fifth place will receive $250. Prizes will be
delivered on or around September 10, 2021, but subject to change in Sponsor’s sole
Judges will select five (5) winners from among all the Eligible Submissions on or around
August 13, 2021.
WINNER NOTIFICATION: Sponsor will attempt to contact the potential Winners via
the email address and/or telephone number provided in Entrant’s Legion of Creators
registration profile. Sponsor will have no obligation to leave any messages on
answering machines or voicemail systems during any of the attempts. If a potential
Winner cannot be reached directly during the 48 hour period in which he or she is
contacted, the potential Winner may be disqualified and an alternate potential Winner,
that was next in contention for selection in Sponsor’s sole discretion, may be selected
from among the remaining Eligible Submissions received, in Sponsor’s discretion. In
addition, Sponsor reserves the right to select an alternate Winner in the event that any
potential Winner is ineligible and/or fails to comply with these Assignment Rules
and/or the Program Rules.
SPONSOR: Frito-Lay North America, Inc. 7701 Legacy Drive, Plano TX 75024.